Career Development Service - Cranfield School of Management ...

Career Development Service 

The Cranfi eld MSc 

Strategic Marketing 

Introducing the Class of 2010

Details 

Personal Statement 

Name: 

Ms Amaka Anyanwu 

Country of Origin: 

UNITED STATES/NIGERIA 

Current Course: 

MSc Strategic Marketing 

Interests: 

Interested in group startups, 

leadership opportunities, 

taking on new challenges, 

volunteering for charity work. 

Three years' analytical, marketing and creative problem solving in American Express, Citigroup and Lehman Brothers. Self-starter who thinks big 

and takes on serious challenges. Influential, with ambition to excel in academic and extra-curricular activities (volunteering, leadership positions). 

Looking for a challenging role within a global Fortune 500, to further develop strategic mindset. 

Key Achievements 

Appointed Anheuser-Busch InBev Campus Ambassador for Cranfield University. 

Golden Key Honor Society member (membership, by invitation only. Top 25% of graduating class). 

American Express Golden Ring of Reward Recipient 2008 for championing a re-engineering project. 

Qualifications: 

BBA Marketing Management City University of New York (CUNY) Baruch 

College 

Minor - Behavioural Psychology City University of New York (CUNY) - Baruch 

College 

Career History: 

Curriculum Vitae: Ms Amaka Anyanwu 

Anheuser-Busch InBev (ABInBev): Campus Ambassador -�UK (Oct 2009 - Dec 2009) 

2002 - 2006 

2002 - 2006 

ABInBev is the leading global brewer and one of the world's top five consumer products company. In 2008, the company generated 

revenues of US$39bn. ABInBev employs around 120,000 people in 30 countries. 

� Chosen from over 150 MSc Strategic Marketing, Logistics and Supply Chain students to be the voice of ABInBev on campus. Invited to 

attend a two day intensive training programme in Belgium, to learn more about the brand and values, as well as meet and network with key 

senior personnel at the European head office. 

� Planned and managed �out of the box��strategies that helped create awareness of the ABInBev brand on campus. 

For more information, or to contact the team about any of our students, visit www.cranfieldsomcareers.info/contactus Page 1 of 2

� Matched and referred top calibre students for the ABInBev Global Management Training Program (GMT). 

� Compiled and documented a detailed �Key Findings��report for the GMT country leader and InBev global recruiters. 

��- New York, NY (Jan 

2008 - Feb 2009) 

AMEX is a diversified global financial services company and one of the 30 components of the Dow Jones Industrial Average, 

generating revenues of US$32bn in 2009 and employing over 67,000 people. 

� Analysed and tracked all EE reporting, using the ePPT and BIS databases (analysed �plastic��spend activation rates, share of wallet metrics) 

to compile trend commentary. This information was used by business unit heads to make key business decisions. 

� Worked cross-functionally with the risk and finance departments, on the EE Scorecard initiative, which revamped a 30 page report to a one 

page snapshot of the business' key metrics (received �Ring of Reward��for efficiently completing a high level project). 

� Planned and executed EE non-activation/usage campaigns, by creating mail plans, source codes, dart requests and copy proofing by 

working with creative agencies, DMS, product managers and the legal department. This resulted in the successful execution of three 

different campaigns per quarter, with a reach of 20,000 card members. 

� Co-ordinated and managed cross functionally with the finance and risk departments, the EE campaign budget of US$14m in order to ensure 

the efficient utilisation of funds and timely quarterly givebacks, thereby resulting in the approximate savings of US$2m per year. 

Lehman Brothers : Prime Brokerage Trade Support Analyst - New York, USA (Feb 2007- Dec 2007) 

A global financial services firm with businesses in investment banking, equity/FI Sales, research and trading. 

� Production of prime brokerage �done with��and �arranged financing��trade reconciliation and client fails reports by using depository trust and 

clearing (DTC) and the Bloomberg system, to match and settle client trades. 

� Resolution of breaks and fails via liaison with trade support, trading desk and prime brokerage client services, to ensure the timely 

settlement of trades. 

� Advised key clients (hedge funds-state street and highbridge, amongst others) on process improvement of current reconciliations, which 

helped maximise resources. 

Citigroup: Summer Placement, Citicards Thank you Network Rewards Programme - ��- Sep 2006) 

Citigroup Inc, is the world�s largest bank by total number of customer accounts, holding 200m customer accounts in more than 140 

countries. Citi employs 322,000 staff with approximately 16,000 offices worldwide and generated US$53bn in 2008. 

� Analysed weekly �earn and burn��reports to identify trends in consumer points redemption transactions, this information was used in 

improving Citigroup's cross selling and up selling strategies, third party partnership and alliance portfolios. 

� Performed QA�s by creating thresholds to track internal and external fraud, which resulted in the reduction of call centre complaints, and 

accounted for savings in the billions of dollars per year for Citigroup. 

� Liaised with the legal and compliance departments to manage and update consumer databases in preparation of internal audits. This 

resulted in the team achieving a 95% consumer data compliant score. 

AMEX: Consumer Credit Services Group, Balance Transfer Team, Six Month In-School Marketing Project - New York, USA (Jan 2006 - 

Jun 2006) 

AMEX is a diversified global financial services company and one of the 30 components of the Dow Jones Industrial Average, 

generating revenues of US$32bn in 2009 and employing over 67,000 people. 

� Monitored and tracked competitive direct mail campaigns, using Mintel-Comperemedia database and reported findings to the team 

members; key findings were used for campaign planning purposes. 

� Analysed key metrics with the pricing manager, building Mekko Charts and drafting pricing recommendations, which top management used 

as a directional tool for making key pricing decisions. 

� Built project macros using Excel, as a way of automating recurring processes to achieve efficiency. 

� �� 

� Attended various training sessions including, Six Sigma (re-engineering) legal & compliance, risk, marketing, and finance, which contributed 

to overall understanding of the consumer credit card business segment. 

ABC TV Networks: Integrated Marketing & Promotions Internship -�New York, USA (Sep 2005 - Dec 2005) 

ABC is owned by The Walt Disney Company and is the home network for hit shows such as �Desperate Housewives��and �Who Wants 

To Be A Millionaire�. 

� Carried out in-depth research on competitive promotions and participated in team brainstorming sessions to explore new ways of product 

integration into TV shows, working with department manager to implement findings. 

� Assisted two creative directors in the development of project binders including summaries and visual elements (promotional spots, 

advertisement placements and press releases), which were used to pitch and present ideas to clients. This resulted in a multi million dollar 

show placement deal with a top five US automotive company in 2005. 

� Dubbed and digitised promotional clips into e-mail viewable formats, which were reviewed by a panel of 10 managers who managed the 

new initiatives project for the company. 


Details 


Name: 

Mr Arinze Ogbonnia-Okoye 


NIGERIA 

Languages: 

Igbo (Nigeria) 



Interests: 

Dedicated to community 

service as the Vice 

President of YMCA and local 

church. Member of SAFAD 

Cranfield and the Caribbean 

Society. Also enjoys social 

networking in wine bars and 

attending jazz nights. 

Excellent team player with seven years' customer relationship management experience. Skilful in identifying business opportunities; possesses 

good analytical and negotiation skills gained working for banks and Shell Petroleum in Nigeria. Highly adaptable to new and challenging 

environments with an insight to understand and offer solutions to issues. 


Involved in designing a value chain model in work place banking that guaranteed a one stop banking service to corporate customers and increased 

the teams��profitability. 

Led the drive for increased growth of retail bank�s deposit liability at Regent Bank Plc. 

Achieved a 10% cost reduction on downtime payments at Shell Petroleum Development Company. 


Curriculum Vitae: Mr Arinze Ogbonnia-Okoye 

BSc Banking and Finance University of Nigeria, Nsukka 1995 - 2000 



Skye Bank Plc: Relationship Officer, Corporate Banking Group - Lagos, Nigeria (Aug 2005 - Sep 2009) 

With a balance sheet size of US$7bn, Skye Bank is one of Nigerian�s top 10 banks and is fast expanding into other West African 

countries with similar business cultures to Nigeria. 

� Took ownership of customers��transactions across different units in the bank from start to finish, improving the overall quality of service and 

developing a positive relationship with customers, thereby achieving an average increase of 12% per customer�s trade businesses. 

� Involved in growing the team's quality risk assets to about US$60m by analysing customers��financial situation to determine credit rating and 

presenting the worthwhile requests to the management credit committee for approval. 

� Instrumental in the cross selling of retail banking services including work place banking (e-salary payments, personal loans, credit cards) to 

corporate customers, building on the team's quality relationships with clients. These banking services were for the benefit of employees, 

assisting to improve workforce commitment. 

Regent Bank Plc: Relationship Officer, Retail Banking - Lagos, Nigeria (Jan 2005 - Jul 2005) 

Regent Bank, a commercial bank in Nigeria was re-branded and re-positioned in the fourth quarter of 2004, to compete aggressively in 

the market until its merger with StanbicIBTC in 2006. 

� Headed a team of three that contributed significantly to a 20% increase in deposit liability of the bank�s retail unit within a six month period, 

achieving a targeted customer acquisition plan through providing positive customer relationship management experiences. 

� Led and motivated the team to bring about a reduction in customer complaints, increasing customer retention and referrals using fresh and 

revitalised customer service to give customers confidence in the bank. 

Shell Petroleum Development Company Limited (SPDC): Contract Staff, Community Liaison Officer - �Port Harcourt, Nigeria (Jul 2002 - 

Mar 2004) 

One of the world�s major oil producing companies, Shell Companies in Nigeria are involved in a diverse range of businesses. 

� Involved in continuous negotiations with key community leaders on projects to be carried out in their communities as part of SPDC�s 

corporate social responsibility programme, successfully achieving a 10% cost reduction in downtime payments for Shell. Developed 

communication and conflict management skills. 

� Responsible for inspection of community projects, maintained and updated a database on all payments to contractors, key community 

leaders and joint venture contractors to ensure compliance with budget. Informed and updated the group heads on finances utilised, gaining 

support and approval for any increases in budgeted costs prior to utilisation. 

� Prepared weekly, monthly and quarterly progress reports on payments and community projects for the group head's presentation in 

management quarterly business reviews (QBR). Progress reports assisted management in taking decisions on present and future projects. 


Details 


Name: 

Ms Asel Shilikbayeva 


KAZAKHSTAN 

Languages: 

Russian 



Interests: 

Reading biographies, 

photography and portrait 

drawing, exploring foreign 

cultures. 

An ethical and proactive leader,with more than eight years��experience gained working in multinational organisations, in the areas of corporate 

communications, public relations and human resources. Promoter of cohesive team co-operation with ability to adapt in diverse environments and 

propose effective innovative solutions, with a strong orientation to delivering customer needs and business results. 


Led the �Education Support Project�, which resulted in 165 undergraduate students from Western Kazakhstan receiving partial or full financial 

support in pursuit of higher education from Maersk Oil. 

Delivered Maersk Oil's �Values Seminars��to more than 250 employees in four locations, which involved collaboration with consulting agencies and 

Maersk Oil's senior management. Annual Employees Engagement Survey results showed that 94% of employees lived up to the corporate values. 

Organised social events (commemoration of personal achievements, other celebrations, sports competitions, picnics for over 150) and corporate 

citizenship projects (support of orphanages and local community), which boosted staff morale and promoted teamwork. 


Bachelor (Hons) International Economic 

Relations 

Finalist of FSA Undergraduate Exchange 

Programme 

Curriculum Vitae: Ms Asel Shilikbayeva 

Kazakh National University n-a. Al-Farabi 1998 - 2002 

Black Hawk College, Moline, IL, USA 1999 - 2000 



Maersk Oil Kazakhstan GmbH (MOK): Public Relations and Human Resources Assistant - Almaty, Kazakhstan (Aug 2006 - �� 

Branch of Maersk Oil, a top 25 independent oil and gas producing company, involved in exploration and production of oil and gas, 

from two oilfields in the north-western and western parts of Kazakhstan. 

� Managed the marketing and recruitment of promising technical graduates to Maersk Oil International Technology and Science (MITAS) 

Education Programme. Marketing campaign included MITAS presentations in major technical universities throughout Kazakhstan, which 

resulted in hiring talented students to meet the recruitment target, and will run until 2011. 

� Worked closely with corporate communications in the company's headquarters, to produce footage and advertising material (budget: 

US$60k) to be used at career fairs and international exhibitions (KIOGE). MOK exhibition stand successively gained a recognition award 

(2006-2008) and footage was used in the corporate video on the health and safety policy. 

� Liaised on a regular basis with the European Business Association and Kazakhstan Petroleum Associations, regional supervisory and 

ministerial authorities on MOK membership and sponsorship initiatives. 

� Represented MOK branch at the internal corporate communications conferences and semi-annual learning board alignment meetings. 

Agenda included marketing of education programmes, development of in-house training and organisation of development plans. 

� Supported functions of senior human resources specialist in assessment, employment, compensation and co-ordination with recruitment 

agencies. 

Assistant to Production and Drilling Departments - Almaty, Kazakhstan (Aug 2002 - Aug 2006) 

Developed MOK proprietary electronic database of hydrocarbon proven reserves in Kazakhstan with potential acquisition targets and 

exploration trends linked to geophysical maps. Database is widely used up to the present day throughout the company. 

� Established long lasting contacts with leading international training providers of technical courses. 

� Conducted a fast-track recruitment campaign in co-operation with human resourse consultant, which led to testing and employment of 45 

qualified welding and production specialists out of more than 200 applicants for the startup of oilfield operations. 

McCann-Erickson Kazakhstan: Internship - Almaty, Kazakhstan (Sep 2000 - Mar 2001) 

Subdivision of McCann-Erickson Group in Kazakhstan, world's leading advertising agency. 

� Co-ordinated a Nescafe project with six members of the public relations department, aimed at introducing a coffee culture to a traditional 

tea-drinking society. Project included a large market research and promotion campaign, which resulted in installation of coffee machines in 

major Kazakhstani cities. 

American Red Cross Organisation: Internship - Rock Island, Quad Cities, IL, USA (Jan 2000 - Jun 2000) 

Humanitarian worldwide organisation providing emergency assistance, disaster relief and education. 

� Designed layout of local magazines and newsletters on first-aid assistance. 

� Promoted first-aid and volunteer service opportunities at the job fairs in local educational institutions. 

� Participated in implementation of �Clean Hands��project designed to decrease a disease rate in the quad cities low income community. 


Details 


Name: 

Ms Barbara Schless 


NETHERLANDS 

Languages: 

Dutch 



Interests: 

(Team) Sports, Captain 

hockey team, Spanish 

language, Active member of 

the Students Association 

Amphitryon, affiliated with 

the Hotel Management 

School Maastricht. 

A customer focussed marketer with proven interpersonal skills and experience in working in a multicultural environment. Actively contributed to 

implementation of several projects in service and hospitality management, through organisation of business and private events. Demonstrated 

persistence, tolerance and ability to adapt quickly and efficiently, delivering added value to the customer. 


Developed a questionnaire for 'Mystery Guest Visits' for Sodexo B.V. currently used to determine customer satisfaction levels of catering service 

provision, March 2009. 

Arranged the New Year's Celebration for the Society Club comprising 80 people, January 2008. 

Successfully completed a three day workshop about entrepreneurship, by Klaus Kobjoll, December 2007. 


Bachelor of Business Administration in Hotel 

Management 

International Marketing Training (two days) by 

Tim Ripley 

Curriculum Vitae: Ms Barbara Schless 

Hoge School Zuyd, The Netherlands 2005 - 2009 

NH Amsterdam, The Netherlands 2009 - 2009 



Sodexo B.V: Marketing Department, Internship - Capelle aan den IJssel, The Netherlands (Feb 2009 - Aug 2009) 

Sodexo is an international catering firm ranked third in the world among outsourcing service companies, serving thousands of guests 

daily, in five different segments worldwide. 

� Implemented a new concept for food and beverage arrangement with the marketing team, consisting of 10 people, by conducting research 

of trends and opportunities and using feedback from 18 pilot locations in The Netherlands. 

� Developed an online order list for catering managers, enabling the purchase of additional inventory in different locations. The assignment 

included gathering of feedback from catering managers and visiting pilot locations. 

� Launched a checklist and time schedule to implement the food and beverage concept in each region, with assistance from the deployment 

manager. The concept is currently being implemented in The Netherlands by district managers. 

Mirasierra Suites Hotel Madrid: Front Office and Housekeeping, Internship - Madrid, Spain (Feb 2008 - Jul 2008) 

A five star hotel affilliated with the Preferred Hotels & Resorts Group. 

� Streamlined operations of the housekeeping department, through an internal scheduling process, using OPERA reservations system, 

ensuring the service met customers' expectations. This resulted in a promotion within the housekeeping department from trainee to 

supervisor, within only three months. 

Ca'del Biro: Waitress, Internship - Maastricht, The Netherlands (Jun 2007 - Dec 2007) 

A luxury Italian restaurant. 

� Managed client relationships, greeting customers, taking orders and serving guests during corporate and private dinners. Some corporate 

clients were from international organisations. 

Bakery Van Dam: Sales Department, Internship - Breda, The Netherlands (Jun 2004 - Jul 2005) 

A private luxury bakery. 

� Assisted sales team behind the counter working directly with customers selling a wide product range including bread, cheese, olives, wine, 

chocolate and different types of toasts. 


Details 


Name: 

Ms Blessing Agina 


NIGERIA 

Languages: 




Interests: 

Humanitarian work, 

voluntary work and planning 

charity events, event 

organisation, key account 

presentations. 

Nine years' marketing experience in various financial service industries. In-depth knowledge of credit analysis, review, portfolio management and 

financial appraisal. Excellent team leader with good interpersonal, time management and organisational skills. Strong negotiation skills and 

persuasive ability developed by managing key accounts and high profile presentations. 


Led a team of eight to achieve over 75% of financial target within the first quarter of new banking structure, including the acquisition of over 15,000 

new retail customers to the bank. 

Surpassed consumer loan target by 100% within a financial year at Bankphb, Nigeria. 

Established a new business office for United Bank of Africa and achieved 65% of income target within six months, which earned an executive 

management recommendation. 


Curriculum Vitae: Ms Blessing Agina 

BA (Hons) English Language and Literature Abia State University, Nigeria 1994 - 1998 



Bankphb Plc: Retail Branch Manager - Lagos, Nigeria (Jul 2007 - Sep 2009) 

Bankphb is a leading Nigerian Bank with branches in the largest West African countries and Europe with strategic focus in retail and 

commercial banking. 

� Pioneered the strategic structure of a retail banking branch and led a team of eight to achieve over 75% of US$500m financial target by 

acquiring new retail customer accounts for the branch. 

� Formulated a retail marketing and business strategy that led to the acquisition of over 15,000 new accounts using market storms, house to 

house visits and telemarketing campaigns. 

� Achieved 100% of consumer credit target by motivating and training the team to aggressively market a list one consumer credit loan to every 

new account opened with 90% recovered within one year of disbursement. 

� Managed the strategic recruitment and selection of the team, including development aspects such as training, mentoring and performance 

appraisals, achieving maximum performance within the team. 

United Bank for Africa Plc: Profit Centre Manager - Private Banking Group - Lagos (Sep 2005 - Jan 2007) 

United Bank for Africa is the product of the merger of Nigeria�s third and fifth largest banks, with a presence in the most influential 

countries in the world and operating a one stop financial service strategy. 

� Co-ordinated staff for UBA Chevron Texaco Community, Lekki branch and initiated a strategic plan to target Chevron Texaco contractors 

and offer LPO finance and commercial credit, which helped in meeting 65% of income target within six months. 

� Developed a new account acquisition plan that helped to capture 50% of market share within three months of operation, through using 

marketing techniques such as telemarketing, office to office distribution and direct mailing. 

� Received recognition letter from executive management for outstanding performance and target achievement for the financial year. 

� Led a team of six and handled all aspects of training, mentoring and performance appraisals, improving motivation levels and commitment. 

As a result of effective management, the team revitalised the range of financial products and services, effectively communicating a new 

range of non-banking investment options to consumers. 

Broad Bank Limited: Team Member - Lagos (Jan 2004 - Jun 2005) 

Broad Bank merged with Union Bank Plc in 2005 to form a strong financial powerhouse in the Nigerian Banking Industry. 

� Part of the marketing team of five with the key function of handling all credit analysis and new account acquisition strategies with the aim of 

improving sales and providing detailed information to the management team. 

� Responsible for the preparation of cash-flow analysis for the credit approval team which was successfully used for ALCO meetings, 

ensuring accuracy and efficiency. 

� Offered financial advisory services to clients through restructuring of existing credit lines and advising on which loan facilities should be 

accessed from the bank, ensuring a high standard of customer service. 

� Analysed Risk Asset portfolio for lending customers and computed the credit score cards for the unit. 

Africa Development Insurance Company: Team Member - Lagos, Nigeria (Mar 2003 - Dec 2004) 

African Development Insurance is the fifth indigenous insurance company in Nigeria, offering both life and general business 

insurance, with a strong presence in the market of marine insurance. 

� Assisted in business development, marketing and liability generation for the insurance company endowment fund and general business 

insurance, developing various marketing techniques and methods. 

� Handled and issued unit reports and daily reviews of new business records, which were used to evaluate performance. 

� Undertook insurance risk assessments and carried out a daily evaluation of the departmental risk profile, providing details to management 

for review. 

Accord Mortgage Limited: Customer Service Officer - Nigeria (Sep 1999 - Mar 2003) 

Accord is a family owned mortgage firm established in 1975. The firm is highly reputable in mortgage investment and real estate. 

� Assisted with the opening of new mortgage accounts following regulated procedures, and carried out general administrative duties, 

improving organisational skills. 

� Handled customer complaints and enquiries for the firm, ensuring a high level of customer service was delivered, through offering flexible 

solutions to problems. 

� Responsible for the assessment and handling of National Housing Funds loans, maintaining consistency. 

� Managed the main information desk and support services, which aimed to resolve all customer problems quickly and efficiently, and 

developed techniques to deal with consumer issues. 


Details 


Name: 

Mr Bora Kilic 


TURKEY 

Languages: 

Turkish 



Interests: 

Organising weekly football 

games, travelling and getting 

to know different cultures, 

following trends in marketing 

and consumer markets. 

Passionate young marketer equipped with strong leadership, communication and teamworking skills. Thinks strategically and critically for 

continuous improvement. Adapts to tasks and situations quickly and contributes to the organisation as demonstrated during internships. 

Enthusiastic about working in a dynamic, international environment and aspires to make a difference in strategic marketing. 


Led a group of four with the goal of helping underprivileged teenagers to join vocational education programmes. Achieved a 60% placement rate 

among teenagers under the responsibility of the group. (Sep 2007 - Jun 2008) 

Developed a spreadsheet model in order to enable easier data entry and faster response to overdue accounts and acquired responsibility for 

implementing the model. (July 2007) 

Developed a complete marketing report concerning the Coca-Cola Cherry launch in Italy collaborating with a team of four and received excellent 

feedback from the instructor. (June 2007) 


Curriculum Vitae: Mr Bora Kilic 

BA in Management Faculty of Arts and Sciences, Sabanci 

University 

2004 - 2008 

Baccalaureat Saint Joseph Private French High School. 1996 - 2004 



Marmara Akademisi: Volunteer Work - Istanbul, Turkey (Sep 2007 - Jun 2008) 

Private academy in Istanbul engaged in professional education and social work. 

� Led a group of four in weekly visits to a youth centre in Istanbul, with the goal of creating opportunities in vocational education for 

underprivileged teenagers staying at the youth centre. Achieved a 60% placement rate among teenagers, whilst maintaining responsibility for 

the group. 

� Taught the team members the skills to communicate with the teenagers and instructed in how to deal with difficult situations, and facilitated 

adaptation to the various tasks. 

� Helped the teenagers with their schoolwork and their social problems and thereby strengthened the relationship between the group and the 

teenagers, improving communication and teamwork. 

ABN AMRO Bank: Leasing Marketing Intern - Istanbul, Turkey (July 2007) 

One of the largest global players, ABN AMRO Bank is now owned by RFS Holdings B.V, a consortium of Royal Bank of Scotland Group, 

the Government of the Netherlands, and Banco Santander. 

� Independently researched and compiled credit history of leasing applicants to assist senior management with the decision to approve or 

reject the leasing of various assets. 

� Successfully developed a spreadsheet model to standardise the routine tracking of clients in debt in order to enable easier data entry and 

faster response to overdue accounts. 

� Presented the new model to credit manager to provide support with immediate senior management level assignments and acquired 

responsibility for implementing the model through demonstrating its effectiveness. 

Renault Trucks: Marketing Intern - Istanbul, Turkey (Jul 2006 - Aug 2006) 

Renault Trucks is a French truck manufacturer and is one of the major global players. The company is owned by Volvo Group since 

2001. 

� Conducted an extensive competitive landscape analysis to provide a thorough picture of the truck market in Turkey, highlighting the 

capabilities and positioning of all the key players geographically. 

� Conducted an analysis of the strengths, weaknesses, opportunities and threats (SWOT) for the competitive landscape; identifying 

opportunity areas for Renault in the short and mid-term as well as identifying the key areas of risk, where competition was stronger. 

� Recommended immediate actions upon the analysis to senior management to help shape the company�s local marketing strategy and 

produced a report which highlighted areas to be focussed. 

Megavizyon A.S: Management Trainee - Istanbul, Turkey (Jun 2005 - August 2005) 

Local music and multimedia retail store chain operating in Istanbul, Ankara and Antalya. 

� Pro-actively participated in various assignments at different units of the company such as procurement, logistics and sales, gaining 

experience in a fast-paced and dynamic retail environment and developing an understanding of cross-functional working. 

� Assessed customer value and store performance by monitoring receipts in order to identify improvement areas by store. Acted upon the 

collected data by contacting store managers in order to brief the sales managers on findings, and offering advice. 

� Assisted customers and sold merchandise during sales training period. Received recognition for exemplary customer commitment, product 

knowledge and communication skills from the store and sales management. 


Details 


Name: 

Ms Caroline Gerber 


FRANCE 

Languages: 

French 



Interests: 

Tennis (ranked in 

tournaments), Paris, 

international cultures, 

organising events 

(concerts). 

Proactive and results-�� 

industrial biology (four years) and marketing (one year). Seeking to work in the phamaceutical and cosmetics industries, building on a strong 

scientific background and to establish relationships cross-functionally within an organisation. 


Exhaustive marketing research conducted for diversification strategy, Silliker, Cergy, France. 

Awarded highest grade, quality managment project, Ecole de Biologie Industrielle (EBI), Cergy France. 

Organisation of a successful annual school event �Gala��for the Entertainment Committee of EBI, 2008 - 2009. 


Curriculum Vitae: Ms Caroline Gerber 

Second Year of Engineering Cycle Ecole de Biologie Industrielle (EBI), Cergy, 

France 

Foundation Course Ecole de Biologie Industrielle (EBI), Cergy, 

France. 

2007 - 2009 

2005 - 2007 



Ecole de Biologie Industrielle (EBI): Academic Projects (Virtual Companies), Cergy, France (Sep 2008 - Feb 2009) 

EBI is an engineering school (duration of the course is five years), focussed on industrial biology where the research and 

development techniques, the industrial processes and the quality controls in the cosmetics, pharmaceutical and environmental 

industries are taught. 

� Developed, within a team of eight students, four projects, implementing the quality management process, marketing strategy, formulation 

and toxicological researches of three innovative products (�smoothie party�, the �tanning bubble bath��and the �luxury spot cream�). Evaluated 

every aspect of a new product development process by undertaking research (personal training) and by using the alumni experience. 

Presented these projects in front of a panel made up of members of administration, industry experts and consultants. 

� Carried out quality work by using creative techniques and scientific knowledge, as well asallocating the resources of the eight person team 

to maximum effect. Developed the marketing project with the �Talents' Nursery of Cergy, an agency seeking innovative ideas and sponsoring 

the best product of the class each year. Awarded top marks. 

Gala EBI 2009: Vice President of the Entertainment Committee -�Paris, France (Apr 2008 - Jan 2009) 

Gala EBI is a five year old event, run annually and organised by a 20 student team, to promote the school. The purpose is to assist and 

help the students, alumni and companies to network. 

� Built and managed the team of 20 people, co-operated with the team leader in the organisation of this event, with a budget of �35k for 1,000 

people. Raised �6k within nine months by organising events (concerts, parties, personal jobs) and through company sponsorship, by a 

canvassing process, designing a partnership booklet in which the added value was explained, targeting companies, cold calling, then visiting 

�� 

Parisbas, Air Liquide and Silliker. 

� Improved the reputation of the school by relaunching the Gala, managing 95% participation within the students and administration members. 

��-term relationship with the school. 

Silliker: Marketing Department, Internship - Cergy Pontoise, France (Jul 2008 - Sep 2008) 

Silliker provides food manufacturers, restaurants, caterers and retailers with consulting, testing, auditing, research and training 

services that assure quality, safety and nutrition. 

� Led market research to evaluate business diversification (new market, new services) for cosmetic product testing, by using scientific 

knowledge in cosmetics. Evaluated the business opportunities and potential to purchase a specialised laboratory, through competitor and 

financial analysis. Collected all the information about the cosmetic life cycle and conducted tests at each stage to meet authorities' 

requirements. Overcame the main difficulty, the service's lack of knowledge in cosmetics, (by using the help of the school's network). 

� Presented to the corporate marketing manager and from this Silliker decided to follow the suggested strategy and at the time of leaving, was 

considering purchasing a laboratory in the near future for this purpose. 

Institut de Recherches Internationales Servier (IRIS): Therapeutic Quality Assurance Department, (Intern) - Courbevoie, France (Jul 

2007 - Aug 2007) 

Servier is the first independent pharmaceutical French group. It provides medicines for cardiology, diabetes, depression and artery 

disease. Servier is a manufactoring company, as well as a research laboratory. 

� Updated the database of the quality indicators of clinical studies during the development of medicine. Worked with a staff of 20 in the 

department to understand the problems with the current indicators and the expectations for the new ones. 

� Analysed the feedback and reviewed the indicators by fitting together some and deleting others. Submitted amendments by presenting the 

new database to the Director of the department. 

� Produced a draft for a regulatory document as the second stage of the project, �The Risks Prevention Plan��for a specific clinical study, by 

studying previous reports and collecting data from the doctors involved. As a result, the department is now more organised and more 

efficient. 


Details 


Name: 

Ms Celine Daniel 


FRANCE 

Languages: 

French 



Interests: 

Stanley Kubrick cinema, art 

exhibitions, theatre. 

A hardworking and motivated individual whose international experience combines marketing, as well as voluntary participation. Strong analytical 

skills and ability to work under pressure, with respect for deadlines. Enjoys diversity, thus looking for an organisation which actively promotes 

change and creativity. 


Distribution of hundreds of school supplies in Africa for a month. 


Curriculum Vitae: Ms Celine Daniel 

BA (Hons) International Business Middlesex University, UK and ESC Troyes, 

France 

2005 - 2009 

Economics, Law and Foreign Languages University Paris X, France 2004 - 2005 



Carlson Wagonlit Travel: Intern Product Marketing Assistant - Paris, France (Mar 2009 - �� 

A leading company in business travel management worldwide - $27.8bn turnover in 2008. 

� Researched and analysed market information to provide global teams with a strategy and marketing plan, focussing on the impact of the 

global economic crisis on the business travel sector. 

� Collaborated with the marketing department to ensure the smooth transition of the intranet to a new platform successfully in one month. 

��- Southampton, UK (Feb 2007 - Jun 2007) 

European gift box company - 30 employees. 

� Managed a team of four people to ensure a good follow-up of customer queries. 

� Worked closely with the IT department to make significant improvements to customer marketing materials. Also suggested changes to the 

website, which were implemented. 

� Responsible for creating new �customer experience��packages, created 25 new activities through effective negotiation of 11 new contracts 

with suppliers. 

CRDS: Intern Marketing Assistant - Chengalpattu, India (Jul 2005 - Aug 2006) 

Social organisation fighting for the untouchables' development in Tamil Nadu. 

� Selected products whilst studying the potential impact of sales on the French market. 

� Observed and analysed the improvement of workers' standard of living while visiting more than 25 villages in Tamil Nadu within two months. 

Laser Cofinoga: Summer job - Paris, France (Jun 2005 - Jul 2005) 

European group specialising in management and client portfolio development - �818,512K turnover. 

� Implemented and modified databases as part of an important migration project regarding the group. 

� Dealt with the existing suppliers in order to provide different departments with the equipment and supplies needed. 

The French Red Cross: Volunteer - Paris, France (Dec 2003 - Jun 2004) 

Participated in relief work. 

� Allowed the association to receive a substantial amount of donations by succeeding in selling more than 120 stickers within one day. 

� Helped several foreign nationals within their professional integration while giving them French lessons and support. 


Details 


Name: 

Ms Chaolun Liu 


CHINA 

Languages: 

Chinese (People's Republic 

of China) 



Interests: 

Chinese chess. Travel to 

international historical cities. 

Voluntary work within social 

welfare. Yoga. 

Pragmatic and detail-orientated individual with a strong customer focus. Prefers to make decisions by analysing the logical consequences of a 

choice or action. Experienced in human resources management, sales and government sectors, accomplished in communication, as well as 

handling contingencies. Keen to be challenged in a multinational environment. 


Outstanding Graduate of Nanjing Institute of Technology, 2008, Nanjing, China. 

Social Assistance and Education volunteer in Nanjing Female Prison, 2008, Nanjing, China. Presented topics on social security and community 

service to ex-convict personnel. 

First Prize in Technical and Academic Innovation Competition of Nanjing Institute of Technology, 2006, Nanjing, China. 


Human Resources Management Assistant 

Qualification 

Bachelor of Management majoring in Labour 

and Social Security 

Curriculum Vitae: Ms Chaolun Liu 

Ministry of Human Resources and Social 

Security (MOHRSS). 

2007 - 2008 

Nanjing Institute of Technology, China 2004 - 2008 



Nanjing Mingri Hotel: Assistant Sales Manager - Nanjing, China (Feb 2009 - Jun 2009) 

Nanjing Mingri Hotel is a four-star hotel, which also has a long-term relationship with Nanjing Construction Bureau and many other 

construction companies. 

� Assisted the sales manager to negotiate with three long-standing clients and extended the co-operation contract between them for two 

years. By selling a combination of the rooms, the revenue from these three clients was increased by 3% compared with the previous 

contract, which had been expected to bring in around RMB570k (equal to approximately �50k). 

� Organised two academic conferences, which catered for 90 guests in all, by liaising with all the departments of the hotel. Co-ordinated with 

staff from different departments, such as catering, transportation, and finance. The conferences ran smoothly and received 100% positive 

feedback. 

Nanjing Hongye Construction Engineering Company Ltd: Human Resources Assistant -�Nanjing, China (Jun 2008 - Nov 2008) 

Nanjing Hongye Construction Engineering focuses on industrial construction on a large scale, having an enormous potential for 

growth with its revenue increased by 17% per annum.� 

� Managed and co-ordinated employee training and professional examinations for construction budgetary specialists, senior draftsmen, 

project architects, architectural engineers and others. Communicated with teachers from the government construction training department 

and arranged the timetable for the training to make sure it co-ordinated between the teaching and staff schedules, to ensure that the training 

impacted as little as possible into the daily routine. Within the six months from June to November, 37 from the 39 candidates passed the 

�� 

97%. 

� Created a database which produced social security, as well as social welfare figures for the whole company monthly and automatically, 

which cut down labour cost by 30% saving time inputting and calculating. 

� Contributed to the design of employee performance measuring and evaluating system which measured the staff performance with seven 

dimensions and could give advice to improve the performance according to the outcome. This system was estimated to increase revenue 

at the rate of 15% by enhancing employees' working efficiency. 

� Selected qualifying CVs, recommended them to the department directors and organised the interviews. This resulted in 37 excellent 

candidates being hired for a variety of roles. 

Nanjing Gulou District Huaqiao Road Street Community Centre: Internship - ��- Aug 2006) 

Nanjing Gulou District Huaqiao Road Street Community Centre is a government department for community service covering an area 

of 120,000 square metres, which provides services to almost 8,000 residents, including health care service, re-employment guidance 

and lifestyle, retirement and community development.� 

� Implemented research on the purchasing habits of consumers in Gulou District, by collecting and analysing survey data collected from 

2,000 residents living in the community. This research contributed to the report on the Chinese consumer habit compiled by the Ministry of 

Finance, which studied consumption of all types of goods in the last five years (2002 - 2006) using the family unit and financially forecasting 

for the coming three years (2007 - 2009). 


Details 


Name: 

Ms Cheng Cheng 


CHINA 

Languages: 

Chinese (Mandarin) 



Interests: 

Events marketing, adventure 

travelling, badminton. 

Bright and self-driven graduate who has the ingenuity to remodel previously acquired skills to suit new environments. Demonstrates excellent 

customer relationship management alongside personal communication skills, gained during two years' experience in bank and commercial 

settings. Keen to work in a medium size company and eager to make contributions to assist in a company�s future development. 


Developed new administrative systems and procedures that reduced expenditure by 5%, for the biggest sodium silicate manufacturing enterprise 

in Asia. 

Accomplished top cold call success rate (nearly 10%) in Standard Charted Bank, Qingdao branch. 

Awarded �Provincial Outstanding Paper��for thesis project. 


Curriculum Vitae: Ms Cheng Cheng 

BA (Hons) Marketing Management Ocean University of China 2004 - 2008 



China Merchant Bank (CMB): Management Trainee - Qingdao, China (Jul 2008 - Jun 2009) 

CMB is the largest private bank in China. It is currently among the top 100 banks in the world, valued at US$4.6bn, the largest 

controlling-stake acquisition in mainland China's history. 

� Acquired a profound understanding of the processes involved in banking operations through job rotation in the personal banking department, 

developing team working and communication skills. 

� Developed and implemented improvements to staff training in financial knowledge, which were adopted by Shandong branch, leading them 

to achieve the top customer satisfaction rate. 

� Won Provincial Outstanding Paper through writing a project thesis �A Discussion on the Development of China Merchant Bank Qingdao subbranch�s 

Personal Finance Management Business (Compared with Standard Chartered Bank)�, gaining research and analytical skills 

throughout the project. 

Qingdao Dongyue Sodium Silicate Co. Ltd (QDSS): Sales Assistant - Qingdao, China (Jan 2008 - Jun 2008) 

QDSS is the largest manufacturer of sodium silicate in China, with an annual capacity of over 300,000 tons for major sodium silicate 

products. 

� Communicated with customers, obtaining feedback for product performance. Analysed data and forecast the future demand and supply of 

sodium silicate products, co-operating with the sales team with the objective of improving sales performance. 

� Developed new administrative systems which instructed the sales clerks to pay more attention to detail and time management during sales 

calls, reducing expenditure by 5% of the total overhead cost. 

� Handled routine clerical work, using initiative to evaluate key processes and made improvements to organisational processes. Compiled a 

report with recommendations and changes, which was submitted to the senior management team. 

www.quingdaonews.com: Journalist - Qingdao, China (Jan 2008 - Apr 2008) 

Qingdaonews is the largest online press release centre in Qingdao, China. 

� Interviewed and reported on many major events including Spring Festival, taking part in report writing and presenting, developing 

presentation skills and acquiring media experience. 

� Designed questionnaires about internet images and website structure and took charge of investigation, operation and analysis of the 

research process, mastered the interview methods and communication skills and techniques. 

Standard Chartered Bank (SCB): Personal Finance Constant - Qingdao, China (Jul 2007 - Jan 2008) 

Standard Chartered Plc, listed on both the LSE and the HKSE, ranks among the top 25 companies in the FTSE-100 by market 

capitalisation. 

� Achieved a high degree of recognition from key customers and colleagues by organising two high-quality seminars with Chrysler and 

Mercedes-Benz, whilst servicing and maintaining the seminars. Built good relationships between SCB and its potential customers and key 

partners. 

� Developed excellent cold calling skills and enjoyed the highest success rate in Qingdao branch, through analysing patterns of existing call 

data and developing new customer relationships from previous cold call lists. 

� Managed a positive relationship with customers, winning many new customers over from competitors, and achieving the number one sales 

score within sales team. 


Details 


Name: 

Ms Chrysanthi 

Papadopoulou 


GREECE 

Languages: 

Greek 



Interests: 

Member of a skiing club, 

travelling, voluntary work, 

volleyball. 

Excellent team player, passionate about building customer relationships and proactive towards organisational growth. Demonstrates an 

outstanding capability to adapt communication style when working with different people. Aspiring to work in a challenging and dynamic 

environment. Enthusiastic about the power of brand imaging and determined to accomplish goals and take on responsibilities. 


Achieved campaign targets through effective interaction with high profile customers at Advert Plan Advertising, Greece. 

Successful in increasing customer retention and satisfaction rate through excellent customer relationship management skills at Trimis Fotios, 

Greece. 

Graduated in the top 10% of class from Democritus University in 2008, Komotini, Greece. 


BSc in International Economic Relationship 

and Development 

Curriculum Vitae: Ms Chrysanthi Papadopoulou 

Democritus University, Greece 2004 - 2008 

ECDL Core Microsoft SA 2006 - 2007 

For more information, or to contact the team about any of our students, visit www.cranfieldsomcareers.info/contactus


Advert Plan Advertising Company: Promotion Assistant, Marketing Department - Thessaloniki, Greece (Jul 2009 - Aug 2009) 

Advert Plan has established exclusive contracts with some of the biggest telecommunication companies in Greece, as well as with 

large retailers. 

� Assisted in the organisation process of promotional campaigns by creating advertisement leaflets and flyers. Developed close relationships 

with local media groups, which achieved a steady sales increase and improved customer awareness, meeting business targets. 

� Supported the campaigns administratively by designing and preparing questionnaires, supervising their distribution and completion. The 

findings were then used to plan and implement future campaigns and make improvements where necessary. 

Atlantis Consulting S.A, Management Consulting Unit: Assistant to Marketing Executive - Thessaloniki, Greece (Jul 2008 - Jun 2009) 

Atlantis is one of North Greece's leading post research organisations. A private consulting firm established in Thessaloniki, Greece in 

1992. It is composed of engineers, economists and IT specialists with post-graduate studies in Greece and abroad. 

� Collected data and information for a strengths, weaknesses, opportunities, threats analysis by participating in a team responsible for 

strategic marketing planning for small and medium size companies. Successfully obtained data by effectively communicating with internal 

and external contacts, enhancing professional relationships in the process. 

� Member of the team responsible for assessing various businesses' viability, by analysing economical and financial data in order to calculate 

essential key performance indicators (KPIs). Results were then fed back to management with recommendations for further actions. 

� Involved in the team that investigated businesses' incorporation in funding programmes, searching for data and supporting evidence through 

sources such as the Internet, then looking for various bank loan options available to fund the plans. 

Trimis Fotios Custom Broker Ltd: Marketing Assistant, Import Export Department - Thessaloniki, Greece (Mar 2007 - Oct 2007) 

The biggest import-export company in northern Greece, with the largest market share in Greece. 

� Calculated tax and customs rates basing analysis on Greek tax regulation and collaborating with the financial department to achieve an 

accurate and timely outcome. 

� Supported the development of the company's image and brand reputation in the local market by communicating and arranging 

presentations, leading to increased customer loyalty, as a result of effective campaigns. 


Details 


Name: 

Ms Claudia Luehrs 


GERMANY 

Languages: 

German 



Interests: 

Travelling, flying (training 

towards private pilot's 

licence). Active sports 

person (running, member of 

the Cranfield University 

volleyball team), Learning 

Mandarin and Web 2.0. 

Con�dent, energetic individual with a passion for marketing and valuable experience in market research, product management and marketing 

consulting. A creative thinker with strong analytical skills, who looks forward to demonstrating abilities in an innovative, dynamic and international 

environment. Always seeking new challenges. 


Developed a recommendation on the integration of sustainability into the business model for a chemical company in India. Bachelor thesis about 

�brand communities��was featured by the German association for journalism and communication science. Created individual advertising offers for 

cross-media campaigns for international clients. 


Summer School: Capital Markets and 

Investments 

Curriculum Vitae: Ms Claudia Luehrs 

Harvard University, USA 2009 - 2009 

BA Mass Communication Ludwig-Maximilians-University, Munich, 

Germany 

2005 - 2009 



BBDO Consulting Shanghai: Marketing Consultant (Internship) - Shanghai, China (Oct 2008 - Feb 2009) 

BBDO Consulting is the international management consultancy for market-orientated management. 

� Developed a comprehensive outline of consumer behaviour and the environment for branding and marketing in China forming a principal 

item for various client projects. 

� Analysed the brand awareness, brand image and communications performance of several chemical companies in India resulting in a 

detailed benchmark analysis. 

� Supported the management with the development of a �value proposition proposal��for potential clients regarding the benefits of a focussed 

brand positioning in China. 

� Prepared the subject �Current Trends in Sustainability and CSR��for a corporate social responsibility conference in Singapore. 

SevenOne Media: International Product Manager (Part-time) - Munich, Germany (Mar 2008 - Aug 2008) 

SevenOne Media is Germany�s leading marketer for audiovisual media, generating approximately 3.2 bn gross contacts on television 

and online. 

� Analysed national research and programme data of the company's television stations resulting in a comprehensive report for the 

international market containing performance evaluations and trend reports. 

� �� 

� Supervised the website and composed features for current programme highlights to attract customers. 

Ludwig-Maximilians-University Munich: Tutor (part-time) - Munich, Germany (Oct 2007 - Feb 2008) 

� Led practice sessions for Bachelor students teaching empirical social research, statistics, data analysis and management with SPSS. 

� Provided office hours for assisting students with homework and exam-related questions. 

� Involved in the correction and evaluation process of the exam in co-operation with the tutor team and the supervising lecturer. 

GfK Group: Market Researcher (Internship) - ��- Oct 2007) 

The GfK Group is the fourth largest market research organisation worldwide, operating in more than 100 countries and employing 

over 10,000 staff. In 2008, the GfK Group�s sales amounted to �1.2bn. 

� Analysed complex data from the consumer panel and used the key findings as a basis for giving FMCG clients strategic advice on new 

product launches and communications measures. 

� Assisted the marketing consultants in analysing and preparing research result presentations for clients such as Beiersdorf, Procter & 

�� 

� Conducted complex calculations with SPSS to be integrated into the market research projects. 

Triad Berlin: Event Manager (Internship) - Berlin, Germany (Aug 2006 - Sept 2006) 

Founded in 1994, Triad Berlin is one of Germany�s most successful communication agencies today. 

� Planned and organised brand-related events for well-known German corporations including Karstadt Warehouses and the Bertelsmann 

Foundation. 

� Developed and co-ordinated time schedules for the preparation and realisation of different projects involving various functions of the agency. 

� Involved in managing artists, presenters and speakers for the events. 


Details 


Name: 

Ms Dagmar Sejnova 


CZECH REPUBLIC 

Languages: 

Czech 

German 



Interests: 

French, skiing, writing 

novels, studying dance, 

composing music, playing 

the piano. 

A creative and confident young professional, experienced in developing and communicating marketing concepts with senior managers, crossfunctionally 

in a multinational organisation. Adapts quickly and enjoys responsibility, making decisions swiftly and under pressure. Worked and 

lived in Germany, Czech Republic and UK, resulting in cultural awareness and an international network. 


Co-implemented a creative marketing communications strategy for a new product introduction at Agilent Technologies. 

Co-managed an important product-safety project. 

Designed all supporting material for new and existing products. 


Curriculum Vitae: Ms Dagmar Sejnova 

BSc International Management and German University of Bath, UK 2005 - 2009 



Agilent Technolgies: Internship, MarCom Team - Germany (Jul 2007 - Jul 2008) 

Agilent Technologies is the world's premier measurement company and a technology leader in communications, electronics, life 

sciences and chemical analysis. 

� Co-implemented working within a world-wide team of 20, a marketing communications strategy for a key new product, which involved 

designing and enhancing new and established product literature, advertisments, websites, banners, software-look and posters, and gained 

a reputation for creative design recognised by management. 

� Presented new ideas to senior product managers and the head of marketing, to improve market research and analysis, which resulted in 

optimisation of marketing team performance and research results. 

� Co-managed a key product-safety project with two senior managers, by effectively communicating with clients from the US, China, India, UK 

and Germany, in order to sustain company reputation and improve customer satisfaction. 

� Effectively implemented marketing strategy together with a cross-functional team, responsible for new product launches, in order to meet 

deadlines when entering a market in such a highly competitive industry. 

Gaff Retail Store: Sales Assistant - Bath, UK (Oct 2006 - May 2007) 

Fashion store specialising in fashion names such as: Diesel, Miss Sixty, JackJones. 

� Worked closely with management to improve overall store appearance resulting in more customers and increased revenue. 

� Proven track record of meeting and often exceeding sales targets, despite high value products. 

� In charge of offering fashion advice to customers, became proficient at understanding customers' requirements and style, which assisted in 

increasing sales and repeat business. 

CIPA Prague: Project Officer - Czech Republic (Jun 2003 - Jul 2003) 

An Italian limited company specialising in luxury foods distribution. 

� Re-structured existing invoice database resulting in easier use for company. 

� Provided translation assistance to senior managers in client meetings and writing of documents. 

� Proposed and implemented new back-office filing system, resulting in simplicity and time efficiency. 


Details 


Name: 

Ms Dan Wang 


CHINA 

Languages: 





Interests: 

Cooking, creating new 

menus. 

A highly motivated individual with a strong desire to work in an international organisation, Especially within a PR or communications arena. An 

effective team player, with the ability to learn quickly, adapt to any scenario and make use of good interpersonal skills. 


Competed with five team members in the �IVEY-COCA COLA��Business Case Analysis Competition, 2007 in Beijing, successfully reaching the 

semi-finals by beating more than 600 teams. 

Researched and compiled five minute reports for a weekly radio show in China. 

Responsible for organising the launch of two new flagship stores for Vantage in China. 


Curriculum Vitae: Ms Dan Wang 

BA Public Affairs Management Beijing Normal University 2005 - 2009 



Renmin Beijing Radio (RBC): Journalist - China (Jul 2007 - Sep 2007) 

RBC is the largest broadcasting corporation in Beijing. As a public service broadcaster, RBC provides services including nine radio 

stations and an extensive website: http://www.rbc.com covering seven regions in China and has a strong collaboration with the BBC 

and CNN. 

� Researched and compiled independent five minute reports, including looking at the trend behind parents sending their children to study 

during school holidays across China's universities. The programme was called 'Education Face to Face' and accompanied the studio 

discussions on the subject. 

� Responsible for selecting and inviting guests to be interviewed on the programme, communicating with the guest regarding the outline of the 

show, questions that would be asked, duration, time and date and generally putting them at ease. 

� Covered international and internal education conferences and expositions and pre-recording the broadcast at the location in order to 

promote these events, which would be aired daily on the programme. 

Vantage Company: Administrative Assistant - China (Jul 2008 - Sep 2008) & (Jul 2009 - Sep 2009) 

The largest manufacturer and distributor of kitchen and bathroom cabinets for the building trade in China. 

� In charge of the opening ceremonies of two new flagship stores, which involved writing press releases and issuing to national papers, 

working with a local agency on a new advertisement for TV to launch the stores, designing the layout and content for posters and flyers, 

which were mailed out to customers, subway stations and seen on side of buses. These activities were aimed at strengthening the brand 

and resulted in a 400% increase in sales over a three day period. 

� 

Press Office of Beijing Normal University: Editor for News Online and Journalist for Newspaper - China (Nov 2005 - Nov 2007) 

Press Office of Beijing Normal University handles a wide range of media enquiries, including the publication of a weekly newspaper, 

website and a TV station. 

� Selected the best, most interesting and thought provoking articles from hundreds supplied by faculty and students and replied to every 

submission, whether it would be printed or not. 

� Edited the articles, using the equivalent of an Apple Mac in China and with assistance from the team of eight, published the finished paper. 

� Successfully had published six articles, with topics ranging from interviews with famous professors and students who were known for 

winning a national competition or who volunteered their time within the community to teach youngsters. 

� Led the weekly planning meetings, discussing and agreeing the next topics with the team, scheduling interviews and editing reports for the 

news website. 


Details 


Name: 

Mr Donald Hopper 


SPAIN/UNITED KINGDOM 



Interests: 

Cross-country and downhill 

Skiing, enjoys global travel, 

the Finnish Language. 

An enthusiastic strategic marketer with two years' experience in business-to-business. Successfully led global projects at corporate level, 

acquiring extensive customer-facing experience with high profile clients in the United States of America, South Africa, Chile and Australia. Gained 

international exposure working in multi-functional and culturally diverse teams. Possesses strong interpersonal, motivational and leadership skills. 


Demonstrated capability to ensure the customer is central to all thinking and to maintain the focus on driving customer value, identified a new 

market worth US$500m. 

Effectively built and managed global, diverse, cross-functional teams, which excelled at delivering consistently and on time. 

Awarded a first class distinction on Bachelor's thesis �Building relationships and co-creating value in an industrial business-to-business context�. 


Curriculum Vitae: Mr Donald Hopper 

BSc (Hons) Economics University of Tampere 2007 - 2008 

BSc (Hons) Industrial Management Technical University of Tampere 2007 - 2008 

Diplom Kaufmann Freie Universitat / Berlin School of Economics 

and Law 

2006 - 2007 

BA (Hons) General Business Administration Cambridge, UK. 2005 - 2009 



Sandvik Mining and Construction: Project Manager - Tampere and London (Mar 2008 - Jun 2009) 

Sandvik Mining and Construction is one of the world�s leading providers of equipment and solutions for mineral exploration, surface 

and underground mining, bulk-materials handling, construction and environmental restoration. 

� Led a project and built a team of 10 within the global offering department, to develop and implement global cross-selling and account 

management strategies across nine different regions. Collaborated closely with key accounts around the globe to generate strategic 

account plans and enhance customer profitability. Reported directly to the executive management team. 

� Focussed primarily on identifying and building areas within the business unit's offering that could effectively create and deliver customerperceived 

value, whilst maximising internal synergies across functional silos. Built a business case around the company's materials 

processing segment to demonstrate the correlation between cross-selling and account management and the ability to generate a 

sustainable competitive advantage. As a result, the business unit was re-organised into three segments to maximise internal synergies and 

a new market worth US$500m was identified. 

Sandvik Mining and Construction: Marketing Trainee - Tampere (Aug 2007 - Mar 2008) 

� Conducted market research to identify differing customer profiles, as well as competitor behaviour. Created and regularly updated a 

customer database for internal use, increasing the efficiency of the company's account management programme. 

� Represented Sandvik Mining and Construction at international conventions, fairs and customer events. Organised the launch of a new 

product for the construction segment, displayed at SMOPYC (Zaragoza, Spain), Europe's largest trade show, to create new business leads 

and to strengthen its position in the European (especially Spanish) and Latin American markets. 

� Created new marketing and sales materials, reports, articles (published in �Engineering and Mining Journal�) and conference papers, in cooperation 

with the sales support department and an advertising agency, for underground mining - a segment within Sandvik Mining and 

Construction. 

El Corte Ingles S.A: Salesman - Tenerife, Spain (Dec 2003 - �� 

Spain's largest department store chain.�� 

� Generated over �25k in monthly sales in the electronics department. Assigned responsibility for the management of the Personal Digital 

Assistant (PDA) department, having demonstrated driving profitability and customer satisfaction. 

� Worked with senior management to provide exceptional customer service, through the implementation of a �Back to School��programme 

within the books and stationery departments. Liaised and negotiated with the company's supply chain, from the original suppliers through to 

the end user in the education sector, continuously strengthening interpersonal communication skills. 


Details 


Name: 

Mr Eray Ozaydin 


TURKEY 

Languages: 

Turkish 



Interests: 

Archery, motorsports, 

gliding, photography, music. 

Motivated, pro-active and energetic graduate. Highly developed ability to adopt multi-cultural environments, gained through multi-cultural training 

programmes. Capable of working under pressure within strict deadlines, highly skilled in time management and organisation. Very creative and 

analytical individual and a reliable team player. Looking to working in an innovative and dynamic international environment. 


Published a paper �Justice Perception and Service Recovery�, presented in second biennial international conference on services marketing. 

Won the Garanti Bank innovation challenge, held during Brandmarker 2008, a branding and communications conference, with a new concept in 

credit cards, targeting university students. 

Successfully implemented a new product launch campaign (Tuborg Draught Can) in Turk Tuborg Carlsberg Company, which resulted an increase 

in sales by 20%. 


Curriculum Vitae: Mr Eray Ozaydin 

BSc Business Administration Dokuz Eylul University, Izmir, Turkey 2005 - 2009 

Intercultural Management Socrates Education Programme, EU 2006 - 2006 



Kent Hospital: HR Intern - Turkey (Aug 2008 - Sep 2008) 

A reputable private hospital in Turkey, operating in premium segment, accredited by JCI and JCAHO. 

� Revitalised the job applications database by moving it to an online system; supervised and managed the workload of an intern team of five 

people to successfully re-organise the human resources archives. 

� Reviewed internship applications, scheduled interviews and became involved in the interviews along with human resources manager, 

contributing to the selection process through analysing candidates and communicating feedback to management. 

� Provided assistance to the human resources team in preparation of monthly payrolls and performance appraisals on a computer based 

system, ensuring accuracy and consistency of information. Resulted in an improvement of the human resources service to other 

departments. 

Turk Tuborg Carlsberg: Trade Marketing Intern - Turkey (Jun 2008 - Jul 2008) 

As a subsidiary of the international brewing giant Carlsberg Group, Turk Tuborg Carlsberg is exporting to 51 countries, with �78.7m 

sales volume. 

� Supervised the preparation stage of a new campaign, targeting off-premises points, in order to increase sales volumes and brand 

awareness of a recently launched product (Tuborg Draught Can). The campaign boosted the sales by 20%. 

� Analysed previous pricing reports, assisted the marketing finance executive to prepare a database for pricing activities, so as to collect all 

reports in a single place. 

� Prepared reports and made presentations to marketing executives about China and Chinese culture, new trends in merchandising activities, 

and new trends in POP materials, making recommendations for the future and developing an understanding of cross-cultural marketing 

techniques. 

Rulopa: Management Trainee - Turkey (Jun 2007 - Jul 2007) 

One of the leading companies in painting tools and equipment market in Turkey, with �1.1m sales volume. 

� Managed the design stage of new catalogues and brochures, attended pricing meetings for preparation of new price lists, accomplished the 

final checks and error correction process, leading to improved accuracy. 

� Co-operated with the sales and marketing team in order to create customer profiles and gain feedback regarding services and quality 

improvements, making recommendations for future changes based on responses. 

� Attended management meetings aiming to improve customer intimacy, made presentations about customer relationship marketing whilst 

developing presentation skills. The company started a loyalty program thereafter based on the recommendations. 


Details 


Name: 

Mr Erdem Sozvar 


TURKEY 

Languages: 

Turkish 



Interests: 

Golfing, international travel, 

AFS and AIESEC 

participant, UNIBJK director 

of marketing. Executive 

vice-president of Park 

Business School MBA 

Alumni. 

A highly motivated and influential leader with a progressive career track record gained within international markets such as US and Turkey. Over 

three years' experience working in cross-functional teams on a variety of projects, covering strategy, business development, logistics and supply 

chain. Now seeking opportunities to continue to learn, develop and run strategic international operations. 


Koc University, �Excellence in Leadership Award��recipient 2006. 

Four promotions in three years within a boutique consulting company. 

Entrusted with running entire southern operations during Hurricane Ike and delivered impressive results. 


Curriculum Vitae: Mr Erdem Sozvar 

MBA International Business, Min. Finance Park University, Graduate School of 

Management. 

2007 - 2009 

BA Business Administration Koc University, Koc Business School, Turkey 2002 - 2006 



Paris Brothers: Senior Logistics & Supply Chain Consultant - Kansas City, MO, USA (Jan 2008 - Sep 2009) 

�� 

� Provided logistics and supply chain solutions via warehousing, transportation, inventory management, distribution layout and IT projects for 

North American clients, leading a team of 12 on a day to day basis. 

� Redesigned the warehousing and distribution system for a large FMCG company, where the client received over 15% in annual savings on 

its operational costs during the first six months. 

� Delivered an impressive 100% customer satisfaction on distribution, running the entire southern operations for the FMCG client during 

Hurricane Ike. 

� Brought in four new clients by offering solutions partnership and increased the division revenues by 11%. 

� Formed partnerships with transportation agencies and widened the company's rail, truck and airline network by 9% in freight volume. 

� Consulted with the marketing team on structuring the marketing and distribution strategy for a company product in Midwest United States. 

Ground Freight Expeditors: Logistics & Supply Chain Analyst - Kansas City, MO, USA (Sep 2006 - Jan 2008) 

Ground Freight Expeditors is a 3PL company offering services, including warehousing, transportation, supply chain management, 

inventory management and IT solutions. 

� Managed domestic shipments in specific accounts such as Hillsdale, Sprint, Nikon, Target, Best Buy and Wal-Mart. 

� Analysed the customer database and proposed a marketing plan to the management, which was later implemented. 

� Promoted to managing the OS and D department for four months and during that time, completed a full study on the most common 

problems and reduced claims by 7%, whilst increasing the customer satisfaction by 19%, before being transferred to the parent company, 

Paris Brothers. 

Izmir Chamber of Commerce: Foreign Economic Relations Internship - Izmir, Turkey (Jun 2005 - Sep 2005) 

� Analysed the city�s foreign trade volume worksheets with a focus on agriculture and tourism industries, which was then used in the EXPO 

2015 conference. 

� Led a team of four, working on a report by allocating the work load and revising the data for the management on sister cities��trade activities 

for negotiation purposes. 

Naktas Logistics: Project Management Internship - Istanbul, Turkey (Feb 2005 - Jun 2005) 

Naktas Logistics is a 4PL company with a vast client portfolio including Pepsi Co, POAS and Sisecam. 

� Conducted research on the city-wide buying power and prospective store locations for the www.evedvd.com project and reported directly to 

the project manager. 

� Set up the pre-database using advanced Excel techniques, which was handed over to the IT department. 

Delphi Automotive Systems: Aftermarket Internship - Izmir, Turkey (Jun 2004 - Sep 2004) 

Delphi is a leading automotive parts company headquartered in the USA. 

� Conducted research on diesel products market, designing surveys, prepared aftermarket activity reports, helped to run marketing 

promotions such as a points award scheme and product information sessions, working directly with the sales director. 

Eldor Pulse Engineering: Logistics & Supply Chain and Warehousing Internship - Izmir, Turkey, (Jul 2003 - Sep 2003) 

Eldor Pulse Engineering is an electronic parts company with headquarters in the USA. 

� Performed effectiveness study for the warehouse system by using company�s internal benchmarking software. 

� Supported the warehousing team of over 10 on scheduling and planning the incoming and outgoing trucks. 


Details 


Name: 

Ms Francisca Dyegh 


NIGERIA 

Languages: 

Yoruba (Nigeria) 



Interests: 

International travel, writing, 

dance aerobics. 

Proactive team player with natural leadership qualities, adapted to working under pressure to achieve deadlines. With nine years' experience in the 

banking sector, gained relevant relationship management skills handling major accounts of companies in the downstream sector of the oil and gas 

industry. Interested in roles involving marketing and strategy development. 


Member Integration Committee of Unity Bank Plc Nigeria December 2005, involving the merger of seven major banks off site for six months, in 

partnership with a leading consulting firm (Philips Consulting Nigeria). 

Profit Centre Manager Corporate Banking of Pacific Bank, April 2004 .Grew balance sheet size from zero to US$6.5m in three months by signing 

on four accounts, which performed major petroleum products importation transactions with the Bank. 

Sustained robust customer base of 20 major clients such as Conoil Nigeria Plc, with an average balance sheet size of US$160m, through 

relationship management and customer retention strategies. 


Curriculum Vitae: Ms Francisca Dyegh 

BA English Language University of Ilorin, Kwara State, Nigeria 1994 - 1999 



Equatorial Trust Bank Nigeria Limited: Deputy Manager - Nigeria (Apr 2006 - Sep 2009) 

A new generation commercial bank with over 50 branches spread across Nigeria providing online real-time banking with electronic 

products and services. The Bank had a balance sheet of over US$12bn in September 2008. 

� �� 

synergy within the groups businesses, such as Conoil Plc and Globacom Nigeria, leading to client loyalty and enhanced profitability. 

� Lowered risk of potential toxic assets in excess of US$120m with detailed credit appraisal and risk analysis, resulting in higher profits and 

increased brand quality. 

� Maintained stable liquidity position of US$20m by constant review of risk asset portfolio in line with management policy which ensured 

healthy growth, profitable accounts and prevention of bad loans. 

� Conducted strategic planning and competitive analysis by studying current industry trends which resulted in the reduction of asymmetric 

information to management and improved decision making. 

� Generated annual budgets and quarterly reviews to senior management by co-ordinating a diverse team of professionals which aided in 

formulating the strategic focus of the bank. 

Unity Bank Plc Nigeria: Senior Banking Officer - Nigeria (Jan 2006 - Apr 2006) 

A commercial bank that arose out of the consolidation process, with Pacific bank as a merging partner. The bank had a total branch 

network in excess of 250 and a balance sheet of over US$16bn as at September 2007. 

� �� 

the units customer base and overall profitability. 

� �� 

Petroleum), these relationships accounted for the highest returns in the unit. 

� Performed credit appraisal and risk analysis functions with other team members, for the purpose of lending and preventing bad loans. 

� Mobilised money market investments form various sources both from individual and corporate bodies, to increase liability and better 

matching of funds. 

� Produced monthly and quarterly group performance reports for management. 

Pacific Bank Nigeria Limited: Senior Banking Officer - Nigeria (Apr 2004 - Dec 2005) 

A commercial bank that converted from a merchant bank, operating from a single location to having a network of 28 branches within 

two years of its existence. The bank was then re-engineered to a medium scale commercial bank, offering innovative services to 

companies in the middle tier of the industry. 

� Involved in customer acquisition, signing profitable accounts such as Shield Petroleum and Petroleum Brokers placed in the middle of the 

downstream sector of the Nigerian oil and gas industry. 

� Carried out credit appraisal and risk analysis functions in the unit, before lending to customers and monitoring credit facilities that had 

already been disbursed. 

� Managed the oil and gas profit centre (unit) and key customer relationships, which enhanced the unit's balance sheet and increased 

profitability. 

� Sourced money market deposits to enhance the balance sheet size of the unit, from individuals and other corporate bodies. 

� Prepared annual and quarterly budgets for presentation to senior management to help set the unit's and the bank's overall objectives. 

Broad Bank of Nigeria Limited: Assistant Banking Officer - Nigeria (Jul 2000 - Mar 2004) 

A second generation commercial bank with over 30 branches spread across Nigeria providing online banking with electronic products 

and services. The bank had a balance sheet size of over US$176m in April 2005, according to the annual reports and accounts of the 

bank as at April 2004. 

� Introduced new customers to the bank and worked with a seven member team to sign on major accounts, including Mearsk Line, Cussons 

PZ and Nigerian Breweries. 

� Managed the key banking relationships signed on by the group, to ensure customer loyalty and profitability. 

� Studied and analysed current industry reviews and made recommendations to management to formulate new marketing strategies or 

improve those existing. 

� Appraised customer credits for disbursement consideration by the management and board. 

� Mobilised fixed and demand deposits for the unit from individual and corporate bodies, to increase the unit's balance sheet. 

� Involved in preparing the unit's budget and monthly performance reports for presentation to management, to enable decision making. 


Details 


Name: 

Mr Guilhem Parfait 


FRANCE 

Languages: 

French 



Interests: 

Tennis, student's union, 

alpine skiing, scouting. 

Energetic and motivated with particular involvement in team projects. Adapts quickly, with the 

ability to reach objectives, practised during a three month internship within a pharmaceutical business unit. Dual skilled in industrial biology and 

marketing. Looking to explore opportunities in the pharmaceutical or food-processing sector of an international organisation. 


Marketing trainee for three months, in the pharmaceutical industry, conducting research with customers such as Pfizer, Johnson & Johnson, GSK 

and Astra Zeneca, for the launch of a new pharmaceutical product. 

Successful grade in a marketing and management project, Ecole de Biologie Industrielle, France. 

President of the Student's Union Entertainment Committee, 2008, Cergy, France. 


Curriculum Vitae: Mr Guilhem Parfait 

Second year of engineering cycle Ecole de Biologie Industrielle, France 2007 - 2009 

Preparatory cycle Ecole de Biologie Industrielle, France 2005 - 2007 



Roquette Freres: Marketing Trainee in the Pharmaceutical and Cosmetology Business Unit - Lestrem, France (Jun 2009 - �� 

The Roquette Group family enterprise is one of the leading processors of starch, second in Europe and fourth in the world, as well as 

being world leader in polyols, pyrogen free raw materials and dry sugars. In 2009 it achieved a turnover of over �2.5bn. Roquette 

transforms renewable resources (corn, wheat, potatoes and peas) into an extensive line of high quality ingredients, for a wide range 

of food and non-food industries globally. 

� Conducted market research for the launch of a new pharmaceutical product (orodispersible excipient) and evaluated business opportunities 

with customers such as Pfizer, Johnson & Johnson, GSK and AstraZeneca and competitors, such as Spi Pharma, Eurand and Cima. 

� Prospected potential new customers by buying listings of pharmaceutical companies contacts and then identifying according to potential 

interest for the new product. 

� Created a database for a mailshot campaign, which targeted 450 customers linked with the new product. This proved to be a very 

successful way to launch. 

� Worked closely during the pharmaceutical project, with the development manager and director of marketing and development through 

weekly meetings, in order to control work in progress and fix new objectives. 

Gala EBI 2009, President of the Student's Union Entertainment Committee, Ecole de Biologie Industrielle -�France (Apr 2008 - Jan 

2009) 

Gala EBI is one of the most important associations in the Ecole de Biologie Industrielle. Every year, a team of 20 students organisea 

ball to promote the school. The purpose is to bring students, alumni and organisations together to network, during a formal cocktail 

party. 

� Managed a team of 20 students, meeting weekly, to organise this event, with a �35k budget. 

� �� 

a rapport with the companies, communicating and delivering some branded gifts. Negotiated with different external providers, such as an 

entertainment agency, caterer and musicians to obtain significant discounts. 

� Increased the reputation of the school by adding a new dimension to this event by proposing new activities (concert, poker games, 

magicians). Managed to double the participation in comparison with previous years (1,000 people) and in the process improved ability to 

conduct a team project and work under pressure to tight deadlines. 

Ecole de Biologie Industrielle: Marketing and Management Project - France (Sep 2008 - Feb 2009) 

The purpose of this eight person team project was to create a virtual company and to launch a new innovative product by analysing all 

steps to set up a business. 

� Developed marketing skills and a strong ability to work in a team by reaching difficult objectives together. 

Diagnostica Stago: Trainee (Production Department - Immunology Service) - Franconville, France (Aug 2007 - Sep 2007) 

Diagnostica Stago develops, produces and markets the widest range of reagent and of instruments of analyses worldwide, appealing 

to the most advanced technologies. 

� Participated in the production of different products (antibodies) and created a product sheet by analysing all the different tasks and raw 

materials needed to obtain a final product in order to optimise the production and to better control the stock. The service is now more 

efficient and the productivity has increased with this new tool. 


Details 


Name: 

Mr Hicham Zaraket 


LEBANON/ALGERIA 

Languages: 

Arabic 

French 



Interests: 

Languages, basketball, 

theatre (acting), reading 

(philosophy). 

Ambitious and creative individual with a rich cultural background proved through experience; has the ability to succeed in leadership positions. 

Adapts to a diverse set of challenging environments proved by various theatrical performances and through managing a student�s club. Strong 

business and law influences with a wide interest in languages. Aspiring to an international career in marketing. 


Founder and President of the International Students Club, American University of Beirut. 

Successfully represented Lebanon in the Mediterranean Theatrical Festival, and developed a passion for working with people from various 

cultures. 

Proposed a series of recommendations to the management at Soepla and initiated the implementation of an alternative reporting system. 


BA Business Administration (Marketing 

concentration) 

American University of Beirut 2005 - 2009 

LLB Law Lebanese University 2005 - 2009 

French Baccalaureat in Economic and Social 

Sciences 

Lebanese Baccalaureat in Economic and 

Social Sciences 

Curriculum Vitae: Mr Hicham Zaraket 

France 2004 - 2005 

Lebanon 2004 - 2005 



Sorepla: Internship, France (Jul 2008 - Aug 2008) 

A leading French plastic-recycling company. 

� Assisted in the Strategic Management department and was proactive in the organisational communication of performance and financial 

reports; presenting recommendations to management. 

� Responsible for evaluating and improving monthly management reporting systems for all departments, as a result of the CEO's 

dissatisfaction with the lack of co-ordination between internal teams. Initiated changes, resulting in a more effective system. 

� Produced a report that included a series of recommendations to the General Manager and proposed the implementation of an alternative 

reporting method, which consisted of simplifying and standardising the reporting process used in the organisation, helping to save both time 

and money. 

� Communicated recommendations to all functional managers and successfully convinced them to implement relevant changes. 

Successfully emphasised the urgent need to move away from traditional Excel reports and move to a professional software system. 

� Analysed and researched the positive impact that Sage reporting software could have on the organisation. As a result the company agreed 

to spend money on training and invest in overcoming the resistance to change amongst employees. 

� Actively participated in meetings and commercial negotiations with external suppliers and customers including Renault and a group of 

potential Algerian suppliers. Developed communication and negotiation skills as a result. 

� Designed and distributed a satisfaction survey in English and French aimed at gathering quantitative data concerned with customer 

satisfaction levels, regarding products and services offered by Sorepla; also obtaining qualitative data related to comments and suggestions 

for future changes. 

President of International Students Club, Volunteer: American University of Beirut - Lebanon (Nov 2007 - Oct 2008) 

� Created, promoted and ran the students club for ten months in a university with over 1,000 international students. 

� Achieved immediate success and grew rapidly to include more than 60 members from over 30 different countries, marketing the students 

club to students from a vast range of cultural backgrounds. Resulted in the coming together of a coherent and international team. Managed 

the work distribution of the team, and ensured that the volunteers remained committed and motivated. 

� Organised and assisted with a number of social events ranging from on-campus activities to field trips to Jordan, managing the event 

planning and implementation from start to finish. Events proved highly successful, gaining support from participants. 

Mediterranean Theatrical Festival: Performer - Alicante, Spain (Apr 2005) 

� Represented Lebanon along with fellow students in an event that brought together students from six Mediterranean countries, working 

together to create a positive atmosphere. 

� Developed communication skills and an understanding of cross-cultural relationships from people who shared one passion - theatre. 

� Selected as the lead actor in troupe and was highly successful. Performances had a great impact on the organisers and was recognised as 

the star of the festival, developed confidence and a number of important skills. 


Details 


Name: 

Mr Hui Tong 


CHINA 

Languages: 





Interests: 

Electronic entertainment, 

reading (including comics), 

tennis. 

An innovative and self-disciplined individual with experience gained in internships, where both marketing and finance activities were undertaken. 

Creative and determined team player who is eager to work in a challenging environment, with the opportunity to interact cross-functionally within 

an organisation. 


Experienced a thorough understanding of the Chinese Stock Market, whilst undertaking an internship with Xinda Stock Company Limited, a rare 

opportunity in China. 

Served and internship in WE Marketing Group, Shanghai and was offered a position within the organisation on completion of studies. 

Increased sales by 15% through noticing an opportunity, whilst working in Jindongshan's wholesale fruit market. 


Curriculum Vitae: Mr Hui Tong 

Bachelor of Business Administration Zhongnan University of Economics and Law 2005 - 2009 

Bachelor of Finance Zhongnan University of Economics and Law 2006 - 2009 



Xinda Stock Co. Ltd: Internship, Marketing Assisant - ��- Jun 2009) 

The largest brokerage company in Southeast China, with 68 outlets. 

� Assisted stock brokers, by inputting customer information onto a database to comply with regulations of the bank and the Stock Exchange, 

also involved in opening brokerage accounts for the Chinese Stock Exchanges, (Shanghai and Shenzhen). 

� Assisted in marketing activities, with a core team of five, organising three road shows and ensuring the materials were ready and available 

on time, attendance at each event and meeting the public. The second involved assisting in the preparation of the PowerPoint presentations, 

being on hand to assist the manager and looking after existing and potential clients. 

WE Marketing Group Co. Ltd: Internship, Account Executive -�Shanghai, China (Jul 2008 - Sep 2008) 

��-Benz, Omega, Panasonic, Estee Lauder and 

Roewe etc, in China. 

� Communicated with approximately 50 distributors, assisted the Account Manager to prepare materials for offline activities (i.e directly facing 

the customer, email shots and exhibitions) for Roewe Cars. 

� Contributed suggestions regarding the pricing of materials for themed events, such as a snooker event involving well known players who 

would participate and meet distributors and customers of Roewe Cars. Also involved in brainstorming ideas for family themed events, to be 

held around the time of the Moon Festival (a traditional festival in China) to the Account Director, a strategy which has since been adopted. 

� Handled the process relating to print media, from discussion with the in-house design team through to gaining sign off approval from the 

Account Manager/Director and core members of the team. 

Jindongshan Wholesale Fruit Market: Salesman - Yichang, China (Jan 2008 - Feb 2008) 

The largest wholesale fruit market in Yichang, which has a population of one million. 

� Involved in the whole process of fruit-selling to educational organisations such as secondary schools (High, Junior and Middle), including 

connecting with the growers and negotiating between them and the buyers; determining the best price, checking quality, organising a driver 

and van to ensure delivery was on time. 

� Successful in increasing profit by approximately 15% more than the previous year, by noticing an opportunity through dealings with the 

schools, to promote the sale of apples, which could be used as a gift during the Spring Festival, leading to an increase in sales. 


Details 


Name: 

Ms Isha Ghodgaonkar 


INDIA 

Languages: 

Hindi 

Marathi 



Interests: 

Indian classical and folk 

music and dancing (passed 

dancing examination for 

Kathak with distinction in 

four years), yoga. 

An ambitious and pro-active marketing professional with demonstrated strategic thinking and analytical skills, who possesses solid theoretical 

understanding of business practices and strong negotiation and communication skills, developed through active participation in customer events. 

Looking forward to pursuing a challenging career in a diverse and motivating global environment. 


Completed a marketing project �Study of Flexible Intermediate Bulk Container (FIBC) Industry with special reference to Kanpur Plastipack Limited.�� 

which was marked as the best project in the course (Score: 47/50). 

Successfully organised and choreographed dancing event in Lions Club India comprising 70 people and 12 performers. 


Bachelors of Business Administration 

(Marketing) 

Curriculum Vitae: Ms Isha Ghodgaonkar 

Pune University (India), 2006 - 2009 



Amway India Enterprises Private Limited: Distributor - Kanpur, India (Jun 2008 - Present) 

Amway India is a prominent and active leader in the regional and national direct selling association worldwide. Over 450 unique, high 

quality products carry the Amway name in the areas of nutrition, wellness, beauty and home care, as well as commercial products and 

services. 

� Carried out personal selling, achieving high sales of products through direct telephone and networking marketing campaigns including 

contact with existing clients and establishing a new client base. 

� Negotiated best price for customers ensuring maximum margins and understanding of customers needs. This resulted in successful 

closing of sales and repeat purchases. 

� Developed skills in maintaining solid business relationships through expanding network and setting up repeat business with clients which 

ensured the opportunity to demonstrate more products. 

Kanpur Plastipack Limited: Internship - Kanpur, India (Jun 2009 - Aug 2009) 

One of the largest export orientated units in North India, manufacturing flexible intermediate bulk containers (FIBC). 

� Managed a project team of six interns focussing on improving the customer relationship management system with existing company clients 

by analysing feedback and solving customer queries. 

� Assisted marketing department in successful implementation of a project on feasibility of new distribution channels for FIBC in the 

international market. This was reached through effective market research involving data analysis of competitors' activity and existing 

distribution channels adopted by the company. 

� Compared data of major competitors and produced recommendations to adopt a new distribution model in several phases, enabling the 

company to understand its intricacies and gradually expand the model throughout the business. The company is currently in the process of 

implementing the proposal. 

Reliance Telecommunications: Pune University Project - Pune, India (Dec 2007) 

India's largest private sector communication group with over 92m subscribers, with interests ranging from telecommunications to 

financial services and power. 

� Conducted a market survey on customer satisfaction among mobile users with a sample group of 50 in Pune (India). 

� Compiled a questionnaire and systematically planned the project interviewing customers in various outlets. 

� Analysed and evaluated the data and presented the conclusion to the university. Received excellent feedback from professors. 

� Analysed and evaluated the data and presented the conclusion to the faculty of the University, which received favourable feedback. 


Details 


Name: 

Mr Jingyu Cai 


CHINA 

Languages: 




Interests: 

Badminton, classical music, 

history of 'lost civilisations', 

biodiversity protection. 

Proactive and innovative leader with four years work experience. Respected for outstanding capability to identify, analyse and resolve issues. 

Proven effective communication and negotiation skills in multi-cultural and cross-functional environments. Highly adaptable to change; able to 

motivate teams to conquer difficulties. Seeking a challenging and rewarding position in a multinational company. 


Led a team and generated US$58m revenue in 2008, with 51% compound annual growth rate from 2006 to 2008; standardised a set of working 

procedures for further development. 

Awarded �The Great Potential Prize��of Unilever (China) in 2007, for continuous internal processes integration to achieve the corporate global target 

efficiently. 

Won �The Top Performance Prize��of Unilever (China) in 2006, for proactive efforts in product quality control and procedure optimisation in new 

product development. 


BSc in Environmental Science and Technology Fudan University, China 2001 - 2005 


Curriculum Vitae: Mr Jingyu Cai 

Unilever (China) Company, Limited: Assistant Manager of Supply Chain Finished Goods International Business Development & 

Customer Relationship Management Team - Shanghai, China (Oct 2008 - Sep 2009) 

� Led and motivated a team of four to implement the corporate strategic plan: building a world class product development and manufacturing 

capability for Home and Personal Care (HPC) products in China, as the global sourcing site. Provided excellent customer service during the 

inter-company sourcing, and vastly improved cross-functional business relationships. 

� Managed HPC product portfolio in export business, covering five categories (detergent, hair cleaning, body wash, facial care and oral care) 

and eight main brands including Lux, Dove and Vaseline. The business generated US$40.6m revenue in 2009. 

� Streamlined and standardised HPC export business procedures, including new product development, order processing and fulfilment, 


demand forecast, inventory control, customer satisfaction measures and financial report monitoring. In the process of procedure 

formulation, proactively emphasised collaboration with regional and local level supply chain, marketing, research and development, and 

finance departments, with Vice President's support. 

� Optimised and re-balanced supply chain operational efficiency with customer service level, cutting 25% of finished goods inventory, whilst 

accelerating customer satisfaction rate from 92% to 96% as a result. 

� Lowered the trade receivable overdue rate from 13% to 9% to improve cash flow, which was crucial in the recession period. 

Unilever (China) Company, Limited: Supervisor of Supply Chain Finished Goods International Business Development - Shanghai, 

China (Nov 2006 - Sep 2008) 

� Established trade relationships with 16 Unilever companies in Asia, Africa, the Middle East and Europe. Boosted the home and personal 

care (HPC) inter-company business revenue to US$58m in 2008, enjoying 51% compound annual growth rate from 2006 to 2008. 

� Supervised all HPC new product launch projects for export business, monitoring development, manufacture and delivery processes by 

project schedule control, multi-functional co-ordination and crisis resolution. Fulfilled the target of 100% on-time delivery for new launch 

projects every year. 

� Set up and managed a quantitative analysis tool to evaluate customer satisfaction rate, which achieved 92% in 2008, through constant 

evaluation and feedback related improvements. 

� Reduced business wastage by 65% through demand forecast accuracy improvement, inventory optimisation and quality control from 

procurement to logistics. 

� Enforced the control over cash flow in a variety of ways, including quarterly transfer price examinations, payment term reviews of new 

contracts, weekly trade receivable reminders and overdue payment collections. 

� Won �The Great Potential Prize��in 2007 for outstanding achievement and future potential in the organisation; only four of 90 managers 

received this award. 

Unilever (China) Company, Limited: Project Co-ordinator of Foods Research & Development - Shanghai, China (Jul 2005 - Oct 2006) 

� Initiated a set of working procedures to improve cross-functional communication among marketing, supply chain and research and 

development departments in new product development projects and cost saving projects. Included prioritising research and development 

resources based on potential turnover and cost analysis, project schedule alignment after feasibility checks and project progress periodic 

reviews. 

� Successfully co-ordinated the research and development and manufacturing team on commissioning arrangements and raw material 

inspection standards during new product launch projects, ensuring the highest possible standard across all areas. 

� Provided food safety laws and regulations support to reduce the legal risks and avoid the trade barriers in export business, ensuring that the 

organisation maintained a positive corporate image. 

� Established and maintained the raw material specification database to ensure finished goods safety from origin, including manufacturers' 

qualification, foods additives and allergens statement, genetically-modified organism free declarations and cross-contamination prevention. 

As a result, all food brands (Knorr, Lipton, Skippy) developed excellent brand reputations in China, without any safety issues during this 

period. 

� Assisted procurement team to select alternative suppliers based on above database. With backup suppliers at home and abroad, the 

company sustained production even in the crises of mad cow disease and bird flu. 

� Awarded �The Top Performance Prize��in 2006 for outstanding achievement, only two of 40 received this award. 

Fudan University Environmental Protection Association: President - Shanghai, China (Apr 2002 - Mar 2003) 

� Accomplished the mission to become �The Five Star Student Association in Fudan University��in 2002. 

� Advocated and designed the recyclable paper telephone top-up cards as substitute to plastic cards. China Telecommunications Company 

(top three in China telephone communication industry) adopted this business model in 2003. 

� Led the association and several college faculties to launch an environmental production education programme towards primary and 

secondary school students on Chongming Island in Shanghai, which was a critical part of the �Yellow Sea Eco-regional Sustainable 

Development Programme��initiated by The World Wildlife Fund, along with government officers, business leaders and volunteers from 

China, Japan and South Korea. 

� Invited Dr. Jane Goodall and British Petroleum Company to give presentations in Fudan University for biodiversity protection and the vision of 

cleaner production respectively. 


Details 


Name: 

Ms Junting Zhang 


CHINA 

Languages: 





Interests: 

Window shopping, exploring 

diversified cultures, dancing, 

social events. 

Highly self-�� 

pharmaceuticals industry. Demonstrates proficiency in logical thinking with excellent analytical skills; innovative in launching projects and 

processing improvement. Ambitious in aspiring to a strategic marketing management role in a multi-national company. 


Achieved a promotion to Business Analyst in Shanghai Roche Pharmaceuticals 2007, as a result of excellent achievements and commitment in 

the workplace. 

As a result of key contributions to customised business intelligence projects, was nominated for the��Best Employee��of Roche, 2008. 

Awarded several scholarships in Shanghai University, China, due to academic excellence. 


Curriculum Vitae: Ms Junting Zhang 

Project Management AMA China 2009 - 2009 

Creative Thinking AMA China 2008 - 2009 

Advanced MS Office Application Shanghai Venus Training Company, China 2007 - 2008 

BA Business English Shanghai Institute of Foreign Trade, China 2002 - 2006 



Shanghai Roche Pharmaceuticals Ltd: Business Analyst - China (Feb 2007 - Sep 2009) 

Shanghai Roche Pharmaceuticals is Roche�s first joint venture in China. Founded in Switzerland, the Roche Group is one of the top 

ten global pharmaceutical enterprises. Through 15 years of development, Shanghai Roche has grown into one of the leaders in 

China�s pharmaceutical industry, with double-digit increases in sales turnover in consecutive years. 

� Initiated and implemented new customised business intelligence projects for different products, and as a team member, was instrumental in 

��70m), by carefully planning and initiating projects. As a result, was nominated �Best 

Employee��of Roche in 2008, and achieved recognition from senior management. 

� Participated in the marketing team activities, producing and enhancing marketing strategies, through analysing outsourced and internal 

market intelligence and acting upon the findings. 

� Assisted the marketing and sales team to co-ordinate annual target and budget setting, working closely with the financial control team. 

Involved in cross-departmental activities and communications, positively influencing the process. 

Shanghai Roche Pharmaceuticals Ltd: Marketing Assistant - China (Jan 2006 - Jan 2007) 

Provided assistance to the central marketing team, organising marketing activities including brand meetings, seminars, sponsor 

projects and client training (UCLA Hospital management training). Contributed to an annual sales increase of 30% (�6m) through 

managing the event organisation process. 

� Actively participated in agency briefings; contributed the idea of organising brand meetings, seminars and fora, which was adopted by the 

organisation. These proved successful in increasing sales turnover. 

� Co-ordinated with finance and purchasing departments to make sure every marketing activity ran smoothly and within budget, whilst still 

fulfilling the required criteria of the marketing department, and maintaining the aim of satisfying the needs of consumers. 

� Presented findings from internal sales data and marketing intelligence reports monthly to marketing team, presenting field force 

performance and offering recommendations and solutions. 


Details 


Name: 

Ms Kaibo Chen 


CHINA 

Languages: 





Interests: 

Enjoys playing volleyball and 

hiking. Currently learning 

Spanish. Socialising and 

having dinner with friends. 

An outstanding ability for detailed research and analysis of markets and how they work, as well as strong learning skills evidenced through four 

years' study in mathematics. Sound understanding of complex situations and a strong sense of commitment to the team. Passionate about 

seeking a creative role using practical marketing insights and initiative that will add real value to the business. 


Negotiated with Pudong Development Bank's card promotions department, acquiring the highest single contribution of 3,000 RMB towards Urban 

Survival whilst at university. 

Cross-departmental implementation of a banking system for internal and external knowledge at Agricultural Bank of China, 2009. 

Logistics Model: Thesis, Wuhan University, China, 2009. 


Curriculum Vitae: Ms Kaibo Chen 

Bachelor Degree of Mathematics Wuhan University, China 2005 - 2009 



Agricultural Bank of China: Internship - China (Jan 2009 - �� 

One of China's 'big four' banks and a Fortune 500 organisation 2009, providing financial services on a very large scale. 

� Quickly grasped the operating procedures of day-to-day business in the bank through observing and liaising with colleagues. Gained an 

understanding of how to resolve issues and where to go and who to approach in the bank. Efficiently tackled customers' requests and 

demands through good communication and active inquiries, using banking knowledge to propose the best solution. This enhanced efficiency 

and improved customer satisfaction. 

� Through face-to-face dialogue with an important business client (Nantong Chemical and Light Industry Co Limited, NCLI) assisted 

communications and the relationship between bank and clients was strengthened. Demands were met on both sides and NCLI sales 

revenue was expected to increase from RMB8.425bn in 2008. 

Broadcast Station of Wuhan University: Editor - China (Oct 2006 - Jan 2008) 

Official student radio station, offering daily broadcasts to the campus. Wuhan University is in the Top 10 of Universities in China. 

There are about 4,000 students on campus. 

� Produced a programme called 'Sports Carnival', which involved researching and drafting the sports news, and selecting and making 

comments on hot topics as Editor. Collaborated with hosts and technicians, which ensured high quality of each programme. Used excellent 

research skills to locate stories for broadcast which were very popular. 

� Communicated original and innovative ideas with colleagues to restructure the programme in both form and content. Added more 

comments on hot issues and more special topics, such as sports gossip, to make programmes more fun. This diversified the programme, 

spreading the interest and knowledge of various sports on campus. 

��- China (Nov 2005) 

Urban Survival is one of the most popular activities in Wuhan University, and attracted wide attention from Chinese mass media, such 

as Changjiang Daily and Sina (Sina is China's biggest online media outlet). 

� Acquired sponsorship of RMB3,000 from the Pudong Development Bank by negotiating with its card promotions department. Used the good 

relationship built during a part-time job there and achieved the largest single contribution through sponsorship, which guaranteed the 

success and development of the project. 


Details 


Name: 

Mr Kamran Razmdoost 


IRAN, ISLAMIC REPUBLIC 

OF 

Languages: 

Persian 



Interests: 

Singing, playing guitar, 

football, writing poetry. 

Committed to achieving goals and striving for excellence. Over seven years' engineering and management experience in the oil, gas and 

�� 

all levels of organisations and skilled at qualitative and quantitative tasks with exceptional analytical ability. 


Article �Developing a Refined Model for Purchasing and Supply System Transformation: Benefiting from Organisational Change Theories in 

Purchasing Development Models�, 14th International Manufacturing Symposium, University of Cambridge, UK, 2009. 

In the top three students of Sharif University MBA programme in winter semester, 2007. 

Ranked top 1% in Nationwide University Undergraduate Entrance Exam, 1997. 


Curriculum Vitae: Mr Kamran Razmdoost 

MBA Sharif University of Technology, Tehran, Iran 2005 - 2007 

BSc in Mechanical Engineering KNT University of Technology, Tehran, Iran 1997 - 2002 



Namvaran Consulting Engineers: Business Development Manager - Tehran, Iran (Sep 2008 - Sep 2009) 

Namvaran offers a broad range of engineering, purchasing and project management services in diverse fields such as hydrocarbon, 

mining, metals and other industries. Namvaran is one of the two leading engineering consultancies in Iran, with over 700 employees. 

� Managed three engineering, procurement and construction tenders by co-ordinating 15 experts from the engineering and procurement 

teams, in a matrix organisation; negotiating with basic designers, vendors and construction companies, fixing the scope, time and cost of 

the project. Reviewed contract and identified discrepancies, and presented the proposal to client, under supervision of the programme 

director, which led to winning a �200m lump-sum turn key project. 

Project Management Research and Development Center: Independent Senior Auditor of Project Based Organisations Maturity Model 

- Tehran, Iran (Sep 2007 - Sep 2009) 

Project Management Research and Development Center (PMRDC) is a specialist research and development centre in the field of 

project management, working under the authority of the National Petrochemical Company of Iran. The project based organisations 

maturity model was designed to measure the level of excellence in project based organisations. 

� Audited two medium size companies - �Namvaran Sanat��and �Karsazan�, using the project based organisations maturity model, supervising 

two auditors, interviewing senior management and presenting the results. Helped companies to find their position in the model and to define 

improvement projects. 

Bakhtar Petrochemical Company: Management Systems Senior Specialist - Tehran, Iran (Oct 2007 - Sep 2008) 

Bakhtar Petrochemical Company is a holding company, which provides the required resources and services for its subsidiary 

(petrochemical) companies, which are fed through the West Ethylene Pipeline of Iran. Bakhtar is the largest private petrochemical firm 

in Iran. 

� Defined and led subsidiaries' improvement projects, through assessing management systems with focus on eight main stakeholders, 

including leadership and shareholders, customers, suppliers, employees, technology providers, finance creditors, joint ventures, 

government and society. 

� Reviewed the �managing contractors��contract, transferring responsibility of petrochemical plants construction to other expert firms. 

Reviewed all parts of the contract and amended with a team of six experts from legal, technical, commercial and finance departments. The 

performance of the managing contractors was improved dramatically under the amended contract. 

Namvaran Consulting Engineers: Project Risk Management Leader - Tehran, Iran (Jun 2002 - Sep 2007) 

Namvaran offers a broad scope of engineering, purchasing and project management services in diverse fields such as hydrocarbon, 

mining, metals and other industries. Namvaran is one of the two leading engineering consultants in Iran with over 700 employees. 

� Led risk management process of two main projects through identifying, assessing, responding and controlling risks with the help of 

document reviews, interviews and regular meetings. This process helped two projects to reduce their risk by approximately 3%. 

� Assessed management control system by interviewing, reviewing documents and auditing quality management system of the organisation. 

The improvement strategies were based on the assessment to enhance the company management control system. 

� Developed an effective model for integrated cost management, used in EPC projects based on the concept of target costing. 

� Supervised HSE engineering discipline, designing HSE engineering systems, managing six design engineers and communicating with other 

disciplines and Engineering Manager. 


Details 


Name: 

Ms Lena Maria Heckmann 


GERMANY 

Languages: 

French 

German 

Portuguese 

Spanish 



Interests: 

Languages (learning 

Chinese and Italian), 

teaching sports and student 

groups, voluntary work at 

church. 

A proactive and versatile individual with the demonstrated ability to develop and implement marketing strategies in different industries and crosscultural 

environments. Strong analytical and conceptual skills. Looking for an international career in a strategic and/or marketing environment. 

Excellent communication skills and highly motivated by challenging work in a fast paced setting. 


Development, implementation and presentation of Autumn/Winter 2009/10 collection marketing strategy at L'Oreal Professionnel, Germany. 

Bachelor Thesis in co-operation with EADS Astrium, analysing the �Potential for Improvement Concerning the Follow-Up of Events at EADS 

Astrium�. 

Project management for the development of new concept and marketing strategy for Bremen tourism industry, concerning the yearly event 

�Freimarkt�. 


Curriculum Vitae: Ms Lena Maria Heckmann 

BA International Tourism Management University of Applied Sciences, Bremen, 

Germany 

2004 - 2008 



L��- ��- Aug 2009) 

�� 

� �� 

customer behaviour, set to generate an extra �100k in revenue. 

� �� 

developing individual marketing materials and strategies and working with advertising, print and film agencies. Customers who used these 

strategies gained up to 50 new customers per marketing event. 

� Ensured continuous success of marketing strategy for the top five wholesalers by revising and analysing past and current data and 

marketing materials. Results indicated direction for future strategies. 

Smartyhost: Sales and Marketing Assistant - Melbourne, Australia (Sep 2008 - Dec 2008) 

Accredited registrar for Australian domain names with 30 employees serving over 60,000 customers; business unit of MYOB, a trusted 

supplier of software services to more than 700,000 businesses worldwide. 

� Promoted, sold and registered new domain and hosting accounts by advising customers over the phone and via email. Ensured customer 

satisfaction and reliability, thereby sales increased by 5% through checking and updating accounts, as well as meeting and greeting clients 

and business partners. 

Lyceum Language Institute: German Teacher - Melbourne, Australia (Aug 2008 - Jan 2009) 

Nationally and internationally recognised language school with 30 employees. 

� Successfully taught beginner, intermediate and advanced classes of up to 10 adult students, through constantly monitoring of students' 

progress through testing and in-class assessments. 

� Planned, developed, and implemented class and extra-curricular activities for students of all levels, by analysing students' interests and 

progress, as well as implementing personal teaching strategies. 

EADS Astrium, PR & Exhibitions Department: Internship - Bremen, Germany (Feb 2008 - Jul 2008) 

Department with 20 employees in global aerospace company, subsidiary of EADS, a global leader in aerospace, defence and related 

services. 

� Organised participation in national and international fairs, exhibitions and events by communicating with all stakeholders, such as logistics 

agencies, participants and organisers and analysing former successful events to ensure smooth future delivery. 

� Re-designed and promoted two of the visitor centres at different company sites by developing marketing strategies and plans, guaranteeing 

visitor's facilities were modern and well equipped in time for the opening of the new production hall in Lampoldshausen. 

� Co-ordinated sponsorship activities for careers fairs by communicating with organisers, participants and internal departments. 

� Applied customer relationship marketing tools to establish and organise contact with customers. 

� Worked as assistant to the public relations and exhibitions manager, organising travel, meetings, and maintaining diaries and emails. 

EcoColors: Sales & Marketing Department, Internship - ��- Jun 2007) 

Tour operator for sustainable tourism with 20 employees, catering for global clients. 

� Promoted the company via electronic marketing by designing and updating the company's website, creating mail campaigns and applying 

and controlling marketing tools, such as Google Adwords and Affiliate Marketing. Website traffic increased by 9% after implementing the 

new electronic marketing tools. 

� Designed and created marketing materials in co-operation with advertising and print agencies, contacting wholesalers, selling tours to 

national and international travel agencies and writing press releases, which resulted in co-operation with six new international agencies 

including Marco Polo Travel and Bestday Tours and an increase in sales. 

� Organised and implemented events, tours, and participation in fairs such as the ITB Berlin, one of the largest international tourism fairs and 

the International Tourism & Travel Show in Toronto. 

� Created questionnaires, analysed client feedback and implemented improvements when needed in co-operation with a team of five tour 

guides. 

��- Dublin, Ireland (Jul 2004 - Sep 2004) 

Department with 10 employees within major Irish daily newspaper. 

� Promoted the business in a team of four by implementing electronic marketing tools, creating online and offline marketing campaigns and 

preparing presentations for major clients such as Germanwings and Aer Lingus. 

� Analysed sales and market share by undertaking cost analysis and bench marking and interpreting statistics. 

� Assisted the sales and marketing manager by processing enquiries, data entry and fulfilling general administration duties. 


Details 


Name: 

Ms Lin Hou 


CHINA 

Languages: 





Interests: 

Volleyball, Chinese 

calligraphy, event planning, 

sports volunteer. 

A good public speaker, demonstrating excellent communication skills in both a professional and social setting. Highly adaptable and dedicated 

team player, who thrives in a competitive environment, with ability to inspire teams, in banking, consulting, sports marketing or volunteer work. 

Passionate about building and maintaining networks. 


Champion and Ambassador of Vasaloppet China Kranskulla Competition, 2006, Mora, Sweden. 

Winner of �Outstanding Achievement Prize in PR�, 2008, Jilin, China. 

Top 10 of CCTC and Excellent University Student Award of Changchun City, 2009, Changchun, China. 


Curriculum Vitae: Ms Lin Hou 

BSc International Finance Changchun Taxation College 2005 - 2009 

BA Law Changchun Taxation College 2006 - 2009 



Nordic Ways: Marketing Internship/Events Co-ordinator - Changchun, China (Mar 2009 - Sep 2009) 

A leading sports event company in China, providing many of the largest international events for marketing, public relations and 

teambuilding. 

� Identified China Construction Bank, one of the big four in China and proposed a series of events, including orienteering, biking and a travel 

package, offered as rewards to more than 80 key clients in Jilin Province. 

� Initiated customer satisfaction service questionnaire, which was either emailed to clients or conducted over the phone, resulting in improved 

relationships with Wutai Fitness centre, cuckoo club (largest outdoor club in Changchun) and Coca-Cola. 

� Co-ordinated events with event managers and a team of 20, such as Vasaloppet China (skiing event) and Lidingoloppet China (crosscountry 

running event), with more than 10,000 participants each. 

Ernst & Young: Assurance, Advisory Services Internship - Beijing, China (Jul 2008 - Aug 2008) 

A global leader in assurance, tax, transactions and advisory services. 

� Contributed in IPO Auditing for China National Offshore Oil Corporation (CNOOC), third largest oil company in China with a team of six, 

identifying problems with SAP and ensuring procedures were being met, reporting back to a senior manager. 

� Assisted in providing advice to clients to improve SAP through interviewing staff, observation and documentation and acted as an 

intermediary between customers and senior managers. 

Sandnes Sparebank: Corporate Finance Internship - Stavanger, Norway (Jul 2007 - Sep 2007) 

Sixth largest bank in Norway with a strong position in savings services. 

� Created and delivered presentations at large dinners with audiences of in excess of 100, introducing Chinese culture and economy of the 

country, as the first Chinese employee. Collaborated with a colleague from the securities department in preparing the presentation, which 

was used by the project manager to report to the chief executive officer on the Changsha real estate project. 

� Assisted in networking with potential investment partners in China's capital market, by researching and translating the annual report into 

Chinese. 

� Contacted the Chinese city government's Zone Head of Development Bureau, in relation to the Changchun real estate project and 

contributed important information through analysis and research. The project was put on hold due to the financial crisis. 


Details 


Name: 

Ms Margaret Odunukwe 


NIGERIA 



Interests: 

Organising social events, 

athletics. 

Focussed individual with a key interest in pursuing a marketing and strategy development career in a multi-national organisation, having worked for 

a global player. Excellent communication and analytical skills, as well as ability to reason and structure a sound argument and extrapolate key 

information, gained through undertaking a law degree in the UK. 


Undertook a financial modelling project for KPMG Nigeria, analysing data from banks in India, UK and China, as well as three other countries 

during an internship. 

Assisted in telephone research with Bank PHB's customers. 

Won several inter-school athletics track event competitions. 


Curriculum Vitae: Ms Margaret Odunukwe 

LLB Law University of Nottingham, UK 2006 - 2009 



KPMG Professional Services: Internship -�Nigeria (Jul 2008 - Sep 2008) 

One of the leading advisory firms specialising in tax, audit and business performance services. 

� Worked alongside the financial team of six on a financial remodelling project of a major bank in Nigeria, Bank PHB, who were seeking to 

change their commercial focus to retail banking. Assisted in analysing and organising research data on various retail banks in six countries 

such as India (ICICI), Spain (Santander), Brazil (Banco Bradesco) and in the UK (Lloyds and HSBC ). As a result, gained market insight 

knowledge of the business, looking at how the competition managed the retail arm of their banks, compiling data and handing over to the 

direct line manager. 

� Assisted in telephone research interviews with Bank PHB's customers who had accounts with other retail banks, in order to compare and 

determine the bank's existing competitive advantage. As a result of this gained experience in compilation and analysis of key data. 

� Developed communication skills and knowledge, attending meetings with senior managers, with such clients as 21st Century, who were 

looking to make a bid for an organisation, taking notes and from time to time asking key questions. 


Details 


Name: 

Ms Marielouise Ezeh 


NIGERIA 

Languages: 




Interests: 

Organising events, dancing, 

healthy cooking, cars. 

Seven years of marketing experience in the banking industry in relationship management, credit analysis and customer service, in both retail and 

commercial banking's strategic business units. An ethical and pro-active leader, with a natural tendency to propose effective and innovative 

solutions in professional and personal environments, with a focus in achieving customer excellence. 


Reactivated and resuscitated 20 dormant accounts to the value of US$5m in the branch, during 2008 financial year. 

Headed a team of 10, working on the new product project, which incorporated reviewing some existing products. In six months increased the 

bank's balance sheet to US$3.3m against previous US$2.1m. 


Curriculum Vitae: Ms Marielouise Ezeh 

Bachelor of Science in Marketing University of Nigeria, Enugu Campus 1995 - 1999 



Equitorial Trust Bank Limited: Team Leader, Corporate and Commercial Banking Unit - Nigeria (Nov 2006 - Sep 2009) 

A medium sized Nigerian universal bank with 90 branches and 1,000 staff, with a balance sheet of US$1.8bn and gross earnings of 

US$200m in financial year ending December 2008. 

� Managed and reactivated 20 accounts (key clients included Globacom Telecommunication Limited, KPMG, Global Outdoors, International 

Learning Systems Limited, Globe Motors Limited, Coscharis Groups Limited), leading to over US$5m in corporate and commercial 

transactions, through direct pitches and one-to-one relationship management with clients. 

� Advised clients on changes in government policies, such as foreign exchange restriction for importation or exportation, ensuring proper 

channels were used and timing was right for bid processing, mitigating goods being held as contraband. This assisted the bank and clients 

by reducing issues on repayment of credit loans. 

� Built a strong six member team in retail banking, through effective supervision, delegation with growing responsibility, team building and 

bonding. 

Skye Bank Plc: Retail Banking Unit - Nigeria (Sept 2004 - Sept 2006) 

A large Nigerian universal bank, with over 200 branches, 2,000 staff and balance sheet of US$1bn and gross earnings of US$340m in 

financial year ending June 2009. 

� Generated a turnover of US$500m under retail banking group through effective personal selling, cold calling and referrals through other 

banks' customers. 

� Introduced five high net worth individuals to the bank, whose business involved fixed and call deposits through the Personal Banking Group, 

with transactions in excess of US$2.6m. 

� Personally managed one of the bank's very demanding customers, retaining them for the bank through one-to-one relationship 

management, daily visits, arranging meetings with senior management to be part of their businesses. The company has a turnover of over 

US$666m on average. 

Platinum-Habib Bank Plc: Personal/Consumer Banking - Nigeria (May 2000 - Jun 2002) 

This is one of the fast emerging commercial banks in Nigeria and Africa as a whole with over 200 branches, staff of 2,000, a balance 

sheet of US$4.5bn and gross earnings of US$941m in financial year ending June 2009. 

� Team leader for four member retail banking at the branch level with a portfolio of US$1.2m through relationship management in personal and 

consumer banking. 

� Worked with the retail product design committee, which consisted of two assistant general managers, one manager, two supervisors and 

an analyst, redesigning the bank's retail products and gaining approval for all the new products within three weeks. As analyst, was tasked to 

undertake a product pilot survey with the other 24 banks, which was completed within one week. 

� Generated key non-borrowing retail clients, generating a turnover of US$1.1m through door-to-door marketing, referrals and cold calls to 

companies and individuals. 


Details 


Name: 

Ms Marina Cereghetti 


SWITZERLAND 

Languages: 

Italian 



Interests: 

Fitness group sessions, 

legal novels and fashion 

trends, mediterranean 

cooking, pets. 

Determined professional with five years' work experience in the fashion retail business and customer service with an extensive background in 

corporate communication. Excellent organisational and interpersonal skills define a sharp and flexible mind, committed to team work and quality 

results. Interested in consumer behaviour and psychology, seeks to explore opportunities within FMCG and consulting. 


Successfully undertook competitor and consumer analysis and structured a corporate website aimed at increasing corporate identity and 

improving the relationship with customers and external agents at GEOS International, UK. 

Cross-departmental re-organisation of a management system for internal and external knowledge flows relative to advertising, promotion and 

public relations communication activities at Tarchini Consulting SA, Switzerland. 

Credit Suisse - BA Thesis project: HRM and organisational change in the banking sector, Lugano, Switzerland. 


BA Corporate Communication (Hons) Lugano University, Switzerland 2005 - 2008 

BA Mass Communication and New Media 

(Hons) 

Curriculum Vitae: Ms Marina Cereghetti 

Lugano University, Switzerland 2005 - 2008 



Tarchini Consulting SA: Marketing Assistant - Lugano, Switzerland (May 2009 - Sep 2009) 

Tarchini Consulting SA, an international real estate company involved in building, letting and managing private and industrial units. 

The most profitable of these are FoxTown Factory Stores designer outlets in Switzerland and China (2,000 employees). 

� Evaluated and executed advertising, sponsorship, collaboration and commercial unit hiring incoming proposals, in relation to corporate 

objectives and annual marketing strategy. Liaised with sales, finance and graphics departments, including weekly meetings with general 

management and the executive team, resulting in the successful opening of Escada and Ferrari stores in less than two months, ahead of 

competitors' timescales. 

� Performed ongoing relationship management with 160 store managers (FoxTown Factory Stores) and on the basis of customer buying 

trends, fashion manufacturers' evaluation and through outstanding communication skills contacted potential target companies, leading to 

several promising meetings (Kathy van Zeeland, Murphy&Nye, John Richmond, Peak Performance). 

� Active member of the media centre, directly involved in and responsible for writing press releases, press kits, event organisation and 

customer newsletters, increasing FoxTown brand equity, customer retention and acquisition, boosting second and third quarter sales 

revenue by 18% in comparison to the same period in 2008. During the Diva Campaign, this involved writing, co-authoring and editing the 

work of others, sending out releases fortnightly, as well as writing pieces for tour guides and magazines such as Shopping Milano and Marie 

Claire. 

� Promoted and led a four month mystery shop project, which included spending time visiting all the stores at FoxTown Outlet, evaluating 

shopping windows layout and attractiveness, shopping assistants attitude and approach to the customer, stock levels and quality of clothes, 

shoes, accessories, services and in-store communication effectiveness (pricing, labels, promotions). The results served as basis for the 

performance and profitability analysis of the stores present in the outlet and as a proven tool during meetings with several companies 

challenged by the economic crisis. 

GEOS International: Marketing Assistant - Brighton & Hove, United Kingdom (Jan 2009 - Mar 2009) 

GEOS International is a company involved in the educational services sector, and is active through a network of over 500 schools and 

colleges worldwide with the goal of furthering international communication. Member of a cross-country team, which re-structured the 

company corporate website with the goal of unifying the corporate identity across the international branches and pursuing a lined up 

marketing strategy. With regard to the customers and the agents, the aim of the project was to increase awareness, recognition and 

familiarity of GEOS brand and services offered by the company around the world. 

� Contributed to a cross-divisional European marketing team for the brand repositioning, based on competitor best practice analysis and 

customer needs, ICT habits and new trends in the education sector research. The results formed the basis for all further customer 

relationship marketing improvements, lowering the operational customer service costs. 

� Executed two projects efficiently and in a high pressure multi-cultural environment; constantly challenged by the more change/risk-averse 

Asiatic branch. Due to confidentiality agreement, results of the projects cannot be disclosed, however through the openness and 

determination of the team, tight deadlines were met and the company's marketing division goals fulfilled. 

FoxTown Factory Stores: Customer Service Assistant - Mendrisio, Switzerland (May 2006 - Sep 2008) 

FoxTown Factory Stores, a designer outlet that offers great value at small prices with 160 stores and more than 250 brands under the 

same roof. In 2008 voted one of the 10 best outlets in the world by Forbes (2008 turnover US$250m). 

� Involved in ensuring quality customer service and responsible for the outlet supervision at its busiest times. Intermediary between 

customers, personnel and management, charged with submitting reports, including input and creative ideas to improve the service, in 

accordance with the company's strategic direction. The invaluable customer insights, served as a main starting point for the advertising 

campaign launched during Spring 2009, aimed at positioning the outlet at the top of the rankings in the Southern European market. 

� Took part in the management of quality questionnaires and in a customer behaviour observation project, which concerned spending time at 

the mall noting how staff engaged with shoppers, consumers shopped with friends or family, customers' window shopping and which 

questions were asked most at the information point. The project included interviews with members of the staff (store managers, shop 

assistants, maintenance personnel) aimed at gaining more insight and improving both the tangible and intangible offer to the customer, 

resulting in an annual increase of 23% in sales turnover in 2008. 

��- Ascona, Switzerland (Apr 2005 - Sep 2005) 

�� 

trade and premium products distribution (16,000 employees, 2008 turnover US$1.4bn). 

� Member of a highly co-operative and competitive team of 45 working in sales and customer service. Responsible for ensuring high quality 

service to international customers, in charge of the ice-cream parlour's daily activities including opening the store, ensuring stock levels and 

inventories were maintained. Revenues depended heavily on ice-cream sales. 

� Assisted tourists through interpersonal and communication skills, which enabled the branch to increase sales by 20% at the end of 2005 

summer period. 


Details 


Name: 

Ms Marleen Relling 


GERMANY 

Languages: 

German 



Interests: 

Political engagement 

(member of the student 

political party RCDS e.V. 

and member of the student 

parliament of the University 

of Passau). Sports including 

badminton, jogging and 

tennis, learning languages 

including French and 

Chinese. 

A cosmopolitan, highly developed analytical thinker that integrates into teams quickly, having studied in Europe, the US and China and contributed 

to the success of multiple projects by using evaluation skills, as well as, a structured and effective approach to work. Ambitious and highly 

motivated individual, eager to work for an industry or consultancy multinational. 


Project co-ordinator, behind the production of bespoke prizes for the winners of the 'Labello Designer' competition, Hamburg, Germany. 

Led the statistics team, conducting advertising analysis relating to a television campaign for adidas AG, Passau, Germany. 

Valedictorian of bachelor class at the University of Passau and Summa Cum Laude marked bachelor's thesis on �Comparison of Business 

Segment and Branch Analysis Techniques�, Passau, Germany. 


BSc in Business Administration and 

Economics 

Foreign Languages for Special Purposes 

Course in English 


Curriculum Vitae: Ms Marleen Relling 

University of Passau, Germany 2006 - 2009 

University of Passau, Germany 2006 - 2008 

Beiersdorf AG Internship at International Brands Marketing Department, Germany (Mar 2009 - Sep 2009) 

Beiersdorf is a leading international company of branded consumer products for skin and beauty care. 

� Supported the entire remodelling of the 'Labello' website for the 2009 brand re-launch, cooperated intensively with the internet agency 

NetEye GmbH, including design briefings, feedback to provisional results and provided the agency with supportive material, such as product 

samples and ATL / BTL material. 

� Organised independently the online 'Labello Designer' competition, nominated the winners for all four participating countries and designed 

and coordinated the production process of the prizes awarded to each of the winners; responsible for a budget of �20,000. 


� Evaluated and edited global consumer insights against multiple criteria, such as understandability from a customer�s point of view, 

innovation and their strategic impact, resulting in an overview of global consumer insights helping the HQ to understand consumers needs 

worldwide. 

� Supported the international brand manager / international junior brand manager with all on-going projects and the day-to-day business of the 

BLU Lip Care team, through the preparation of presentations and briefings, competitor analyses and preparation of market data, providing an 

overview of the Labello brand's positioning in the market. 

� Teamed with and coordinated information with internal departments (Manufacturing, Supply Chain, Quality Management, Legal, Laboratory, 

Packaging and Market Research) to ensure the success of the master artwork process for the 2009 brand re-launch. 

� Communicated independently and negotiated prices successfully with multiple agencies. 

adidas AG: Conducting Advertising Analysis for TV Campaign - Germany (Apr 2008 - Jun 2008) 

Being a global leader in the sporting goods industry, the adidas Group has been part of the world of sports on every level for over 80 years, 

delivering state-of-the-art sports footwear, apparel and accessories. 

� Conducted advertising analysis for an adidas TV campaign, in cooperation with the Market Intelligence Manager and Business Development 

department of adidas AG and a team of 24 students from the University of Passau. Evaluated the results of a self-designed online 

questionnaire completed by approximately 1500 people of the Federal Republic of Germany. The Resulting report described the method of 

collecting data, as well as, results of the analysis. 

� Led and supervised five members of the statistical analysis and evaluation team by allocating duties, setting deadlines and milestones and 

verifying the results ensuring a professional analysis of the survey results. 

� Trained the five statistical analysis team members, by explaining how SPSS worked and the steps that needed to be taken in the process, 

allowing apportioning of statistical work to the team. 

INSTEAD e.V. Member of the Advisory Board, Germany (Sep 2008 - Apr 2009) 

Established over 20 years, INSTEAD has successfully carried out strategic and operational projects in the area of Marketing & Sales, 

HR and Business Analysis, for small and medium sized companies in Germany. 

� Set goals and milestones for the Directors of the management board according to the problems in each department, ensuring the strategic 

refinement of the organisation, which resulted in an improvement of INSTEAD�s consulting quality and the internal organisational processes. 

� Approved the actions of the board of management at the end of the fiscal year, by checking every board members annual report and 

importantly, the annual report of the cash auditor to ensure that all business activities pursued by the board members were legally correct 

and in the best interest of the organisation. 

� Assisted the board of management by advising on critical situations or decisions such as, the future legal form of the organisation or 

anticipated high spending. 

INSTEAD e.V. Director of the Human Resource Department & Member of the Management Board, Germany (Sep 2007 - Apr 2008) 

� Hired 16 new members as aspirants at the beginning of the fiscal year, after having interviewed approximately 100 students with the support 

of other members of the HR department, to ensure a talent pipeline within the organisation. 

� Motivated members through managing INSTEAD's reward system, which allocates a certain number of points for fulfilling specific tasks 

within the organisation such as, training of other members and recognising achievements, awarding prizes according to their performance. 

��- Apr 2009) 

� Led a consultancy project for determining Passau's business structure in order to provide local clients with information about their business 

environment, as well as, conducting and evaluating a survey about Passau's business climate; including the design and despatch of the 

questionnaire to various companies, the statistical analysis of the survey's outcome and preparation and online publication of the resulting 

report. 

� Supported the Director of the Key Account department by assisting with the day-to-day business, including acquisition of new customers 

and CRM through cold and warm calling, resulting in the acquisition of new projects for the members of INSTEAD. 

CenTouris Data Analyst, Germany (Jan 2007 - Aug 2008) 

CenTouris is the market research institute of the University of Passau. 

� Ensured quality by controlling data of the incoming interviews and by developing control mechanisms with SPSS Syntax and established 

SPSS Syntax programmes and SPSS data sets for data input, to enhance the process of data evaluation. 

� Prepared project reports and tables for data evaluation in order to provide the project managers with the necessary information that they 

need to interpret the data and give recommendations to the clients. 

Ernst & Young AG Internship in the Human Capital Department, Germany (Mar 2008 - Apr 2008) 

Ernst & Young is a global leader in assurance, tax, transaction and advisory services. 

� Individually supervised the creation of a brochure for the China Competence Centre regarding the settlement of Chinese companies in 

Germany, providing Ernst & Young�s Chinese clients with a quick overview on the most important issues to consider when settling their 

company in Germany. 

� Prepared proposals for potential clients and new businesses. 

� Supervised and assisted clients of diverse industries (e.g. retail and consumer products, technology, communication, global financial 

services) with their daily business by clarifying legal issues regarding tax for them in order to reduce the tax payment for their employees. 


Details 


Name: 

Mr Martin Minc Malecki 


SWEDEN 

Languages: 

Polish 

Swedish 

Self starter and entrepreneur with one years��corporate sales background and two years' new 

venture project management experience in the online gaming industry. Career to date has 

been underpinned by strong networking and interpersonal skills. 




Interests: 

Sailing, diving, squash, 

poker. 

Managed a share portfolio, initially valued at �60k at the Warsaw Stock Exchange, with growth of 70% up to �102k in 2006. 

Planned and executed a successful parliamentary election campaign in Poland, on behalf of Michal Szczerba (www.szczerba.waw.pl). 

Developed and launched a yacht charter website (www.vindcharter.se) and turned it into a profitable business within two years. 


Curriculum Vitae: Mr Martin Minc Malecki 

BA (Hons) Marketing University of Hull, UK 2008 - 2009 

BSc Business Kozminski University, Poland 2006 - 2008 

Sales Training Securia, Sweden. 2005 - 2005 



AB InBev: Campus Ambassador - Cranfield, UK (Oct 2009 - Nov 2009) 

AB InBev is one of the world�s top five consumer products companies with a business spanning 30 countries, standing in the number 

one or number two position in over 20 key markets and with a combined annual revenue exceeding �26bn. 

� Attended an open weekend in Leuven, Belgium, after being appointed as campus ambassador, to meet all key directors and senior 

managers, gaining a feel for the business and its values. This is the first year the campus ambassador programme has been in effect. 

� Encouraging students using social media such as Facebook to apply for the management trainee programme and identifying talent, is a key 

part of the role. 

� Maintain contact with student groups and the respective careers representatives, delivering short in-class presentations on behalf of 

ABInBev to three MSc cohorts: Finance & Management, Strategic Marketing and Logistics and Supply Chain, in total over 200 students. 

EM-��- Warsaw (Mar 2006 - Aug 2006) 

EM-Capital a Stockholm based venture capital firm today owned by HQ Bank a main investment bank in Sweden. 

� Tasked to development and implement, as project manager, an on and off-line market strategy along with general management and sales 

functions. The role required managing a team of five and cultivating a relationship with several marketing agencies. 

� Negotiated with major information portals and television broadcasting channels and collaborated with multiple stakeholders in the venture. 

As a team managed to face inconsistent guidelines and started the campaign with a reception for celebrities, followed by a BTL marketing 

campaign. 

� Acquired strategic partners such as Interia.pl and Polsat alongside establishing company structure and customer base. 

Securia: Junior Account Manager - Warsaw (Jun 2005 - Feb 2006) 

Securia is the main provider of personal security solutions in Sweden with over 3m customers worldwide. 

� Developed the business by attaining new customer accounts by attending meetings, business mixers and other networking events. 

� Conducted sales training sessions for new sales executives, encompassing account selection, lead generation and prospecting. Used own 

business network to bring on board new customers. 

� Acquired and managed major greenfield account as Assa Abloy, Axalux and B2B Poker with highest acquisition value for a single new 

customer account, resulting in �30k of new business. 

��- Warsaw (Sep 2004 - May 2005) 

Privately founded online poker venture. 

� Founded and managed an on-line play money poker project from scratch, involving own funds and inspiring other individuals to join the 

project. 

� Established company structure and managed a team of four, mainly in IT production using technologies as PHP, Actionscript with Flash and 

MY SQL database. 

� Gained valuable knowledge of the start-up process along with contacts in the online industry, acquired strategic partners as gry-online, epuls.pl 

and o2.pl. The project was sold to a private investor for �10k. 


Details 


Name: 

Mr Matthew Parker 


UNITED KINGDOM 



Interests: 

Border collie dogs, football, 

golf, reading newspapers. 

Recent graduate who has gained experience in the brand management and FMCG industries through an industrial placement. A hard-working, 

ambitious individual with excellent creativity and an appetite to learn and improve. Previous work experience has given the opportunity to work as 

part of both large and small teams, as well as develop customer service skills. 


Gained the responsibility of being the sole manager of a large brand (Lemsip) for Sonoco-Trident during industrial placement year. 

CPD Placement Award for Yorkshire and Humberside Region of Chartered Management Institute. 

Produced Sonoco-Trident's first employee induction brochure during industrial placement year. 


BSc (Hons) Accounting (with Professional 

Experience), 

Curriculum Vitae: Mr Matthew Parker 

University of Hull, UK 2005 - 2009 



Sonoco-Trident: Junior Customer Account Manager (Industrial Placement) - Hull, UK (Jun 2007 - Jun 2008) 

Brand management company which specialises in providing packaging pre-press service for FMCG businesses. 

� Managed and developed over 30 projects for numerous brands operating in many European and Asian markets, specifically working on the 

Reckitt Benckiser account. 

� Attained sole responsibility for Reckitt Benckiser's Lemsip brand, through demonstrating strong drive, motivation, organisational skills, 

customer service and proficiency at project management. 

� Co-ordinated the flow of Lemsip packaging designs through the company, ensuring that strict project deadlines were met in order for 

successful product launches. 

� Key duties performed across multiple projects included liaising with customers, examining print designs to ensure consistency with both 

brand and market specifications, delegating artists' time amongst different assignments and ensuring costs incurred were recorded and 

charged appropriately, which drew on a variety of skills. These included excellent time-management and pre-planning abilities and gaining 

familiarity with customers' needs, meeting these without fail. 

� Establishment of strong working relationships with marketing personnel at Reckitt Benckiser, which were enhanced during the life of the 

project. 

Whittlebury Hall: Management Training Centre Porter (Summer Vacation Work) - �Northamptonshire, UK (May 2006 - Sep 2006) and 

(Jun 2008 - Sep 2008) 

Hotel and management training centre, which offers conference facilities and services to delegates. 

� DemonstratIng capability to work well within a team was vital in order to serve the customers' demands and meet time constraints. 

� Responsibility of delegating tasks to other porters, supervising the organisation of conference rooms and organising the team in order to 

successfully serve large events and functions. 

� Teams comprised members of staff from a variety of cultural and national backgrounds and this allowed for a particularly valuable and 

rewarding environment. 

� Overseeing large events would often receive great amounts of praise both internally and from the customers themselves for care and 

�� 

Focus DIY: Sales Assistant (Part-time) - Towcester, Northamptonshire, UK (Sep 2004 - Sep 2005) 

Store providing DIY and gardening products and services. 

� Contributed to the store's success through maintaining high levels of service byremaining helpful and upholding the qualities and product 

knowledge, which are appreciated by retail customers. 

� Performed stock taking, ensured the shelves were fully stacked and maintainied the presentation in order to maximise sales and customer 

satisfaction. 


Details 


Name: 

Ms Meng Wang 


CHINA 

Languages: 




Interests: 

E-commerce, calligraphy, 

ping-pong. 

Experienced accountant in one of China's biggest banks for nearly two years and an active assistant engineer in a joint-venture with two telco 

giants for more than four years. Outstanding employee with honed communication skills, who adapts quickly to change. Looking for opportunities 

in customer relationship management, marketing analysis, consultancy, or marketing strategy. 


Assisted Credit Manager at China Construction Bank with negotiations between Japanese business clients translating at meetings and any related 

documentation. 

Managed a team of seven, communicating between two clients: Alcatel-Lucent and ZTE. 


Curriculum Vitae: Ms Meng Wang 

BA of Japanese Language Nanjing University, Nanjing, China 1999 - 2003 



Shanghai NTT Telecommunications Engineering Co., Ltd., (SNTE): Assistant Engineer (Customer Service Division) - Shanghai, China 

(Apr 2005 - Jul 2009) 

SNTE is a joint venture established by China Telecom Group, Shanghai Telecom Corporation and NTT Communications Corporation 

(both of which are amongst the biggest telecoms corporations in the world). 

� The company provides customers with high-quality services in consultation and network solutions. 

� Managed the PHS repair-centre with a team of seven, responsibilities included arrangement of repairs, communications between 

contractors and two clients; Alcatel-Lucent and ZTE, management of accessories stock, translation of repair reports and logistics of 

returned products. 

� Maintained the mail-hosting project (creating and administering the email system for customers) for more than 30 companies including 

Panasonic and ANA. Solved several troublesome problems for customers, e.g, international email, which had been blocked due to 

Government control, this was resolved through working closely with engineers within the client organisations to analyse and identify the root 

cause. Following this, emails were re-routed to a sever in Japan and sent back via a direct line. 

� Responsible for collecting and analysing financial data of the customer service division and forecasting the revenue of the fiscal year, to 

assist the Board of Directors in adjusting their business plan. 

China Construction Bank (CCB): Accountant - Suzhou, China (Aug 2003 - Mar 2005) 

CCB is one of the 'big four' banks ranked as the second largest bank in China and the second largest in the world by market 

capitalisation. 

� Conducted foreign exchange and local currency accounting activities with three accountants, approaching approximately 200 customers. 

� Assisted a credit manager, who was in charge of looking after clients from Japanese organisations, to develop new and maintain existing 

customers. Took part in negotiations, prepared information prior to meetings and interpreted/translated at meetings all documentation, for 

the manager. Improved communication skills from this process. 

Nanjing Fujitsu Nanda Software Technology Co., Ltd., (FNST): Translator (Part-time) - Nanjing, China (Jun 2002 - Apr 2003) 

FNST is a joint venture established by Fujitsu and Nanjing University and is the only Research & Development centre of systems and 

basic software development for Fujitsu China. 

� Translated technical documents and interpreted at five conferences and new product launches, improving computer skills and Japanese 

language ability. 


Details 


Name: 

Ms Muxuan Xu 


CHINA 

Languages: 

Chinese (Cantonese) 




Interests: 

Enjoys self-guided tours of 

places, swimming regularly, 

Yoga sessions, keen on 

documentaries, playing 

piano, learning German. 

Ambitious, self-motivated and innovative young graduate with strong marketing acumen that has been honed by a strong academic background 

and practical working experience. Possesses effective communication, interpersonal and decision-making skills that are vital to teamwork; not 

afraid to take the initiative to lead. Thrives in a collaborative environment and eager to work in a marketing role. 


Served as a liaison between local suppliers and foreign purchasers, which effectively led to new business development worth over �2m in one 

year. 

Gained valuable marketing experience through undertaking marketing research and assisting in marketing communications, strategic planning and 

sales promotions. Facilitated three successful marketing campaigns that incresed revenue by �0.6m. 

Consistently ranked amongst the top 20% for academic performance with an average score of 89% in business modules. Awarded 'Excellent in 

Academic Contribution' Scholarship by Sun Yat-sen University. 


BA English and Business Communication 

Major, German Minor 

Sun Yat-sen University 2005 - 2009 

International Exchange Programme University of Mainz, Germany 2008 - 2008 


Curriculum Vitae: Ms Muxuan Xu 

The China Import and Export Fair: Purchasing Representative (Part-time) -�Guangzhou City, China (Apr 2008 - May 2009) 

'China's No.1 Fair,' which deals in export trade and the import business. Includes business activities such as economic and technical 

cooperations, exchanges, commodity inspections, insurance, transportation, advertising and consultancy. 

� Assisted foreign purchasers in market research by creatively compiling a �process detail tracking diagram��which enhanced processes and 

greatly improved the efficiency and accuracy of work by 80%. 

� Individually facilitated negotiation with local suppliers, which contributed to the signing of eight major contracts valued at �1.3m, gaining new 


customers and increasing the potential for future business opportunities. 

� Effectively organised and fulfilled management tasks to meet revised delivery deadlines, which avoided a �1m loss. Gained vital experience 

in co-ordinating and managing complex situations that required high levels of detail and quality assurance. 

ASUSTek Computer Incorporation: Marketing Investigator (Part-time) - Zhuhai City, China (Oct 2007 - May 2008) 

'Asia�s Top 10 IT Companies' and the No.1 motherboard manufacturer in the world, providing peripheral computer equipment and 

striving to be an integrated 3C solution. 

� Conducted field research to investigate the business performance of 300 targeted distributors in two days, leading to further analysis on the 

entire logistics operation. Resulted in recommendations for future improvements. 

� Effectively analysed large amounts of sales data, providing coherent graphical analysis to aid other departments in understanding the PC 

market environment. Critically evaluated the marketing strategies, offering feedback and advice. 

� Presented the benefits of the relationship approach to the distributors and the management by identifying key areas for optimisation, upon 

which the two parties were able to act. 

Abbott Pharmaceutical Ltd.: Marketing Assistant (Summer Intern) - Guangzhou City, China (Jul 2007 - Sep 2007) 

A global, broad-based health care company, with its core businesses focusing on pharmaceuticals, medical devices and nutritional 

products. 

� Supported management to plan and conduct product promotions, advertising, distribution and events, which proved to be successful in real 

market, helping to increase customer awareness. 

� Acquired excellent negotiation and sales skills, through extensive market research projects and sustained interaction with clients, developing 

communication and professional working relationships. 

� Assisted in the launch of a new product by creating awareness and carrying out promotional activities that achieved sales targets. 

� Earned a positive reputation and prestige from management and colleagues for passion in work, outstanding communication techniques 

and adaptation skills, which had been applied to a number of key projects, all of which were highly successful. 

Research project on "Farmers, Agricultures, Rural Areas": Team Leader - Zhuhai City, China (Feb 2008 - Jun 2008) 

One of the key research programmes undertaken by Sun Yat-sen University and sponsored by the Zhuhai Government. 

� Managed a team of 17, gathering information on rural issues through interviews and questionnaires. Applied analytical techniques with the 

aim of improving the overall performance of the group during data collection. 

� Collected and codified a wealth of statistics, which provided valuable reference materials for the entire research group. Successfully 

became the co-author of a research report on the topic of the Rural Reform System. 

� Praised by the Director Professor of the research group for "demonstrating impressive dedication and sound research potential, with strong 

analytical and problem-solving abilities" throughout the research programme. 

Qiujin Newspaper Office: Minister of Salon Department, Sun Yat-sen University - China (Sep 2007 - Jul 2008) 

A platform for scholars to lecture their latest speeches and for students to discuss national affairs and social phemomena. 

� Greatly improved the organisational image by creating the first 'Enlightening Forum' for freshmen, planning the first 'Festival for Journalists,' 

which laid a solid basis for Qiujin's later development. 

� Canvassed large enterprises including Coca-Cola, via face-to-face negotiation, to sponsor a series of fora, lectures and student activities, 

which substantially improved organisational and managerial skills and the ability to seal a deal. 

Taobao Online Store: Self -Employment (Jan 2001 - Feb 2003) 

Initiative in a proprietorship business on Taobao, retailing and wholesaling trendy women's underwear. 

� Established own brand 'Bra-tender' at the age of 14. Designed unique marketing strategies and managed to achieve over 300 deals in the 

first month, exceeding 1,000 deals monthly at its peak through individually launching successful sales promotions and maintaining valuable 

customer relationships. 

� Took on multiple responsibilities, including market research of products, ordering, marketing, delivery, customer service and stock control, 

resulting in the development of a successful brand and approach. 

� Gained insight into retail and wholesale business and acquired useful experience of providing fast and efficient services to customers. 

Proactively gained a strong customer focus, demonstrated through effective handling of more than 150 client queries on a daily basis, 

resulting in increased repeat orders by 10% on average, and winning several customers through word of mouth recommendations. 


Details 


Name: 

Ms Oludara Dosumu 


NIGERIA 



Interests: 

Enjoys participating in track 

events, entrepreneurial 

spirit, socialising with 

friends. 

Developed high level of communication through liaising with international suppliers and facing challenging responsibilities whilst working in 

previous organisations. Good attention to detail, as well as playing an active role within teams. Hoping to develop further within a multinational 

organisation. 


Completed the Insight into Management Course, which developed presentation, team working and negotiation skills. 

Attended the Top Graduate Skills Workshop organised by the careers team in conjunction with IBM and Accenture, gaining valuable skills such as 

commercial awareness and leadership. 

The Social Secretary of the African Caribbean Society for two years running. 


BSc. Information Management and Business 

Studies 

Curriculum Vitae: Ms Oludara Dosumu 

Loughborough University, UK 2005 - 2008 



Mothercare UK Ltd: International Range Merchandise Assistant -��- �� 

One of the market leaders in mother and baby care employing around 5,000 employees in the UK. 

� Delivered support to international strategy, by keeping up-to-date Excel reports, using Phoenix software and JDA, to analyse stock levels 

and pricing. This was achieved by tracking and analysing stock in order to maximise on-time delivery of franchise orders, as well as 

providing a high level of customer service. This resulted in achieving the department targets, as well as retaining customer satisfaction. 

� Liaised regularly with international suppliers (A&J, MCS and Blues), regarding factors which affected the companies targets, with downturn 

in high street spending being the main issue. This ensured up-to-date records on the supply chain, which was then communicated to 

franchisees. 

� Worked in a team of six, to develop range plans in preparation for quarterly franchisee meetings in the UK, (involving up to 50 countries), 

which showcased the range for the following year. 

� Resolved franchisees problems by actively listening, identifying issues and evaluating alternatives which resulted in customer satisfaction 

and loyalty. 

Creseada International: Human Resource Assistant - Nigeria (Jul 2007- Sep 2007) 

An SME air-freight company, employing around 200. 

� Delivered effective administrative support within the company by working with staff from various departments such as IT and the warehouse 

team and then reporting to the human resource officer. 

� Involved in reviewing salaries and bonuses, by providing a list of employees based on criteria such as completion of the career development 

programme and the achievement of targets. 

� Maintained up-to-date information, which required a level of diplomacy and good relationship skills with staff, in order to acquire the relevant 

data. 

� Identified the necessity to compile a database to efficiently store staff records. Advised the IT team about the possible creation, which was 

presented to the CEO and at time of leaving was being considered for implementation. 

� Dealt with staff grievances and was involved with confidential information, which necessitated a great deal of tact in order to deal with 

situations where disciplinary procedures were sometimes required. 

� Worked in a small team of two, along side the customer service manager in identifying the interpersonal training needs of the front desk 

staff. 

Deloitte & Touche: Human Resource Assistant - Nigeria (Jul 2005 - Aug 2005) 

One of the largest audit companies in Nigeria, employing over 2,000. 

� Worked in a team of five students, with two line managers from the company, to draw up a job description for a junior accountant role, which 

had to include headings such as title, role description, qualifications and key performance indicators, which resulted in a number of 

applications for the position. 

� Involved in preparing advertisements, short listing candidates and arranging interviews for line managers, which would translate into the best 

candidate being offered the position. 

� Maintained staff records by keeping detailed information of every employee, developing an understanding of ethics, which made it easier at 

the time of performance reviews and identifying areas for development. 


Details 


Name: 

Mr Panagiotis Polymeros 


GREECE 

Languages: 

Greek 



Interests: 

Basketball, watching 

motorsports, karting, 

swimming. 

�� 

�� 

organised and disciplined when working as a team member, with a real desire for innovation. 


Selected by the Store Manager among 14 employees to assist in the preparation and fitting out of a new warehouse, to improve efficiency and 

capacity. Selection based on educational background, specifically logistics involvement. 

Selected by the Commander of the military base to conduct daily scheduling of guard duty for 60 soldiers. Selection based on well developed 

organisational and managerial skills. 


Curriculum Vitae: Mr Panagiotis Polymeros 

BSc Business Administration University of Macedonia, Greece 2002 - 2007 


Pull and Bear S.A: Salesperson - Thessaloniki, Greece (Dec 2005 - May 2006) 

One of the largest multinational chains of fashion stores, currently operating in more than 40 countries. Member of Inditex Group, 

which houses brands including Zara and Bershka. 

� Resolving customer problems inside the store, which necessitated good relationship skills, turning a possible complaint into a sale. 

� Responsible for the inventory control of the menswear section and compiling a detailed and accurate order sheet to send to the head office. 

� Worked closely with the store manager assisting in the fitting out and logistics of the new warehouse, which took one month to complete 

and involved logistic analyses for maximisation of capacity and efficiency. 

Greek Armed Forces: National Service Corporal - SSAS Thessaloniki, Greece (Nov 2007 - Nov 2008) 

Responsible for the daily scheduling of guard duty for the military base with a capacity for 60 soldiers. 

� 


� Effectively managed and co-ordinated day to day activities of the administration as the corporal of platoon, working on the daily organisation 

and deployment of men for specific duties around the base. 

� Worked with the commander on improvements to hygiene standards and living conditions, which included speaking with suppliers regarding 

refit of bathrooms and new beds for the barracks. 


Details 


Name: 

Mr Parikshit Gopalakrishnan 


INDIA 

Languages: 

Hindi 



Interests: 

Creative writing, 

photography, films, music 

and sports (in particular 

football and cricket), trekking 

(successfully completed 

level 5). 

Self-motivated, and hard working individual, with a wealth of creative and practical skills. Experience in initiating new initiatives and heading up 

teams. Problem solver with out of the box thinking capabilities, an enthusiastic approach to work and attention to detail, with the ability to plan 

projects and meet tight timescales whilst prioritising conflicting demands. 


Managed major clients: JWT and ONM and brands such as Cadbury and Yahoo, whilst working as production assistant for Corcoise Films 

Limited. 

Involved in setting up the strategic business and marketing plans, working closely with the managing director. 

Conducted career seminars on advertising and marketing for graduating school students. 


BSc Computer Applications - People's 

Education Society 

Curriculum Vitae: Mr Parikshit Gopalakrishnan 

Institute of Technology, Bangalore, India 2004 - 2007 



Freelance Script Writer - Mumbai, India (Dec 2008 - Jul 2009) 

Wrote two film scripts for production houses in Mumbai and sold one to Globo Sports, which is currently in production. 

Corcoise Films Ltd: Production Assistant - Mumbai, India (May 2008 - Sep 2008) 

One of the leading production houses in India, known for its creative work and run by Mr. Prasoon Pandey, one of the most respected 

names in the Indian advertising industry. 

� Co-ordinated with the production department, which included working closely with the line producers and production teams, involved in initial 

meeting with the director, conducted a reconnoitre and was in charge of organisation of the film shoots. 

� Managed major clients such as, JWT, ONM, Mudra Communications and Rediffusion, whilst working on advertising shoots for brands such 

as Cadbury, Yahoo, Union Bank of India and Titan. This involved regular meetings with the key account directors and internal copywriters to 

ensure compliance with the brands' and clients' needs. 

Bell Textiles Pvt. Limited: Marketing Executive - Surat, India (Jun 2007 - Apr 2008) 

Bell Textiles is a well known textile manufacturing company, with a presence across all states in India. 

� Involved in the development of strategic business and marketing plans for new market segment penetration, working closely with the 

managing director. Analysed organisational strengths and weaknesses of the competition, which had been previously identified. This 

resulted in the opportunity to display products in two large outlets in India. 

� Assisted the director in promoting the brand, targeting selective clients, initially via mailshots, personalised letters and small branded gifts. 

� Created a mini CD, a form of business card, as a new initiative and handed it out during visits to new clients, which highlighted the complete 

product range and generated much interest. 


Details 


Name: 

Ms Paula Nino Acosta 


COLOMBIA 

Languages: 

Spanish 



Interests: 

Swimming, outdoor 

activities, yoga, participating 

in a voluntary association 

that promotes labour 

opportunities for women in 

Colombia. 

Action orientated marketer with five years' experience in the service sector; involved in formulation and execution of strategies in direct and 

relational marketing, market research and product development. Dynamic and highly committed team player with experience in working with 

cross-departmental teams on organisational-wide projects. Highly motivated and willing to undertake new challenges. 


Involved in launching a new telecommunication service (IPTV) in a highly competitive market. 

Designed an effective customer referral scheme now extended to other potential customer related groups. 

Succesfully implemented a quality management system on marketing processes based on international ISO standards. 


Curriculum Vitae: Ms Paula Nino Acosta 

BSc Industrial Engineering Los Andes University, Bogota, Colombia 1998 - 2003 



EPM Bogota Telecomunicaciones: Marketing Analyst, Households Segment - Bogota, Colombia (Aug 2007 - Sep 2009) 

EPM Bogota belongs to a telecommunications group that possess the greatest share of the Internet market in Colombia. EPM is the 

second company in Latin America that offers IPTV. 

� Managed the implementation of a new customer referral scheme by analysing preferences for incentives and the impact of actions on new 

customer subscriptions. The scheme helped the company to be more effective when dealing with potential clients and current customers, 

ultimately leading to a larger customer base for the business. 

� Participated in the design of customer loyalty strategies to prevent the retirement of the customers for economic reasons. Achieved 

increases in customer retention and commitment, improving organisational position. 

� Involved in the launch of a new IPTV service, which required the analysis of the market, the configuration of the offer and the design and 

execution of a communication strategy. Improved the competitive edge of the organisation and enhanced communication with consumers. 

��- ��- �� 

� Assisted in the development of a new segmentation model. Actions included an exploration study design and proposals of new services that 

linked to the segmentation model. This acted as the framework for future innovation projects. 

� Implemented the sales force training programme on handling customer objections, providing them with tools to learn the advantages and 

disadvantages of each offer. The programme made the sales force more confident in their ability and effective throughout the sales process, 

improved results. 

��- ��- �� 

� Assisted in the analysis of special offers from a financial perspective to focus on each individual business customer. Reported findings to 

Marketing Manager with the aim of improving future financial performance. Participated in the construction of the annual sales budget by 

analysing historical sales results and marketing objectives through communicating with cross-departmental teams, successfully obtaining 

required data. 

� Individually responsible for the implementation and diffusion of ISO 9001 quality standards on the marketing process. The main processes of 

the company were officially certified. This was achieved by communicating with the ISO project team and by leading the re-design of 

marketing processes to fit in with the ISO standards and framework. 


Details 


Name: 

Mr Pierre Dubus 


FRANCE 

Languages: 

French 



Interests: 

Snowboarding, squash, 

social events, member of 

student union. 

Dynamic and creative young engineer in industrial biology, seeking an international career focussed on overlapping engineering and marketing 

skills, with particular interest in the food and beverage industries. Experience gained through internships and course projects. Demonstrated the 

ability to adapt quickly, be productive under pressure and collaborate well within teams. 


Conducted a course project over a four month period, which involved the set up of a company and launch of a new product �an electronic food 

manager�, presented to industrial executives. 

��-Lheritier lecturer in formulation, 

2009, Cergy Pontoise, France. 


1st Year Masters Programme Industrial Biology 

and Marketing 

Curriculum Vitae: Mr Pierre Dubus 

School of Industrial Biology, France 2008 - 2009 

BSc Industrial Biology Engineering School of Industrial Biology, 

France 

2005 - 2008 



Idal Animation: Student Job - Paris, France (Apr 2009 - Jun 2009) 

A business specialising in promotion of grocery products (fruit and vegetables) within Monoprix Supermarkets, across France. 

� Created product awareness inside Monoprix's chain of supermarkets, through promoting awareness and benefits to the consumer of 

organic fruit and vegetables. This was achieved by producing flyers and organising in-store tasting sessions and this awareness increased 

sales by more than 60% over a two day period. 

School of Industrial Biology: Teaching Assistant - Cergy Pontoise, France (Sep 2008 - Jun 2009) 

Engineering School, training and educating students for the food, cosmetics, environmental and pharmaceutical industries. 

� Extracted and processed relevant scientific data from a database, establishing curves and patterns, working and collaborating closely with 

the teacher of physics and mechanics. This data was used in editorials within scientific publications. 

Christian Hansen: Quality Control (Lab Technician Trainee) -�France (Jul 2008 - Aug 2008) 

A food industry multinational company, developing natural ingredient solutions such as, culture, enzymes and colourings for the food, 

pharmarceutical and nutritional industries. 

� Successfully controlled the quality, (after being monitored for one week), of lactic ferment, used by a global brand name in their probiotic 

drink, adhering to the company's strict guidelines. 

� Attended weekly team meetings, alongside technicians and managers, listening to the briefings concerning improvements of the quality 

control process and analysing the results. As part of the course, wrote a report explaining role and outcomes from this two month project, 

delivered to the lecturer responsible for the quality standards and procedures within the industry department. 

The Colomer Group: Trainee - Spain (Jul 2007 - Aug 2007) 

A globally recognised leader in the beauty industry B2B and B2C, manufacturing skin creams shampoos and other beauty products. 

� Conducted water quality analysis tests for the water treatment department, analysing the results and reporting to the senior engineer in 

charge of the department, ensuring that the waste from the manufacturing process met with national environmental policies. 

� Observed the manufacturing processes of the company on a visit to one of the plants, accompanied by an engineer, looking at the 

machines and technology used in production of beauty products, the type of industrial processes used, through to the distribution channels. 

A report was then compiled with the findings of the visit and submitted to a lecturer within the school. 


Details 


Name: 

Ms Puja Vaidya 


UNITED KINGDOM 

Languages: 

Hindi 

Marathi 



Interests: 

Skydiving, Hip Hop and Jazz 

dance, travelling. 

A highly creative and motivated person with a strong sense of responsibility. Excellent people management skills developed during educational 

studies. Goal orientated and eager to work in a diverse and challenging international business environment having worked abroad previously. A 

flexible team member and open-minded individual. 


In charge of Organising Committee for the AIESEC; Loughborough University, 2007 


Curriculum Vitae: Ms Puja Vaidya 

International Economics BSc (Hons) Loughborough University 2005 - 2009 

Applications of DEA and SFA softwares Comparative Banking; Loughborough 

University 

2008 - 2009 



Loughborough University: Final Year Dissertation Project - Loughborough (Oct 2008- Jun 2009) 

Loughborough University is among the top 10 universities in the UK; with over 10,000 students pursuing a Bachelor�s level or 

equivalent degree, with over 67 programmes to select from. 

� Conducted research in assessing the extent to which the UK airline industry would become more efficient after the break-up of BAA airports. 

This involved using Data Envelopment Analysis and Stochastic Frontier Analysis software to calculate efficiency scores for each of the 40 

UK airports and comparing results generated using ratio analysis. 

� Outcome of the findings was that although BAA airports were productively efficient by more than 90%, the overall efficiency fell due to 

mismanagement between employees and customers; particularly, the IRR values for some of the London-based BAA airports seemed to be 

negative, suggesting inefficiency. Achieved 1st class grade for this work. 

Bradford Metropolitan Council: Administrative Officer - Bradford (Summer 2007 and 2008) 

Tasked with inputting data, filing, taking customer appointments and managing mail, which helped to perfect organisation skills. 

� Promoted from working as an assistant administrator of the bus depot department to being administrator of Bradford Council�s southern 

area in summer 2008. 

� Met targets, working within a team of six and cross-functionally, by contacting customers through email and letters, reducing the level of 

customer complaints from 34% to 2%. This was achieved through responding quickly to complaints from local residents, demonstrating an 

understanding of the local community and by helping to bridge the gap between the council management and local residents. 

Face to Face Fundraising: Commercial Trainee and Fundraiser - Sydney (Jan 2006 - Jun 2006) 

Face to Face Fundraising is one of the leading and successful commercial institutions promoting various charities and social causes 

by employing over 5,000 fundraisers in Australia. 

� Performed fundraising campaigns for Cancer Research by spreading cancer awareness effectively, through targeted advertising and use of 

emotive and persuasive language to increase cancer research donors; contributing to 35% of the total growth of cancer donors weekly. 

The Young Enterprise, Heckmondwike Grammar School: Secretary - UK (Oct 2004 - Jun 2005) 

A self-owned company named Fleur-t with four other shareholders, wide product portfolio that included trinkets brooches, greetings 

cards and home accessories. 

� Co-ordinated within a team of five the administration of company, which won 1st prize within the Kirklees Council. Competed at county level 

gaining an environmental prize for the product. 

� Gained insight into market survey methods carried out to devise product�s pricing strategy; product innovation techniques during 

manufacturing process and, after receiving customer feedback, through efficient customer service. 

� Refined customer relationship management, increasing sales and generating �1,000 profit at the end of the first financial year. 


Details 


Name: 

Mr Rahul Chawdhry 


INDIA 

Languages: 

Hindi 



Interests: 

Writing on business related 

issues especially 

international marketing. 

Reading and interpreting 

history for management 

lessons especially ancient 

Indian history and Elizabeth I 

from English Tudor History. 

Sustainability issues such 

as the environment. Surfing 

the internet. 

Dynamic entrepreneur with several years experience of running a small business in a challenging business environment. Adaptable and self 

motivated marketing professional with diversified experience in industry, education and publishing sectors with a focus on business development. 

Team player with the ability to plan and execute innovative ideas through strong communication. 


Contributed marketing and business articles in leading business publications including the Economic Times, Wall Street Journal (India Journal), 

Strategies Europe, Business Line and Special Edition of the India-EU Summit. 

Conducted training workshops in marketing and international marketing in business schools including Modi-Apollo, WLC, EMPI and Corporations 

for over seven years. 

Member of the business quiz winning team during the first year of College in University of Delhi. 


Curriculum Vitae: Mr Rahul Chawdhry 

Post Graduate Diploma in Marketing Chartered Institute of Marketing 1996 - 1998 

Bachelor of Commerce University of Delhi 1992 - 1995 



Panache Publishers: Publisher/Business Development - New Delhi, India (Jun 2003 - Dec 2008) 

Launched Panache Publishers as a contract publishing house catering to a niche audience of diplomatic missions, government 

officials, business and media. The company identified communication goals of the clients and successfully implemented the same by 

producing publications which were handed over to the client under a unique business model. 

� Managed and co-ordinated a team of 28 full time and ad hoc team members. The team members included marketers, graphic designers, 

editors and print production specialists. 

� Successfully negotiated publishing contracts for the company from clients ranging from diplomatic missions, trade commissions and 

chambers of commerce. These publications were meant for a niche audience and included commemorations of high level 

Presidential/Prime Ministerial state visits. Clients included Indo-French Chamber of Commerce & Industry, Indo-Belgian-Luxembourg 

Chamber of Commerce & Industry, Embassy of India (Luanda) and the Embassy of Indonesia (New Delhi). 

� Succeeded in publishing 75 magazines over a span of five years, providing consultancy and guidance to clients in their marketing 

communication strategies. This entailed deciding the promotional objectives, target audience, circulation strategy and editorial contents for 

desired impact. 

� Received appreciation letters from clients such as the Trade Commission of Austria, (New Delhi), and the Embassy of Afghanistan, (New 

Delhi) for quality publications. 

L.B. Associates (Pvt.) Limited: Business Development - Noida, NCR Region (Dec 2001 - May 2003) 

A leading publisher of niche publications in India. L.B. Associates is a diversified company with publishing as its core business. The 

company publishes leading magazines including Diplomatist, Survive and Creature Companion. 

� Successfully diversified the company from the existing client base of diplomatic missions to trade blocks, state and central government 

institutions and launched educational newsletter �Options��aimed at the student community. Led, motivated and trained the marketing and 

sales team of the company which led to increased sales by approximately 35% in a single year. 

Wigan and Leigh College (India): Junior Faculty (Marketing) (Dec 2000 - May 2001) 

Developed lecture notes for senior faculty in marketing through research of academic journals, articles and textbooks. Participated in 

conducting classroom sessions with senior faculty on �Fundamentals of Marketing�. 

� Organised guest lectures and seminars for management students from industry. 

Sterling Auto Engineers: Senior Business Development Manager - New Delhi, India (Sep 1998 - Nov 2000) 

The firm is a leading auto-parts manufacturer and export firm based in New Delhi. 

� Successfully diversified the company's client base away from OEMs where a higher realisation was met. The diversification was achieved 

after careful market analysis using market research. 

� Negotiated contracts with domestic and international clients for the company�s piston rings product range. The majority of the contracts 

were successfully renewed. 

� Motivated, coached and led international sales and marketing team of six people. 


Details 


Name: 

Ms Rui Su 


CHINA 

Languages: 





Interests: 

Foreign language learning, 

(Japanese, French and 

Spanish). Bargain hunting. 

A young target driven graduate with internship experience in business-to-business sales and television programme production in China. Enjoys 

cooperating, insipring and sharing ideas with colleagues and turning them into reality. An analytical thinker who is highly motivated and passionate 

about expressing potential within an innovative environment. 


Organised with the student union on-campus key activities, such as college basketball games and approached organisations for sponsorship, 

including McDonalds who offered meal vouchers. 

Wrote some of the webpages for 1KG More (NGO in China), aimed at recruiting volunteers, also updating information about recently donated 

items. 

Won SCAU Excellent Student Scholarship for three years in a row, out of 1,400 students in the School of Foreign Studies, at South China's 

Agricultural University. 


BA in English (emphasis on International 

Trade) 

Curriculum Vitae: Ms Rui Su 

South China Agricultural University, China. 2005 - 2009 

Consecutive Interpreter Monotary Interpretation Institute 2007 - 2007 



Southern Television Guangdong: Producer�s Assistant (Internship) - Guangzhou, China (May 2009 - Aug 2009) 

Leading provincial television station in China, with annual average growth rate of 3.2% in audience ratings. Over 9m households 

watch television�s five channels, via the provincial cable network. 

� Collaborated with a reporting team of 32, by collecting information from the local population, to highlight current social issues. This was 

reinforced by a hotline number being shown at the end of the programme, inviting viewers to phone in and suggest issues that could be 

covered in a later programme. Many university students requested the station to cover issues involved in starting up their own business and 

one programme went inside Ogilvy China to give a view of what it's like to work inside a well known advertsing agency, the show was 

entitled �Fun in Ogilvy China�. 

� Briefed the coming weeks' topics to 12 producers on a weekly basis, covering mainly Cantonese public interest stories in a local 

programme, �City Search��on TVS2 (TVS Satellite Channel, the first Cantonese satellite TV channel in mainland China, to be broadcast 

globally). 

� Contributed ideas and wrote the scripts for the �International Labour Day Special��and the �Childrens Day Special�. 

� Responsible for post editing with support of the director, producer and senior members of the team, the �Diyisou��(latest news) section, 

targeting young peoples' preferences, by providing information about creative and cutting-edge products and popular places for 

entertainment, on the 'City Search' programme, using the Dayang Editing System, following three weeks of training. 

� Reduced workload of the reporting team by learning quickly and being able to look after work with little or no supervision. 

Global Market Group (Asia) Limited: Promotions Assistant (Internship) - Hongkong and Guangzhou, China (Apr 2008 - Jul 2008) 

Hong Kong listed business-to-business company, Deloitte Technology one of the 500 fastest growing high-tech firms in Asia Pacific. 

Offers updated sourcing information of products manufactured in China to international buyers, produces in-depth consultancy 

services for product matching, export trading and logistics and also organises exhibition tours. 

� Arranging the booth display and assisting the stand team comprising 34 people, in completion of customer questionnaires, involving 

potential international buyers at a lighting trade show of the 13th China Import and Export Fair in Canton, (18,721 international exhibitors 

participated). Delivered a brief introduction of lighting products to the buyers and scheduled meetings with the department manager. 

� Negotiated the size and location of the stand and display area with assistance from 10 members of the team at a selection of Cantonese 

hotels including Royal Hotel, Ramada Pearl Hotel and Grand Hyatt Guangzhou, which saw thousands of international buyers twice a year, 

as well as managing the distribution of promotion materials. 

� Reported customer feedback on a daily basis to the team leader, successfully collecting over 500 potential international buyer leads. 


Details 


Name: 

Ms Sabrina Zhou 


CHINA 

Languages: 





Interests: 

Debating, psychology, 

experiencing new things, 

meeting new people. 

Proactive young leader with four years' experience in cross-functional development. Strong negotiator with excellent communication skills 

developed through active participation in supplier and customer meetings. Sharp analytical skills supported by a strong IT background. Possesses 

the ability to work productively under pressure. Looking for an international career. 


Contributed significantly to the control team at A.P Moller-Maersk, consistently achieving maximum performance within budget. 

Established valuable industry contacts with key local customers including Triangle Tyres and Costco. 

Awarded 'Employee of the Year' in 2008 at A.P Moller-Maersk, for excellent contribution and achievement. 


Curriculum Vitae: Ms Sabrina Zhou 

BSc in Computing Yantai University 2000 - 2004 


A.P. Moller-Maersk Logistics: Customer Service Leader - Northern China Office (Oct 2007 - Aug 2009) 

World leading logistics company, serving customers all over the globe. Worldwide organisation with over 117,000 employees and 

offices in 130 countries, with headquarters in Copenhagen, Denmark. 

� Managed the customer service team of eight, participating actively in staff training programs which equipped staff with the skills and 

knowledge to handle daily work; executing annual staff appraisals as an assessment tool. Continued development by organising weekly 

meetings to offer support, motivating staff to follow-up on customer issues and reach team KPI targets. 

� Undertook negotiations with suppliers and key-customers such as Schneider, Triangle Tyres China and Haier, through co-ordinating and 

participating in face to face meetings, building up long-term solid business relationships as a result. 

� Led a team from another branch that consisted of five executives, with the aim of developing a policy for customer relationship 

management. Applied processes such as SOP (Operation Process) in association with key-customers and effectively kept the business 

running smoothly. Resulted in continuous feedback exercises with every supplier and consignee providing input. 

� Successfully solved the communication gap between staff and customers, managing to resolve complaints by successfully telephoning or 

visiting businesses to deliver excellent service and offer solutions. 

� Supported marketing team leader during sales, with an aim to identify gaps in daily service procedures, making improvements and collecting 

regular customer information. Resulted in a satisfied and confident customer base. 

A.P. Moller-Maersk Logistics: Indoor Sales - ��- Sep 2007) 

Responsible for inputting and updating the quotation system, supporting sales and ensuring accuracy across the system. Helped to 

ensure that all quotes and requests were managed effectively and in a professional manner. 

� 


� Conducted thorough market research, involving data analysis of competitor information; contacting potential customers to enhance brand 

awareness and build a positive relationship. 

� Responded and acted upon customer comments, passing on suggestions immediately in order to resolve matters without delay, resulting in 

improved customer service and enhanced relationships with clients. 

� Member of the sales team, helping to maximise sales through strong customer service skills, whilst achieving quarterly budgets. Resulted in 

increased sales and profitability for the department. 


Details 


Name: 

Mr Santiago Cabrera 

Moreno 


COLOMBIA 

Languages: 

Spanish 



Interests: 

Passionate about marketing 

design and technology, 

sports including football, 

squash, golf and general 

fitness. Enthusiastic about 

cooking and dancing. 

Highly creative, dynamic and customer focussed marketer with excellent organisational and analytical skills. Proven ability in dealing with 

customers within a unique business environment, and in demonstrating the qualities to adapt and achieve results in diverse situations. Excellent 

communication skills, with a commitment to learn and develop in a challenging marketing environment. 


Successfully led the design and implementation of an affiliate programme for Wonderful House, Colombia, which currently accounts for 23% of 

the company's annual turnover. 

Co-developed and implemented a new line of packaging for two products currently utilised to a national level in Colombia. 

Awarded with a first class dissertation on 'Motivational approaches used by Pret A Manger and its impact on productivity.' 


Curriculum Vitae: Mr Santiago Cabrera Moreno 

BA (Hons) Business Management University of Wales, Lampeter, UK 2007 - 2009 



University of Wales Lampeter: Dissertation - London, UK (Apr 2009 - Jun 2009) 

Conducted research into �Motivational approaches used by Pret A Manger and its impact on productivity', a study to explore the effect 

of supervisory practices on employee motivation and productivity. 

� Undertook primary research using both a qualitative and quantitative methodology and carefully analysed information. Through effective time 

management and constant commitment, achieved a first class dissertation and offered Pret A Manager useful findings on employee 

motivation and productivity levels. 

� Highlighted the importance and value of providing training to supervisors, not only in internal processes, but also in motivational techniques 

and managerial expertise. Findings were presented and are being evaluated by the company, with a view to implementing changes in the 

near future. 

Wonderful House Limited: Marketing Manager - Bogota, Colombia (Nov 2005 - Jan 2007) 

Wonderful House is a hotel company offering customised services to executives, new adoptive parents, and plastic surgery patients. 

� Designed and implemented an affiliate programme managing a team of four, based on market analysis and customer profile, which 

enhanced the internal relationships and structure of the company, increasing sales by 30% in 2006. 

� Successfully led negotiations with international travel agencies, including Hotels.com and Expedia, through effective introduction and 

representation of the firm to agencies. Resulted in a 20% incremental growth in monthly bookings. 

� Reviewed the entire customer services process manual to increase efficiency through dynamic involvement of day-to-day activities at an 

operational level, expanding customer loyalty and improving the customer base. 

� Secured a three-year contract with a National Adoption Organisation, through demonstrating commercial acumen and strong presenting 

skills. Exceeded budgeted sales by 8% in the first year of operation. 

Wonderful House Limited: Marketing Assistant - Bogota, Colombia (Feb 2005 - Nov 2005) 

� Conducted extensive market research; involving data analysis of competitors as well as visiting several hotels in order to gain an insight into 

customer profiles and promotional activities. Provided valuable information in the design and implementation of a successful affiliate 

programme, assisting to implement changes. 

� Trained and motivated new reception staff through delivering a broad variety of structured training courses and events, which increased the 

efficiency and effectiveness of work and reduced the amount of complaints by 40%. 

� Devised and launched promotional sales through the benchmarking of in-room couponing and loyalty reward programmes, which 

surpassed forecasted sales by 18% in the first semester. 

Tropical Cocktails SA: Strategic Marketing Intern - Bogota, Colombia (Apr 2004 - Jan 2005) 

Tropical Cocktails is pub chain in the exotic cocktails market operating 30 units in Colombia. 

� Co-developed packaging and marketing of two products to a national level in a team of four, through creative and dynamic participation in the 

design stages. Increased sales figures by 12% in 2004, with these products still on the market today. 

� Organised social events and outings for 60 staff in order to increase employee morale and commitment, assisting to reduce labour turnover 

by 10% within a year, through maintaining a satisfied workforce. 

� Produced a marketing report covering the market situation and competitors��position, presented to the commercial department. Resulted in 

the revision and modification of pricing for a particular range of products. 


Details 


Name: 

Mr Serden Eren 


TURKEY 

Languages: 

Turkish 



Interests: 

Good conversational 

German, tennis and skiing 

since 1993, diving since 

2002 (2 star CMAS), 

innovative ideas (eg. 

TED.com). 

Motivated professional with more than five years' extensive and diverse experience in the ICT sector. Deep involvement in enterprise solution 

selling. Worked closely with many international companies such as Adobe, Blackboard and IBM by maintaining the communication bridge between 

them and the Turkish distributor company. 


Promoted to Enterprise Product Manager, following a successful year in previous role as a Sales Engineer. 

Member of the team who prepared the technical specifications of Adobe products for the Ministry of Education project, the largest software deal in 

Turkish history (size: �15m, 10,000 software licenses, training 30,000 teachers). 


Curriculum Vitae: Mr Serden Eren 

BSc Computer Science and Engineering Yildiz Technical University, Istanbul, Turkey 2000 - 2005 



Medyasoft Information Systems: Sales Engineer/Enterprise Product Manager - Turkey (Nov 2006 - Sep 2009) 

Medyasoft is an Ulker ICT Group company and is one of the largest corporate groups in Turkey with a total yearly revenue of US$10bn 

in 2008 and more than 30,000 employees. Medyasoft is the software sales and marketing company of Ulker ICT Group and is the IBM, 

Adobe, Autodesk, Babylon and Blackboard distributor for Turkey, Microsoft Gold Certified Partner and master franchisee of New 

Horizons (authorised training centre for Apple, Microsoft, Adobe and SAP). 

� Presented vendors' product portfolio in meetings with top level directors of more than 200 institutions including companies, such as Daimler, 

Ministry of Education, Turkcell and Ministry of Health. 

� Supported the sales team and solution partners by delivering numerous product training to assist with sales of 34 enterprise software 

licenses (value US$1.47m). 

� Successfully completed enterprise solution selling training for these international ICT companies; IBM, Adobe, Blackboard and New 

Horizons. 

� Active volunteer of the learning organisations workgroup, aiming to increase Medyasoft�s training sales. The workgroup reached its aim and 

increased sales by 45% in six months. 

� Planned and organised four events each year for enterprise products, liaising with the marketing communications team. The prospective 

clients had the opportunity to meet existing customers and learn from their experiences. 

� Consistently communicated with the Adobe and Blackboard headquarters in Europe and visited prospective clients within Turkey, with the 

regional sales managers and solution engineers of Adobe and Blackboard. 

Central Registry Agency Inc: Software Development Specialist -Turkey (Sep 2005 - Nov 2006) 

Central Registry Agency Inc. of Turkey is a private company established in 2001 as a legal entity under the provision of the Turkish 

�� 

respect to issuers, intermediary institutions and owner of rights. The Central Registry System is managing the data for 926,000 

investors. 

� Planned and developed five detailed data input applications and 12 report applications, where special attention had to be taken as they were 

�� 

Microsoft Turkey: Microsoft Student Consultants Leader - Turkey (Sep 2004 - Sep 2005) 

Microsoft Turkey has a Microsoft student consultancy programme. The Microsoft student consultants (MSCs) are studying in 

universities across Turkey and become Microsoft representatives in their schools. MSCs help Microsoft Turkey to organise seminars 

and training in Universities. 

� Organised more than 20 seminars for Microsoft Turkey in universities related to new Microsoft products by guiding 17 MSCs from different 

schools. These activities strengthened Microsoft Turkey's relations with the Uuniversities and the students. 

� Taught participants from companies such as: HSBC, Heidelberg and Philips about Microsoft products. 

� Granted Microsoft Certified Solution Developer. NET (MCSD.NET) certificate. 


Details 


Name: 

Mr Seung Soo Kim 


KOREA, REPUBLIC OF 

Languages: 

Korean 



Interests: 

Tennis, golf, baseball, 

football. 

Over eight years of medical sales experience, within global healthcare leaders including Siemens AG, Bayer AG and Dade Behring Inc. Managed 

key accounts, as well as providing healthcare services and propositions for the customers' optimised business. A versatile and passionate sales 

manager, with comprehensive understanding of the healthcare industry combined with an MBA. 


Achieved the maintenance contract sales for medical equipment of US$27m in 2008, as service sales section manager, in the customer service 

department. 

Responsible for the top five customers, such as The Catholic and Yonsei Medical Centre of the leading hospitals in South Korea. 

Increased the revenue whilst at Siemens AG by 20% in 2008, by building successful customer relationship management with department 

managers and with the radiation departments in hospitals. 


Master of Science in Business Administration Korea University Business School, Seoul, 

Korea. 

BA of Public Administration (Subject: Police 

Administration) 

Curriculum Vitae: Mr Seung Soo Kim 

2002 - 2005 

Dong-Guk University, Seoul, Korea. 1993 - 2001 



Siemens AG in Healthcare Sector, Customer Service Department: Section Manager/Customer Service Sales Representative, Seoul, 

Korea (Mar 2007 - Jun 2009) 

Siemens AG and its subsidiaries employ approximately 480,000 people in nearly 190 countries and reported global revenue of �77.3bn 

in 2008. Supplying healthcare consulting services for the maintenance of imaging diagnostic systems: MRI, CT, PET-CT, Angiography 

and Digital Radiation equipment, with the leading medical centres in South Korea. 

� Responsible for the maintenance service contracts worth US$27m in 2008, reporting to the managing director of the department, as well as 

taking responsibility for three managers and four administrators within the service sales section, liaising closely on a day to day basis with 

60 customer service engineers. 

� Managed approximately 30 key accounts, through a comprehensive understanding of the complexity of the healthcare industry and hierarchy 

found in many hospitals. 

� Prevented and handled complaints from hospitals, which could be from senior level managers, expediating a resolution by intervening before 

a complaint became official. This involved identifying issues and discussing with senior personnel in Germany and mediating with the 

customer to ensure a timely resolution, which would not incurr penalties and therefore reduce revenue. 

Handok-Aventis in Invitro Diagnostic Business Unit/Dade Behring Franchise: Assistant Manager, Medical Sales Representative - 

Seoul, Korea (Jan 2005 - Oct 2006) 

Dade Behring Franchise/Dade Behring Inc. was merged with Siemens Diagnostic Division in July 2007. Handok-Aventis has been 

separated into Handok Pharmaceutical Inc. and Sanofi-Aventis AG in Korea after global M&A between Aventis Pharma and Sanofi- 

Syntherabo in 2005. 

� Initiated the analysis of running costs for the clinical laboratory managers, on behalf of medical centres - the findings showed the reliabilty of 

the product (clinical reagent), offering the hospitals most up to date assay results. 

� Responsible for 15 new accounts of the central Seoul district and a sales turnover of US$3.5m in 2005, which involved regular visits and 

resolving issues related to product reliability. 

� Introduced new products and test methods into key hospitals, by networking with key personnel; head of clinical laboratories, as well as the 

manager of the purchasing department. Turnover increased in 2005 by 15%. 

Bayer AG in Korea (Pharmaceutical Division): Supervisor, Medical Sales Representative - Seoul, Korea (Dec 2000 - Jan 2005) 

Bayer AG reported global revenue of �� 

� Managed key doctors of the referencing hospitals in the northern part of Seoul district and provided up to date medical information, 

introducing new ethical medicines into the cardiology and endocrinology departments, increasing turnover in this district by 45%, to US$350k 

in 2004. 

� Responsible for increasing the business with existing customers within this low revenue generating district, achieving the sales target and 

increasing by 45% in 2004 through frequent visits and establishing trust and rapport. 


Details 


Name: 

Mr Shiladitya Singh Roy 


INDIA 

Languages: 

Assamese (India) 

Bengali (India) 

Hindi 



Interests: 

Calligraphy, classic 

Hollywood movies, listening 

to film scores. 

�� 

through collaboration with the team. Exhibits a high level of motivation, refined during previous degree in business management. Wishes to 

leverage existing knowledge and skills in a consumer driven market. 


Analysed consumer care practices of the Indian motorbike industry by studying the impact of its models; awarded The Cambridge International 

Diploma - Standard Level Module Certificate; with distinction by Cambridge University for a project entitled �Customer Care�. 


Curriculum Vitae: Mr Shiladitya Singh Roy 

MBA (Major - Marketing) University of Wales, U.K. 2006 - 2008 

BBM (First Class) Bangalore University, India 2003 - 2006 

Diploma in Finance Jain Institute of Management Studies, India. 2004 - 2005 



University of Wales: Dissertation - Pune, India (Aug 2007 - Mar 2008) 

Researched �Consumer Brand Preference of Indian Cigarettes Amongst Adults�, identifying which brands predominated and why. 

� Investigated the level of influence of promotion and branding; for example sponsoring and social marketing of the cigarette brands and what 

increases or decreases the smoking rates, even when strong brand awareness and brand preferences exist. 

� Formulated quantitative marketing research under various hypothetical situations, using convenience sampling, to a sample of 300 regular 

adult cigarette smokers of distinctive brands which consisted of a field survey using a non-camouflaged questionnaire with the research 

activity was restricted to within the vicinity of Pune. 

� Concluded that consumers develop an affinity towards brand preference at an early age, as choice forms their identity and the brands they 

purchase reflect their preferences. 

Bangalore University: Project - Bangalore, India (Jan 2006 - May 2006) 

Conducted research on �Customer Relationship Marketing and Customer Care��with reference to Bajaj Caliber 115, a product of Bajaj 

Auto Limited. (India�s largest motorbike manufacturer). 

� Analysed the expectation and satisfaction levels of the consumers for the product and effectiveness of the company�s after sales service in 

appraising the product. 

� Implemented quantitative research analysis to a sample of 100 existing consumers, in order to interpret the data. Inference was drawn 

accordingly. 

� Established the fact that enhancing customer value, delivering a higher level of service, and enriching the brand, all play a critical role in a 

company�s ability to grow profitably and consistently outpace the competition. 


Details 


Name: 

Mr Simon Yi 


CHINA 

Languages: 





Interests: 

International travel, long 

distance running, team 

sports (volleyball), various 

voluntary positions. 

Innovative, results-driven and energetic marketing manager with eight years' extensive and diverse experience in marketing and management. Led 

cross-functional and multi-cultural teams and possesses exceptional problem-solving and communication skills. Strong belief in personal growth 

and development. Highly ambitious; aspiring to develop in a strategic role in a multi-national organisation. 


Awarded �Employee of the Year��in both 2006 and 2007 in UTStarcom Company, for excellent contributions and achievements. 

Ranked amongst the top 10 sales staff in 2003 for Shenzhen Telling Telecom Company ($8m sales). 

Achieved a top 5% Bachelor Degree and awarded university scholarships several times. 


Training in Project and Communication 

Management 

UTStarcom University 2004 - 2005 

Marketing and Management Trainer Course China Macarthy Management & 

Consultation Co., Ltd. 

Bachelor of Economics: International 

Economics and Trade 

Curriculum Vitae: Mr Simon Yi 

2002 - 2003 

University in HuNan, China 1997 - 2001 



UTStarcom Telecom: Marketing Manager - China (May 2004 - �� 

Listed company of Nasdaq. International high-tech communications, with headquarters based in Silicon Valley. Elected 'the fastest 

growing of global IT companies' in Forbes in 2002/2003, 'Fortune Top 1,000 Enterprises' in 2004 and 'Fortune Top 100 of Chinese 

Listed Companies', in 2006. Employs over 8,000 employees, generating sales of $5bn in 2006. 

� Managed and organised over 30 large scale nationwide marketing promotions by developing and implementing promotion actions; coordinating 

the finance, production and marketing departments, negotiating promotion budgets, plans and processes. Involved in a National 

Day promotion campaign throughout 50 cities in 2006 which increased sales by 60%. 

� Launched over 20 new products, which involved data analysis of competitor information, producing flyers, attending product launch 

meetings. Managed new product training and new product marketing promotions with the result of achieving the lead brand in China. 

� Led over 1,500 marketing executives and salespeople. Organised internal marketing-training activities on numerous occasions. Guided the 

annual marketing meeting of the entire marketing division from 2005 to 2008 successfully, which greatly enhanced internal communication 

and team solidarity. 

� Undertook negotiations and communication with companies including China Telecom, China Mobile, China Unicom mainly by face-to-face 

meeting; which was very helpful in improving sales volume and market share effectively. 

� Conducted large-scale market research projects, visiting over 60 cities in China and 600 stores to gain an insight into customer profiles and 

client suggestions, strengthening the marketing policy's rationality and efficiency. 

� Created management manuals for marketing executives, marketing supervisors and sales teams respectively. Succeeded in internal 

communication with other departments which were mostly multi-cultural teams. 

Shenzhen Telling Telecom: Marketing Manager - China (Mar 2001 - Apr 2004) 

Listed company of China A-stock market. The national first-level agent of Motorola, Sony Ericsson, Samsung, Nokia, which has more 

than 30 branch companies and over 5,000 employees generating sales of $1.8bn in 2008. 

� Progressed from the sales and marketing departments, eventually becoming Marketing Manager in the headquarters in Beijing, which 

helped improve professional skills and communication strategies. 

� Led over 1,000 marketing executives and staff and headed over 30 new product launch meetings and 60 nationwide marketing promotions, 

including organising 80 front-line marketing staff training with the co-operation of other departments and branch companies. 

� Achieved sales of $8m in 2003 by means of effective cooperation with core clients and appropriate marketing strategies; rewarded with the 

honour of being one of the top 10 sales people, and promoted to Marketing Manager. 

� Elected as the internal lecturer between 2002 and 2003 and attended training courses including etiquette skills and communication skills, 

resulting in improved personal abilities and teamworking. 

� Actively took part in the �Blue Ocean Strategy��in 2002, which was a large-scale marketing research project throughout 300 cities and 10,000 

retail shops by fieldwork investigation; extensively revolutionised and broadened the sales channel and marketing share. 


Details 


Name: 

Ms Stefania Del Chiaro 


ITALY 

Languages: 

Italian 



Interests: 

Working in a student union, 

reading biographies and 

comics, going to the 

cinema, educating children. 

An excellent communicator with skills gained through working in an international association (AIESEC) an existing ability to adapt to multicultural 

environments was positively strengthened. Natural leadership, a good sense of organisation and planning, skills in team management and team 

work developed in more than one office environment both for the association and during internships. 


European Union �Leonardo Da Vinci��programmes internship with the opportunity to see the Fiat advertisement campaign taking shape within Leo 

Burnett, Warsaw. 

Director of program exchange in local committee for the student association AIESEC (2003-2004). 

Training week in Leo Burnett Warsaw during the realisation of Fiat campaign. 


Curriculum Vitae: Ms Stefania Del Chiaro 

BA in Business Administration University of Pisa, Italy 2001 - 2008 



Active Learning Limited: Junior Project Manager, General Management Department - Coventry, UK (Jan 2008 - Mar 2008) 

Active Learning is an e-teaching company with a small business in the Midlands, which provides flexible learning for adults. 

� Responsible for customer care in order to ensure customer needs were being met efficiently during the learning process. 

� Management of a database of more than 300 customers in a team of five persons in order to upload information and students status. 

� On-line assistance to customers in order to help them during the e-lesson and the assessment. 

� Registration of new customers with introduction them to the different products and offering advice on the different courses available. 

Bank Pekao SA: �Leonardo Da Vinci��Programmes Internship, External Marketing Department -�Warsaw, Poland (Jan 2007 - May 2007) 

Bank Pekao SA the leading bank in Poland and part of the UniCredit Group, one of the largest banking and financial services 

organisations in Central and Eastern Europe, providing services to approximately 5m clients in Poland. 

� Prepared briefings for the advertising agency for the realisation of different promotion campaigns. 

� Attended several meetings with advertising agencies for the realisation of several television advertising campaigns, window displays, 

posters and leaflets. Also assisted with all related processes until the on-line launch. 

� Participated in different camera shoot campaigns, indoor and outdoor, with temporary transfers to other cities for the promotion of various 

banking products. 

� Took part in briefings with marketing research consultancy firms and focus groups for targeting banking products. 

� Realised and presented a prospectus on the Italian banking overview for the director of the external marketing department, 

�� 

� Attended meetings with external marketing department and sales teams. 

� Assisted the external marketing director during the selection of the bank gifts for different clients, contacting and organising meetings with 

several companies. 

� Participated in a training week during the Fiat advertising campaign at Leo Burnett Warsaw. 

Liquigas Spa: Internship, Trade Marketing Department - Milan, Italy (Jul 2006 - Sep 2006) 

Liquigas is the leading company in Italy for the distribution of LPG (liquefied petroleum gas) with more than 300,000 direct customers 

and around 8,000 retailers in Italy. 

� Assisted the Trade Marketing manager during the promotion of LPG cylinder: data organisation, email shots and telephone campaigns. 

� Took part in a regional marketing event for the promotion of the use of LPG, informing potential customers about the product. 

� Contacted regional offices to check marketing accounting statistics in order to analyse the use of the budget in different regions. 

� Attended meetings with the sales department during the coordination of the restyling of the company internal organisation. 

La Fabbrica Delle Idee Ass.: Children�s Event Organiser - Viareggio, Italy, (Jul 2001 - Sep 2007) 

A children's entertainment company, specialising in the organisation of bespoke birthday celebrations. 

� Organised independently, and in teams, various events: both private and in public parks for children of 3-12 years old 


Details 


Name: 

Ms Su Che 


CHINA 

Languages: 





Interests: 

Photography, travelling, new 

experiences, Yoga. 

Dynamic, intelligent and goal-orientated professional with the ability to work independently. Well organised and resourceful, grasps ideas and 

concepts quickly. Able to work calmly under pressure and respond to challenges and tight deadlines. Possesses strong sense of responsibility 

and motivated to learn new skills. Eager for a position in the publishing industry. 


Organised a number of key marketing events at Pacific Online, between online consumers and advertising companies. 

Completed successful market research whilst at Fuji Xerox, which assisted the after sales team in customer profiling. 

Awarded �The Best Intern of Keda Network Company 2006��Summer internship programme. 


BA Chinese (Foreign-related Secretarial 

Studies) 

Curriculum Vitae: Ms Su Che 

Guangdong University of Foreign Studies, 

China 

2005 - 2009 



Pacific Online Limited: Assistant Intern of the PCLADY.com - Guangzhou, China (Jan 2009 - Apr 2009) 

Pacific Online, together with its subsidiaries, provide internet advertising services in China. PClady offers lifestyle-related services 

and product information tailored to women's interests. A leader in the network media industry. 

� Participated in the daily editing of the website and independently managed the online forum, helping to improve the image of the website and 

gained an insight into the workings of the mass media industry. 

� Organised and managed marketing events between online customers and advertisement sponsors by using organisation and negotiation 

skills. 

� Produced daily reports on click-through rates of the website and analysed the customer segmentation with basic marketing methods by 

various profiles, including demographics and lifestyle. 

Fuji Xerox of Shanghai Limited (Guangzhou): Trainee in Customer Service Department - Guangzhou, China (Oct 2008 - Dec 2008) 

Fuji Xerox of Shanghai is a joint venture by Fuji Xerox (China), Shanghai Shen Bei Office Machinery Company, Fuji Film (China), and 

Shanghai Jiu Shi Company. It is a leading office machinery enterprise in China. 

� Undertook practical market research, collecting after sales data and customer profile information by visiting several companies and stores, 

learning how to communicate and develop long-term customer relationships. 

� Conducted several customer satisfaction surveys by phone using various techniques and compiled reports, using appropriate language for 

the customer relationship management team to understand the analysis. 

� Arranged machine installation and repair appointments between customers and related departments, using soft skills to assist customers 

who were having difficulties. 

Dongguan Keda Network Company: Assistant Receptionist - Dongguan, China (Aug 2006 - Sep 2006) 

Keda Network focusses on software design and information consultancy, one of the most developing and successful private 

enterprises in Dongguan. 

� Developed personal communication skills, contacting customers for feedback on the company and its products. 

� Helped Keda establish positive relationships with clients by providing detailed product information to potential customers using suitable 

persuasive approaches and negotiation skills. Received good feedback for contribution from various clients, achieving the award of 'Best 

Intern of Keda Network Company 2006' Summer internship programme. 

� Acquired practical knowledge of an office environment, including diary management skills. 


Details 


Name: 

Ms Susie Zeng 


CHINA 

Languages: 




Interests: 

Music, movies, reading, 

dancing. 

Self-confident and enthusiatic individual with outstanding communication and creative skills. Quick to adapt, having worked in multi-cultural 

environments for international organisations and enjoys offering innovative ideas, with excellent presentation and negotiation skills. Eager to accept 

a challenging role in the marketing industry within a global, co-operative environment. 


Led the promotions team of six, managing workloads and reporting weekly to the CEO. 

Prepared and presented presentations to Training Managers with the Assistance of the Marketing Director. 

Enhanced communication skills to contact customers and organised and delivered a large wedding. 


Curriculum Vitae: Ms Susie Zeng 

BA in Linguistics Capital Normal University, China 2005 - 2009 



SMG: Marketing Department: Promotions Team Leader - Beijing, China (Apr 2009 - Aug 2009) 

Service Management Group (SMG) is an Australian company, which offers a complete service (accommodation, transportation, 

teacher resource etc) to foreign and international schools in China. 

� Undertook market research within a team of six, initially over the phone then by appointment. 

� Visited approximately 10 schools in Beijing, meeting with marketing departments to give an overview of the support on offer from SMG. This 

resulted in bringing on board new schools to the list of existing clients. 

� Improved customer retention by maintaining the client database and paying careful attention to the individual needs of the schools via regular 

communication. 

� Led the promotions team of six, managed workloads of each individual, setting targets and reporting in to the CEO. Writing three reports a 

week; Monday highlighting work to be undertaken, a midweek report showing what had been achieved in three days and finally on Friday the 

conversion. 

The China Service Centre for Friendship and Cooperation: American Marketing Department (Internship) - Beijing, China (Oct 2008 - 

Jan 2009) 

The China Service Centre for Friendship and Cooperation with Foreign Countries was established in 1985, aimied at enhancing 

international co-operation and opportunities for study/internship within the US. 

� Contacted organisations and schools within the US, using an existing database of contacts. Emailing and phoning to gain information 

regarding students, staff members wishing to visit China. 

� Dealt with issues relating to the exchange programme such as; payment of fees in a US school and inequality during an Internship period, 

e.g. hours expected to work compared with students from other countries. 

� Updated and implemented an efficient data processing system for sponsors and individuals, who wished to participate in the exchange 

system between China and the US. 

Oxford Training Group Limited: Assistant to Marketing Director (Internship) - Beijing, China (Jun 2008- �� 

Oxford Training is a British company, providing top ranked training programmes for business professionals and organisations in 

China since 2001. 

� Publicised events creating PowerPoint presentations, working alongside the Marketing Director and presenting to Training Managers within 

the client companies. 

� Assisted in analysis, through contacting existing clients on the company database, helped to identify customer needs and planned an 

effective marketing strategy, involving creating a bespoke service to each client. 

� Built solid relationships between media (advertising in trade journals) and agencies (promotion of services online), negotiated with the media 

to gain better advertising rates allowing in order to remain within budget. 

� Co-organised a seminar to launch a new product. Over a two month period this involved inviting over 100 clients and journalists which 

increased sales as a result. 

American International Assurance Company Limited (AIA), Beijing Branch: Assistant to Manager (Internship) - Beijing, China (May 2007- 

Aug 2007) 

Established in 1931, (AIA) is a wholly-owned subsidiary of American International Group, Inc. (AIG),and has been serving Asia for over 

70 years. It was the first foreign organisation to be granted an insurance license in China. 

� Gained knowledge of customer behaviour and relationship manangement by spending time in the customer services sector, working with 

the manager and understanding the detail of the products. 

� Conducted 100 cold calls per day, gaining a 50% response rate, refining phone skills in the process. Explained details of the products and 

any issues which could not be resolved over the phone were escalated to the direct line manager. When dealing with other claims queries 

such as; health and accident claims, offered assistance to ensure all necessary documentation would be provided. 

ASEA International Wedding Planning Company: Wedding Planner (Part Time), Bejing, China (Mar 2006 - Jun 2008) 

ASEA is a well-known international wedding planning company, supplying various services. 

� Organised appointments via email or phone, giving a small presentation on previous weddings, as competition within this market is very 

high. 

� Managed a team of 10 to deliver a first class event, which included identifying a 5 star hotel or other venue, catering, flowers, decoration, 

band and theme for the day. 


Details 


Name: 

Mr Syed Naseem 


INDIA 

Languages: 

Hindi 



Interests: 

Desert safari, playing 

football, reading, listening to 

music. 

A highly motivated, results orientated manager with over five years��experience in sectors ranging from real estate, retail banking, direct marketing 

and insurance. Possessing a wide range of skills covering sales and marketing, strategic planning, business development and client relationship 

management. Keen to join a dynamic international company in areas of strategy and business development. 


Succesfully negotiated a deal valued at US$16m, with a European investor in Ajmal Real Estate. 

Awarded a bonus of US$6k, for outstanding performance, from the director for real estate. 

Achieved 100% budget target in less than six months and 200% growth in sales in one year. This was achieved through aggressive distribution 

and marketing strategy and by developing the morale of the sales team. 


Bachelor of Business Management Bangalore University, India 2001 - 2004 


Curriculum Vitae: Mr Syed Naseem 

Ajmal Real Estate: Business Development Manager - Dubai (Feb 2008 - Jul 2009) 

Ajmal Real Estate is a part of a leading diversified group, established 57 years ago in the UAE. 

� Headed the business development department, for a real estate project valued at US$108m, based in Dubai, by developing and 

implementing strategic marketing and a business development plan, at corporate level, resulting in effective roll-out of this new project within 

three months. 

� Formulated sales and distribution strategies to drive business, by identifying and maintaining relationships with key international property 

consultants and motivating the sales team of five, resulting in 200% growth in sales over a period of twelve months. 

� Responsible for statutory compliance by developing and maintaining a good relationship with the Dubai Real Estate Regulatory Body, 

resulting in timely approval for construction, new project registration and also approval for participation in 'Dubai Cityscape', the largest 

global real estate event. 


� Designed effective promotional schemes and campaigns to heighten brand and project awareness, through radio and print advertising, the 

latter within key real estate magazines and newspapers in the Gulf region. Selected five online real estate websites, which were hand picked 

for their exposure in the marketplace, this generated more than 1,000 leads per quarter for the sales team. 

� Prepared market information and competitor activity reports for existing and new projects; gathered information from the sales team, met 

sales agents and collected information from media and government regulatory bodies, which helped the company in analysing the 

competition and developing strategy accordingly. 

� Developed an effective database management system by understanding the individual project product mix, pricing and specification, which 

helped the management to monitor the performance of the sales team, to undertake analysis of average rate realisation and product mix 

effectively. 

� Responsible for customer relationship management by communicating to customers on progress of the project, meeting existing 

customers and investors regularly and implementing a customer satisfaction system so that clarification and complaints of the customers 

were addressed immediately and effectively. 

Wunderman: Account Group Head -�India (Sep 2007 - Jan 2008) 

Wunderman is a part of Young & Rubicam Brands and WPP - leaders in advertising, branding, and marketing. 

� Headed the customer relationship marketing (CRM) programme for India's third largest manufacturer of motorbikes by understanding the 

client requirement and by developing and implementing strategy, resulting in 10% increase in sales, for the client, through customer referral. 

� Responsible for proper functioning of the CRM programme by setting milestones and structuring meetings between the client and creative 

team, to achieve best efficiency. 

� Negotiated with 50 vendors and programme partners for referral rewards and membership club card. Acquired these items on behalf of the 

client. 

� Responsible for making partnership alliances with non competitive brands, resulting in new revenue stream for the company and the client. 

� Created a CRM programme manual for the client, dealers and sales team that defined the procedures, processes and rules about the 

programme; resulting in smooth functioning. 

� Developed and implemented a direct mail programme, which increased customers��participation and resulted in 10% increase in sales for 

the client and success of the programme. 

� Supervised a team of five account executives, to send weekly reports to the client related to dispatch of reward items to the customers, 

through referral and repurchase, via training of the team and offering guidance. 

Axis Bank: Relationship Manager -�India (Oct 2005 - Sep 2007) 

Axis Bank is India's third largest private sector bank and a dominant player in the retail banking sector with more than 853 branches 

globally. 

� Successfully achieved budget target in deposit by 125% and fee based income by 150% by focussing sales goals and maintaining 

relationship with existing high net-worth clients. 

� Acquired 300 new clients by building relationships with cross functional departments and generating referrals from them. 

� Conducted personal financial reviews for priority banking clients and offered customised wealth management products to these clients 

based on their risk profile and financial goal by co-ordinating with the product and branch banking teams. 

� Restructured client network through effective direct marketing strategies, which led to 38% increase in portfolio worth of inactive customers. 

� Selected to mentor and train five MBA graduate trainees in areas of business development, relationship management and banking 

operations. 

� Organised events, shows and networking platforms for priority banking customers, generating more than 250 referrals of high networth 

individuals from existing customers. 

Aviva Life Insurance: Financial Planning Consultant - India (Apr 2004 - Sep 2005) 

Aviva is the world�s fifth largest insurance group with over 54,000 employees serving 50m customers in 28 countries across the world. 

� Responsible for new business development through bank assurance channel by providing insurance advice to high net-worth clients 

including American Express Bank and Royal Bank of Scotland. 

� Successfully achieved sales target by 150% in the year 2004 by making 120 client visits on a monthly basis. 

� Rated among top three achievers in bank assurance channel for outperforming sales target every month. 

� Devised and implemented a referral contest, informed existing customers about the contest which generated 500 referrals for the bank 

assurance channel. 

� Responsible for co-ordinating weekly sales meetings for the bank assurance channel and for compiling sales MIS reports for the branch, 

reviewed by the sales and territory managers. 

� Conducted monthly programmes to educate customers on insurance and awareness of Aviva brand in India by presenting in multinational 

companies and social clubs of high network individuals. 


Details 


Name: 

Ms Taiye Edah 


NIGERIA 



Interests: 

Volunteering for charities. 

A highly experienced, pro-active and self motivated individual with strong negotaition and organisation skills. Practised at closing deals with such 

well known organisations, such as Diya Fatimilehin and Company, who have opened offices in London, and has specialised in roles requiring 

strategic thinking over seven years. 


Involved in setting up an organisation with shareholder value of US$10m. 

Member of the Institute of Public Relations and Institute of Marketing. 

Grew business for White Truck Consulting through networking and close co-operation with existing clients, successfully closing deals. 


Curriculum Vitae: Ms Taiye Edah 

Post Graduate In Legislative Drafting University of Lagos, Institute of Advanced Legal 

Studies, Nigeria 

ICSA Institute of Chartered Secretaries and 

Administrators 

2006 - 2007 

2004 - 2005 

BL Nigerian Law School, Nigeria 1993 - 1994 



White Truck Consulting Limited: Project Manager -�Nigeria (Feb 2007 - Aug 2009) 

A consultancy firm actively involved in organising in-house management seminars for top organisations in Africa. 

� Provided a full range of training and consultancy services to an SME, supported by a team of two client services co-ordinators. Organised, 

planned and monitored a bespoke training session relating to a corporate turn-around for 10 key staff, reporting directly to the CEO of the 

client organisation. 

� Co-ordinated activities closely with the functional managers in the operations group with a team of 10 staff with the sponsor. Executed 

property transactions and the consequential agreements, leases, conveyances and management of properties. 

� Developed over five projects, which involved maintaining and growing close relationships with existing clients, as well as constantly seeking 

new business opportunities. As a result, the business acquired more projects and established the business. 

Abu Steve and Company: Legal Adviser - Nigeria (Jan 2006 - Jan 2007) 

One of the reputable law firms in Nigeria with over five counsels involved in property and land dispute cases. 

� Represented multiple corporate clients successfully in resolutions involving land and property disputes, acting as the contact point for 

opposing counsel, court staff and third party creditors, working closely with a clerk and secretary. This work involved in-depth research of 

clients��issues and a confidence necessary to put forward and represent the client in court. 

� Managed the office with its team of five counsels, ensuring the administrative department was functioning satisfactorily. 

Lagos Multidoor Courthouse, (LMDC): Negotiation and Conflict Management Group Officer - Nigeria (Feb 2005 - Dec 2005) 

Courthouse managing alternative dispute resolution cases for the whole of Nigeria. 

� Conducted research on alternative dispute resolution in a new legal development in 19 states across Nigeria, with a view to its application in 

the country. 

� Assembled and conducted pre-session meetings between disputing parties, as well as facilitating mediation and arbitration sessions by 

preparing preliminary schedules and pre-session charts, allowing both parties to understand the procedures clearly. 

� Acted as a facilitator in shuttle diplomacy, resolving disputes between parties, whilst summarising pertinent issues in each case for 

presentation to the neutrals, ultimately deciding which resolution to take. 

��- Nigeria (Jan 2001 - Dec 2004) 

One of the leading Volkswagen distributors in the country. 

� Conducted and collated market analysis information on a major competitor of Car Link Limited, to allay a take-over bid. 

� Organised and co-ordinated sales promotion campaigns to raise commercial awareness. As part of this initiative placed advertisements in 

the local press inviting customers to the showroom on specific dates to receive discounts. 

� Sought properties for purchase, which could be resold for a profit, ensuring legal compliance. 

�� 

Diya Fatimilehin and Company: Acting Company Secretary - Nigeria (Feb 1995 - Oct 1998) 

The leading estate surveyors and valuers company in Nigeria, with branches in the UK. 

� Successfully introduced and implemented the corporate affairs department of the company by writing and producing in-house journals, 

which brought in buyers to various types of properties being sold. 

� Started up the news and events monitoring department, working closely with external agencies on artwork and production. Also developed 

and initiated recruitment and selection programmes, encompassing training courses. 


Details 


Name: 

Ms Ting Wang 


CHINA 

Languages: 




Interests: 

Learning languages, Latin 

dance, gardening, volunteer 

in protecting the 

environment. 

Considerate, responsible and perceptive graduate, looking for challenges in an international environment. Committed and steady in meeting 

obligations, striving to create an orderly and harmonious environment at work. Initiates plans and follows them to achieve goals step by step. 

Excellent communication skills learned from volunteering experiences and life in a multinational university. 


Awarded �Outstanding Volunteer��by BOCOG for strong people management skills, 2008. 

Honoured with university scholarship for academic excellence at Beijing Foreign Studies University. 

Achieved a profit of 2,000RMB through on-line business, taobao.com. 


Curriculum Vitae: Ms Ting Wang 

BA (Hons) in Management Beijing Foreign Studies University, China 2005 - 2009 

BA (Hons) in English Literature Beijing Foreign Studies University, China 2005 - 2009 



Softstone: HR Manager�s Assistant (Internship) - Beijing (Oct 2008 - Dec 2008) 

Softstone is an emerging company supplying PC components to Korean and Japanese PC manufacturers. 

� Took charge of diary management, arranged itinerary for the HR manager, focussing on details and ensuring that all procedures were 

followed correctly. As a result, improved time management and organisation skills. 

� Filtered candidates' resumes online, organising interviews for the HR manager and assisting with the group hiring process, developed a 

strong eye for detail in the process. 

� Assisted in new employee integration and inductions, helping them to adapt to the new environment quickly, by managing and resolving any 

issues efficiently and keeping in regular contact. 

www.taobao.com: On-line seller/marketer (part-time) (Apr 2008 - Jul 2008) 

Taobao.com is a website providing B2C and C2C services. 

� Member of a team of six that built up an online shop selling cosmetics, researching the online and target markets before opening the shop, 

making sure that the team was aware of success factors. 

� Independently contacted cosmetic suppliers and negotiated pricing and delivery problems, developing new communication methods. 

� Applied various marketing strategies to help sell products in university, placing adverts on social websites, providing customers with 

skincare suggestions and detailed information about products and their benefits. Used effective communication skills to persuade college 

students into buying products, making a profit of 2,000 RMB in eight months. 

Beijing Organizing Committee of the XXIX Olympic Games (BOCOG): Language Specialist (Volunteer), Beijing (Jul 2008 - Sep 2008) 

BOCOG consists of more than 30 departments looking after everything from venue planning to environmental management for the 

preparation of Olympic Games. Its language service department sends volunteers to other departments to provide language 

services. 

� Worked closely with the security department and spectator service department. Helped to solve spectators' problems when watching the 

games, sometimes passing their questions to relevant staff and departments, to help find a quick solution. 

� Helped to smooth the communication among different departments by successfully passing messages through volunteers. 

� Acted as a volunteer interpreter in road cycling events in the Beijing Olympic Games and the goalball events in the Beijing Paralympics in 

2008, helping English speaking guests to satisfy their needs and requirements. 

� Awarded Outstanding Volunteer title by Beijing Organizing Committee of the XXIX Olympic Games and Beijing Municipal Government for 

providing a high level of customer service and successfully solving numerous problems, dealing with them efficiently. 

Beijing Organizing Committee of the XXIX Olympic Games: Procession Assistant (Volunteer) - Beijing (Apr 2007 - May 2007) 

� Assisted in the organisation of affairs relating to Sportaccord and Goodluck Beijing Test Events, mainly establishing and building on contacts 

with major organisations. 

� Worked as foreign guest receptionist during the Fifth Sportaccord, managed to satisfy every guests' need even during the busiest time of 

the games, ensuring that customers' left pleased with the service. 

� Developed communication skills by getting in touch with large organisations outside China, learning to work in multinational environments 

with people from a variety of cultural backgrounds. 

Crazy English Training Centre: English Teacher of Summer Courses - Shandong Province, China (Aug 2006) 

Crazy English is where children learn to speak English crazily with gestures, which is an effective way of learning English. 

� Discussed teaching techniques and exchanged experiences with other teachers, applied new skills in class everyday and helped the 

students to develop new skills. 

� Summarised previous mistakes when studying English and helped students to avoid making the same mistakes again, teaching them new 

methods and techniques. 

� Taught the students not only English language but also about foreign cultures and lifestyles, helping them with their personal issues that 

were associated with living in another country and culture. 

� United a class of 40 students and kept them active and interested in studying, focussing on both teaching and interacting with them, using 

different communication skills with different students, according to their personalities. 


Name: 

Mr Tomi Heikkinen 


FINLAND 

Languages: 

Finnish 



Interests: 

Blogging, basketball, 

international politics. 

Very approachable and intuitive marketer with several years��experience in marketing and sales in small and medium enterprises. Practical and 

theoretical expertise, ranges from business-to-business selling and sales processes to marketing strategy, customer relationship management 

and business development. Strategy focussed teamworker, with a desire to take responsibility in order to create world-class services. 

� 

Details 



Developed and solely co-ordinated a new business service for Speakersforum Ltd. Co-founded new business start-up in area of marketing 

consultancy and research. 

Undergraduate thesis (�Strategic Customer Relationship Management of Growth Companies�). 

Awarded highest degree and nominated for the national competition of best thesis work of 2007. 


Curriculum Vitae: Mr Tomi Heikkinen 

Bachelor of Business Administration Laurea University of Applied Sciences, Espoo, 

Finland 

2004 - 2007 



Speakersforum Finland Ltd: Key Account Manager - Helsinki, Finland (Oct 2007 - Aug 2009) 

Company specialising in finding speakers, hosts and coaches for events, offering premium content and high quality training for 

companies and public organisations. Part of Talarforum AB, the Swedish parent company and market leader in Scandinavia. 

� Independently managed the establishment of business-to-business (B2B) customer accounts and created new long-term customer 

relationships by personal selling, generating a total revenue of over �200k, with a profitable gross margin of 40%. Total number of accounts 

in excess of 40, including organisations ranging from small event planning companies to Finland's largest multinationals. 

� Together with a colleague, planned and launched a new business service (training seminar programme on strategy and business 

development, for the company's existing customers), which created a revenue of circa �50k in first three months of operations, with a gross 

margin of 75%. As co-ordinator of the programme, was solely responsible for the execution and delivery of each training seminar. 

� Played a significant part in developing the company's new segmentation framework and customer portfolio tools. A member of the 

marketing team that produced the marketing plan for 2009, with specific responsibility in researching and detailing which events the 

company should organise and in which fairs to participate. 

Devotio Consulting Co-op: Co-founder and Partner - Helsinki, Finland (Mar 2006 - Oct 2007) 

Marketing research and consulting company that employed a team of three, which completed seven different projects for private 

companies and public institutions, before it was brought to a close. 

� As a member of the team of consultants, sharing equally all responsibilities with other team members, planned and co-ordinated a half-day 

stakeholder seminar for a public institution. Purpose of the seminar was to create awareness of a newly launched service to the institution's 

different stakeholders. The project succeeded in its goals of visitor numbers, perceived quality of the event and number of new prospective 

customers.Conducted a market research project for a private company in the area of industrial importing and B2B and business-toconsumers 

wholesale. The goal was to create a new service business for a product-orientated distributor. The research brought forth key 

considerations regarding customer demands, customers' decision-making processes, new market possibilities and a detailed plan to 

capitalise on acquired new information. The research was lauded as outstanding and even though the suggested plan was not applied as 

such, the research was essential in designing the new service business. 

� Together with the team, performed a market research and consultation project for a private company in IT business. The goal was to 

investigate a suitable distribution model for a newly launched IT service product family. This research and subsequent consultation, 

produced three viable business model proposals, which included key information regarding distributor and customer demands and 

behaviour. Results of this work saw the information used in the formulation of the final business model. 

Bonito Limited: Marketing Assistant/Trainee - Helsinki, Finland (Jun 2005 - Aug 2005) 

Highly specialised consulting company offering services for the maintenance of sales, marketing and customer care, employing six 

people both full and part-time. 

� Independently developed new print marketing material and communicated with prospective customers by phone with the aim to agree to 

sales meetings with the company's partners. Worked under the direct guidance of the founders, who both had over 10 years��experience in 

�� 


Details 


Name: 

Mr Tri Nguyen 


VIET NAM 

Languages: 

Vietnamese 



Interests: 

Swimming, photography, 

running, travelling. 

Management graduate with excellent academic achievement. Strong communication and presentation skills, as well as the ability to motivate and 

inspire others by thinking strategically and leading by example. Good interpersonal skills with experience in roles requiring leadership. Good team 

player and able to use own initiative to achieve company objectives. 


Successfully managed students in passing Vietnamese exams. 

Won a prize for best intern of the month at ADB bank. 

Awarded with �Alumni Scholarship��at Southampton University, UK, for exceptional study and contribution to the school. 


Curriculum Vitae: Mr Tri Nguyen 

BSc (Hons) Management University of Southampton, UK 2006 - 2009 



Apolo: Language Teacher - Vietnam (Jun 2009 - Sep 2009) 

Taught Vietnamese language to mature, part-time students on a one-to-one basis. 

� Prepared different teaching materials to suit the needs of each student, improving time management and organisation skills. Assisted a 

student successfully to pass the Vietnamese functional examination and was promoted to work as secretary of politics and economics for 

the British Embassy in Vietnam. 

� Managing activities outside of the classroom for students, using time management skills to prepare trips around Hanoi city, and Halong Bay. 

Students learned about the real life of Vietnamese people, and practice Vietnamese with native people. One student achieved 7/9 mark for 

language skills after this experience. 

Personal Tutor of A level Business and Economics - Southampton, UK (Nov 2008 - May 2009) 

� Taught and monitored the progress of two �A��level students using experiences and planning techniques. Communicated each business and 

economics concept by using real life examples. As a result, both students improved their grades during tests and examinations. 

� Managed time, and learning materials for students. Prepared handouts, notes and the reading list by using experiences in university to 

compile information. Teaching helped to gain new concepts and knowledge, and develop time management skills. 

HSBC: Summer Internship, Personal Banker, Personal Financial Services - Vietnam (Jul 2007 - Oct 2007) 

Responsible for promoting two new products; personal instalment loan (PIL) and student package. 

� Analysed the market data, and segmented the market by applying knowledge from university. Identified potential customers (employees of 

medium to large sized companies for PIL and Vietnamese students studying abroad or planning to school overseas) and marketed these 

two products. 

� Carried out a training project �Why HSBC?��which examined why HSBC�s products were superior to those of the competitors, helping 

colleagues to convince customers to bank with HSBC. Using communication techniques to persuade customers, and team working skills to 

create enthusiasm in others. As the result, successfully sold 23 loans and over 30 student packages. 

ADB BANK: Investment Management Internship - Vietnam (Jul 2006 - Sep 2006) 

� Acquired asset management foundations at one of Vietnam�s leading banks. Applied knowledge about corporate finances to analyse the 

assets. Consequently, created tables of positive assets, and listed all negative assets. 

� Researched financial markets, analysed investment funds and created databases, using quantitative skills to analyse data through NVIVO 

and SPSS software. Therefore created fund databases which helped manager to compare data for future funding. 

R.K.ALLISTON: Shop Supervisor (Part-time) - Bath, UK (Sep 2004 - Jul 2005) 

� Assisting shop manager with the running of the shop, also helping the marketing team promote the company�s products in various 

magazines. As a result of these experiences, communication skills and team working were improved. 

� Started as a shop assistant, and was promoted to supervisor position after seven months. In charge of shop�s stall in the annual Bath 

Christmas market which contributed 25% to the shop�s total sales during that period. 


Details 


Name: 

Mr Uchenna Ugbor 


NIGERIA 

Languages: 


Yoruba (Nigeria) 



Interests: 

Football, dancing, driving. 

Creative, ambitious and enthusiastic business manager with over 10 years' experience in marketing strategy and planning, key account 

management and banking, strong analytical, communication and leadership skills. A team player capable of establishing effective relationships 

across multi-level stakeholder groups with a proven track record of achieving results. 


Successfully set up and implemented a regional retail sales structure for Bank Phb Plc. 

Developed retail banking products, which revolutionalised salary account management in Bank Phb Plc. 

Implemented an online embasy fees collection solution, which improved the method of fee collections at the Netherland's Embassy in Nigeria. 


Curriculum Vitae: Mr Uchenna Ugbor 

MBA ESUT Business School, Lagos, Nigeria 2004 - 2006 

BSc (Accounting) Nnamdi Azikiwe University Awka, Nigeria 1996 - 2000 



Bank Phb Plc: Senior Associate/ Regional Sales Manager - Lagos Island (Jun 2007 - Oct 2009) 

Bank Phb Plc is the fifth largest bank in Nigeria, with over three million customers and 260 branches in Nigeria and five other 

countries in Africa. 

� Designed and implemented a regional sales structure, collaborating with eight cross-functional senior management staff of the retail banking 

division. The success of the implementation increased the profitability of the branches by 60% in two years. 

� Led the recruitment and performance appraisal committee of five heads of department, whose responsibility was to design the framework 

for recruiting, posting and appraising retail sales staff appropriately. Commended by management for qualitative output. 

� Developed retail banking products with third parties (British Council, HP Technologies) and the IT department, used as incentives to attract 

salary earners to open an account, to obtain loans for studying in the UK, purchasing laptops and other large household applicances. This 

increased the revenue of the retail bank by 20% in 12 months and highlighted the bank's leadership in product innovation. 

� Participated with six other staff and two agencies in the development and implementation of small and medium scale enterprises (SMEs) 

partnership programme. The success of the implementation of the project increased revenues in the sector by 35%. 

Access Bank Plc: Head, e-Banking Product Development - ��- Jun 2007) 

One of Africa�s fastest growing banks, a vibrant brand with special interest in service delivery through electronic banking. Over 130 

branches in Nigeria and 13 other branches in Africa and Europe with assets of US$5.5bn. 

� Designed and implemented a card-based fee collection solution for the Netherland's embassy in Nigeria, using a web based online payment 

system. The successful implementation increased embassy business with the bank by 40% and is currently the only way to pay for visa 

fees in Nigeria. 

� Enhanced and strengthened Access Banks retail team in the management and payment of retired army officers salaries and benefits, which 

is a key account to the bank. Successful implementation of the processes increased revenue from the account by 30%. 

Gulf Bank Plc: Branch Business Manager -�Lagos and Onitsha, Nigeria (Jan 1998 - Apr 2003) 

The company provides general banking services to the public with a strong emphasis on commercial and public sector banking. 

� Led a team of 23 in the opening of the Iweka market branch, which broke even within the first five months of operation and was 

acknowledged by management as the fastest growing and third most profitable branch in 2002. 

� As the branch�s Business Development Manager managed two other profitable branches of the bank, in charge of business development in 

Lagos and Onitsha. Working with 35 staff divided into various groups, monitored individual performance in line with set targets. 


Details 


Name: 

Mr Versailles Thomas 


INDIA 

Languages: 

Hindi 



Interests: 

Football, European 

architecture, business 

biographies. 

An energetic and results orientated professional with close to four years' experience within banking (wealth management). Excellent team player 

and passionate about building significant customer relationships and responding to their needs. Interested in being part of a collaborative and 

cosmopolitan work environment. 


Migrated second largest group of customers in India to an online investment platform thereby reducing the bank's cost and increasing incremental 

revenues from the customers. 

Winner of cash prizes in the 'Life Insurance' contests organised by the HDFC Standard Life Insurance Company. 

Recipient of �Leaders Day Out' award (HSBC) for outstanding performance in mortgage and insurance performance. 


Curriculum Vitae: Mr Versailles Thomas 

MBA IFIM Business School, Bangalore, India 2004 - 2006 

Bachelor of Commerce Bangalore University, India 2001 - 2004 



HSBC: Power Vantage Relationship Manager - Bangalore, India (Apr 2008 - Aug 2009) 

One of the largest financial services organisations in the world and recently voted 'Top World Bank' by The Banker (2008). 

� Built the Power Vantage Plus client base by increasing the wallet share of new and existing customers through successful sales of 

insurance and investment products, with the help of �Personalised Financial Review�. This resulted in a growth rate of at least 5% of assets 

under management on a quarterly basis. 

� Conducted investment workshops among the bank's Top 10 corporate salary clients and built customer confidence by showing an increase 

of 25% in average returns, in client investment portfolios. Increased customer confidence by showing positive results on the variety of 

investments made and timely resolution of banking issues, thereby fulfilling the role of a �one-point��contact for customers. 

� Managed operational risk, including its identification and maintained HSBC's internal control standards including timely implementation of 

internal sales audit requirements and compliance initiatives raised by external regulators in conjunction with the internal auditor. 

� Consistently in the top 20% of the Power Vantage team, Bangalore and also a recipient of the �Leaders Day��Out award for exceptional 

performance in mortgage disbursals and insurance business for Feb 2009. 

HDFC Bank Ltd: Investment Relationship Manager - Bangalore, India (Jan 2006 - Apr 2008) 

One of India's largest banks and recently voted the �Best Bank in India��by Euromoney Awards 2009. 

� Provided personalised investment and banking solutions to the bank�s clients, which increased the repeat business from existing clients by 

5% from a portfolio of 300 customers. 

� Migrated the second largest group of customers (more than 500) within India, towards a newly introduced online investment platform 

resulting in more than a 20% reduction in logistical costs and a 10% addition in revenues to the branch. 

� Challenged by top management to ensure that Third Party Product (TPP) targets were achieved by driving sales through personal bankers 

and relationship managers, which resulted in 90% of the personnel, as well as the branch, reaching the annual revenue target ahead of the 

last quarter. 


Details 


Name: 

Mr Victor Escudero Ramos 


SPAIN 

Languages: 

Spanish 



Interests: 

Wines, dogs and 

international economies. 

Proven ability working in a team environment. Interested in market research and strategic marketing. Acquired analytical and presentation skills 

during several internships at leading multinational companies. Aiming to work in a dynamic company within a strong team, gaining new skills and 

developing market research techniques. 


Involved in a key strategic project for Diageo Iberia at a national level. 

Developed key analytical and software skills researching market information on systems such as Galileo, Sofres (TNS) and Dragon. 

�Mencion Especial Nebrija��in Market Research Degree: Award given to the student with the best academic scores from all the students of each 

degree. 


Curriculum Vitae: Mr Victor Escudero Ramos 

BA Marketing and Market Research Antonio de Nebrija University, Spain 2007 - 2009 

BA Business Antonio de Nebrija University, Spain 2004 - 2008 



Diageo Iberia: Marketing Internship for Consumer, Planning and Research Department - Spain (Oct 2008 - Jun 2009) 

International spirits company, a world leader in the market. Brand portfolio includes J&B, Baileys, Smirnoff and Tanqueray. 

� Reporting to managers in the consumer, planning and research departments using information from specific market research tools (SPSS, 

Nitro), helping to improve the decision making process, through critically analysing the market situation, current placing of products and 

pricing strategies. 

� Informing brand managers about the performance of brands/products, through presentations and email reports, taking into account 

variables such as sales, market share, and weight distribution, thus contributing to the future design and implementation of the company 

strategies. 

� Detecting new business opportunities, through gathering information from secondary sources such as newspapers and websites, analysing 

the collected data to identify new trends in the market. Contributed to the organisation by exploiting new gaps and opportunities in the market 

place. 

Aegis Media Group: Market Research Internship for Carat Expert Department (Oct 2007 - Jun 2008) 

Multinational world-�� 

� Managing client requests and providing information and guidance on how successful marketing campaigns were, analysing target audience 

data and measuring success factors. Dealing with software and data issues via various communication channels, improving the overall 

service to key clients. 

� Updating of several periodic intern reports which assisted in providing insights into particular markets, using high end technical software 

such as Galileo, Sofres (TNS) and Dragon. Providing key information to the entire organisation on the performance of media used, including 

TV, radio, cinema, Internet and out of home advertising (OOH). 

� Member of a team assisting with segmentations, aimed at optimising the success of future advertising campaigns. Analysed demographic, 

psychological and life-style variables to forecast the future behaviour of the target market, helping Media Planners to structure their planning 

process. 


Details 


Name: 

Ms Weichun Ko 


TAIWAN 

Languages: 




Interests: 

Web blogging, yoga, travel. 

Adaptable and pro-active sales professional with two years' work experience in the shipping industry. Possesses excellent customer relationship 

management skills and has the flexibility to handle multiple tasks. Always enjoys learning new skills and participating in teamwork with a positive 

attitude. Keen to develop an international career in a challenging organisation. 


Developed professional relationships with customers at Wagon Shipping, attaining strong interpersonal communication skills from two years' 

sales experience, observing consumer behaviour and satisfying consumer demand. 

Successfully completed market surveys and statistics in SPSS; developing a comprehensive understanding of in-depth data access and 

preparation, analytical reporting, graphics and modelling. 


Curriculum Vitae: Ms Weichun Ko 

BA in Political Science National Chung Cheng University (CCU), 

Taiwan 

2002 - 2006 



COSMED Drugstore: Salesperson (Part-time) - Taichung, Taiwan (Apr 2009 - Jul 2009) 

COSMED, owned by the President Chain Store Corporation is an international retailer selling cosmetics, medicine, health food and 

personal daily commodities. The largest drugstore in Taiwan with over 120 branches, and a turnover in excess of �58m, employing 

2,600 people. 

� Managed the cashier desk and product displays. Fulfilled customers' needs, such as introducing and comparing different products, 

recommending suitable medicine or suggesting follow-up treatments, resulting in sales for the organisation. 

� Successful in selling own-brand products by analysing product benefits and price whilst using skillful negotiation techniques and 

professional product knowledge, resulting in high levels of customer satisfaction. 

� Assisted in making Bei-ping a top 10 store, with some of the highest sales in own-brand products each month. This was achieved by 

ensuring that every customer was given the best possible experience. 

Wagon Shipping Corporation: Sales Representative - Taichung, Taiwan (Sep 2006 - Jul 2008) 

Wagon is in the top five international trade shipping agencies and has 18 branches in four countries, employng over 450 people. Its 

main business integrates sea, land, air and rail transport. 

� Assisted two main sales partners and strengthened the business relationships with over 100 clients, developing improved communications 

between the business and the customer base. 

� Explored new customers by cold calling or visiting clients to offer products and services, through which the profit made up 20% of the 

team's total business. 

� Provided and updated market information to clients such as new routes between ports, growth and declines in ocean rates and offered the 

best pathway of transportation for clients based on their demands; maximising the profit margin and satisfaction rate. Managed 

transportation transactions including triangle trade and airlift, and arranged international exhibitions, developing key negotiation skills. 

� Demonstrated expertise and skills in the know-how of shipping, with competent risk management analysis, including solving problems that 

occurred during transit and managing issues in a professional manner. 

National Chung Cheng University 2006 Yearbook: Chief Editor - Chiayi, Taiwan (Sep 2005 - Jun 2006) 

� Managed and administered all the processes of compiling the annual yearbook, which contained seven departments and over 75 classes in 

the university. Arranged the contract for a printing house, negotiating the price of printing and merchandise. Organised the class photos and 

the overall planning of the layout, resulting in the well organised production of the yearbook. 

� Introduced and marketed incentives to students offering souvenirs for particpation, including designer bags, playing cards, a series of 

postcards, and discs with videos and pictures of students. Successfully attracted students to order the yearbook, increasing sales by 10% 

compared to the previous year. 

National Chung Cheng University Survey Research Center (CCUSRC): Telephone Interviewer - Chiayi, Taiwan (Sep 2004 - Oct 2004) 

CCUSRC serves the contract proposals of market surveys from government departments, non-profit organisations, private sectors 

services and academic units with its professional statistics service. 

� Joined the research topic �Smoker Consumer Behaviour in Taiwan�, analysing the factors that influenced smoker consumer behaviour such 

as age, region and education level, producing data to support the findings of the study. 

� Utilised telephone interviewing methodologies to collect data and obtain statistical information as required, organising and completing work 

assignments and surveys, through developing rapport with participants. 

National Chung Cheng University Survey Research Center (CCUSRC): Interviewer - Chiayi, Taiwan (Feb 2003 - Apr 2003) 

Participated in the research topic �Research of Taiwan Election and Democratisation,� �analysing the relationships amongst 

demographics, political preferences and media receiving access and collating evidence to support the data collected. 

� Served as a face-to-face interviewer in Kaohsiung City and undertook intensive training in interview skills, gaining an understanding of the 

communication techniques in various situations and applying these to the interviews undertaken. 

� Succeeded in interviewing over 50 people and applied SPSS to examine how people can be influenced to change their preferences on 

political issues, reporting findings to the Research panel and gaining recognition for the data collected. 


Details 


Name: 

Ms Wen Wen Chen 


CHINA 

Languages: 




Interests: 

Music, yoga, blogging, 

perfume collection. 

An ambitious marketer with five years' work experience as Product Manager in top four fragrance and flavour producing companies. Started career 

as fragrance evaluator (technical background), promoted to marketing; planned and implemented new business strategy, with strong customer 

relationship influence. Skilled communicator with creativity, organisational and interpersonal skills. 


Won the Estee Lauder �Ying-Yang��new product range (due to be launched in 2010) project as lead marketer, 2009. 

Organised the �India Expedition��and �Art of Scent��Exhibition, 2009. 

Effectively co-ordinated �Six Scents��project in South East Asia, managed public relations and advertising process, 2009. 


BSc Chemical Engineering and Technology 

(Flavour and Fragrance Technology) 

Curriculum Vitae: Ms Wen Wen Chen 

Shanghai Institute of Technology, China 2000 - 2004 



Symrise (Shanghai) Limited: Product Manager Scent and Care - ��- Aug 2009) 

Fourth largest fragrance and flavour manufacturer in the world with a turnover of �1.3bn, supplier to leading FMCG companies. 

� Managed highly effective team of two assistants and one intern, growing the product portfolio. Drove sales growth by using strong 

interpersonal skills, working in cross functional teams and establishing strong relationships with the sales team across four categories; fine 

fragrance +30%, haircare +16%, cosmetics +10% and deodorant +26% 2007/2008 year on year value growth. 

� Created new personal care product ideas through analysing market trends, presented these to key customers such as Beiersdorf, Johnson 

& Johnson, Henkel and LG to gain new project briefs. Successful examples include styling shampoo for Beiersdorf's Slek range, traditional 

Chinese medicine applications to modern products e.g. Nivea face creams, a good-night shower gel for Slek and 'Lohas' lifestyle concept 

for Mind Upon Mind tissues, adding new business in excess of �2m between 2007-2009. 

� Launched and designed quarterly magazine newsletter, sent to all key account customers, such as NICE, Liby, Jahwa, Beiersdorf, Johnson 

& Johnson and Henkel, to communicate market trends, new product launches and technological innovations. A key service, which 

differentiates Symrise from its competitors and contributes to strong customer relationships. 

� Discovered a new business opportunity through a joint strategic planning project, with the sales team for the tissue market. Became sole 

fragrance supplier to a fast growing �160m tissue producer, won and maintained through strong sales relationship and continuous 

innovative marketing support for the customer 2007-2009. 

� Lead marketer for personal care product portfolio, worked in cross functional teams with sales, product evaluation and perfumers to help 

win projects with key account customers. Won the new Estee Lauder �Ying -Yang��product range supply contract (due to be launched in 

2010), through strong marketing communications and fragrance concept support (2009). Also created a variety of fragrance experience 

launch stories for the fine fragrance key account Jahwa. These concepts helped win accumulated contract business worth �1.1m, 2007- 

2009. 

� Won key business contract with China�s biggest paper manufacturer (Heng An) by introducing a series of �Green movement��concepts 

worth an additional yearly sales value of �500k, 2006-2007. 

Symrise (Shanghai) Ltd: Marketing Executive Scent Care - ��- Mar 2007) 

� Analysed new product launches and trends in consumer behaviour, provided insights to cross functional teams. 

� Strengthened the marketing and sales communication, provided guidance for new fragrance development. 

� Built up an encyclopaedia library of mass market beauty care products launched between 2005-2008 in China. 

� Translated latest global trend documents and press releases, provided to local customers to strengthen and reinforce business 

relationships. 

� Managed product sample library and documentation of olfactive conclusion of personal care and household products, a comprehensive 

database that provided inspiration for fragrance creation and benchmark of products for new product development tests. 

Symrise (Shanghai) Ltd: Evaluator Scent Care - Shanghai, China (Apr 2005 - Oct 2006) 

� Selected shortlisted fragrances that were submitted to customers, produced products for the personal care and household sectors in order 

to win new fragrance supply contracts. Role also involved promoting new frangrance ideas to the sales team. 

� Organised fragrance collection library with over 1000 samples. 

� Selected the winning fragrance for the No 1 leading detergent powder in China (volume share), additional business worth �2m, 2006. 

International Fragrance and Flavour (Shanghai) Limited: Administrative Position - ��- Apr 2005) 

Second largest fragrance and flavour company in the world with annual turnover of �1.6bn. 

� Helped maintain daily business operation and developed strong organisation, communication and interpersonal skills. 

Firmenich (Shanghai) Limited: Internship Fragrance Marketing Department - Shanghai, China (Jul 2003 - Jan 2004) 

Third largest fragrance and flavour company in the world with annual turnover of �1.7bn. 

� Assistant to the lead product manager, analysed market research data, helped design the creative centre presentations and translated 

global trend presentations. 


Details 


Name: 

Ms Yao Sun 


CHINA 

Languages: 




Interests: 

Photography, swimming, 

photoshop, detective novels. 

Enthusiastic and flexible individual with excellent organisational and management skills. Worked across multiple departments at Foton China, 

during a twelve month period as Marketing Specialist. Adapts quickly to new tasks and displays a high level of motivation, independence and 

reliability. Excellent communication skills and a dynamic and committed team player. 


Successfully organised the Foton Automobile Parts seasonal promotion. 

Set up and conducted a consumer analysis programme, which led to a product launch in China's rural markets. 

Academic Excellence Certificate from Keuka College New York, USA. 


Curriculum Vitae: Ms Yao Sun 

Bachelor in Economics Tianjin University of Science and Technology, 

China 

2004 - 2008 

Bachelor in Science Management Keuka College New York, USA 2004 - 2008 



Foton Automobile Co. Limited: Marketing Specialist - China (Sep 2008 - Sep 2009) 

Foton Automobile Co. Limited, enjoys the reputation of being the �fastest developing and most promising enterprise in China's 

automotive industry�. Foton is a commercial vehicle manufacturer ranked first in Asia and second worldwide and is the pre-eminent 

brand amongst China's commercial vehicle manufacturers. 

� Organised the Foton Automobile Parts seasonal print advertising promotion, by working closely with the T and A Advertising Agency, which 

involved briefing in the advertising design, structure and copy, contacting a new print plant and distriution of 20,000 copies of the brochure to 

over 100 Foton service stations around China. This advertising design became the most successful to date in the company's history. 

� Set up and conducted a consumer analysis programme, within a team of four, responsible for the design of phone questionnaires, 

conducting customer interviews by phone and collection and analysis of this data. The result of this programme led to the launch of a light 

commercial vehicle (truck) used in China's urban markets, which was influenced by the change in the new emission standard. 

� In charge of Foton auto parts' daily order management, greatly contributing to the company's annual project of Order Process Improvement, 

by working closely with the leader of the order management team, introducing new ideas and structure into the current order process. This 

improved process shortened the processing time of customers' orders, increasing the customers' satisfaction. 

� Participated in preparing the company's monthly marketing evaluation report, within a team of six, with the main focus being on competitor 

analysis, through analysing market share and growth of different regions in China, followed by building and maintaining the competitor 

database. 

GOME Electrical Appliances Holding Limited : Internship - China (Jul 2007 - Sep 2007) 

GOME Electrical Appliances Holding Limited is one of the largest privately-owned electrical appliance retailers in Mainland China and 

Hong Kong. 

� Worked as an store assistant, providing relevant information about the mobile telephone range to potential customers. 

� Increased consumers��interests about the products through detailed introductions of varied and unique features and functions of a wide 

range of mobile telephones. 

� Created customer satisfaction by patiently negotiating with consumers during the buying processes and solving problems after purchase. 


Details 


Name: 

Ms Yue Fan 


CHINA 

Languages: 




Interests: 

Outdoor sports such as 

hiking, camping, 

photography, swimming. 

Highly innovative marketing professional with three years��new product launch and marketing communication experience in multi-national 

company. Excellent ability to direct and co-ordinate with both internal and external clients, and partner companies. Distinguished by strong project 

management and interpersonal skills. 


Organised the 'Global Summit 2007' for SPX Service Solutions, inviting key organisational leaders from 17 countries. 

Planned, organised and implemented a 'DT-500' new product launch campaign, in which over 1,000 people participated. 

Achieved University Scholarships in both 2005 and 2006 for academic excellence. 


Leadership Training Programme SPX University (Management Trainee 

Program) 

Lean Manufacturing Training SPX Universtiy (Management Trainee 

Program) 

Finance Training SPX University (Management Trainee 

Program) 

BA in Business Administration and Public 

Relations 

Curriculum Vitae: Ms Yue Fan 

2009 - 2009 

2008 - 2008 

2007 - 2007 

Donghua University, China 2003 - 2007 



SPX Corporation: Marketing Specialist (Graduate Trainee Program) - Shanghai, China (Sep 2006 - Sep 2009) 

SPX Corporation was founded as an automotive components supplier, and is now a global Fortune 500, multi-industry company. 

Customers include Jaguar/Land Rover, GM, VW, Ford and Chrysler. 

� Created marketing communication plans for 2008 with a budget of US$800k and implemented the plan, saving 12% of budget through 

positive and strategic negotiations with diver suppliers. 

� Independently managed Marcom Literature, including the development of a company brochure, vertical market brochure, service and energy 

solution brochures as well as other promotional materials for SPX APAC. This led to an improvement in the quality of literature, with the aim 

of generating more interest from clients. 

� Effectively operated as an organiser throughout various exhibitions, efficiently managing exhibition planning, media co-operation and on-site 

support activities, developing communication and organisational skills. 

� Provided marketing support for dealer channel management, including the dealer showroom and dealer promotional materials, as well as 

other events, such as 'DT-500' new product launch campaign, increasing the sales volume by 32% in 2007. Achieved this by improving the 

overall quality of marketing material and selecting new marketing techniques to be implemented. 

� Dynamically interacted with the media; maintained the corporate website, the placement of news and updated company information, helping 

to enhance brand recognition by 18% in 2008 through improved communication. 

� Co-ordinated with marketing departments in Japan, Korea, Australia and India on new product launch schedules and advertisement layouts, 

using cross-cultural communication methods and adapting campaigns for different markets. 

� Successfully organised the sales council meeting 'Global Summit 2007' for SPX Service Solutions, inviting key organisational leaders from 

17 countries, developing, co-ordinating and using multi-cultural communication skills. 

Shanghai Agricultural Exhibition Limited Company: Marketing Assistant (Intern) (July 2006 - Aug 2006) 

Shanghai Agricultural Exhibition is a stated-�� 

� Co-ordinated with exhibitors in order to ensure participation and effective delivery, helping to increase the customer satisfaction rate by 16% 

through listening to feedback and improving services accordingly. 

� Built preliminary relationships with potential clients to introduce exhibitions that were related to their company objectives, helping to 

successfully launch three new exhibitions in 2006. 

� Instrumental in cutting down construction cost by 21% through negotiation with main suppliers. 

� Organised press conference for '2006 Agriculture Fair', inviting a number of businesses. Participants included the Chief of The Agriculture 

Commission and a correspondent from a main stream media firm in China, which was broadcast by STV news. 

� Managed the recruitment of suitable volunteers in order to build a professional image of the company. Assisted in the CV filtering and 

telephone interviews. 

� Undertook consecutive translation work for Walmart on a forum called 'the agricultural collaboration between U.S and China'. Achieved a 

greater understanding of how Chinese and US cultures interact and improved language skills. 


Details 


Name: 

Ms Yunzhi Jiang 


CHINA 

Languages: 





Interests: 

Shopping and comparing 

prices, singing karaoke, 

watching Chelsea games, 

playing table tennis. 

Enthusiastic and aspiring young professional with analytical skills and a strong academic background, having studied marketing, branding and 

customer realationship marketing. In-depth understanding of Asian cultures and markets through unique global experiences. Strong leadership 

skills, takes initiative and interacts well with colleagues from multi-cultural backgrounds. Goal orientated and quick to learn. 


Won first Runner-up in �Booz and Co. Social Venture Challenge Business Plan Competition��and attracted venture capital from a famous local 

firm, 2009, Hong Kong. 

Awarded �Choi Koon Shum China Employment Award 2007��and �United College Overseas Summer Studies Scholarship 2008�, Hong Kong. 

Effective in expanding a potential market in a business-to-business area whilst at Pitney Bowes. 


Curriculum Vitae: Ms Yunzhi Jiang 

BA (Hons) - Business Administration The Chinese University of Hong Kong, China. 2005 - 2009 

Summer School Certificate University of Califonia, Los Angeles, USA 2008 - 2008 



Pitney Bowes: Internship, Marketing Assistant - Beijing, China (May 2007 - Jul 2007) 

Pitney Bowes is the world's number one mailstream software and hardware manufacturer and service provider. It operates in over 130 

countries and has been a member of S&P 500 since 1957. 

� Effectively expanded a potential market in the business-to-business area, through strategically constructed telemarketing and direct mail 

campaign, which increased customer purchase intention and response rate by 30% in two months. 

� Actively involved in key account management with corporate clients to maintain long-term customer relationships, indentify any problems 

and provide comprehensive solutions. 

� Supervised preparation of tender documents and ensured cross-functional productivity, by co-ordinating and communicating with 

colleagues from engineering and financial departments. 

Residence Association: Vice President, The Chinese University of Hong Kong - China (Oct 2006 - Sept 2007) 

Residence Association is one of the largest student societies in the university, which administers to more than 200 residents on 

campus and organises various student activities. The cabinet is elected by voting each year. 

� Led and motivated members in weekly meetings to ensure efficient group work, organised activities and received very positive response 

from residents. 

� Negotiated student matters between residents and university, to build a win-win situation for both parties and communicated with residents 

by presentations and public addresses about the latest university policy and activities to create a favourable campus atmosphere. 


Cranfi eld School of Management has a world-class reputation 

for high quality inspirational teaching, rigorous research and 

strong links with 

business and industry. 

We place great emphasis on personal development and 

practical knowledge which makes a genuine difference in 

today’s workplace. 

We have a portfolio of Specialist Masters programmes to help 

enhance your career and take your functional skills to a more 

strategic level. We also have leading PhD and Executive Doctorate 

(DBA) programmes and are one of the world’s largest 

providers of open and customised executive programmes. 

To fi nd out more visit www.cranfi eld.ac.uk/som 

Cranfi eld School of Management 

Cranfi eld, Bedfordshire MK43 0AL 

Telephone: +44 (0)1234 751122 

Fax: +44 (0)1234 751806 

www.cranfi eld.ac.uk/som

Career Development Service - Cranfield School of Management ...

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