April 2018

www.thesparkng.com
The Spark | Ignite/Connect/Achieve
Contributors
From Our Guest Editor
Segun Adekoye
Lehlé Baldé
is a writer of poems, short stories and feature stories. A digital
marketing strategist, lifestyle and technology enthusiast, trained at
the New York Film Academy, Harvard Business School and Kellogg
School of Management. His write-ups have been featured on BBC UK,
CP Africa, YNaija, 360nobs, naijaPOSE and Nairobi-based technology
journals.
Zebra Villa Works
is a creative firm dedicated to building educative and engaging
games such as board games, puzzles and teasers. Using advanced
methods and gamification strategies, they provide a better way to
educate users (learners and players).
holds a BA in communication from the University of Waterloo in
Canada and a Masters in International Marketing Strategy from
the University of Northampton in the United Kingdom. Originally
from Senegal, she is a pan African strategy and communications
professional, who has lived in over 12 countries and currently works
at Business Day as a strategy and partnerships associate. She also
interviews some of Africa’s brightest millennials through the various
Business Day platforms.
Osa Seven
is a Nigerian graffiti artist, brand developer and GFX designer. His
work ranges from portraits of iconic characters to scenic images,
brand designs, abstract art, and tribal art designs. He has since
worked with companies like MTV, Jameson, Absolut Vodka, Pernod
Ricard, HP, Africa, Guinness, Smirnoff, Heineken, The Federal
Government of Nigeria.
Plug ‘n’ Play
he grind, late nights, rehearsals, shows, events
and fans is what makes us want to do more.
TEveryone loves the latest hit song. With itchy ears and
a thirst for what’s new, the audience strap in, hit play
and enter into a world created by some of the best
talent on earth.
Behind the scenes, we compress over a thousand
hours of sweat and decibels into a few minutes of
good music just so everyone else can easily hit Play.
Damilola Oyewusi
is a Content and Digital Marketing Strategist working in the Social
Innovation sector. She uses the power of strategic content and the
dynamic nature of marketing communications to influence and
amplify life-changing innovative solutions to social problems.
Oye Akideinde
is the Regional Director, West Africa – Boomplay Music for Transsnet
Music Limited and is responsible for strategically developing and
managing key relationships in the continent to fulfill its vision of
becoming Africa’s largest sustainable music ecosystem. He is also
the co-founder of 360nobs Limited, a technology driven marketing &
entertainment services firm. With a vast experience in web strategy
& development, he has transformed 360nobs.com platform into 1
of Africa’s biggest lifestyle & entertainment websites catering to
millions of unique visitors monthly.
Ronke Bamisedun
is the founder of BWL Agency, a boutique PR agency based in Lagos,
Nigeria. A highly seasoned PR expert, Ronke has advised
multinational companies such as PANDORA, MOET HENNESSY as
well as many non-government, looking to expand their foot print
in Africa. She studied Media and Communications in Birmingham
City University where she graduated with an Upper 2:1. She holds a
Chartered Institute of Public Relations (CIPR) Diploma in Public Affairs
and Communications.
Kikelola Ojewale
is an Associate in the corporate and commercial department of ACAS-
Law. Her areas of interest include intellectual property, corporate
restructuring, corporate finance matters and media, sports and
entertainment. She advises clientele on diverse areas of Intellectual
Property Law and Media Entertainment Law including patents, the
exclusivity of brands and enforcement of trademarks, industrial
designs, copyright matters, brand endorsement transactions and
media matters involving television, music, sports, cinema, advertising,
theatre and film.
Bizzle Osikoya
We’ve seen the music industry crawl, stagger, walk
and run. Now, we’re set to make it fly. How? By
empowering the artistes, producers, promoters,
entrepreneurs and others in between, with a
framework they can plug into to hit the success they
desire.
This is why we joined The Spark by BusinessDay as
Guest Editor for this month with a focus on The
Business of Music. From our elite list of veterans as
contributors to our cover feature full of nothing but
sound advice for the enthusiasts in the industry, it
was all planned out to give your journey to stardom a
plug and play effect.
The Plug
Guest Editor
Asa Asika
Godwin Tom
Agwu Obinna
is the founder of The Godwin Tom Company and iManage Africa, a
talent management and events company. He focuses on developing
tailor-made strategies that suit the business needs and goals of his
clients. With almost 10 years in the industry and practical experience
at management level for Marketing, Public Relations, Image
Consulting, Branding and Publishing; Godwin brings professionalism
to the Entertainment industry with an understanding of the demands
of a business environment.
Oluyemisi Falaye
is the head of the Entertainment Law Group of the law firm of
Adepetun Caxton-Martins Agbor & Segun (ACAS-Law). She has over
the years garnered in-depth experience in providing premium legal
advice and representation to individuals and organisations in the
entertainment industries in Nigeria, which include film, music, theatre,
art, television, radio, publishing and digital media.
Asides entertainment law, ‘Yemisi also has a wide-range experience in
Intellectual Property, Immigration and Company Secretarial matters
in Nigeria. She focuses on prosecution of trademark, patent,
copyright and design on behalf of clients.
is an A&R, Talent Manager and Music Business Consultant who is
passionate about the music business and the great heights that are
attainable for the African continent. Writer of the now concluded The
Mob’s Take article and reviews series. Agwu Obinna is senior partner
at the Lagos based TwoGoodHeads Inc, which he co-runs with his
brother and partner.
Dayo Adeyelure
is a dynamic marketing professional and the CEO of Uber
Sponsorships, with significant experience in front line marketing
strategy, sponsorship leveraging and evaluation, Content acquisition
and monetization, business development and events management.
Expertise in developing effective alliances and Partnerships, crossselling
activations, mass communication deployments and event/
strategy conception, ideation and implementation processes.
Published By
Publisher
Frank Aigbogun
Head of Business Development &
Client Services
Ikenna Onuorah
Head of Marketing
Akintunde Marinho
Head of Business & Growth
Oghenevwoke Ighure
Editor
Anthony Osae-Brown
Head of Advertising & Sales
Kola Garuba
Guest Editor
The Plug (Bizzle Osikoya &
Asa Asika)
Creative Director
Segun Adekoye
Art director
Kola Oshalusi
Advertising
Linda Ochugbua
Head of Strategy & Planning
Bankole Jamgbadi
Managing Editor
Lanre Solarin
Project Manager
Lehlé Baldé
Specialist Editor
Michelle Edoreh
Associate Editors
Ayandola Ayanleke
Akpobome Otobrise
Design
Sodeinde Oladapo
In-house Photographer
James Otihi
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Fabian Akagha
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