FLEISCHWIRTSCHAFT international 3/2017

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................................... 6 Fleischwirtschaft international 3_2017 News Finland Antibiotic-free pork launched HKScan Corporation has initiated 100% antibiotic-free pork production in Finland. The first batch of antibiotic-free meat will be available on the market in July2017. The development comes in response to growing public concern over antibiotic-resistant bacteria and the reduced effectiveness of antibiotics in the treatment of diseases. The company already uses asignificantly lower volume of antibiotics in the Advertisement treatment of animals than in most other European countries on average. Instead, it safeguards the health of its animals by investing resources in animal type spesific living environments, high standards of hygiene and strict biosecurity practices. In Finland, onlyanegligible percentage of HKScan pork is fed any medication at any stage of its lifecycle. Due to the strict period observed by the company, all meat products are 100% antibiotic-free by the time they reach the consumer. The most effective way to prevent antibiotic resistance is to limit the use of antibiotics strictly to the treatment of diagnosed disease, both in the case of humans and production animals. The contract producers do not use antibiotics in order to prevent diseases or promote growth. In the rare event that antibiotics are administered, this always takes place under strict veterinary supervision, and onlyinthe treatment of adiagnosed disease. HKScan is continuallyimproving its Rypsiporsas rapeseed-fed pork chain in Finland, now by combining 100% antibiotic-free production with the use of domesticallysourced protein in animal feed. This special pork is raised on Finnish grain combined with fullydomestic protein sources: rapeseed, broad beans and peas. //www.hkscan.com Plant-based meat available Beyond Meat, aleader in plant-based protein, based in Los Angeles, California, expanded U.S. distribution of its innovative Beyond Burger into the meat section of Safeway grocery stores. This was reported by Business Wire. The burger’s expansion into Safeway marks asubstantial push by Beyond Meat into the mainstream marketplace. The Beyond Burger, which has seen sell-out demand since its launch last May, has hit Safeway shelves in the chain’sNorthern California division at Memorial Day weekend (end of May //www.businesswire.com India Cattle ban could stop beef exports The Indian government’s ban on the sale of cattle for slaughter is likely to have dramatic impact on its billion-dollar cattle export trade. Indian Prime Minister Narendra Modi’sgovernment has banned the sale and purchase of cattle from livestock markets, making it harder for the meat industry to continue to be abig player on the export stage. Amajority of Indian beef comes from its massive water buffalo herd rather than cows, which are considered sacred by the Hindu community that makes up 80% of the country’s 1.3bn. population. India is the second-largest volume-based global beef exporter, behind Brazil and slightlyahead of Australia. Should the giant exit the global export market, Indian beef consuming nations would have to source products from elsewhere, shaking up global trade routes. //www.mecardo.com.au Japan Mislabelled brands found Kobe beef was among the items most widelymislabelled. Photo: Sebastian Karkus Asurvey of products sold in six Asian cities by Japan’sAgriculture, Forestry and Fisheries Ministry found 927 items confirmed as being falsely labelled as being Japanese. These ranged from local Thai melons being sold as “Yubari Japnese melons” to premium brands such as Tajima beef and mass-market staples including Shinshu miso. The research covered goods in some 30 supermarkets in each of the six cities. In Shanghai, Wagyu beef was found to be manufactured in Australia under aprestigious Japanese brand name, while products wronglypurporting to be made by the Japanese Edo brand were widely available. The latest survey in an annual series started in 2009 also investigated online shopping channels, on which 166food items were found to be used without authorisation. Among these, the words “Kobe” and “Tajima” were used wronglyfor 92 beef products. In amove to protect Japanese products from being mislabelled overseas, the ministry has embarked on ageographical indication system, whereby the names of items produced in specific regions can be registered as intellectual property.Sofar, 28 items, including Kobe beef and Yubari melon, have been registered. //www.maff.go.jp Poultry HPAI outbreaks reported in Egypt In avian influenzadevelopments, Egypt reported six more highlypathogenic H5N8 outbreaks, mostly involving backyard poultry, according to notifications from the World Organization for Animal Health (OIE). Egypt's outbreaks began between 28 February and 16 April, spanning six different governorates. They include Kafr El Sheikh, Al Qahirah, Gharbia, and Qalyubia in the north; Minya in north central Egypt; and New Valley in the southwest. Five of the events involved backyard birds, and the one in New Valley governorate occurred at afarm. Taken together, the virus killed 120of1,344susceptible birds. The remaining ones were culled to control the spread of the virus. Also, as part of the outbreak response health officials vaccinated about 543,000 poultry in Gharbia, Minya, Qalyubia, and Kafr El Sheikh. //www.oie.int
Fleischwirtschaft international 3_2017 7 Rabobank Strong industry performance with ashake-up in global trade News Rabobank publishes Global Poultry QuarterlyQ2 2017. Photo: Jürgen Oberguggenberger / pixelio.de Global poultry is currentlyperforming well, with profitability in most regions in the world, despite the ongoing global pressure of avian influenza(AI), especiallyinAsia, according to Rabobank’sGlobal Poultry Quarterlyfor Q2 2017. The big exception remains China, where the negative impact of human AI cases has kept prices down. “Global poultry trade has reached recordhigh levels, but trade streams have shifted,” according to RaboResearch Senior Animal Protein Analyst Jan-Dirk Mulder.“The US and, to alesser extent, Thailand have been the winners in this trade shake-up, due to AI-related restrictions and the impacts of the ‘meat scandal’ in Brazil.” Human AI cases in China are still spreading and impacting the market, although prices have recentlyrecovered somewhat. Aconcern is the further spread of the virus in China, with recent movements to northern regions. Chinese local authorities have closed many live bird markets, and this has had aparticularlybig impact on the yellowbird market. Imports are relativelyunaffected, as they serve the processed meat market. The Brazilian ‘meat scandal’ is having a significant impact on global trade. Exports from Brazil have been dropping since March (April: -23%), and this has created an additional shift in global trade streams, on top of the AI-related impact. The US has been the winner, with European exporters also taking some of the Middle East trade. Most global markets are performing well, with acombination of strong demand, restricted supply, and ongoing low feed costs. Industries in Mexico, India, Thailand, and Japan are performing particularlywell, while South Africa and the EU are on the road to recovery. Global meat trade is highlyvolatile, but reached arecord-high Q1 level of 3mill. t. Aside from the changes in raw trade driven by AI, along with the meat scandal, apotentially bigbut still uncertain –development could be the entry of Chinese cooked chicken into the US market. //www.rabobank.com/en Lidl First U.S. stores opened in June Lidl US revealed that its first U.S. stores would open in June. This was reported by Supermarket News. Lidl, adivision of German retailer Schwarz Group with U.S. headquarters in Arlington, Va., also provided locations of the 20 stores it said it would open this summer but did not reveal how many of those would open their doors in June. The entry promises additional points of pressure to aU.S. grocery market already struggling with overcapacity, slowing sales affected by deflation and price competitiveness threatening profits. Anticipation of its arrival has been adriving factor in any number of events in recent years, from the Ahold-Delhaize merger, to Walmart’s price and service investments, to stepped-up renovations and expansion of its German counterpart Aldi. //www.supermarketnews.com Organic food US sales jump more than 8% Organic food sales in the United States increased by 8.4% in 2016 to reach $43 bn., marking the first time sales surpassed $40 bn., according to the Organic Trade Association’sindustry survey released in May. The 8.4% jump compared to an increase of 0.6% in overall US food market sales. Overall US organic sales were about $47 bn. in 2016.Sales of organic non-food products increased 8.8% to $3.9 bn. Organic food accounted for 5.3% of total US food sales, organic meat and poultry rose more than 17%in 2016 to $991mill. //www.ota.com
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