Message from a Director - Cranfield School of Management ...
Message from a Director - Cranfield School of Management ...
Message from a Director - Cranfield School of Management ...
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forum<br />
The monthly newsletter <strong>of</strong> <strong>Cranfield</strong> <strong>School</strong> <strong>of</strong> <strong>Management</strong><br />
Shell selects <strong>School</strong> as<br />
partner in global Programme<br />
The <strong>School</strong> has been<br />
appointed by Royal<br />
Dutch Shell plc (Shell)<br />
as one <strong>of</strong> four<br />
university learning<br />
partners for its global<br />
Project Academy.<br />
The <strong>School</strong> is the<br />
UK partner for the<br />
initiative which brings<br />
<strong>Cranfield</strong> together with<br />
Delft University <strong>of</strong><br />
Technology<br />
(Netherlands), The<br />
University <strong>of</strong> Texas at<br />
Austin/McCombs<br />
<strong>School</strong> <strong>of</strong> Business (USA) and Queensland<br />
University <strong>of</strong> Technology (Australia).<br />
The Shell Project Academy is an integrated<br />
development programme for Shell employees<br />
working at all stages <strong>of</strong> the project lifecycle. The<br />
programme includes learning events, assessment<br />
and accreditation, coaching and mentoring<br />
services, a global online knowledge network,<br />
project community events, and work experience<br />
opportunities.<br />
At <strong>Cranfield</strong> the work is being project-managed<br />
through the Centre for Customised Executive<br />
Development (CCED) with Bill Shedden sitting on<br />
the Shell Project Academy Steering Committee<br />
and Roger Delves and Dr Ralph Levene<br />
representing the <strong>School</strong> in the Core Group<br />
responsible for<br />
developing the<br />
programme <strong>of</strong> events<br />
and services. Carmel<br />
de Nahlik, Bill Wilson<br />
and John Algar are<br />
also significantly<br />
involved.<br />
The four university<br />
learning partners<br />
were selected for the<br />
quality and depth <strong>of</strong><br />
their project<br />
management<br />
expertise, and are<br />
collaborating with<br />
Shell pr<strong>of</strong>essionals to develop a world-class<br />
curriculum. In 2006, approximately 1,000 Shell<br />
staff will participate in 40 Project Academy<br />
learning events, covering 19 learning modules.<br />
Bill Shedden, CCED <strong>Director</strong>, said the Shell<br />
Project Academy learning programme was<br />
unparalleled anywhere in the industry in quality<br />
and scope, and demonstrated Shell’s commitment<br />
to the highest standards <strong>of</strong> project performance.<br />
“We are delighted to be part <strong>of</strong> this unique,<br />
global initiative which will see <strong>Cranfield</strong> delivering<br />
its expertise alongside other universities with<br />
complementary specialisms. As a consortium, the<br />
four institutions will be able to deliver a comprehensive,<br />
global programme for Shell catering for<br />
all levels <strong>of</strong> project management capability.”<br />
Bill Shedden is pictured with other members <strong>of</strong> the Shell Project Academy<br />
Steering Group: Peter Zimmermann - Shell Project Academy, Simon Peerdeman -<br />
Delft University, Chantal Delys - University <strong>of</strong> Texas Business <strong>School</strong>, Hans<br />
Wierda - Shell Project Academy, Bob O’Connor - University <strong>of</strong> Queensland,<br />
Erland Joergensen - Shell Learning, and Brian Young - Shell Project Academy.<br />
MDA becomes MBA and moves to <strong>Cranfield</strong><br />
The Master <strong>of</strong> Defence Administration, previously delivered at Shrivenham, is being redeveloped<br />
and re-branded as an MBA (Defence) <strong>from</strong> September 2006.<br />
The refined qualification will be delivered by <strong>School</strong> <strong>of</strong> <strong>Management</strong> faculty and staff<br />
<strong>from</strong> the Defence College <strong>of</strong> <strong>Management</strong> and Technology based at Shrivenham.<br />
Full-time Defence MBA students will undertake all their studies at <strong>Cranfield</strong> with<br />
Executive MBA students spending the first year at <strong>Cranfield</strong> and the second year at<br />
Shrivenham.<br />
The new qualification has been developed to meet the needs <strong>of</strong> the defence sector,<br />
particularly the Ministry <strong>of</strong> Defence, which is keen to <strong>of</strong>fer its employees the opportunity to study for a<br />
more recognisable degree.<br />
There is also a growing interest within the UK defence sector for MBA education programmes and<br />
stakeholders believe there is an untapped international demand for such a qualification, in a global<br />
educational market where there are currently no direct competitors.<br />
Programme <strong>Director</strong> Graham Clark (above right) said: “The programme will meet the needs <strong>of</strong> those<br />
working in this sector, enabling them to command a comprehensive portfolio <strong>of</strong> commercial<br />
management skills, enabling them to contribute more effectively towards MOD initiatives.”<br />
Participants will study alongside students <strong>from</strong> the commercial and not-for-pr<strong>of</strong>it sectors in Part 1 <strong>of</strong><br />
the programme, while going on to take compulsory modules appropriate to the Defence sector in Part 2.<br />
In addition they will be required to complete a specific defence-focused research project.<br />
The programme will increase understanding <strong>of</strong> a wide range <strong>of</strong> management techniques, including<br />
leadership, change management, programme and project management and resource management<br />
within the defence context. Students will also gain a critical awareness <strong>of</strong> cultural, political and ethical<br />
similarities and differences and come to understand the importance <strong>of</strong> strategy, cross functional working<br />
and core business management, particularly within the international defence community.<br />
Issue 155<br />
May 2006<br />
Marathon Marvels!<br />
The <strong>Cranfield</strong> Centipede has done it again -<br />
completing the London Marathon and raising<br />
more than £20,000 for charity with its efforts.<br />
Novice runner John Glen completed his<br />
first marathon, and veteran Joe Nellis ran his<br />
quickest time - after doing the least amount <strong>of</strong><br />
training!<br />
Read about the run on Page 8.<br />
Nobel lecture Series<br />
The <strong>School</strong> <strong>of</strong> <strong>Management</strong> is sponsoring two<br />
lectures at the world famous Hay Festival,<br />
held later this month in Wales.<br />
The lectures will be delivered by Nobel<br />
prize winners Seamus Heaney and Shirin<br />
Ebadi.<br />
Read more about them and their<br />
achievements on page 2.<br />
All at Sea!<br />
No one can claim that CCED Consultant<br />
Mark Threlfall doesn’t jump in with both feet<br />
when faced with a challenge. After winning<br />
business with a sub sea contractor Mark<br />
‘immersed’ himself in their business by<br />
completing a five day <strong>of</strong>f-shore survival<br />
training course.<br />
Read about his exploits - and see him<br />
captured on camera - on page 7.<br />
Chicken Run...<br />
Yes, it’s true. The <strong>School</strong> <strong>of</strong><br />
<strong>Management</strong> is becoming<br />
home to a trio <strong>of</strong> chickens - but<br />
it’s all in the name <strong>of</strong> education<br />
(honest!)<br />
The egg-laying hens will be<br />
part <strong>of</strong> a display to explain how the supply<br />
chain operates in both large and small<br />
companies.<br />
Read about the eggs-ploits on page 7.<br />
Online Seminars<br />
The <strong>School</strong> has become the first university in<br />
the UK to <strong>of</strong>fer its lunchtime seminars online<br />
to the general public. See page 4.<br />
Contents<br />
We welcome your comments, suggestions and<br />
contributions for Forum. Further details <strong>of</strong> how<br />
to contact us can be found on the back page.<br />
<strong>Message</strong> <strong>from</strong> a <strong>Director</strong> 2<br />
News 2<br />
Media watch and in the News 3<br />
Papers, Publications and Research 4, 5&6<br />
Staff and student News 7&8
2<br />
FORUM May 2006<br />
Dr David Butcher<br />
<strong>Director</strong>, Open Executive Programmes<br />
<strong>Message</strong> <strong>from</strong> a <strong>Director</strong><br />
Much progress has been made in the last two years with the <strong>School</strong>’s open<br />
programme portfolio.<br />
Historically this has been one <strong>of</strong> <strong>Cranfield</strong>’s strengths, and we have been<br />
building on that.<br />
We have also made significant progress in developing our understanding <strong>of</strong><br />
the executive development market and our competition in the business school<br />
sector, and as a result, we are becoming ever more clear about how to position<br />
our executive development <strong>of</strong>ferings.<br />
We now have a portfolio spanning the full range <strong>of</strong> faculty interests, which<br />
the client world clearly endorses.<br />
In a highly competitive open programme market, <strong>Cranfield</strong> has one <strong>of</strong> the<br />
few growing portfolios, both in terms <strong>of</strong> revenue and product <strong>of</strong>fering. We are<br />
moving rapidly up in the executive education rankings, with every prospect <strong>of</strong><br />
being in the top ten globally within the next two years.<br />
Our progress is <strong>of</strong> course based on our long established ability to deliver high<br />
levels <strong>of</strong> practical relevance to our delegates, together with our state <strong>of</strong> the art<br />
facilities, and our highly pr<strong>of</strong>essional client management and conference staff.<br />
However, increasingly we are able to leverage the output <strong>of</strong> faculty research in the open programmes, which therefore<br />
makes both their content and learning processes unique to <strong>Cranfield</strong>. Indeed, it is now a requirement <strong>of</strong> all new open<br />
programmes that their content is based primarily on our faculty’s own thinking and research.<br />
The consequence <strong>of</strong> all this progress is a portfolio we should be proud <strong>of</strong> as a <strong>School</strong>, and our aim is for it to be<br />
recognised as world class within the next five years. We are already well on the way to that.<br />
’Intelligent’ Fabric earns BGP grad a Summer Success<br />
When George Costa came on the Business Growth and Development programme in<br />
2001 his company Pro-Active Textiles was under attack <strong>from</strong> all sides.<br />
Cheap imports <strong>from</strong> China and over-supply were forcing him to re-invent his<br />
business, slashing his workforce <strong>from</strong> 500 to just eight.<br />
The programme gave him the chance to re-group and re-focus and now, five<br />
years on, he has launched what is becoming the ‘must have’ buy for the summer.<br />
George has developed Intelligent Fabrics, known as iFabric, which repel mosquitos<br />
and insects, giving continuous protection and withstanding repeated washing.<br />
His range <strong>of</strong> sarongs, bandanas, ankle and wrist bands are currently on sale in 125<br />
Boots stores, and will soon be available in all 1,300 high street and airport outlets.<br />
He developed the idea with the London <strong>School</strong> <strong>of</strong> Hygiene and Tropical Medicine<br />
after hearing about fabric impregnated with natural mosquito repellent being used by the Taiwanese Army.<br />
The final impetus came when his young daughter suffered a severe allergic reaction to traditional mosquito repellent<br />
while on holiday in Cyprus.<br />
The story <strong>of</strong> how George re-invented his business was featured in The Sunday Times on April 9, in a lengthy feature<br />
which also mentioned his participation on the BGP programme.<br />
His products have also been featured in numerous other national newspapers and he was in great demand by both<br />
radio and TV, being interviewed by BBC Radio Five Live and on the ITV This Morning programme.<br />
Children wearing the iFabric sarongs and scarves, and carrying the company mascot Arny Bear who is also<br />
impregnated with the repellent to keep mosquitos away, are pictured above.<br />
<strong>School</strong> launches Nobel Lecture<br />
Series at Hay Festival<br />
The <strong>School</strong> <strong>of</strong> <strong>Management</strong> is sponsoring two lectures at the world famous Hay Festival, which runs <strong>from</strong> May 26 to<br />
June 4 at Hay-on-Wye in Wales and is sponsored by The Guardian.<br />
Dubbed “The Woodstock <strong>of</strong> the Mind” by former US President Bill Clinton, the festival has grown<br />
since its inception in 1988 into an international festival company based in Wales, organising events<br />
around the world.<br />
This year sees the launch <strong>of</strong> the <strong>Cranfield</strong> Nobel Series, featuring lectures by Nobel prizewinners<br />
Seamus Heaney (below) and Shirin Ebadi (right).<br />
Seamus Heaney will be in conversation with Peter Florence at the festival on<br />
May 29 when he will read and discuss his new poetry collection District and<br />
Circle. Heaney was awarded the Nobel Prize for Literature in 1995.<br />
Shirin Ebadi’s lecture, on June 3, is entitled Iran Awakening. The Iranian lawyer and human<br />
rights activist, who was awarded the Nobel Peace Prize in 2003, will talk about her work<br />
championing the rights <strong>of</strong> women, children and political prisoners in Tehran.<br />
Her lecture will be delivered in Iranian with simultaneous translation into English.<br />
In addition to sponsoring the lectures the <strong>School</strong> will have an exhibition space at the festival<br />
where people can ‘post’ their thoughts and ideas following the lectures. There will also be a virtual forum - The<br />
<strong>Cranfield</strong> Thinkspace - where participants can share their thoughts.<br />
The most innovative ‘thought’ submitted to the forum at www.cranfieldsom.info/think will win a place on the<br />
<strong>School</strong>’s Confident and Creative Presentation course.<br />
News<br />
Corporate Partner<br />
ARM has joined EWS Railway Ltd as a founding<br />
partner <strong>of</strong> the <strong>Cranfield</strong> Corporate Partnership<br />
programme.<br />
ARM, based in Cambridge, designs technology that<br />
lies at the heart <strong>of</strong> advanced digital products, <strong>from</strong><br />
mobile phones and digital cameras to game consoles<br />
and automotive systems.<br />
Membership <strong>of</strong> the programme is rectricted to 15<br />
companies during the first year and <strong>of</strong>fers members a<br />
wide range <strong>of</strong> benefits including a dedicated, online,<br />
members portal; access to the <strong>School</strong>’s latest research;<br />
preferential rates on selected programmes and early<br />
opportunities to meet and recruit <strong>Cranfield</strong> students.<br />
Bill Parsons, ARM Executive Vice President -<br />
Human Resources, said: “<strong>Cranfield</strong> teaches leading<br />
management theory grounded in very practical,<br />
applied terms - it is a school <strong>of</strong> management in touch<br />
with the real world. Two members <strong>of</strong> ARM’s Board,<br />
and a number <strong>of</strong> other senior managers, have<br />
undertaken MBAs at <strong>Cranfield</strong>. We are pleased to be<br />
members <strong>of</strong> the partnership and are confident that this<br />
collaborative environment will deliver excellent<br />
opportunities for all involved.”<br />
BGP keeps on Growing<br />
The <strong>School</strong>’s Business Growth and Development<br />
Programme will run three times during 2006, as<br />
demand for places keeps increasing.<br />
BGP is the UK’s biggest programme for ambitious<br />
owner-managers who want to accelerate their firms’<br />
growth - and develop themselves as leaders. It has<br />
run every year since 1988 and over 750 businesses<br />
have taken part.<br />
In 2005 BGP expanded <strong>from</strong> one to two<br />
programmes a year and this year BGP is growing yet<br />
again, to a third programme which will run in<br />
September.<br />
One hundred owner-managers have already<br />
accepted places on the 2006 programmes - and the<br />
demand continues.<br />
Programme <strong>Director</strong> Gerard<br />
Burke (right) said: “We are<br />
responding to the demand in the<br />
market <strong>from</strong> ambitious ownermanagers<br />
who believe they can<br />
achieve more. We can help them<br />
accelerate their rate <strong>of</strong> growth -<br />
and build their own skills as<br />
business leaders. Businesses that take part are<br />
already outstripping their peers - and after BGP their<br />
sales and pr<strong>of</strong>its both grow faster.”<br />
A series <strong>of</strong> free BGP briefing seminars will take<br />
place on Monday 5 June 2006 and Monday July 10 at<br />
The Institute <strong>of</strong> <strong>Director</strong>s in London at 6.30 pm, and at<br />
<strong>Cranfield</strong> at 8.30am on Tuesday June 20 and 29.<br />
For more information see<br />
www.som.cranfield.ac.uk/som/groups/enterprise/credo/<br />
CIMA Scholarship for MBA<br />
The Chartered Institute <strong>of</strong> <strong>Management</strong> Accountants<br />
(CIMA) has announced the award <strong>of</strong> a fully paid<br />
scholarship to a CIMA Sri Lanka member for the MBA<br />
programme.<br />
The scholarship, which will provide full tuition fees<br />
for a student to follow the full-time programme, is<br />
valued at approximately eight million rupees.<br />
The <strong>of</strong>fer is available exclusively to Sri Lankan<br />
CIMA members who will be short-listed for the award<br />
based on a technical competition, and is currently<br />
being conducted by the CIMA Sri Lanka Division.
In the News<br />
Highlights <strong>of</strong> media coverage during March and April<br />
include:<br />
Consulting Review, Capgemini’s magazine for<br />
consultants and key contacts, featured an article by<br />
Pr<strong>of</strong>essor Keith G<strong>of</strong>fin, Dr Rick Mitchell and Dr Palie<br />
Smart about why innovation should be embedded within<br />
an organisation.<br />
MBA Business, AMBA’s quarterly publication, included<br />
Pr<strong>of</strong>essor Michael Osbaldeston’s top three business<br />
books. Executive MBA <strong>Director</strong> Graham Clark and Ian<br />
West (EMBA 2005) were also quoted extensively in the<br />
popularity and value <strong>of</strong> EMBA programmes.<br />
The Financial Times (April 24) featured the<br />
announcement that the <strong>School</strong> has been selected by<br />
Shell as one <strong>of</strong> four universities worldwide as an<br />
academic partner in its Project Academy. This news<br />
was also featured by the Austin Business Journal,<br />
WebWire (Atlanta), Austin American Statesman,<br />
eSource Canada Business News and ft.com<br />
The Sunday Times (April 23) produced its annual Rich<br />
List which included Nigel Doughty (MBA 1984), and<br />
Elena Ambrosiadou (MBA 1988).<br />
The Times (April 20) pr<strong>of</strong>iled Warren East (EMBA<br />
1990), chief executive <strong>of</strong> ARM Holdings. It also featured<br />
the <strong>School</strong>’s new programme ‘Performance at the Limit’<br />
in its Course Watch column.<br />
The Weekly Telegraph and www.telegraph.co.uk<br />
(April 18) reported that the <strong>Cranfield</strong> Centipede would<br />
be running in the London Marathon.<br />
The Daily Telegraph (April 18) reported <strong>Cranfield</strong><br />
research into the number <strong>of</strong> board directors <strong>from</strong> ethnic<br />
minority backgrounds.<br />
FT.com (April 12) reported the launch <strong>of</strong> the <strong>Cranfield</strong><br />
Corporate Partnership - an initiative aimed at allowing<br />
industry and education to work together to develop a<br />
mutually beneficial relationship.<br />
The Financial Times (April 11) published a letter by Dr<br />
Arnoud Franken following the article ‘Big bang in<br />
defence’.<br />
FT.com (April 9) commented on the growing number <strong>of</strong><br />
schools in China that have forged links with their<br />
counterparts in other countries <strong>of</strong> the world. The article<br />
mentioned the <strong>School</strong>’s relationship with the China<br />
Europe International Business <strong>School</strong> in Shanghai.<br />
The Sunday Times (April 9) pr<strong>of</strong>iled former Business<br />
Growth and Development programme participant<br />
George Costa who was forced to dramatically change<br />
his company due to foreign competition. See page 2.<br />
The Financial Times (April 8) quoted Marek<br />
Szwejczewski in a pr<strong>of</strong>ile <strong>of</strong> Anthonty Alan Foods. He<br />
stated the importance <strong>of</strong> picking suppliers carefully to<br />
ensure they are closely tied to the interests <strong>of</strong> your<br />
company.<br />
The Sunday Times (April 2) quoted Martin Clarke on<br />
research he’s carried out with senior managers <strong>from</strong> five<br />
thriving UK organisations which shows that as<br />
businesses become more dependent on stakeholders,<br />
being able to work with those with competing interests<br />
is crucial.<br />
Logestic Magazine published an article by Pr<strong>of</strong>essor<br />
Richard Wilding about supply chain risk management.<br />
The magazine is based in Santiago, Chile, but is<br />
distributed across Latin America.<br />
America Economia featured the new <strong>Director</strong>’s<br />
Diversity Bursaries available to international students<br />
applying for the 2006/07 MBA programme <strong>from</strong> China,<br />
Latin America, Eastern Europe and Africa.<br />
The Times (March 23) named <strong>Cranfield</strong> as one <strong>of</strong><br />
Europe’s ten most popular talent pools for MBA recruits.<br />
Personnel Today (March 21) reported the latest<br />
Recruitment Confidence Index findings which reveal that<br />
UK employers are recruiting <strong>from</strong> Easter Europe to fill<br />
combat skill shortages.<br />
Retail Week (March 15) quoted Dr Paul Chapman in an<br />
article about source tagging. Retailers can save time<br />
and money by persuading manufacturers to tag<br />
products at source. Source tagging involves attaching<br />
tags, such as electronic article surveillance or radio<br />
frequency ID (RFID) tags, to products in factories.<br />
The Financial Times (March 15) quoted Dr Richard<br />
Schoenberg’s views on mergers in an article about<br />
integrating two companies .<br />
The Times (March 23) featured the new Challenging<br />
the Managerial Mindset programme in its Course Watch<br />
column.<br />
Media coverage Online<br />
Details <strong>of</strong> all <strong>School</strong> <strong>of</strong> <strong>Management</strong> media<br />
mentions (both press and broadcast) are available<br />
via a searchable online database at<br />
www.cranfield.ac.uk/university/press/activity/<br />
Details <strong>of</strong> all <strong>School</strong> media mentions <strong>from</strong> January<br />
1, 2005, are included on the database which is<br />
updated on a daily basis by the <strong>School</strong>’s Press<br />
Office.<br />
FORUM May 2006 3<br />
Media Watch<br />
Pr<strong>of</strong>essor Mike Sweeney was<br />
interviewed by BBC Three<br />
Counties radio on April 19<br />
following the announcement <strong>of</strong><br />
the closure <strong>of</strong> the Peugeot<br />
plant.<br />
Séan Rickard appeared on<br />
Sky News on April 9,<br />
commenting on the possibly<br />
impact <strong>of</strong> bird flu in the UK.<br />
He was also interviewed on<br />
BBC Radio 5 Live’s breakfast<br />
programme on April 7 on the<br />
same subject.<br />
Murray Steele was<br />
interviewed by BBC Radio 5<br />
Live on April 3 on behavioural<br />
motivation <strong>from</strong> a business<br />
perspective. It followed<br />
several outbursts, both on and<br />
<strong>of</strong>f the football pitch, by<br />
Manchester City manager<br />
Stuart Pierce.<br />
Pr<strong>of</strong>essor Michael<br />
Osbaldeston was interviewed<br />
on BBC 3 Counties Radio on<br />
March 17, following the news<br />
that the <strong>School</strong> had been<br />
awarded development funding<br />
<strong>of</strong> £375,000.<br />
Financial Times Masters<br />
<strong>School</strong> <strong>of</strong> <strong>Management</strong> faculty<br />
secured three features in the<br />
recent Mastering Uncertainty<br />
series, published by the<br />
Financial Times and<br />
sponsored by Ernst and Young.<br />
Pr<strong>of</strong>essor Keith G<strong>of</strong>fin and<br />
visiting lecturer Dr Rick<br />
Mitchell contributed an article<br />
about new product<br />
development;<br />
Dr Andrew White (who was<br />
commissioned to write the<br />
piece before he left <strong>Cranfield</strong>) and Pr<strong>of</strong>essor John<br />
Bessant wrote about how companies can embrace<br />
new ways <strong>of</strong> thinking; and Pr<strong>of</strong>essor Richard Wilding<br />
had a feature published on uncertainty and chaos in<br />
the supply chain.<br />
The newspaper is publishing another four-part<br />
Mastering series <strong>from</strong> May 29, this time on Mastering<br />
Financial <strong>Management</strong>.<br />
Three members <strong>of</strong> <strong>Cranfield</strong> faculty have been<br />
commissioned to write for this series: Pr<strong>of</strong>essor Keith<br />
G<strong>of</strong>fin, Pr<strong>of</strong>essor Andy Neely and Dr Marek<br />
Szwejczewski (with Sri Srikanthan).
4<br />
FORUM May 2006<br />
Euro launch promotes <strong>Cranfield</strong> Research<br />
The European Commission has<br />
launched its Year <strong>of</strong> Workers'<br />
Mobility with a conference in<br />
Brussels attracting more than 450<br />
participants.<br />
Dr Michael Dickmann was one <strong>of</strong><br />
only a handful <strong>of</strong> academics invited<br />
to present to the conference, where<br />
attendees included representatives<br />
<strong>from</strong> public authorities, businesses,<br />
European Commission partners<br />
and the media.<br />
Dr Dickmann presented at a<br />
workshop entitled 'Geographical<br />
mobility, a tool for competitiveness<br />
and job creation' drawing on results<br />
<strong>from</strong> the <strong>School</strong>'s ongoing Geodesy research project<br />
with PricewaterhouseCoopers which is investigating<br />
Research Fellow Dr Arnoud<br />
Franken (right) is running a one-day<br />
workshop at the <strong>Management</strong> <strong>of</strong><br />
Organisational Change in Aerospace<br />
conference. His workshop is day two<br />
<strong>of</strong> the Royal Aeronautical Society<br />
event in London on May 24 and 25.<br />
Arnoud is also giving a speech on<br />
day one <strong>of</strong> the conference entitled<br />
‘Aerospace and Defence firms for the Future’.<br />
Pr<strong>of</strong>essor Simon Knox (left) and<br />
Stan Maklan (a visiting fellow and<br />
former PhD student) have had their<br />
competitive paper accepted for the<br />
35th Annual European Marketing<br />
Academy Conference in Athens this<br />
month. Their paper, ‘How Effectively<br />
do FTSE4GooD Companies engage<br />
with Stakeholders in developing their<br />
Corporate Social Responsibility Programmes?’ continues<br />
a series <strong>of</strong> studies linking CSR with corporate brand and<br />
reputation management.<br />
Simon has had a second competitive paper accepted at<br />
the same conference with Colin Gruar, the Head <strong>of</strong><br />
Marketing at the British Heart foundation and a DBA<br />
student. Their paper, ‘Stakeholder Saliency in Not-for-<br />
Pr<strong>of</strong>it Organisations: Setting the Co-ordinates for<br />
Marketing Strategy Development’ focuses on the British<br />
Heart Foundation as the organisation shifts its strategy in<br />
the light <strong>of</strong> research successes which has lead to a<br />
reduction in the incidence <strong>of</strong> coronary heart disease.<br />
Simon also gave a keynote speech ‘Creating<br />
Shareholder Value through Successful Corporate<br />
Branding in the Service Sector’ at Building the Bank<br />
Brands Conference in London. It was attended by more<br />
than 60 middle and senior bank managers <strong>from</strong> the UK,<br />
Scandinavia and central Europe.<br />
Pr<strong>of</strong>essor Kim Turnbull James (right) has had a paper<br />
entitled ‘Inside Out. Is insider trading<br />
the high crime that we have been led<br />
to believe?’ published in the Business<br />
Strategy Review, Spring 2006. It is<br />
co-authored with Nada Kakabadse<br />
and A.Kaspurz.<br />
She has also made the following<br />
presentations:<br />
• ‘Wise leadership; a framework for<br />
learning how emotions in organizations can<br />
unconsciously impact how you take up a leadership<br />
role’ at the Exeter Centre for Leadership Studies<br />
seminar series<br />
issues and trends affecting the<br />
international mobility market.<br />
The latest Geodesy research,<br />
'Understanding and avoiding barriers<br />
to International Mobility', found major<br />
differences in 10 key areas between<br />
companies and their employees<br />
when it comes to overseas<br />
assignments.<br />
The EC's Year <strong>of</strong> Workers' Mobility<br />
aims to raise awareness across the<br />
EU about the rights, costs and<br />
opportunities available to citizens.<br />
A system <strong>of</strong> accessing job<br />
vacancies across the EU has also<br />
been launched giving European<br />
citizens access around 1 million job opportunities at<br />
any one time.<br />
• ‘Learning for sector change: the development <strong>of</strong> a<br />
knowledge sharing and learning network’ with Dr<br />
David Denyer at the Organisation Knowledge,<br />
Learning and Capabilities Conference conference at<br />
Warwick<br />
• Pr<strong>of</strong>essor James also ran a PhD writing workshop at<br />
the Warwick conference, with Pr<strong>of</strong>essor Bente Elkjaer<br />
who is Head <strong>of</strong> Doctoral <strong>School</strong> <strong>of</strong> Organisational<br />
Learning at the Danish University <strong>of</strong> Education and an<br />
editor-in-chief <strong>of</strong> <strong>Management</strong> Learning.<br />
Dr Ruth Bender has had her paper ‘Executive Pay:<br />
Onwards and Upwards?’ published by KPMG in its<br />
Remuneration Committee Journal.<br />
Pr<strong>of</strong>essor Peter Allen was a keynote speaker at the<br />
2nd International Non-liner Science Conference held in<br />
Heraklion, Crete. His talk was entitled ‘Complexity: the<br />
Challenge <strong>of</strong> a Co-Evolving Epistemology and Ontology’.<br />
Pr<strong>of</strong>essor David Parker (right) has been appointed as<br />
an advisor to the new Competition<br />
Commission for India in association<br />
with the World Bank and the<br />
Department for International<br />
Development. He is also advising the<br />
Hungarian Government on regulation<br />
sponsored by the Foreign and<br />
Commonwealth Office and has been<br />
selected to sit on the Association <strong>of</strong><br />
Business <strong>School</strong>s panel which is revising the Quality<br />
Guidelines for business and management courses,<br />
including MBAs, on behalf <strong>of</strong> the Government’s Quality<br />
Assurance Agency.<br />
David has also had the following papers and book<br />
chapters published, or accepted for publication:<br />
• ‘The Impact <strong>of</strong> Regulation on Economic Growth in<br />
Developing Countries: A Cross-Country Analysis’ in<br />
World Development<br />
• ‘Strategic group theory: review, examination and<br />
application in the UK pharmaceutical industry’ (with<br />
Graham Leask) in The Journal <strong>of</strong> <strong>Management</strong><br />
Development<br />
• ‘Private investment in infrastructure in Asia: the<br />
impact <strong>of</strong> regulation’ in The Singapore Economic<br />
Review<br />
• ‘Creating the conditions for international business<br />
expansion: the impact <strong>of</strong> regulation on economic<br />
growth in developing countries’ and ‘A comparative<br />
analysis <strong>of</strong> the performance <strong>of</strong> public and private<br />
water utilities in Africa’ in Regulating Development:<br />
Evidence <strong>from</strong> Africa and Latin America by Edward<br />
Elgar and edited by Edmund Amann <strong>of</strong> the University<br />
<strong>of</strong> Manchester<br />
Papers, Publications<br />
• and ‘UK competition policy and shareholder value: the<br />
impact <strong>of</strong> merger inquiries’ in the British Journal <strong>of</strong><br />
<strong>Management</strong> and ‘Methods and Trends <strong>of</strong><br />
Performance Benchmarking in UK Utility Regulation’<br />
in the American journal Utilities Policy. Both <strong>of</strong> these<br />
papers are co-authored with doctoral student<br />
Malcolm Arnold.<br />
Pr<strong>of</strong>essor David Buchanan has had the following<br />
refereed journal articles published:<br />
• ‘No going back: a review <strong>of</strong> the literature on<br />
sustaining organizational change’ in the International<br />
Journal <strong>of</strong> <strong>Management</strong> Reviews (with Diane Ketley,<br />
Rose Gollop, Jane Louise Jones, Sharon Saint<br />
Lamont, Annette Neath, and Elaine Whitby)<br />
• ‘Let’s be PALS: user-driven organizational change in<br />
healthcare’in the British Journal <strong>of</strong> <strong>Management</strong> (with<br />
Stephen Abbott, Jane Bentley, Anne Lanceley, and<br />
Julienne Meyer)<br />
• and ‘Feature films in management education: beyond<br />
illustration and entertainment’ in the Journal <strong>of</strong><br />
Organizational Behaviour Education (with Andrzej<br />
Huczynski).<br />
Dr Chee Yew Wong, a new research fellow <strong>of</strong> the<br />
Demand Chain community, had his paper ‘Making JIT<br />
Retail a success: the Coordination journey’ published in<br />
the International Journal <strong>of</strong> Physical Distribution &<br />
Logistics <strong>Management</strong>.<br />
Patrick McLaughlin, who successfully passed his DBA<br />
viva in March, has had a paper accepted by the<br />
International Journal <strong>of</strong> Technology <strong>Management</strong>.<br />
‘Developing an organizational culture to facilitate radical<br />
innovation’ is co-authored by Pr<strong>of</strong>essor John Bessant<br />
and Dr Palie Smart.<br />
Lunchtime seminars<br />
online and open to all<br />
The <strong>School</strong> <strong>of</strong> <strong>Management</strong> is the first university in the UK to<br />
<strong>of</strong>fer its lunchtime seminars online to the general public.<br />
Anyone can now log on and view the lectures remotely, as<br />
well as joining the debate by typing a question to be put to the<br />
presenter during the question and answer session at the end <strong>of</strong><br />
each seminar.<br />
The development has been made possible by the Breeze<br />
s<strong>of</strong>tware technology which is also used to broadcast the<br />
<strong>School</strong>'s bi-monthly doctoral colloquium.<br />
Those who want to view the seminars remotely must register<br />
beforehand, and there is an archive <strong>of</strong> online seminars which<br />
can be viewed after an event.<br />
For more information, and a list <strong>of</strong> forthcoming seminars,<br />
see www.som.cranfield.ac.uk/som/research/seminars.asp<br />
The next seminars are:<br />
Monday 15 May, Dr Nicos Nicolaou, Tanaka Business <strong>School</strong>,<br />
Imperial College, LR11<br />
Monday 22 May, Anton Fishman, <strong>Director</strong>, Corporate Insights<br />
Ltd, LR11<br />
Our exposure to market forces ensures that consultancy led<br />
research always outstrips business school led research in its<br />
value to clients<br />
Monday 5 June, Pr<strong>of</strong>essor Richard Boyatzis, Case Western<br />
Reserve University , LR16 (CMDC). Starts at the earlier time <strong>of</strong><br />
12.30<br />
Resonant leadership: Inspiring us and developing others to be<br />
our best<br />
Tuesday 6 June, Dr Jill Kent, <strong>Cranfield</strong> University, LR11<br />
Knowledge Transfer Partnerships<br />
Friday 14 July, Pr<strong>of</strong>essor Brian Murphy, Massey University,<br />
New Zealand, LR6
and research News FORUM May 2006 5<br />
PhD student Andreas Birnik (left)<br />
presented a paper entitled ‘Practical<br />
Drift as a Response to Strategic<br />
Integration: An Exploratory Study <strong>of</strong><br />
MNC Subsidiary <strong>Management</strong>’ as<br />
part <strong>of</strong> the Singapore Inter-Island<br />
Strategy Seminar Series. The paper<br />
was co-authored by Pr<strong>of</strong>essor Cliff<br />
Bowman and Dr Véronique<br />
Ambrosini. The seminar series is a collaboration<br />
between the strategy faculties at the National University<br />
<strong>of</strong> Singapore, INSEAD’s Singapore campus, Singapore<br />
<strong>Management</strong> University and Nanyang Business <strong>School</strong>.<br />
Andreas will be presenting two papers at the Academy <strong>of</strong><br />
International Business in Beijing in June: ‘Unbundling<br />
Strategic Integration in the Multinational Corporation’,<br />
with Cliff Bowman and ‘Causes and Consequences <strong>of</strong><br />
Practical Drift in the Multinational Subsidiary’, with Cliff<br />
Bowman and Véronique Ambrosini.<br />
He has had three papers accepted for the Academy <strong>of</strong><br />
<strong>Management</strong> in Atlanta in August:<br />
• ‘Challenges to Cross-Border Integration: An<br />
Exploratory Study <strong>of</strong> MNC Subsidiary <strong>Management</strong>’,<br />
with Cliff Bowman and Véronique Ambrosini<br />
• ‘Marketing Mix Standardisation in Multinational<br />
Corporations: A Review <strong>of</strong> the Evidence’, with Cliff<br />
Bowman<br />
• and ‘Conceptualising the Multinational Corporation:<br />
Where Are the Micro Models’, to be presented at a<br />
pre-conference paper development workshop.<br />
He has also had two papers accepted for the British<br />
Academy <strong>of</strong> <strong>Management</strong>: ‘The Causes, Consequences<br />
and Mediating Effect <strong>of</strong> Practical Drift in the Multinational<br />
Subsidary’ co-authored by Cliff Bowman and Véronique<br />
Ambrosini and ‘Towards a Micro Model <strong>of</strong> the<br />
Multinational Corporation’ co-authored by Cliff Bowman.<br />
Véronique Ambrosini, Cliff Bowman and Sarah Burton-<br />
Taylor have had their paper entitled ‘Inter-team<br />
coordination activities as a source <strong>of</strong> customer<br />
satisfaction’ accepted for publication in Human Relations,<br />
a 4* journal.<br />
DBA student Thoranna Jonsdottir<br />
and Dr Val Singh (right) have had<br />
their paper ‘Hurdles for women?<br />
Exploring the non-executive director<br />
recruitment process: An Icelandic<br />
case study’, accepted for the<br />
European Academy <strong>of</strong> <strong>Management</strong><br />
(EURAM) Conference in Oslo this<br />
month. Val’s paper ‘Ethnic and<br />
international diversity in FTSE 100 boards’ has also been<br />
accepted for the EURAM Conference.<br />
• As part <strong>of</strong> the International Women’s Day celebrations<br />
Val gave a keynote presentation on ‘Women in SET<br />
as Change Agents: Adding Value to the Board’ at the<br />
Gender and Leadership Conference for Women in<br />
Science, Engineering and Technology, held at the<br />
British Library in London. Val also took part in two<br />
panel sessions and a workshop presentation on ‘The<br />
challenges for women in SET careers’.<br />
• Val has had her paper ‘The representations <strong>of</strong> Gender<br />
and Ethnicity in diversity discourses on European<br />
company websites’ accepted by the Journal <strong>of</strong><br />
Business Ethics, which is an FT-ranked journal. This<br />
is co-authored with Dr Sebastien Point.<br />
• Val and Pr<strong>of</strong>essor Susan Vinnicombe have<br />
contributed their paper ‘Women on boards <strong>of</strong><br />
directors: United Kingdom stakeholder collaboration<br />
strategies’, as part <strong>of</strong> a symposium on Women on<br />
Boards <strong>of</strong> <strong>Director</strong>s: Intervention Strategies and<br />
Global Action for Gender Equity at Board Level. This<br />
Showcase Symposium will be held at the US<br />
Academy <strong>of</strong> <strong>Management</strong> Annual Meeting in Atlanta<br />
in August.<br />
• Susan Vinnicombe led the symposium proposal<br />
‘Women above the Glass Ceiling: Collusion, Voice<br />
and Exit’ including papers by Deirdre Anderson, Val<br />
Singh, Halla Tomasdottir, Dr Savita Kumra and<br />
colleagues <strong>from</strong> Case Western, which has also been<br />
accepted for the same conference.<br />
Dr Veronica Martinez (right) is<br />
organising a conference track called<br />
Performance <strong>Management</strong> at the<br />
EURAM Conference in Oslo this<br />
month. She has also had a paper<br />
accepted for the Academy <strong>of</strong><br />
<strong>Management</strong> confrence at Atlanta in<br />
August. The paper is about the<br />
effects <strong>of</strong> performance reviews.<br />
Veronica has also secured a shared symposium<br />
accepted at the conference entitled ‘Multiple<br />
perspectives <strong>of</strong> performance measurement and<br />
management systems’. It is supported by the Business<br />
Policy and Strategy (BPS) Division and the Operations<br />
<strong>Management</strong> (OM) division.<br />
The conference theme is Knowledge, Action and Public<br />
Concern.<br />
Dr Ashley Braganza and Executive Doctoral student<br />
John Holmes co-authored and presented a paper<br />
entitled ‘Achieving sustained Infusion in Enterprise<br />
Resource Planning systems projects’ at the UKAIS 2006<br />
Doctorial Colloquium, held at the University <strong>of</strong><br />
Gloucestershire. The doctoral track theme was titled<br />
‘Where Theory Meets Practice’ and <strong>of</strong>fered both<br />
practitioners and the academic community the<br />
opportunity to share the latest ideas in the application <strong>of</strong><br />
Information Systems practice.<br />
Pr<strong>of</strong>essor Joe Peppard is one <strong>of</strong> the founding<br />
members <strong>of</strong> the newly established Milton Keynes<br />
Chamber <strong>of</strong> Commerce IT Forum, which recently held<br />
its inaugural meeting.<br />
He is one <strong>of</strong> a panel <strong>of</strong> IT experts who have joined<br />
forces to consider the future <strong>of</strong> IT in Milton Keynes<br />
and generate ideas for making Milton Keynes a major<br />
IT hub in the United Kingdom.<br />
More than 60 delegates <strong>from</strong> local companies and<br />
organisations attended the first forum and Pr<strong>of</strong>essor<br />
Peppard, <strong>Director</strong> <strong>of</strong> the Information Systems<br />
Research Centre, highlighted the Centre's interest in<br />
engaging with local businesses. He announced that<br />
the Centre will be exploring areas <strong>of</strong> possible research<br />
into the information systems issues <strong>of</strong> the SME sector.<br />
Research Fellow Akin Soetan also attended the<br />
meeting.<br />
Speaking after the event panel chairman Fredi<br />
Nonyelu said: “It was inspiring to have so many people<br />
Research to study<br />
NHS Reforms<br />
Pr<strong>of</strong>essor David Buchanan is part<br />
<strong>of</strong> a team <strong>of</strong> academics <strong>from</strong> four<br />
universities who are to study the<br />
way the NHS is organised, and is<br />
being reorganised, and how it<br />
makes and implements its<br />
decisions for health care.<br />
The three-year study will track the impact <strong>of</strong> the<br />
great variety <strong>of</strong> new governing arrangements which<br />
are now emerging in the NHS, including Foundation<br />
Trust Hospitals, New Independent Sector Treatment<br />
Centres, choice, challenge, competition and other<br />
market mechanisms in health services. This detailed<br />
study will assess how health service managers and<br />
staff react to and adapt these changes. It will also<br />
track the performance outcomes - including most<br />
centrally the outcomes for patients.<br />
The study, which is being led by Pr<strong>of</strong>essor John<br />
Storey <strong>of</strong> the Open University Business <strong>School</strong>, will<br />
cover England, Wales, Scotland and Northern Ireland.<br />
Pr<strong>of</strong>essor Buchanan will be looking at<br />
management and organisational structures in acute,<br />
primary care and foundation trusts.<br />
The research is being funded by the NHS Service<br />
Delivery and Organisation Research and<br />
Development Programme.<br />
The other researchers involved are <strong>from</strong><br />
University College Hospitals, London, and the<br />
University <strong>of</strong> Bath.<br />
<strong>School</strong> is member <strong>of</strong> MK IT Forum<br />
with so much vision together in one room. We learnt<br />
an enormous amount about the IT sector in Milton<br />
Keynes and the message that was repeated again and<br />
again is that there is a lack <strong>of</strong> joined-up working. We<br />
heard that the city is to a great extent already a<br />
hotspot for innovation - but the news simply isn't<br />
getting out. As result people are working in isolation.<br />
There was overall agreement that to succeed business<br />
must take the lead. We must work together more and<br />
to do that we must communicate more effectively<br />
between ourselves, with other organisations and<br />
further afield.”<br />
Pr<strong>of</strong>essor Peppard is pictured (second left) with<br />
panel members Dr Peter Scott <strong>of</strong> the Knowledge<br />
Media Institute, Brian White <strong>of</strong> MKTV, Gavin<br />
Wonnacott representing the Central Innovation<br />
Network, Barry Mowbray <strong>from</strong> BT Local Business,<br />
Nicholas Mann <strong>of</strong> Interdirec, Neil Westerby <strong>of</strong> Optima<br />
Business Solutions and Fredi Nonyelu <strong>of</strong> Briteyellow.
6<br />
FORUM May 2006<br />
Finance Guru lectures on MBA<br />
Pr<strong>of</strong>essor Bill Cockrum, one <strong>of</strong> the world's leading pr<strong>of</strong>essors <strong>of</strong> entrepreneurial finance, is<br />
lecturing on the full-time MBA Entrepreneurship course this month.<br />
Executive MBA students will also get the chance to learn <strong>from</strong> the man named as America's<br />
top entrepreneurship pr<strong>of</strong>essor by Business Week when he lectures on their Corporate Venturing<br />
programme.<br />
Bill was recently appointed as a Visiting Pr<strong>of</strong>essor to the <strong>School</strong> and is also on the Advisory<br />
Board <strong>of</strong> the new Bettany Centre for Entrepreneurial Performance and Economics, recently established at the<br />
<strong>School</strong> to create a leading centre providing a stimulating entrepreneurial environment to promote high-performing<br />
ventures through cutting edge research, teaching and practice.<br />
The centre will be formally launched in September 2006.<br />
Pr<strong>of</strong>essor Cockrum also presented two sessions at this month's Fostering and Financing Entrepreneurial<br />
Performance Discovery Day.<br />
Pr<strong>of</strong>essor Mike Sweeney (left),<br />
Dr Marek Szwejczewski and Dr<br />
Alan Cousens will be presenting a<br />
paper entitled ‘Manufacturing<br />
Network Flexibility - Roles and<br />
Capabilities’ at both the Production<br />
and Operations <strong>Management</strong><br />
Society annual conference in<br />
Boston, and at the EUROMA<br />
conference in Glasgow Oslo this month.<br />
The paper explores the issue <strong>of</strong> how networks <strong>of</strong><br />
manufacturing facilities can best be managed and is the<br />
result <strong>of</strong> work with a major European manufacturer. The<br />
research is sponsored by <strong>Cranfield</strong>’s Global<br />
Manufacturing Round Table.<br />
Pr<strong>of</strong>essor Sweeney has been invited to Chair a session<br />
at this conference which focuses on International and<br />
Global Operations.<br />
Pr<strong>of</strong>essor Joe Peppard (left) has<br />
been invited to join IST/15/-/8. This<br />
body is responsible for the UK work<br />
on ISO/IEC 20000, the global<br />
standard for IT service<br />
management. ISO/IEC 20000 is <strong>of</strong><br />
similar standing for IT service<br />
management as ISO 9001 is for<br />
quality management.<br />
Pr<strong>of</strong>essor Peppard and Dr Anna Rylander (Royal<br />
Institute <strong>of</strong> Technology, Stockholm) have had their paper<br />
‘From Value Chain to Value Network: Lessons for<br />
Mobile Operators’ published in the European<br />
<strong>Management</strong> Journal.<br />
Executive Doctorate student Edward Barrows will be<br />
presenting his paper ‘Aligning Individual Contribution to<br />
Corporate Strategy: Cascading the Balanced Scorecard<br />
at Ricoh Corporation’, at the Performance Measurement<br />
Association Conference in London in July. The PMA is<br />
one <strong>of</strong> the world’s foremost academic-practitioner<br />
associations devoted to advancing knowledge and<br />
insight into the fields <strong>of</strong> performance measurement and<br />
management.<br />
Doctoral Student Dan Nunan presented a paper entitled<br />
‘Building the Emotion Brand’ with Pr<strong>of</strong>essor Simon Knox<br />
at the Thought Leaders International Conference on<br />
Brand <strong>Management</strong> in Birmingham. They have been<br />
invited to submit the paper for a special issue <strong>of</strong> the<br />
European Journal <strong>of</strong> Marketing.<br />
PhD gradute Siri Terjesen (right),<br />
who will be presented with her PhD<br />
award at this year’s graduation<br />
ceremony, has received a Highly<br />
Commended award by the Emerald<br />
Literati Network for her paper<br />
‘Senior women managers’ transition<br />
to entreperneurship: leveraging<br />
embedded career capital’ which<br />
appeared in Career Development International in<br />
2005. The award is given by the journal’s Editorial Team<br />
to a maximum <strong>of</strong> three papers <strong>from</strong> the previous 12<br />
Papers and Publications<br />
months. The paper was based on her dissertation, a<br />
study <strong>of</strong> 36 male and female managers who left senior<br />
management careers in the finance industry to establish<br />
new businesses.<br />
Siri has also had three papers accepted at the Academy<br />
<strong>of</strong> <strong>Management</strong>: ‘Seeding New Ventures: Green<br />
Thumbs not Fertile Fields - Individual and Environmental<br />
Drivers <strong>of</strong> Informal Investment’ with Laszlo Szerb and<br />
Gabor Rappai and ‘Born Local: Two View <strong>of</strong><br />
Internationalization’ with Zoltan Acs. The first paper uses<br />
a GEM dataset <strong>of</strong> over 280,000 individuals in 38<br />
countries to elicit individual and environmental factors <strong>of</strong><br />
informal investment, while the second paper <strong>of</strong>fers a<br />
new theory <strong>of</strong> international new ventures. Both will be<br />
presented in the Entrepreneurship Division.<br />
In addition, Pr<strong>of</strong>essor Susan Vinnicombe, Dr Cheryl<br />
Freeman and Siri Terjesen have had their paper<br />
‘Attracting New Graduates: Gender Differences in<br />
Importance <strong>of</strong> Organisational Attributes’ accepted to a<br />
symposium across Organisation and <strong>Management</strong><br />
Theory, HR and Gender Diversity at the conference.<br />
Dr Clare Kelliher (right) has had a<br />
paper, co-authored with Dr Elaine<br />
Farndale and Pr<strong>of</strong>essor Veronica<br />
Hope Hailey, ‘Opening the Black Box<br />
in HRM and Firm Performance’<br />
accepted for the Academy <strong>of</strong><br />
<strong>Management</strong> Conference in Atlanta<br />
in August.<br />
Part-time PhD student Jeff Zitron<br />
(left) has had his paper ‘Public<br />
Private Partnership (PPP) Projects:<br />
Towards a Model <strong>of</strong> Contractor<br />
Bidding Decision-Making’ accepted<br />
for publication in the Journal <strong>of</strong><br />
Purchasing and Supply<br />
<strong>Management</strong>. Based on empirical<br />
research with firms bidding in the<br />
PPP industry, the paper considers why some PPP<br />
projects attract few bidders. Jeff presented an early<br />
version <strong>of</strong> this paper at the British Academy <strong>of</strong><br />
<strong>Management</strong> Conference in 2004 at which <strong>Cranfield</strong><br />
won both the Participation and Research Prizes<br />
PhD student Ian Speakman has had a paper ‘Complex<br />
Conflict Episodes and the Internal Sales Role: A<br />
Sequential Contingency Perspective’ accepted for the<br />
American Academy <strong>of</strong> <strong>Management</strong> Conference in<br />
Atlanta in August.<br />
He has also had a paper accepted for the British<br />
Academy Conference in September.<br />
Dr Michael Dickmann (right) has<br />
had two papers accepted for the<br />
Academy <strong>of</strong> <strong>Management</strong><br />
conference in Atlanta in August:<br />
‘Why do they Go? Individual and<br />
Corporate Perspectives on the<br />
Factors influencing the Decision to<br />
Accept an International Assignment’<br />
(with Dr Noeleen Doherty and<br />
Chris Brewster) and ‘HR Functional Insights into the<br />
Internationalization Process, Pr<strong>of</strong>essional Development<br />
Workshop’ with P.Sparrow, H.Scullion, M. Morley,<br />
G.Florkowski, and S.Perkins.<br />
Michael is also the co-moderater <strong>of</strong><br />
a symposium ‘Capturing and<br />
Repackaging Managerial Knowledge<br />
to Inform Corporate and Public<br />
Policy: a UK. and a US Example’<br />
which will include a presentation on<br />
the UK Recruitment Confidence<br />
Index (RCI) presented by Dr Emma<br />
Parry (right) and ‘Recruitment<br />
Difficulties and Methods for Pr<strong>of</strong>essional, Technical and<br />
Managerial Positions at a Time <strong>of</strong> Full Employment in<br />
the UK’ by Pr<strong>of</strong>essor Shaun Tyson and Dr Parry.<br />
Best Factory<br />
Conference 2006<br />
More than 220 delegates attended the 2006 Best<br />
Factory Conference, organised by the <strong>School</strong> in<br />
partnership with the magazine Works <strong>Management</strong>.<br />
This key manufacturing conference, which<br />
attracted delegates <strong>from</strong> a cross-section <strong>of</strong> UK<br />
industry, was chaired by Dr Marek Szwejczewski and<br />
Pr<strong>of</strong>essor Mike Sweeney.<br />
The conference featured presentations by the<br />
companies that won awards in the 2005 Best Factory<br />
Awards giving delegates the opportunity to learn <strong>from</strong><br />
these 'Champions <strong>of</strong> Manufacturing'.<br />
Attendees were able to hear at first hand <strong>from</strong> the<br />
UK's leading companies how to improve plant<br />
performance, create a truly empowered workforce<br />
that embraces change, increase the flexibility <strong>of</strong><br />
people and processes, and how to introduce a culture<br />
<strong>of</strong> continuous improvement.<br />
Speakers at the conference included Getrag Ford,<br />
Siemens Standard Drives, Gillette, Prism Electronics,<br />
and Campbell's Grocery Products.<br />
Representatives <strong>from</strong> Power Panels Electrical<br />
Systems, MK Electric, Robinson Paperboard<br />
Packaging and the 2005 Best Factory <strong>of</strong> the Year,<br />
Saint Gobain Glass UK, gave presentations on the<br />
second day <strong>of</strong> the conference.<br />
To find out more about the Best Factory Awards<br />
please contact Dr Marek Szwejczewski.<br />
Networking in Action<br />
The General <strong>Management</strong> Programme Group<br />
(GMDP) held a successful networking event for its<br />
alumni, attracting 50 attendees as well as GMP tutors.<br />
The event, led by Catherine Bailey, built on<br />
<strong>Cranfield</strong>'s open programme reputation for continuing<br />
development support, and gave alumni the chance to<br />
hear about recent GMP research on Developing an<br />
External Perspective, and to take part in sessions to<br />
help them to develop their networking capabilities.<br />
Three activities - speed-networking, developing a<br />
personal networking strategy and tactics for initiating<br />
networking - provided participants with practical ideas<br />
for using networking as an effective executive<br />
development tool.<br />
Supported by Heather Peake in the Knowledge<br />
Interchange, alumni had an opportunity to explore<br />
relevant networks, make greater use <strong>of</strong> the wider<br />
GMP and CMA networks and experience first-hand<br />
the value <strong>of</strong> the Knowledge Interchange for their<br />
continuing executive development.<br />
The event not only encouraged effective<br />
networking, but has generated further interest in<br />
<strong>Cranfield</strong>, and both the the General <strong>Management</strong> and<br />
Open programmes.<br />
A collaborative Network Event across Open<br />
Programmes is now being planned for the Autumn.
Staff and student News FORUM May 2006 7<br />
Taking the plunge – all in the name <strong>of</strong> Work!<br />
When a CCED consultant says they’ll go the extra mile<br />
to customise a programme for a client, you know they really<br />
mean it - especially if it’s Mark Threlfall who’s proved he’s<br />
prepared to ‘take the plunge’ for the sake <strong>of</strong> the job!<br />
Mark, an Executive Development Consultant within the<br />
<strong>School</strong>’s Centre for Customised Executive Development,<br />
recently won new business with the Acergy Group, a sub<br />
sea contractor, to develop their Offshore <strong>Management</strong><br />
Development Programme.<br />
To enable Mark to design a programme that fits Acergy<br />
and their requirements he wanted to fully understand their<br />
context and the unique challenges <strong>of</strong> working <strong>of</strong>fshore -<br />
which meant not only getting his hands dirty, but getting his<br />
whole body very, very wet!<br />
Before Mark could visit the Acergy vessels stationed in<br />
the Norwegian sector <strong>of</strong> the North Sea to meet delegates in<br />
Going like a Fair!<br />
The <strong>School</strong>’s Career<br />
Fair proved a great<br />
success for both<br />
students and the 16<br />
international<br />
employers who<br />
attended the event.<br />
Pre-arranged<br />
interviews with<br />
50 students were conducted over the course <strong>of</strong> the day,<br />
in addition to multiple ad hoc interviews.<br />
Each company brought members <strong>of</strong> their senior<br />
management team to the fair so students could interact<br />
with CEO, MD, <strong>Director</strong>s and senior managers who gave<br />
detailed insights into the company opportunities.<br />
Both companies and students were impressed with the<br />
day, organised by the <strong>School</strong>’s Career Development team.<br />
“The Fair was so productive and well-organised that<br />
we will be back next year,” said Amer Daoudi, Chief <strong>of</strong><br />
Logistics for the UN’s World Food Programme.<br />
Companies attending included Amazon, Barclaycard,<br />
Orange, Norwich Union, Tesco and Royal Mail.<br />
Knowledge Interchange Winner<br />
Rudi Hausladen is capturing his thoughts about his year at<br />
<strong>Cranfield</strong> online for the German career development<br />
website Junge Karriere. Here we catch up with him during<br />
Term Three...<br />
The electives have started and have been, in large part,<br />
very interesting. In the Entrepreneurship lectures guest<br />
speakers have shared their experience in starting their own<br />
company. I found this very revealing. I now see starting my<br />
own company with rather different eyes. This is certainly still<br />
my ultimate pr<strong>of</strong>essional goal but I will not be trying to<br />
achieve it in too hasty a manner, just for the sake <strong>of</strong><br />
achieving the goal.The lectures on Managing Strategic<br />
Innovation (MSI) were also very interesting and the highlight<br />
came when the MSI Project Teams had to complete a<br />
business simulation within two-and-a-half hours.The<br />
objective was to launch a new vehicle at the Geneva Motor<br />
their work<br />
Mark is pictured below<br />
environment and<br />
start the process <strong>of</strong><br />
management<br />
development he had<br />
to complete a fiveday<br />
<strong>of</strong>fshore survival<br />
training course.<br />
Mark said: “I truly<br />
believe that<br />
understanding the client’s context is crucial to designing<br />
and delivering an appropriate programme. Well, I had to put<br />
my money where my mouth is and complete the survival<br />
training, helicopter ditching exercises and all.”<br />
Acergy’s modular programme is continuing back on dry<br />
land at the <strong>Cranfield</strong> <strong>Management</strong> Development Centre.<br />
Chicken Run – <strong>Cranfield</strong> Style!<br />
A new ‘eggshibition’ is being<br />
launched this month when<br />
three chickens take up<br />
residence in the garden area<br />
at CMDC.<br />
The chickens are being introduced by Pr<strong>of</strong>essor<br />
Richard Wilding and the Knowledge Interchange staff to<br />
demonstrate first hand the workings <strong>of</strong> a small scale<br />
supply chain.<br />
The exhibition will focus on a large company -<br />
Heineken - and Omlet, which manufactures and supplies<br />
designer chicken houses called Eglus (see photos).<br />
There will be a full-size Eglu in the Knowledge<br />
Interchange, with a live working example in one <strong>of</strong> the<br />
garden areas <strong>of</strong> CMDC complete with three chickens in<br />
residence for around three months.<br />
Some <strong>of</strong> the eggs laid by the<br />
hens will be available to buy via<br />
bids on a special website, with<br />
the proceeds going to charity.<br />
The Eglus and chickens are<br />
due to arrive on May 17.<br />
David Horne, who recently entered the competition at the Knowledge Interchange, has won a year’s subscription to The<br />
Economist and a book on corporate governance signed by Pr<strong>of</strong>essors Nada and Andrew Kakabadse. David got full<br />
marks to 10 questions on executive pay that were set by Dr Ruth Bender while attending a General <strong>Management</strong><br />
Programmes networking event.<br />
Bowling, poker and making Lego cars –<br />
all part <strong>of</strong> the <strong>Cranfield</strong> MBA!<br />
Show in 2010 that can automatically<br />
park itself. We had at our disposal a set<br />
<strong>of</strong> Lego pieces, two laptops and a<br />
control box.The roles were distributed so that nobody would<br />
be working in his/her own specialist area. Thus, the finance<br />
people became operations managers and the marketing<br />
people became s<strong>of</strong>tware engineers. Finally, the vehicles had<br />
to be presented and demonstrated, and a price and costs<br />
had to be given - lots <strong>of</strong> fun and bags <strong>of</strong> learning!<br />
We have also had a lot <strong>of</strong> fun here in recent weeks,<br />
despite all the stress. Our Social Reps are always busy<br />
organising events for Thursday evenings. Two weeks ago<br />
almost half <strong>of</strong> the Year went bowling in Milton Keynes, and<br />
this was great fun.This week we had a poker evening. As is<br />
so <strong>of</strong>ten the case, the beginners were the luckiest and had<br />
some quite big wins, imitation money <strong>of</strong> course!<br />
Distinguished Alumnus Seminar<br />
The <strong>Cranfield</strong> <strong>Management</strong><br />
Association (CMA) has<br />
launched a new event, The<br />
CMA Distinguished Alumnus<br />
Seminar, with the first lecture<br />
being given this month (on<br />
May 9) by John McFarlane,<br />
MBA 1975.<br />
John was the first recipient <strong>of</strong> the<br />
Distinguished Alumnus award when it was<br />
introduced in 2003, and is Chief Executive Officer<br />
<strong>of</strong> the Australia and New Zealand (ANZ) Banking<br />
Group.<br />
He retains close links with <strong>Cranfield</strong> and his<br />
lecture to alumni and students formed part <strong>of</strong><br />
Murray Steele’s MBA elective ‘Leadership and<br />
Top <strong>Management</strong> Skills’.<br />
John recently pledged an initial donation <strong>of</strong><br />
£50,000 to the <strong>School</strong> to reward high-achievers<br />
on the MBA programme, creating the £5,000<br />
annual <strong>Cranfield</strong> Leadership Prize and an annual<br />
£2,000 Spirit <strong>of</strong> <strong>Cranfield</strong> Prize to be awarded to<br />
the MBA student who best exemplifies the values,<br />
spirit and nature <strong>of</strong> the <strong>Cranfield</strong> MBA. He is<br />
funding both <strong>of</strong> these prizes in perpertuity.<br />
Sportsman’s Dinner raises Cash<br />
The second annual <strong>Cranfield</strong> Alumni Sportsman’s<br />
Dinner is taking place at the exclusive RAC Club<br />
on Pall Mall on May 19.<br />
Guests at this black tie event will enjoy a<br />
champagne reception followed by a three-course<br />
dinner, celebrity speakers, and a charity auction<br />
with prizes including stunning holidays, artefacts<br />
and even a private flight around the UK.<br />
The guest speaker is former pr<strong>of</strong>essional<br />
cricketer Ge<strong>of</strong>f Miller who spent 20 years on the<br />
pr<strong>of</strong>essional circuit playing for Derbyshire, Essex<br />
and England.<br />
Funds raised will go to the<br />
Colin Javens Trust, set up by<br />
Colin Javens (left) to help<br />
fund research into spinal<br />
injury research after he was<br />
paralysed <strong>from</strong> the neck<br />
down in a diving accident five<br />
years ago.<br />
Colin has recently<br />
completed a world first,<br />
driving <strong>from</strong> London to Cape Town for his charity<br />
in a specially adapted vehicle. He will also speak<br />
at the dinner and his expedition Land Rover will<br />
be displayed in the foyer <strong>of</strong> the RAC Club.<br />
Peru Trek for cancer Research<br />
Meetings and Events<br />
Administrator Carly Williams<br />
is donning her boots in<br />
October and trekking the Inca<br />
Trail in Peru to raise money<br />
for the Breast Cancer<br />
Campaign.<br />
She is planning to raise<br />
£2,675 for the charity while fulfilling her dream <strong>of</strong><br />
completing the Inca Trail.<br />
“The challenge <strong>of</strong> raising money, training and<br />
trekking the Inca Trail will be tough, but I'm sure it<br />
will be worth it,” she said.<br />
For more information or to sponsor Carly go to<br />
www.justgiving.com/carlywilliams
8<br />
FORUM May 2006<br />
Rain fails to dampen Centipede Spirits<br />
It may have been the wettest London Marathon that many<br />
people could remember but the rain didn’t dampen the <strong>Cranfield</strong><br />
Centipede’s spirits – or efforts – as they pounded the 26.2 mile<br />
route on April 23.<br />
Having already raised around £10,000 for their chosen charity<br />
Whizz-Kidz with the annual charity auction, the runners look set<br />
to double that amount through sponsorship.<br />
In all 12 MBAs ran as the Centipede – plus full-time director<br />
John Glen who raised around £4,000.<br />
After clocking up a time <strong>of</strong> 5:27:42 he said: “Whilst I can’t say with 100% certainty that I will never do it again, there<br />
would have to be some incredible advances in medical science for it to happen twice!”<br />
The Centipede’s <strong>of</strong>ficial finish time was 4:54:09 and while many <strong>of</strong> the 12 MBAs picked up minor injuries along the way,<br />
all finished the course. Donations to the Centipede’s appeal can still be made at www.justgiving.com/cranfieldmbas<br />
Organiser Matt Deith said is was an amazing experience:<br />
“We started our preparations last September with early morning runs, though it was sometimes a challenge to fit in<br />
training with all our other MBA commitments. On the day everyone wanted to take part and run in the Centipede costume<br />
for at least part <strong>of</strong> the way. We were a truly International team <strong>of</strong> eight nationalities and really captured the <strong>Cranfield</strong> spirit.”<br />
Rudi Hausladen, one <strong>of</strong> the few Centipede members who had run a marathon before, said: “Although we<br />
ran almost 5 hours, the time flew since we were cheered on <strong>from</strong> so many supporters throughout the race,<br />
especially <strong>from</strong> our peers. The London marathon as a whole project was a good experience, <strong>from</strong><br />
organising, training, fundraising to finally running the marathon. I think this is a great tradition <strong>of</strong> <strong>Cranfield</strong><br />
and I hope that many MBA courses after us will do the same.”<br />
• Pr<strong>of</strong>essor Joe Nellis completed his 4th marathon, achieving a personal best <strong>of</strong> 4hrs 23mins. The cool and<br />
damp conditions minimised dehydration and Joe says he finished feeling strong – with no injuries, just<br />
the usual aches! He raised more than £3,500 for Bedford Hospital.<br />
• Meanwhile ‘down under’ on Marathon Sunday, PhD graduate and ultra-marathon runner Siri Terjesen won<br />
the 2006 Australian 50K Championships in 3:35 in Canberra. She ran the marathon distance in 2:58, a<br />
new personal best, and won a free trip to Europe to race in the International Association <strong>of</strong> Ultrarunners<br />
50K championships in Palermo, Sicily, in October. Siri is currently a Research Fellow at the Brisbane<br />
Graduate <strong>School</strong> <strong>of</strong> Business, Queensland University <strong>of</strong> Technology and the Max Planck Institute <strong>of</strong><br />
Economics in Germany. She’s returning to <strong>Cranfield</strong> to receive her PhD at this year’s graduation.<br />
Mooning for Money!<br />
Three intrepid walkers <strong>from</strong> CCED - Jan Winterson, Chris Turnbull and Mary Hardwick<br />
– are donning their trainers and decorated bras for the Moonwalk Marathon on May 20.<br />
They’ll be joining 15,000 other women, and about 1,000 men, to power walk the<br />
26.2 mile marathon route around London raising money for breast cancer charities.<br />
Last year’s team raised more than £5,000, a target Jan, Chris and Mary hope to beat. Chris, Mary and Jan<br />
The event is sponsored by Playtex and all participants don decorated bras for the<br />
event which starts at midnight with walkers pounding the pavements by the light <strong>of</strong> the moon.<br />
Jan and Chris did the walk last year but Mary’s new to the challenge: “Quite frankly we were so overwhelmed by<br />
people’s generosity last year, by the terrific atmosphere <strong>of</strong> the<br />
walk itself and because it’s such a great cause that we couldn’t<br />
resist the challenge again!” said Jan.<br />
To sponsor the team sign the form at SOM Reception.<br />
• Val Bickerton, Maria Calleia and Jo Baines, who all used to<br />
work together in Praxis, are also doing the Moonwalk<br />
Marathon. They signed up to do something together for<br />
charity, and to keep in touch now they no longer see each<br />
other on a daily basis. They started training in January,<br />
gradually building up to two ‘short’ walks <strong>of</strong> seven miles and<br />
one long walk <strong>of</strong> 16 miles each week!<br />
See www.bmycharity.com/V2/yourehavingalaugh for<br />
sponsorship details.<br />
Staff and student News<br />
Run 10K to raise £20K<br />
The <strong>Cranfield</strong> Trust is appealing for sponsored<br />
runners to enter their team for the 2006 London Run<br />
on July 2.<br />
The 10K route passes all the major landmarks in<br />
London, finishing at the Cenotaph in Whitehall.<br />
The team hopes to raise £20,000 to fund free<br />
management consultancy projects to UK charities<br />
delivered by <strong>Cranfield</strong> Trust MBA and qualified<br />
postgraduate volunteers.<br />
Entry forms are available <strong>from</strong> Tina Baker at<br />
admin@cranfieldtrust.org.<br />
Footballers fly the flag for <strong>Cranfield</strong><br />
<strong>Cranfield</strong> was one <strong>of</strong> only two non-US business schools competing in the MBA<br />
Football World Cup 2006, putting in valiant performances against Yale, MIT Sloan<br />
and Harvard. Of the 12 teams competing 10 were American with <strong>Cranfield</strong> and LBS<br />
completing the line up.<br />
Our boys put up in a spirited performance to secure a draw and two losses – all<br />
on one day. Team captain Paul Lawes said the trip was a great experience:<br />
“The real problem we had was fitness in hot sun against a bunch <strong>of</strong> 25-year-olds <strong>from</strong> schools with 1000+ students to<br />
choose <strong>from</strong>! We scored in every game and also got the chance to attend some Harvard Business <strong>School</strong> MBA lectures so<br />
we made the most <strong>of</strong> the trip.”<br />
Deyan Boyich suffered a ‘Rooneyesque’ type injury at almost exactly the same moment as the England star, suffering a<br />
fractured fibula close to the foot. He’s had to swap his football boots for a plastic boot to protect his foot over the coming<br />
weeks while the injury heals.<br />
Welcome to...<br />
Marie Willis, CMA PR and Communications<br />
Dr Paul Baines, Senior Lecturer, Marketing<br />
Tracey Ruffell, Administration Co-ordinator<br />
Catherine Brennan, Receptionist (CMDC)<br />
Nevhis Gardner has joined<br />
CCED as an Executive<br />
Development Consultant<br />
<strong>from</strong> the Royal Mail Group,<br />
where she held a number <strong>of</strong><br />
senior positions, latterly that<br />
<strong>of</strong> Senior Regulatory and<br />
Consumer Affairs Manager.<br />
Farewell to...<br />
Nadia Cunden<br />
Keith Tomlinson<br />
Adam Newland<br />
Vicky Lockey<br />
Easter Bunny!<br />
Anne Marie Lambert<br />
Tony Currie<br />
Jacqui Inskipp<br />
Chris Crellin-Whitty<br />
Security Guard Phil Parker<br />
won the Easter egg raffled<br />
by Support Services in aid<br />
<strong>of</strong> Macmillan Cancer<br />
Relief.<br />
The raffle raised £194<br />
and a proud Phil is<br />
pictured left with his prize.<br />
MND Fundraising<br />
April’s Dress Down Day raised £116 for the<br />
Motor Neurone Disease Association.<br />
In addition, the executive development team<br />
<strong>from</strong> Demand Chain <strong>Management</strong> raised £175<br />
with a raffle and cake sale.<br />
The charity was chosen to support Terry<br />
Durban (right), who<br />
previously worked as a<br />
lecture room attendant at<br />
CMDC, and was recently<br />
diagnosed with the disease.<br />
Terry’s son Chris also<br />
raised £3,000 for the charity<br />
by running this year’s<br />
London Marathon.<br />
Fiona Leslie<br />
forum, the newsletter for<br />
<strong>Cranfield</strong> <strong>School</strong> <strong>of</strong> <strong>Management</strong>,<br />
is published 11 times a year.<br />
It’s produced by the <strong>School</strong> <strong>of</strong><br />
<strong>Management</strong>’s Press Office,<br />
covers news <strong>from</strong> across the <strong>School</strong> community and<br />
welcomes contributions <strong>from</strong> staff and students.<br />
Stories, event news, ideas and photographs (with<br />
captions or full details) are all welcome and can be<br />
submitted by e-mail to forum@cranfield.ac.uk,<br />
The deadline for the next issue is May 22 but<br />
please send items as early as possible.<br />
If you have any comments or ideas please e-mail<br />
forum@cranfield.ac.uk or contact Fiona Leslie in<br />
the press <strong>of</strong>fice at fiona.leslie@cranfield.ac.uk.<br />
This issue <strong>of</strong> Forum was written and edited by<br />
Fiona Leslie and designed and printed by <strong>Cranfield</strong><br />
University Press.