MBA Dissertation Sample on Globalization

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is difficult. Thus, opting to run these branches on either contractual, joint ventures or wholly owned basis is a strategic decision to ease their management processes (384). 4.5 Chapter Summary The purpose of this chapter was to explore how business operations of Diageo-Guiness match the findings of the existing literatures. The findings informed that multinational companies are main drivers of globalization processes and the main players in the global market. The international market for Diageo-Guiness is in the alcohol-beverage industry whereby, the current multinational companies have managed to succeed through business branding and reputations. Their business approaches are developed from their home regional strategies which enable them identify their specialized markets. Their entry to international markets are said to have began in an era which globalization was becoming popularized. The objective of these firms in this industry entering the international market is market driven and value addition in their business operations. Thus, the concept of location advantage facilitated by globalization processes plays a major role. Also, it has been seen that in this alcohol-beverage industry, products developed are either diversified to spread market costs or for specified markets. Thus, competition is high in local firms and not in international levels. Hence, Diageo-Guiness acts as a business strategy for local firms located in its host countries to enable them succeed in their business environment. The findings of this case study and the paper in general support theoretical arguments noted by various authors and which make arguments in this study valid. <strong>MBA</strong><strong>Dissertation</strong>.org Chapter 5: Conclusion The purpose of this thesis paper primarily involved establishing a study on globalization and identifying the challenges that it posses on the business operations of multinational firms. The findings of the study have revealed that multinational companies are the major drivers of globalization processes through their objective of resource exploitation and innovative techniques engaged in their business operations. Globalization which is driven by availability of knowledge and skills, technology, factors of production, and others is embraced by countries as well as multinational corporations for their need to economically grow. The study on globalization has conveyed that it is a phenomenon that has and still is overtaking the traditional roles of national governments in maintaining the welfare of their citizens locally. It has been appreciated that in the same way these governments make local investments in regions with location advantages, it is the same concept applied by globalization and which has been taken up by multinational firms. Challenges that arise from globalization like increased competition levels in the global
market have been understood as inputs that have made multinational firms become more powerful and hence employed as business strategies by local firms for sake of succeeding in the highly competitive global arena. The case study on Diageo-Guiness, has confirmed the findings of this study and has added more knowledge to the depth of this study by introducing the regional strategies that multinational companies use which enable them establish strategic approaches of entering the international market. <strong>MBA</strong><strong>Dissertation</strong>.org References Alan, R. M. & Alain, V. (2008). A New Perspective on the Regional and Global Strategies of Multinational Services Firm. Management International Review (48(4), 397-411 Akintunde, O. A. (2008). The Role of International Business Operations and the Impact of the Political Environment in Nigeria: A Conceptual Framework Study based on the Banking and Oil Industries. Boca Raton: Universal-Publishers Akram, M., Faheem, M. A., Dost, M. K. B. & Abdullah, I. (2011). Globalization and its Impacts on the World Economic Development. International Journal of Business and Social Science, 2(23), 291-297 Ali, I. F. N. H. & Reza, N. M. (2011). Globalization and Effects; A Study on the Effects of Globalization in the Society. Interdisciplinary Journal of Contemporary Research in Business 3(1), 1344-1347 Ann, G. & Maureen, B. R. (2012). Growing New MNEs in New Zealand: The FSA/CSA Framework Revisited. Multinational Business Review, 20(2), 153-177 Anonymous (2005). Multinational Firms Favor Global Approach to Compensation Management. Workspan 48(5), 24-25 Aswathappa, K. (2007). International Hrm. New Delhi: Tata McGraw-Hill Education Athukoralge, P. (2007). Multinational Enterprises in Asian Development. Glos: Edward Elgar Publishing Banalieva, E. R. (2007). A Contingency Framework of Internationalization-Performance: The Moderating Role of Regional Diversity. Ann Arbor: ProQuest Baumuller, M. (2007). Managing Cultural Diversity: An Empirical Examination of Cultural Networks and Organizational Structures as Governance Mechanisms in Multinational Corporations. Switzerland: Peter Lang Benetti, R. (2000). Survival of Weak Countries in the Face of Globalization: Puerto Rico and the Caribbean. UMI <strong>Dissertation</strong>.
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