24 Seven May 2018

Patricia Singer
SOCIAL MEDIA 101: THE CHECKLIST FOR PINTEREST
Pinterest is one of the great social media
platforms you can use if you have
a very visual business. We all have
heard the saying, “A picture is worth
a thousand words,” and Pinterest has
given businesses a way of telling their
story through pictures and video. With
over 175 million active monthly users
on Pinterest every day, businesses can
connect with people who love their
products and services, as well as build
their brand.
There are more than 75 billion ideas
on Pinterest so there is nothing that
a person can’t find. With the use
of beautiful pictures and graphics,
Pinterest users can find your products
and services and pin them on to their
personal profile boards. When it comes
time to purchase that item, they can go
to their board, click on your pin and it
will take them straight to your website
to purchase.
Pinterest is a fun and engaging platform
where users can research what they
are looking for or find many uses for
a product. Users create boards based
upon their interests like Dream Home
Décor, Travel, Clothing, Jewelry, etc.
Just like back in the old days when we
had scrapbooks. You, as a business
owner, can create a Pinterest presence
to attract people who are willing to buy.
To get started, you will need to create
a Pinterest for Business account. With
a Pinterest for Business account you
will have access to analytics and ads to
better track your performance. Once
your account is created be sure to go
into your settings and add a profile
picture. The profile picture should be
your logo or, at best, a picture that
represents your company. Be sure
that your website url is added to the
account. Create an “about us” summary
to entice people to your company and
to look at your boards. Pinterest will
also generate a generic user name for
your business profile. Be sure to change
it to best represent you company and
branding. Once all of your settings are
in place you can start adding boards
and pins.
To add a pin, you can go to the “My
Profile” section of your account and
click on the red dot with the plus sign
inside of it. This will ask you to upload
a picture from your computer or enter a
url to grab a picture directly from your
website. Be sure that the picture is high
quality and visually appealing.
When you upload a picture that you
have stored on your computer, be
sure to add the destination url to the
pin. What this will do is attach a link to
the picture you save as a pin. When a
person finds your pin and clicks on it to
look at it, he or she can click one more
time to be directed to your website to
get more information, shop around, or
purchase that item. This is the beauty of
Pinterest. You can drive traffic to your
website! After creating your pin, add
a description and assign it to a board.
You can have as many boards and pins
as you like.
Add more pins. Create more boards.
Showcase all your company has to
offer. You can generate sales for your
products and services using Pinterest
for Business so get started today.
Patricia Singer is the owner of Follow Me Social Media Consulting. She works with individuals, small and mid-sized businesses,
helping them navigate and market using the numerous social media platforms.
www.BestToFollowMe.com