Message from a Director - Cranfield School of Management ...

forum
The monthly newsletter of Cranfield School of Management
Shell selects School as
partner in global Programme
The School has been
appointed by Royal
Dutch Shell plc (Shell)
as one of four
university learning
partners for its global
Project Academy.
The School is the
UK partner for the
initiative which brings
Cranfield together with
Delft University of
Technology
(Netherlands), The
University of Texas at
Austin/McCombs
School of Business (USA) and Queensland
University of Technology (Australia).
The Shell Project Academy is an integrated
development programme for Shell employees
working at all stages of the project lifecycle. The
programme includes learning events, assessment
and accreditation, coaching and mentoring
services, a global online knowledge network,
project community events, and work experience
opportunities.
At Cranfield the work is being project-managed
through the Centre for Customised Executive
Development (CCED) with Bill Shedden sitting on
the Shell Project Academy Steering Committee
and Roger Delves and Dr Ralph Levene
representing the School in the Core Group
responsible for
developing the
programme of events
and services. Carmel
de Nahlik, Bill Wilson
and John Algar are
also significantly
involved.
The four university
learning partners
were selected for the
quality and depth of
their project
management
expertise, and are
collaborating with
Shell professionals to develop a world-class
curriculum. In 2006, approximately 1,000 Shell
staff will participate in 40 Project Academy
learning events, covering 19 learning modules.
Bill Shedden, CCED Director, said the Shell
Project Academy learning programme was
unparalleled anywhere in the industry in quality
and scope, and demonstrated Shell’s commitment
to the highest standards of project performance.
“We are delighted to be part of this unique,
global initiative which will see Cranfield delivering
its expertise alongside other universities with
complementary specialisms. As a consortium, the
four institutions will be able to deliver a comprehensive,
global programme for Shell catering for
all levels of project management capability.”
Bill Shedden is pictured with other members of the Shell Project Academy
Steering Group: Peter Zimmermann - Shell Project Academy, Simon Peerdeman -
Delft University, Chantal Delys - University of Texas Business School, Hans
Wierda - Shell Project Academy, Bob O’Connor - University of Queensland,
Erland Joergensen - Shell Learning, and Brian Young - Shell Project Academy.
MDA becomes MBA and moves to Cranfield
The Master of Defence Administration, previously delivered at Shrivenham, is being redeveloped
and re-branded as an MBA (Defence) from September 2006.
The refined qualification will be delivered by School of Management faculty and staff
from the Defence College of Management and Technology based at Shrivenham.
Full-time Defence MBA students will undertake all their studies at Cranfield with
Executive MBA students spending the first year at Cranfield and the second year at
Shrivenham.
The new qualification has been developed to meet the needs of the defence sector,
particularly the Ministry of Defence, which is keen to offer its employees the opportunity to study for a
more recognisable degree.
There is also a growing interest within the UK defence sector for MBA education programmes and
stakeholders believe there is an untapped international demand for such a qualification, in a global
educational market where there are currently no direct competitors.
Programme Director Graham Clark (above right) said: “The programme will meet the needs of those
working in this sector, enabling them to command a comprehensive portfolio of commercial
management skills, enabling them to contribute more effectively towards MOD initiatives.”
Participants will study alongside students from the commercial and not-for-profit sectors in Part 1 of
the programme, while going on to take compulsory modules appropriate to the Defence sector in Part 2.
In addition they will be required to complete a specific defence-focused research project.
The programme will increase understanding of a wide range of management techniques, including
leadership, change management, programme and project management and resource management
within the defence context. Students will also gain a critical awareness of cultural, political and ethical
similarities and differences and come to understand the importance of strategy, cross functional working
and core business management, particularly within the international defence community.
Issue 155
May 2006
Marathon Marvels!
The Cranfield Centipede has done it again -
completing the London Marathon and raising
more than £20,000 for charity with its efforts.
Novice runner John Glen completed his
first marathon, and veteran Joe Nellis ran his
quickest time - after doing the least amount of
training!
Read about the run on Page 8.
Nobel lecture Series
The School of Management is sponsoring two
lectures at the world famous Hay Festival,
held later this month in Wales.
The lectures will be delivered by Nobel
prize winners Seamus Heaney and Shirin
Ebadi.
Read more about them and their
achievements on page 2.
All at Sea!
No one can claim that CCED Consultant
Mark Threlfall doesn’t jump in with both feet
when faced with a challenge. After winning
business with a sub sea contractor Mark
‘immersed’ himself in their business by
completing a five day off-shore survival
training course.
Read about his exploits - and see him
captured on camera - on page 7.
Chicken Run...
Yes, it’s true. The School of
Management is becoming
home to a trio of chickens - but
it’s all in the name of education
(honest!)
The egg-laying hens will be
part of a display to explain how the supply
chain operates in both large and small
companies.
Read about the eggs-ploits on page 7.
Online Seminars
The School has become the first university in
the UK to offer its lunchtime seminars online
to the general public. See page 4.
Contents
We welcome your comments, suggestions and
contributions for Forum. Further details of how
to contact us can be found on the back page.
Message from a Director 2
News 2
Media watch and in the News 3
Papers, Publications and Research 4, 5&6
Staff and student News 7&8

2
FORUM May 2006
Dr David Butcher
Director, Open Executive Programmes
Message from a Director
Much progress has been made in the last two years with the School’s open
programme portfolio.
Historically this has been one of Cranfield’s strengths, and we have been
building on that.
We have also made significant progress in developing our understanding of
the executive development market and our competition in the business school
sector, and as a result, we are becoming ever more clear about how to position
our executive development offerings.
We now have a portfolio spanning the full range of faculty interests, which
the client world clearly endorses.
In a highly competitive open programme market, Cranfield has one of the
few growing portfolios, both in terms of revenue and product offering. We are
moving rapidly up in the executive education rankings, with every prospect of
being in the top ten globally within the next two years.
Our progress is of course based on our long established ability to deliver high
levels of practical relevance to our delegates, together with our state of the art
facilities, and our highly professional client management and conference staff.
However, increasingly we are able to leverage the output of faculty research in the open programmes, which therefore
makes both their content and learning processes unique to Cranfield. Indeed, it is now a requirement of all new open
programmes that their content is based primarily on our faculty’s own thinking and research.
The consequence of all this progress is a portfolio we should be proud of as a School, and our aim is for it to be
recognised as world class within the next five years. We are already well on the way to that.
’Intelligent’ Fabric earns BGP grad a Summer Success
When George Costa came on the Business Growth and Development programme in
2001 his company Pro-Active Textiles was under attack from all sides.
Cheap imports from China and over-supply were forcing him to re-invent his
business, slashing his workforce from 500 to just eight.
The programme gave him the chance to re-group and re-focus and now, five
years on, he has launched what is becoming the ‘must have’ buy for the summer.
George has developed Intelligent Fabrics, known as iFabric, which repel mosquitos
and insects, giving continuous protection and withstanding repeated washing.
His range of sarongs, bandanas, ankle and wrist bands are currently on sale in 125
Boots stores, and will soon be available in all 1,300 high street and airport outlets.
He developed the idea with the London School of Hygiene and Tropical Medicine
after hearing about fabric impregnated with natural mosquito repellent being used by the Taiwanese Army.
The final impetus came when his young daughter suffered a severe allergic reaction to traditional mosquito repellent
while on holiday in Cyprus.
The story of how George re-invented his business was featured in The Sunday Times on April 9, in a lengthy feature
which also mentioned his participation on the BGP programme.
His products have also been featured in numerous other national newspapers and he was in great demand by both
radio and TV, being interviewed by BBC Radio Five Live and on the ITV This Morning programme.
Children wearing the iFabric sarongs and scarves, and carrying the company mascot Arny Bear who is also
impregnated with the repellent to keep mosquitos away, are pictured above.
School launches Nobel Lecture
Series at Hay Festival
The School of Management is sponsoring two lectures at the world famous Hay Festival, which runs from May 26 to
June 4 at Hay-on-Wye in Wales and is sponsored by The Guardian.
Dubbed “The Woodstock of the Mind” by former US President Bill Clinton, the festival has grown
since its inception in 1988 into an international festival company based in Wales, organising events
around the world.
This year sees the launch of the Cranfield Nobel Series, featuring lectures by Nobel prizewinners
Seamus Heaney (below) and Shirin Ebadi (right).
Seamus Heaney will be in conversation with Peter Florence at the festival on
May 29 when he will read and discuss his new poetry collection District and
Circle. Heaney was awarded the Nobel Prize for Literature in 1995.
Shirin Ebadi’s lecture, on June 3, is entitled Iran Awakening. The Iranian lawyer and human
rights activist, who was awarded the Nobel Peace Prize in 2003, will talk about her work
championing the rights of women, children and political prisoners in Tehran.
Her lecture will be delivered in Iranian with simultaneous translation into English.
In addition to sponsoring the lectures the School will have an exhibition space at the festival
where people can ‘post’ their thoughts and ideas following the lectures. There will also be a virtual forum - The
Cranfield Thinkspace - where participants can share their thoughts.
The most innovative ‘thought’ submitted to the forum at www.cranfieldsom.info/think will win a place on the
School’s Confident and Creative Presentation course.
News
Corporate Partner
ARM has joined EWS Railway Ltd as a founding
partner of the Cranfield Corporate Partnership
programme.
ARM, based in Cambridge, designs technology that
lies at the heart of advanced digital products, from
mobile phones and digital cameras to game consoles
and automotive systems.
Membership of the programme is rectricted to 15
companies during the first year and offers members a
wide range of benefits including a dedicated, online,
members portal; access to the School’s latest research;
preferential rates on selected programmes and early
opportunities to meet and recruit Cranfield students.
Bill Parsons, ARM Executive Vice President -
Human Resources, said: “Cranfield teaches leading
management theory grounded in very practical,
applied terms - it is a school of management in touch
with the real world. Two members of ARM’s Board,
and a number of other senior managers, have
undertaken MBAs at Cranfield. We are pleased to be
members of the partnership and are confident that this
collaborative environment will deliver excellent
opportunities for all involved.”
BGP keeps on Growing
The School’s Business Growth and Development
Programme will run three times during 2006, as
demand for places keeps increasing.
BGP is the UK’s biggest programme for ambitious
owner-managers who want to accelerate their firms’
growth - and develop themselves as leaders. It has
run every year since 1988 and over 750 businesses
have taken part.
In 2005 BGP expanded from one to two
programmes a year and this year BGP is growing yet
again, to a third programme which will run in
September.
One hundred owner-managers have already
accepted places on the 2006 programmes - and the
demand continues.
Programme Director Gerard
Burke (right) said: “We are
responding to the demand in the
market from ambitious ownermanagers
who believe they can
achieve more. We can help them
accelerate their rate of growth -
and build their own skills as
business leaders. Businesses that take part are
already outstripping their peers - and after BGP their
sales and profits both grow faster.”
A series of free BGP briefing seminars will take
place on Monday 5 June 2006 and Monday July 10 at
The Institute of Directors in London at 6.30 pm, and at
Cranfield at 8.30am on Tuesday June 20 and 29.
For more information see
www.som.cranfield.ac.uk/som/groups/enterprise/credo/
CIMA Scholarship for MBA
The Chartered Institute of Management Accountants
(CIMA) has announced the award of a fully paid
scholarship to a CIMA Sri Lanka member for the MBA
programme.
The scholarship, which will provide full tuition fees
for a student to follow the full-time programme, is
valued at approximately eight million rupees.
The offer is available exclusively to Sri Lankan
CIMA members who will be short-listed for the award
based on a technical competition, and is currently
being conducted by the CIMA Sri Lanka Division.

In the News
Highlights of media coverage during March and April
include:
Consulting Review, Capgemini’s magazine for
consultants and key contacts, featured an article by
Professor Keith Goffin, Dr Rick Mitchell and Dr Palie
Smart about why innovation should be embedded within
an organisation.
MBA Business, AMBA’s quarterly publication, included
Professor Michael Osbaldeston’s top three business
books. Executive MBA Director Graham Clark and Ian
West (EMBA 2005) were also quoted extensively in the
popularity and value of EMBA programmes.
The Financial Times (April 24) featured the
announcement that the School has been selected by
Shell as one of four universities worldwide as an
academic partner in its Project Academy. This news
was also featured by the Austin Business Journal,
WebWire (Atlanta), Austin American Statesman,
eSource Canada Business News and ft.com
The Sunday Times (April 23) produced its annual Rich
List which included Nigel Doughty (MBA 1984), and
Elena Ambrosiadou (MBA 1988).
The Times (April 20) profiled Warren East (EMBA
1990), chief executive of ARM Holdings. It also featured
the School’s new programme ‘Performance at the Limit’
in its Course Watch column.
The Weekly Telegraph and www.telegraph.co.uk
(April 18) reported that the Cranfield Centipede would
be running in the London Marathon.
The Daily Telegraph (April 18) reported Cranfield
research into the number of board directors from ethnic
minority backgrounds.
FT.com (April 12) reported the launch of the Cranfield
Corporate Partnership - an initiative aimed at allowing
industry and education to work together to develop a
mutually beneficial relationship.
The Financial Times (April 11) published a letter by Dr
Arnoud Franken following the article ‘Big bang in
defence’.
FT.com (April 9) commented on the growing number of
schools in China that have forged links with their
counterparts in other countries of the world. The article
mentioned the School’s relationship with the China
Europe International Business School in Shanghai.
The Sunday Times (April 9) profiled former Business
Growth and Development programme participant
George Costa who was forced to dramatically change
his company due to foreign competition. See page 2.
The Financial Times (April 8) quoted Marek
Szwejczewski in a profile of Anthonty Alan Foods. He
stated the importance of picking suppliers carefully to
ensure they are closely tied to the interests of your
company.
The Sunday Times (April 2) quoted Martin Clarke on
research he’s carried out with senior managers from five
thriving UK organisations which shows that as
businesses become more dependent on stakeholders,
being able to work with those with competing interests
is crucial.
Logestic Magazine published an article by Professor
Richard Wilding about supply chain risk management.
The magazine is based in Santiago, Chile, but is
distributed across Latin America.
America Economia featured the new Director’s
Diversity Bursaries available to international students
applying for the 2006/07 MBA programme from China,
Latin America, Eastern Europe and Africa.
The Times (March 23) named Cranfield as one of
Europe’s ten most popular talent pools for MBA recruits.
Personnel Today (March 21) reported the latest
Recruitment Confidence Index findings which reveal that
UK employers are recruiting from Easter Europe to fill
combat skill shortages.
Retail Week (March 15) quoted Dr Paul Chapman in an
article about source tagging. Retailers can save time
and money by persuading manufacturers to tag
products at source. Source tagging involves attaching
tags, such as electronic article surveillance or radio
frequency ID (RFID) tags, to products in factories.
The Financial Times (March 15) quoted Dr Richard
Schoenberg’s views on mergers in an article about
integrating two companies .
The Times (March 23) featured the new Challenging
the Managerial Mindset programme in its Course Watch
column.
Media coverage Online
Details of all School of Management media
mentions (both press and broadcast) are available
via a searchable online database at
www.cranfield.ac.uk/university/press/activity/
Details of all School media mentions from January
1, 2005, are included on the database which is
updated on a daily basis by the School’s Press
Office.
FORUM May 2006 3
Media Watch
Professor Mike Sweeney was
interviewed by BBC Three
Counties radio on April 19
following the announcement of
the closure of the Peugeot
plant.
Séan Rickard appeared on
Sky News on April 9,
commenting on the possibly
impact of bird flu in the UK.
He was also interviewed on
BBC Radio 5 Live’s breakfast
programme on April 7 on the
same subject.
Murray Steele was
interviewed by BBC Radio 5
Live on April 3 on behavioural
motivation from a business
perspective. It followed
several outbursts, both on and
off the football pitch, by
Manchester City manager
Stuart Pierce.
Professor Michael
Osbaldeston was interviewed
on BBC 3 Counties Radio on
March 17, following the news
that the School had been
awarded development funding
of £375,000.
Financial Times Masters
School of Management faculty
secured three features in the
recent Mastering Uncertainty
series, published by the
Financial Times and
sponsored by Ernst and Young.
Professor Keith Goffin and
visiting lecturer Dr Rick
Mitchell contributed an article
about new product
development;
Dr Andrew White (who was
commissioned to write the
piece before he left Cranfield) and Professor John
Bessant wrote about how companies can embrace
new ways of thinking; and Professor Richard Wilding
had a feature published on uncertainty and chaos in
the supply chain.
The newspaper is publishing another four-part
Mastering series from May 29, this time on Mastering
Financial Management.
Three members of Cranfield faculty have been
commissioned to write for this series: Professor Keith
Goffin, Professor Andy Neely and Dr Marek
Szwejczewski (with Sri Srikanthan).

4
FORUM May 2006
Euro launch promotes Cranfield Research
The European Commission has
launched its Year of Workers'
Mobility with a conference in
Brussels attracting more than 450
participants.
Dr Michael Dickmann was one of
only a handful of academics invited
to present to the conference, where
attendees included representatives
from public authorities, businesses,
European Commission partners
and the media.
Dr Dickmann presented at a
workshop entitled 'Geographical
mobility, a tool for competitiveness
and job creation' drawing on results
from the School's ongoing Geodesy research project
with PricewaterhouseCoopers which is investigating
Research Fellow Dr Arnoud
Franken (right) is running a one-day
workshop at the Management of
Organisational Change in Aerospace
conference. His workshop is day two
of the Royal Aeronautical Society
event in London on May 24 and 25.
Arnoud is also giving a speech on
day one of the conference entitled
‘Aerospace and Defence firms for the Future’.
Professor Simon Knox (left) and
Stan Maklan (a visiting fellow and
former PhD student) have had their
competitive paper accepted for the
35th Annual European Marketing
Academy Conference in Athens this
month. Their paper, ‘How Effectively
do FTSE4GooD Companies engage
with Stakeholders in developing their
Corporate Social Responsibility Programmes?’ continues
a series of studies linking CSR with corporate brand and
reputation management.
Simon has had a second competitive paper accepted at
the same conference with Colin Gruar, the Head of
Marketing at the British Heart foundation and a DBA
student. Their paper, ‘Stakeholder Saliency in Not-for-
Profit Organisations: Setting the Co-ordinates for
Marketing Strategy Development’ focuses on the British
Heart Foundation as the organisation shifts its strategy in
the light of research successes which has lead to a
reduction in the incidence of coronary heart disease.
Simon also gave a keynote speech ‘Creating
Shareholder Value through Successful Corporate
Branding in the Service Sector’ at Building the Bank
Brands Conference in London. It was attended by more
than 60 middle and senior bank managers from the UK,
Scandinavia and central Europe.
Professor Kim Turnbull James (right) has had a paper
entitled ‘Inside Out. Is insider trading
the high crime that we have been led
to believe?’ published in the Business
Strategy Review, Spring 2006. It is
co-authored with Nada Kakabadse
and A.Kaspurz.
She has also made the following
presentations:
• ‘Wise leadership; a framework for
learning how emotions in organizations can
unconsciously impact how you take up a leadership
role’ at the Exeter Centre for Leadership Studies
seminar series
issues and trends affecting the
international mobility market.
The latest Geodesy research,
'Understanding and avoiding barriers
to International Mobility', found major
differences in 10 key areas between
companies and their employees
when it comes to overseas
assignments.
The EC's Year of Workers' Mobility
aims to raise awareness across the
EU about the rights, costs and
opportunities available to citizens.
A system of accessing job
vacancies across the EU has also
been launched giving European
citizens access around 1 million job opportunities at
any one time.
• ‘Learning for sector change: the development of a
knowledge sharing and learning network’ with Dr
David Denyer at the Organisation Knowledge,
Learning and Capabilities Conference conference at
Warwick
• Professor James also ran a PhD writing workshop at
the Warwick conference, with Professor Bente Elkjaer
who is Head of Doctoral School of Organisational
Learning at the Danish University of Education and an
editor-in-chief of Management Learning.
Dr Ruth Bender has had her paper ‘Executive Pay:
Onwards and Upwards?’ published by KPMG in its
Remuneration Committee Journal.
Professor Peter Allen was a keynote speaker at the
2nd International Non-liner Science Conference held in
Heraklion, Crete. His talk was entitled ‘Complexity: the
Challenge of a Co-Evolving Epistemology and Ontology’.
Professor David Parker (right) has been appointed as
an advisor to the new Competition
Commission for India in association
with the World Bank and the
Department for International
Development. He is also advising the
Hungarian Government on regulation
sponsored by the Foreign and
Commonwealth Office and has been
selected to sit on the Association of
Business Schools panel which is revising the Quality
Guidelines for business and management courses,
including MBAs, on behalf of the Government’s Quality
Assurance Agency.
David has also had the following papers and book
chapters published, or accepted for publication:
• ‘The Impact of Regulation on Economic Growth in
Developing Countries: A Cross-Country Analysis’ in
World Development
• ‘Strategic group theory: review, examination and
application in the UK pharmaceutical industry’ (with
Graham Leask) in The Journal of Management
Development
• ‘Private investment in infrastructure in Asia: the
impact of regulation’ in The Singapore Economic
Review
• ‘Creating the conditions for international business
expansion: the impact of regulation on economic
growth in developing countries’ and ‘A comparative
analysis of the performance of public and private
water utilities in Africa’ in Regulating Development:
Evidence from Africa and Latin America by Edward
Elgar and edited by Edmund Amann of the University
of Manchester
Papers, Publications
• and ‘UK competition policy and shareholder value: the
impact of merger inquiries’ in the British Journal of
Management and ‘Methods and Trends of
Performance Benchmarking in UK Utility Regulation’
in the American journal Utilities Policy. Both of these
papers are co-authored with doctoral student
Malcolm Arnold.
Professor David Buchanan has had the following
refereed journal articles published:
• ‘No going back: a review of the literature on
sustaining organizational change’ in the International
Journal of Management Reviews (with Diane Ketley,
Rose Gollop, Jane Louise Jones, Sharon Saint
Lamont, Annette Neath, and Elaine Whitby)
• ‘Let’s be PALS: user-driven organizational change in
healthcare’in the British Journal of Management (with
Stephen Abbott, Jane Bentley, Anne Lanceley, and
Julienne Meyer)
• and ‘Feature films in management education: beyond
illustration and entertainment’ in the Journal of
Organizational Behaviour Education (with Andrzej
Huczynski).
Dr Chee Yew Wong, a new research fellow of the
Demand Chain community, had his paper ‘Making JIT
Retail a success: the Coordination journey’ published in
the International Journal of Physical Distribution &
Logistics Management.
Patrick McLaughlin, who successfully passed his DBA
viva in March, has had a paper accepted by the
International Journal of Technology Management.
‘Developing an organizational culture to facilitate radical
innovation’ is co-authored by Professor John Bessant
and Dr Palie Smart.
Lunchtime seminars
online and open to all
The School of Management is the first university in the UK to
offer its lunchtime seminars online to the general public.
Anyone can now log on and view the lectures remotely, as
well as joining the debate by typing a question to be put to the
presenter during the question and answer session at the end of
each seminar.
The development has been made possible by the Breeze
software technology which is also used to broadcast the
School's bi-monthly doctoral colloquium.
Those who want to view the seminars remotely must register
beforehand, and there is an archive of online seminars which
can be viewed after an event.
For more information, and a list of forthcoming seminars,
see www.som.cranfield.ac.uk/som/research/seminars.asp
The next seminars are:
Monday 15 May, Dr Nicos Nicolaou, Tanaka Business School,
Imperial College, LR11
Monday 22 May, Anton Fishman, Director, Corporate Insights
Ltd, LR11
Our exposure to market forces ensures that consultancy led
research always outstrips business school led research in its
value to clients
Monday 5 June, Professor Richard Boyatzis, Case Western
Reserve University , LR16 (CMDC). Starts at the earlier time of
12.30
Resonant leadership: Inspiring us and developing others to be
our best
Tuesday 6 June, Dr Jill Kent, Cranfield University, LR11
Knowledge Transfer Partnerships
Friday 14 July, Professor Brian Murphy, Massey University,
New Zealand, LR6

and research News FORUM May 2006 5
PhD student Andreas Birnik (left)
presented a paper entitled ‘Practical
Drift as a Response to Strategic
Integration: An Exploratory Study of
MNC Subsidiary Management’ as
part of the Singapore Inter-Island
Strategy Seminar Series. The paper
was co-authored by Professor Cliff
Bowman and Dr Véronique
Ambrosini. The seminar series is a collaboration
between the strategy faculties at the National University
of Singapore, INSEAD’s Singapore campus, Singapore
Management University and Nanyang Business School.
Andreas will be presenting two papers at the Academy of
International Business in Beijing in June: ‘Unbundling
Strategic Integration in the Multinational Corporation’,
with Cliff Bowman and ‘Causes and Consequences of
Practical Drift in the Multinational Subsidiary’, with Cliff
Bowman and Véronique Ambrosini.
He has had three papers accepted for the Academy of
Management in Atlanta in August:
• ‘Challenges to Cross-Border Integration: An
Exploratory Study of MNC Subsidiary Management’,
with Cliff Bowman and Véronique Ambrosini
• ‘Marketing Mix Standardisation in Multinational
Corporations: A Review of the Evidence’, with Cliff
Bowman
• and ‘Conceptualising the Multinational Corporation:
Where Are the Micro Models’, to be presented at a
pre-conference paper development workshop.
He has also had two papers accepted for the British
Academy of Management: ‘The Causes, Consequences
and Mediating Effect of Practical Drift in the Multinational
Subsidary’ co-authored by Cliff Bowman and Véronique
Ambrosini and ‘Towards a Micro Model of the
Multinational Corporation’ co-authored by Cliff Bowman.
Véronique Ambrosini, Cliff Bowman and Sarah Burton-
Taylor have had their paper entitled ‘Inter-team
coordination activities as a source of customer
satisfaction’ accepted for publication in Human Relations,
a 4* journal.
DBA student Thoranna Jonsdottir
and Dr Val Singh (right) have had
their paper ‘Hurdles for women?
Exploring the non-executive director
recruitment process: An Icelandic
case study’, accepted for the
European Academy of Management
(EURAM) Conference in Oslo this
month. Val’s paper ‘Ethnic and
international diversity in FTSE 100 boards’ has also been
accepted for the EURAM Conference.
• As part of the International Women’s Day celebrations
Val gave a keynote presentation on ‘Women in SET
as Change Agents: Adding Value to the Board’ at the
Gender and Leadership Conference for Women in
Science, Engineering and Technology, held at the
British Library in London. Val also took part in two
panel sessions and a workshop presentation on ‘The
challenges for women in SET careers’.
• Val has had her paper ‘The representations of Gender
and Ethnicity in diversity discourses on European
company websites’ accepted by the Journal of
Business Ethics, which is an FT-ranked journal. This
is co-authored with Dr Sebastien Point.
• Val and Professor Susan Vinnicombe have
contributed their paper ‘Women on boards of
directors: United Kingdom stakeholder collaboration
strategies’, as part of a symposium on Women on
Boards of Directors: Intervention Strategies and
Global Action for Gender Equity at Board Level. This
Showcase Symposium will be held at the US
Academy of Management Annual Meeting in Atlanta
in August.
• Susan Vinnicombe led the symposium proposal
‘Women above the Glass Ceiling: Collusion, Voice
and Exit’ including papers by Deirdre Anderson, Val
Singh, Halla Tomasdottir, Dr Savita Kumra and
colleagues from Case Western, which has also been
accepted for the same conference.
Dr Veronica Martinez (right) is
organising a conference track called
Performance Management at the
EURAM Conference in Oslo this
month. She has also had a paper
accepted for the Academy of
Management confrence at Atlanta in
August. The paper is about the
effects of performance reviews.
Veronica has also secured a shared symposium
accepted at the conference entitled ‘Multiple
perspectives of performance measurement and
management systems’. It is supported by the Business
Policy and Strategy (BPS) Division and the Operations
Management (OM) division.
The conference theme is Knowledge, Action and Public
Concern.
Dr Ashley Braganza and Executive Doctoral student
John Holmes co-authored and presented a paper
entitled ‘Achieving sustained Infusion in Enterprise
Resource Planning systems projects’ at the UKAIS 2006
Doctorial Colloquium, held at the University of
Gloucestershire. The doctoral track theme was titled
‘Where Theory Meets Practice’ and offered both
practitioners and the academic community the
opportunity to share the latest ideas in the application of
Information Systems practice.
Professor Joe Peppard is one of the founding
members of the newly established Milton Keynes
Chamber of Commerce IT Forum, which recently held
its inaugural meeting.
He is one of a panel of IT experts who have joined
forces to consider the future of IT in Milton Keynes
and generate ideas for making Milton Keynes a major
IT hub in the United Kingdom.
More than 60 delegates from local companies and
organisations attended the first forum and Professor
Peppard, Director of the Information Systems
Research Centre, highlighted the Centre's interest in
engaging with local businesses. He announced that
the Centre will be exploring areas of possible research
into the information systems issues of the SME sector.
Research Fellow Akin Soetan also attended the
meeting.
Speaking after the event panel chairman Fredi
Nonyelu said: “It was inspiring to have so many people
Research to study
NHS Reforms
Professor David Buchanan is part
of a team of academics from four
universities who are to study the
way the NHS is organised, and is
being reorganised, and how it
makes and implements its
decisions for health care.
The three-year study will track the impact of the
great variety of new governing arrangements which
are now emerging in the NHS, including Foundation
Trust Hospitals, New Independent Sector Treatment
Centres, choice, challenge, competition and other
market mechanisms in health services. This detailed
study will assess how health service managers and
staff react to and adapt these changes. It will also
track the performance outcomes - including most
centrally the outcomes for patients.
The study, which is being led by Professor John
Storey of the Open University Business School, will
cover England, Wales, Scotland and Northern Ireland.
Professor Buchanan will be looking at
management and organisational structures in acute,
primary care and foundation trusts.
The research is being funded by the NHS Service
Delivery and Organisation Research and
Development Programme.
The other researchers involved are from
University College Hospitals, London, and the
University of Bath.
School is member of MK IT Forum
with so much vision together in one room. We learnt
an enormous amount about the IT sector in Milton
Keynes and the message that was repeated again and
again is that there is a lack of joined-up working. We
heard that the city is to a great extent already a
hotspot for innovation - but the news simply isn't
getting out. As result people are working in isolation.
There was overall agreement that to succeed business
must take the lead. We must work together more and
to do that we must communicate more effectively
between ourselves, with other organisations and
further afield.”
Professor Peppard is pictured (second left) with
panel members Dr Peter Scott of the Knowledge
Media Institute, Brian White of MKTV, Gavin
Wonnacott representing the Central Innovation
Network, Barry Mowbray from BT Local Business,
Nicholas Mann of Interdirec, Neil Westerby of Optima
Business Solutions and Fredi Nonyelu of Briteyellow.

6
FORUM May 2006
Finance Guru lectures on MBA
Professor Bill Cockrum, one of the world's leading professors of entrepreneurial finance, is
lecturing on the full-time MBA Entrepreneurship course this month.
Executive MBA students will also get the chance to learn from the man named as America's
top entrepreneurship professor by Business Week when he lectures on their Corporate Venturing
programme.
Bill was recently appointed as a Visiting Professor to the School and is also on the Advisory
Board of the new Bettany Centre for Entrepreneurial Performance and Economics, recently established at the
School to create a leading centre providing a stimulating entrepreneurial environment to promote high-performing
ventures through cutting edge research, teaching and practice.
The centre will be formally launched in September 2006.
Professor Cockrum also presented two sessions at this month's Fostering and Financing Entrepreneurial
Performance Discovery Day.
Professor Mike Sweeney (left),
Dr Marek Szwejczewski and Dr
Alan Cousens will be presenting a
paper entitled ‘Manufacturing
Network Flexibility - Roles and
Capabilities’ at both the Production
and Operations Management
Society annual conference in
Boston, and at the EUROMA
conference in Glasgow Oslo this month.
The paper explores the issue of how networks of
manufacturing facilities can best be managed and is the
result of work with a major European manufacturer. The
research is sponsored by Cranfield’s Global
Manufacturing Round Table.
Professor Sweeney has been invited to Chair a session
at this conference which focuses on International and
Global Operations.
Professor Joe Peppard (left) has
been invited to join IST/15/-/8. This
body is responsible for the UK work
on ISO/IEC 20000, the global
standard for IT service
management. ISO/IEC 20000 is of
similar standing for IT service
management as ISO 9001 is for
quality management.
Professor Peppard and Dr Anna Rylander (Royal
Institute of Technology, Stockholm) have had their paper
‘From Value Chain to Value Network: Lessons for
Mobile Operators’ published in the European
Management Journal.
Executive Doctorate student Edward Barrows will be
presenting his paper ‘Aligning Individual Contribution to
Corporate Strategy: Cascading the Balanced Scorecard
at Ricoh Corporation’, at the Performance Measurement
Association Conference in London in July. The PMA is
one of the world’s foremost academic-practitioner
associations devoted to advancing knowledge and
insight into the fields of performance measurement and
management.
Doctoral Student Dan Nunan presented a paper entitled
‘Building the Emotion Brand’ with Professor Simon Knox
at the Thought Leaders International Conference on
Brand Management in Birmingham. They have been
invited to submit the paper for a special issue of the
European Journal of Marketing.
PhD gradute Siri Terjesen (right),
who will be presented with her PhD
award at this year’s graduation
ceremony, has received a Highly
Commended award by the Emerald
Literati Network for her paper
‘Senior women managers’ transition
to entreperneurship: leveraging
embedded career capital’ which
appeared in Career Development International in
2005. The award is given by the journal’s Editorial Team
to a maximum of three papers from the previous 12
Papers and Publications
months. The paper was based on her dissertation, a
study of 36 male and female managers who left senior
management careers in the finance industry to establish
new businesses.
Siri has also had three papers accepted at the Academy
of Management: ‘Seeding New Ventures: Green
Thumbs not Fertile Fields - Individual and Environmental
Drivers of Informal Investment’ with Laszlo Szerb and
Gabor Rappai and ‘Born Local: Two View of
Internationalization’ with Zoltan Acs. The first paper uses
a GEM dataset of over 280,000 individuals in 38
countries to elicit individual and environmental factors of
informal investment, while the second paper offers a
new theory of international new ventures. Both will be
presented in the Entrepreneurship Division.
In addition, Professor Susan Vinnicombe, Dr Cheryl
Freeman and Siri Terjesen have had their paper
‘Attracting New Graduates: Gender Differences in
Importance of Organisational Attributes’ accepted to a
symposium across Organisation and Management
Theory, HR and Gender Diversity at the conference.
Dr Clare Kelliher (right) has had a
paper, co-authored with Dr Elaine
Farndale and Professor Veronica
Hope Hailey, ‘Opening the Black Box
in HRM and Firm Performance’
accepted for the Academy of
Management Conference in Atlanta
in August.
Part-time PhD student Jeff Zitron
(left) has had his paper ‘Public
Private Partnership (PPP) Projects:
Towards a Model of Contractor
Bidding Decision-Making’ accepted
for publication in the Journal of
Purchasing and Supply
Management. Based on empirical
research with firms bidding in the
PPP industry, the paper considers why some PPP
projects attract few bidders. Jeff presented an early
version of this paper at the British Academy of
Management Conference in 2004 at which Cranfield
won both the Participation and Research Prizes
PhD student Ian Speakman has had a paper ‘Complex
Conflict Episodes and the Internal Sales Role: A
Sequential Contingency Perspective’ accepted for the
American Academy of Management Conference in
Atlanta in August.
He has also had a paper accepted for the British
Academy Conference in September.
Dr Michael Dickmann (right) has
had two papers accepted for the
Academy of Management
conference in Atlanta in August:
‘Why do they Go? Individual and
Corporate Perspectives on the
Factors influencing the Decision to
Accept an International Assignment’
(with Dr Noeleen Doherty and
Chris Brewster) and ‘HR Functional Insights into the
Internationalization Process, Professional Development
Workshop’ with P.Sparrow, H.Scullion, M. Morley,
G.Florkowski, and S.Perkins.
Michael is also the co-moderater of
a symposium ‘Capturing and
Repackaging Managerial Knowledge
to Inform Corporate and Public
Policy: a UK. and a US Example’
which will include a presentation on
the UK Recruitment Confidence
Index (RCI) presented by Dr Emma
Parry (right) and ‘Recruitment
Difficulties and Methods for Professional, Technical and
Managerial Positions at a Time of Full Employment in
the UK’ by Professor Shaun Tyson and Dr Parry.
Best Factory
Conference 2006
More than 220 delegates attended the 2006 Best
Factory Conference, organised by the School in
partnership with the magazine Works Management.
This key manufacturing conference, which
attracted delegates from a cross-section of UK
industry, was chaired by Dr Marek Szwejczewski and
Professor Mike Sweeney.
The conference featured presentations by the
companies that won awards in the 2005 Best Factory
Awards giving delegates the opportunity to learn from
these 'Champions of Manufacturing'.
Attendees were able to hear at first hand from the
UK's leading companies how to improve plant
performance, create a truly empowered workforce
that embraces change, increase the flexibility of
people and processes, and how to introduce a culture
of continuous improvement.
Speakers at the conference included Getrag Ford,
Siemens Standard Drives, Gillette, Prism Electronics,
and Campbell's Grocery Products.
Representatives from Power Panels Electrical
Systems, MK Electric, Robinson Paperboard
Packaging and the 2005 Best Factory of the Year,
Saint Gobain Glass UK, gave presentations on the
second day of the conference.
To find out more about the Best Factory Awards
please contact Dr Marek Szwejczewski.
Networking in Action
The General Management Programme Group
(GMDP) held a successful networking event for its
alumni, attracting 50 attendees as well as GMP tutors.
The event, led by Catherine Bailey, built on
Cranfield's open programme reputation for continuing
development support, and gave alumni the chance to
hear about recent GMP research on Developing an
External Perspective, and to take part in sessions to
help them to develop their networking capabilities.
Three activities - speed-networking, developing a
personal networking strategy and tactics for initiating
networking - provided participants with practical ideas
for using networking as an effective executive
development tool.
Supported by Heather Peake in the Knowledge
Interchange, alumni had an opportunity to explore
relevant networks, make greater use of the wider
GMP and CMA networks and experience first-hand
the value of the Knowledge Interchange for their
continuing executive development.
The event not only encouraged effective
networking, but has generated further interest in
Cranfield, and both the the General Management and
Open programmes.
A collaborative Network Event across Open
Programmes is now being planned for the Autumn.

Staff and student News FORUM May 2006 7
Taking the plunge – all in the name of Work!
When a CCED consultant says they’ll go the extra mile
to customise a programme for a client, you know they really
mean it - especially if it’s Mark Threlfall who’s proved he’s
prepared to ‘take the plunge’ for the sake of the job!
Mark, an Executive Development Consultant within the
School’s Centre for Customised Executive Development,
recently won new business with the Acergy Group, a sub
sea contractor, to develop their Offshore Management
Development Programme.
To enable Mark to design a programme that fits Acergy
and their requirements he wanted to fully understand their
context and the unique challenges of working offshore -
which meant not only getting his hands dirty, but getting his
whole body very, very wet!
Before Mark could visit the Acergy vessels stationed in
the Norwegian sector of the North Sea to meet delegates in
Going like a Fair!
The School’s Career
Fair proved a great
success for both
students and the 16
international
employers who
attended the event.
Pre-arranged
interviews with
50 students were conducted over the course of the day,
in addition to multiple ad hoc interviews.
Each company brought members of their senior
management team to the fair so students could interact
with CEO, MD, Directors and senior managers who gave
detailed insights into the company opportunities.
Both companies and students were impressed with the
day, organised by the School’s Career Development team.
“The Fair was so productive and well-organised that
we will be back next year,” said Amer Daoudi, Chief of
Logistics for the UN’s World Food Programme.
Companies attending included Amazon, Barclaycard,
Orange, Norwich Union, Tesco and Royal Mail.
Knowledge Interchange Winner
Rudi Hausladen is capturing his thoughts about his year at
Cranfield online for the German career development
website Junge Karriere. Here we catch up with him during
Term Three...
The electives have started and have been, in large part,
very interesting. In the Entrepreneurship lectures guest
speakers have shared their experience in starting their own
company. I found this very revealing. I now see starting my
own company with rather different eyes. This is certainly still
my ultimate professional goal but I will not be trying to
achieve it in too hasty a manner, just for the sake of
achieving the goal.The lectures on Managing Strategic
Innovation (MSI) were also very interesting and the highlight
came when the MSI Project Teams had to complete a
business simulation within two-and-a-half hours.The
objective was to launch a new vehicle at the Geneva Motor
their work
Mark is pictured below
environment and
start the process of
management
development he had
to complete a fiveday
offshore survival
training course.
Mark said: “I truly
believe that
understanding the client’s context is crucial to designing
and delivering an appropriate programme. Well, I had to put
my money where my mouth is and complete the survival
training, helicopter ditching exercises and all.”
Acergy’s modular programme is continuing back on dry
land at the Cranfield Management Development Centre.
Chicken Run – Cranfield Style!
A new ‘eggshibition’ is being
launched this month when
three chickens take up
residence in the garden area
at CMDC.
The chickens are being introduced by Professor
Richard Wilding and the Knowledge Interchange staff to
demonstrate first hand the workings of a small scale
supply chain.
The exhibition will focus on a large company -
Heineken - and Omlet, which manufactures and supplies
designer chicken houses called Eglus (see photos).
There will be a full-size Eglu in the Knowledge
Interchange, with a live working example in one of the
garden areas of CMDC complete with three chickens in
residence for around three months.
Some of the eggs laid by the
hens will be available to buy via
bids on a special website, with
the proceeds going to charity.
The Eglus and chickens are
due to arrive on May 17.
David Horne, who recently entered the competition at the Knowledge Interchange, has won a year’s subscription to The
Economist and a book on corporate governance signed by Professors Nada and Andrew Kakabadse. David got full
marks to 10 questions on executive pay that were set by Dr Ruth Bender while attending a General Management
Programmes networking event.
Bowling, poker and making Lego cars –
all part of the Cranfield MBA!
Show in 2010 that can automatically
park itself. We had at our disposal a set
of Lego pieces, two laptops and a
control box.The roles were distributed so that nobody would
be working in his/her own specialist area. Thus, the finance
people became operations managers and the marketing
people became software engineers. Finally, the vehicles had
to be presented and demonstrated, and a price and costs
had to be given - lots of fun and bags of learning!
We have also had a lot of fun here in recent weeks,
despite all the stress. Our Social Reps are always busy
organising events for Thursday evenings. Two weeks ago
almost half of the Year went bowling in Milton Keynes, and
this was great fun.This week we had a poker evening. As is
so often the case, the beginners were the luckiest and had
some quite big wins, imitation money of course!
Distinguished Alumnus Seminar
The Cranfield Management
Association (CMA) has
launched a new event, The
CMA Distinguished Alumnus
Seminar, with the first lecture
being given this month (on
May 9) by John McFarlane,
MBA 1975.
John was the first recipient of the
Distinguished Alumnus award when it was
introduced in 2003, and is Chief Executive Officer
of the Australia and New Zealand (ANZ) Banking
Group.
He retains close links with Cranfield and his
lecture to alumni and students formed part of
Murray Steele’s MBA elective ‘Leadership and
Top Management Skills’.
John recently pledged an initial donation of
£50,000 to the School to reward high-achievers
on the MBA programme, creating the £5,000
annual Cranfield Leadership Prize and an annual
£2,000 Spirit of Cranfield Prize to be awarded to
the MBA student who best exemplifies the values,
spirit and nature of the Cranfield MBA. He is
funding both of these prizes in perpertuity.
Sportsman’s Dinner raises Cash
The second annual Cranfield Alumni Sportsman’s
Dinner is taking place at the exclusive RAC Club
on Pall Mall on May 19.
Guests at this black tie event will enjoy a
champagne reception followed by a three-course
dinner, celebrity speakers, and a charity auction
with prizes including stunning holidays, artefacts
and even a private flight around the UK.
The guest speaker is former professional
cricketer Geoff Miller who spent 20 years on the
professional circuit playing for Derbyshire, Essex
and England.
Funds raised will go to the
Colin Javens Trust, set up by
Colin Javens (left) to help
fund research into spinal
injury research after he was
paralysed from the neck
down in a diving accident five
years ago.
Colin has recently
completed a world first,
driving from London to Cape Town for his charity
in a specially adapted vehicle. He will also speak
at the dinner and his expedition Land Rover will
be displayed in the foyer of the RAC Club.
Peru Trek for cancer Research
Meetings and Events
Administrator Carly Williams
is donning her boots in
October and trekking the Inca
Trail in Peru to raise money
for the Breast Cancer
Campaign.
She is planning to raise
£2,675 for the charity while fulfilling her dream of
completing the Inca Trail.
“The challenge of raising money, training and
trekking the Inca Trail will be tough, but I'm sure it
will be worth it,” she said.
For more information or to sponsor Carly go to
www.justgiving.com/carlywilliams

8
FORUM May 2006
Rain fails to dampen Centipede Spirits
It may have been the wettest London Marathon that many
people could remember but the rain didn’t dampen the Cranfield
Centipede’s spirits – or efforts – as they pounded the 26.2 mile
route on April 23.
Having already raised around £10,000 for their chosen charity
Whizz-Kidz with the annual charity auction, the runners look set
to double that amount through sponsorship.
In all 12 MBAs ran as the Centipede – plus full-time director
John Glen who raised around £4,000.
After clocking up a time of 5:27:42 he said: “Whilst I can’t say with 100% certainty that I will never do it again, there
would have to be some incredible advances in medical science for it to happen twice!”
The Centipede’s official finish time was 4:54:09 and while many of the 12 MBAs picked up minor injuries along the way,
all finished the course. Donations to the Centipede’s appeal can still be made at www.justgiving.com/cranfieldmbas
Organiser Matt Deith said is was an amazing experience:
“We started our preparations last September with early morning runs, though it was sometimes a challenge to fit in
training with all our other MBA commitments. On the day everyone wanted to take part and run in the Centipede costume
for at least part of the way. We were a truly International team of eight nationalities and really captured the Cranfield spirit.”
Rudi Hausladen, one of the few Centipede members who had run a marathon before, said: “Although we
ran almost 5 hours, the time flew since we were cheered on from so many supporters throughout the race,
especially from our peers. The London marathon as a whole project was a good experience, from
organising, training, fundraising to finally running the marathon. I think this is a great tradition of Cranfield
and I hope that many MBA courses after us will do the same.”
• Professor Joe Nellis completed his 4th marathon, achieving a personal best of 4hrs 23mins. The cool and
damp conditions minimised dehydration and Joe says he finished feeling strong – with no injuries, just
the usual aches! He raised more than £3,500 for Bedford Hospital.
• Meanwhile ‘down under’ on Marathon Sunday, PhD graduate and ultra-marathon runner Siri Terjesen won
the 2006 Australian 50K Championships in 3:35 in Canberra. She ran the marathon distance in 2:58, a
new personal best, and won a free trip to Europe to race in the International Association of Ultrarunners
50K championships in Palermo, Sicily, in October. Siri is currently a Research Fellow at the Brisbane
Graduate School of Business, Queensland University of Technology and the Max Planck Institute of
Economics in Germany. She’s returning to Cranfield to receive her PhD at this year’s graduation.
Mooning for Money!
Three intrepid walkers from CCED - Jan Winterson, Chris Turnbull and Mary Hardwick
– are donning their trainers and decorated bras for the Moonwalk Marathon on May 20.
They’ll be joining 15,000 other women, and about 1,000 men, to power walk the
26.2 mile marathon route around London raising money for breast cancer charities.
Last year’s team raised more than £5,000, a target Jan, Chris and Mary hope to beat. Chris, Mary and Jan
The event is sponsored by Playtex and all participants don decorated bras for the
event which starts at midnight with walkers pounding the pavements by the light of the moon.
Jan and Chris did the walk last year but Mary’s new to the challenge: “Quite frankly we were so overwhelmed by
people’s generosity last year, by the terrific atmosphere of the
walk itself and because it’s such a great cause that we couldn’t
resist the challenge again!” said Jan.
To sponsor the team sign the form at SOM Reception.
• Val Bickerton, Maria Calleia and Jo Baines, who all used to
work together in Praxis, are also doing the Moonwalk
Marathon. They signed up to do something together for
charity, and to keep in touch now they no longer see each
other on a daily basis. They started training in January,
gradually building up to two ‘short’ walks of seven miles and
one long walk of 16 miles each week!
See www.bmycharity.com/V2/yourehavingalaugh for
sponsorship details.
Staff and student News
Run 10K to raise £20K
The Cranfield Trust is appealing for sponsored
runners to enter their team for the 2006 London Run
on July 2.
The 10K route passes all the major landmarks in
London, finishing at the Cenotaph in Whitehall.
The team hopes to raise £20,000 to fund free
management consultancy projects to UK charities
delivered by Cranfield Trust MBA and qualified
postgraduate volunteers.
Entry forms are available from Tina Baker at
admin@cranfieldtrust.org.
Footballers fly the flag for Cranfield
Cranfield was one of only two non-US business schools competing in the MBA
Football World Cup 2006, putting in valiant performances against Yale, MIT Sloan
and Harvard. Of the 12 teams competing 10 were American with Cranfield and LBS
completing the line up.
Our boys put up in a spirited performance to secure a draw and two losses – all
on one day. Team captain Paul Lawes said the trip was a great experience:
“The real problem we had was fitness in hot sun against a bunch of 25-year-olds from schools with 1000+ students to
choose from! We scored in every game and also got the chance to attend some Harvard Business School MBA lectures so
we made the most of the trip.”
Deyan Boyich suffered a ‘Rooneyesque’ type injury at almost exactly the same moment as the England star, suffering a
fractured fibula close to the foot. He’s had to swap his football boots for a plastic boot to protect his foot over the coming
weeks while the injury heals.
Welcome to...
Marie Willis, CMA PR and Communications
Dr Paul Baines, Senior Lecturer, Marketing
Tracey Ruffell, Administration Co-ordinator
Catherine Brennan, Receptionist (CMDC)
Nevhis Gardner has joined
CCED as an Executive
Development Consultant
from the Royal Mail Group,
where she held a number of
senior positions, latterly that
of Senior Regulatory and
Consumer Affairs Manager.
Farewell to...
Nadia Cunden
Keith Tomlinson
Adam Newland
Vicky Lockey
Easter Bunny!
Anne Marie Lambert
Tony Currie
Jacqui Inskipp
Chris Crellin-Whitty
Security Guard Phil Parker
won the Easter egg raffled
by Support Services in aid
of Macmillan Cancer
Relief.
The raffle raised £194
and a proud Phil is
pictured left with his prize.
MND Fundraising
April’s Dress Down Day raised £116 for the
Motor Neurone Disease Association.
In addition, the executive development team
from Demand Chain Management raised £175
with a raffle and cake sale.
The charity was chosen to support Terry
Durban (right), who
previously worked as a
lecture room attendant at
CMDC, and was recently
diagnosed with the disease.
Terry’s son Chris also
raised £3,000 for the charity
by running this year’s
London Marathon.
Fiona Leslie
forum, the newsletter for
Cranfield School of Management,
is published 11 times a year.
It’s produced by the School of
Management’s Press Office,
covers news from across the School community and
welcomes contributions from staff and students.
Stories, event news, ideas and photographs (with
captions or full details) are all welcome and can be
submitted by e-mail to forum@cranfield.ac.uk,
The deadline for the next issue is May 22 but
please send items as early as possible.
If you have any comments or ideas please e-mail
forum@cranfield.ac.uk or contact Fiona Leslie in
the press office at fiona.leslie@cranfield.ac.uk.
This issue of Forum was written and edited by
Fiona Leslie and designed and printed by Cranfield
University Press.