SPRING <strong>2018</strong> | WWW.THEPARTNERCHANNEL.COM NOTES <strong>The</strong> <strong>Partner</strong> <strong>Channel</strong> “Don’t cry because it’s over, smile because it happened.” - Dr. Seuss <strong>Spring</strong> <strong>2018</strong> ring based on anage material GP, SL & NAV eir operations, profits project starts, ou have a sales on board. 0) 421-2467 cturing.com 4 Ways to Elevate the Customer Experience Non-Ordinary State of Consciousness Experiences and the Future of Live Events How to Welcome Website Visitors ON THE COVER Did you know Felix the Cat was the first to use the light bulb as a metaphor for a bright idea? In the early twentieth century, Felix the Cat was the world’s favorite animated animal. <strong>The</strong> anthropomorphic black cat, with his white eyes and a giant grin, was unable to speak because of the limitations of the medium, but Felix’s emotions and thoughts and EXPERIENCES were projected both through his exaggerated movements, and through various kinds of physical manifestations. When Felix was thinking, symbols and letters would sometimes appear over his head. It was in these symbolic images that we first see the light bulb used to represent a new idea. Source: www.movies.stackexchange.com CREATING AN EXPERIENCE As I pull my first issue of <strong>The</strong> <strong>Partner</strong> <strong>Channel</strong> <strong>Magazine</strong> together as editor, I find myself tasked with creating an optimal magazine reading experience for our loyal readers, and, well, it’s daunting to say the least! Luckily, our amazing magazine contributors had a ton of tips to share on this very topic… Creating an experience is so much a part of our day-to-day activities, whether it’s creating a welcoming website interface (read Adrianne’s article on page 44), helping employees find their strengths (turn to page 26 for Ed Fisher’s valuable insight into profiling), planning annual Customer events (Marc Pomerleau reports on how nonordinary states of consciousness are the future of events on page 12), or streamlining the implementation process (Kim Peterson reminds us all that Users come first on page 22). Dig in to learn how to create seamless, memorable, and impactful experiences that your prospects, clients, employees, and stakeholders will value and remember for years to come. Bethany.foyt@dynamiccommunities.com Dynamic Communities, Inc. www.dynamiccommunities.com Twitter: @Bethanyfoyt and @<strong>Partner</strong>channel LinkedIn: Bethanyfoyt This label only applies to the text stock. Bethany.foyt@dynamiccommunities.com (877) 324-8880 company/dynamic-communities-inc THE PARTNER CHANNEL ® MAGAZINE <strong>Spring</strong> <strong>2018</strong> EDITOR-IN-CHIEF Bethany Foyt COPY EDITOR Kate Mund CONTRIBUTING WRITERS Adrianne Machina, Ed Fisher, Kim Peterson, Michelle Etherton, Natalie Jackson, Marc Pomerleau, and Tammy Farrell ART DIRECTOR Shawn Olson CONTRIBUTING ARTISTS Ty Hagerott ADVERTISEMENT SALES Jane Olson All postage is paid from Fargo, N.D. If you wish to be removed from the mailing list, send your request, including name, business name, and mailing address to Bethany.foyt@dynamiccommunities.com If you wish to add names, the same directions apply. Dynamic Communities, Inc. is an independent company and is not affiliated with Microsoft Dynamics ® or any of its affiliates or subsidiaries. This is a copyrighted publication ©<strong>2018</strong>, and all articles herein are covered by this copyright. All rights are reserved. Any use of the content for commercial reasons or any other form of reproduction of material herein is strictly prohibited without prior written approval of Dynamic Communities, Inc. Most articles are submitted by independent industry professionals; therefore their views and opinions may not be those of the publishers. Inasmuch, Dynamic Communities, Inc. cannot be held responsible for any or all comments or information held within those articles. This publication is printed in the U.S.A. by Forum Communications Printing. POWERED BY DYNAMIC COMMUNITIES THEPARTNERCHANNEL.COM | SPRING <strong>2018</strong> 7