AsiaOne Magazine April-May 2018 Issue
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Powerful<br />
lifestyle<br />
Nextt USA<br />
Furnishing With a Touch of Royalty<br />
Holding a robust portfolio of leading celebrity brands, such as Beautyrest, Ellen Tracy,<br />
Jessica McClintock and Royal Sateen, Texas, Nextt is a diversified manufacturer of<br />
home textiles, garments, apparel fabrics and polyester yarns, selling to all of the<br />
major US retailers including Dillard’s, Belk, Wal-Mart and Kohl’s<br />
Nextt is the front-end<br />
marketing arm for<br />
Alok Industries and<br />
has its headquarters<br />
and distribution facilities in<br />
Dallas, while also operating a<br />
state-of-the-art design studio<br />
and showroom in New York.<br />
Alok Industries is publicly<br />
traded and is India’s largest<br />
integrated textile company<br />
with revenues exceeding $3.5<br />
billion and facilities spanning<br />
more than 600 acres.<br />
The Categorical<br />
Imperative<br />
While, it’s not an easy market<br />
to tap, Nextt has managed<br />
to make a mark in the retail<br />
industry with their unique<br />
brand offerings and have in<br />
turn received the much desired<br />
appreciation and recognition<br />
for its untiring endeavours.<br />
The company was recently<br />
awarded the patent for “alpha<br />
cotton,” a fabric with highly<br />
distinctive weaving process<br />
that combines polyester yarns<br />
with cotton in a unique way<br />
that creates a high-threadcount,<br />
luxurious fabric, making<br />
sheets 30 to 40% cheaper than<br />
100 percent cotton.<br />
Under the dynamic<br />
leadership of Nextt CEO Arun<br />
Agarwal who has also been<br />
variously awarded, Nextt<br />
was ranked 17th in the 2014,<br />
Dallas 100 list of fastest<br />
growing companies selected<br />
by the Caruth Institute for<br />
Entrepreneurship of SMU.<br />
Nextt co-developed Alpha<br />
Cotton with manufacturer<br />
Alok several years ago when<br />
cotton prices skyrocketed and<br />
they began selling the new<br />
fabric while pursuing a patent.<br />
The brand Alpha Cotton is now<br />
one of the prime offerings from<br />
the company and has captured<br />
a remarkable preference in<br />
the market, so much so that<br />
every second product under<br />
this name is sold successfully<br />
from the retail counters.<br />
Momentum Unbound<br />
Growing at a rapid pace<br />
and constantly expanding<br />
its productive activities in<br />
anticipation of explosive<br />
growth following the patent<br />
award, Nextt distribution<br />
space has already grown to<br />
150,000 square feet and is<br />
planned to grow to 300,000<br />
square feet.<br />
With business revenues<br />
exceeding at a promising<br />
rate, the company focuses on<br />
world-class infrastructure,<br />
best-in-class technology,<br />
uncompromising quality<br />
standards, and dynamic<br />
product innovation. Nextt is<br />
also establishing alliances<br />
with major brands and<br />
celebrities.<br />
april-mAY <strong>2018</strong> | ASIA ONE | 185
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