CASE STUDY Pfizer's PR campaign „Openly about sex“ - PRO.PR

PROPR winter 2007.
Honored
colleagues
Danijel Koletić
EDITOR IN CHIEF
editor@pro-pr.com
Welcome to Sarajevo
&
Germany is the main subject in the third issue of our magazine. You will
find theoretical articles as well as practical samples from Germany. All those
who did not attend our congress in Ohrid can read about the campaign
of the German Chancellor Angela Merkel.
There is, also, a selection of regional topics. I believe that they will be very
useful to all of you. I thank our colleagues from the UK who supplied us
with two interesting topics.
Corporate communications is the topic of our upcoming congress. This is
taking place in Sarajevo, from April 16-20, 2008, in the Hollywood hotel.
Therefore, I have figuratively named it the „star congress“.
editorial
those who are to
become one
You can find the official programme and all details related to it on our website
www.pro-pr.com, which has been redesigned and replenished with
more data.
I put the emphasis here on the Information centre, where a display of all the
agencies that meet the standards of the PR profession can be found. Another
new icon of our website is the PRO PR club, initiated by our colleagues and
congress participants from Serbia. The idea of the PRO PR club is to bring all
PR professionals together and annually organise their several casual meetings.
I thank all of them for taking a step forward from our congress and magazine,
as well as for applying our slogan „networking in motion“ in practice.
We look forward to seeing you in Sarajevo at our 6th International Public
Relations Congress PRO PR. Until then, on the behalf of the editorial, I
send my regards to all of you.