CASE STUDY Pfizer's PR campaign „Openly about sex“ - PRO.PR

Bosnia & Herzegovina
ve helped develop our Competition Programme,
which currently presents 16 countries and their
film industries, through selections of features, documentaries
and short films. Along with the focus
selection, which presents the best films from the
region in a non-competition selection, the Festival
also offers a full insight into filmmaking in this
part of Europe.
The presence of representatives from leading film
festivals, film institutions and funds at the Sarajevo
Film Festival offers filmmakers a single location
where they can meet colleagues and film professionals,
as well as an opportunity to have their work selected
for other festivals.
The high profile of our international jury, made up
of leading filmmakers and representatives of key
film festivals and the industry, adds to the prestige
of the Heart of Sarajevo Award, which opens avenues
for its winners to present not only the awarded
work, but also their work yet to come.
Parallel to the Competition Programme, the SFF continues
to develop its industry section, CineLink, which
has used its five years to become one of the leading
film markets in the industry, selecting, promoting
and awarding the best projects in the region.
After the successful completion of its programme
and industry segments, the Festival took a step further
in creating an educational platform. The Sarajevo
Talent Campus was launched last year, in collaboration
with the Berlin International Film Festival
and the Berlinale Talent Campus. It is an intensive
programme of lectures, workshops, discussions
and screenings, designed for young and talented directors,
actors and producers from the region, with
a plan to develop in the next few years, to include
other film-related disciplines (editing, scriptwriting,
light, sound etc.).
An important segment of the development of the
Sarajevo Film Festival is the investment in its audience,
which has full access to all the festival programmes.
Also, through its Children’s Programme and
Teen Arena, with selected titles and sidebar programmes,
the Festival invests considerable efforts in
bringing up a new generation of film lovers.
The Sarajevo Film Festival has also been recognised
as an important development project in BiH. Every
year, the Festival employs a considerable number
of young people, it fills hotels and restaurants across
the city, it uses all that our tourism has to offer,
by organising visits and trips for our guests - becoming
for that purpose consumers as well as guests
- showing them the richness of our country and encouraging
them to come back again. Every year, the
Festival uses this opportunity to improve the city’s
infrastructure by investing in its venues. At the same
time, the presence of an impressive number of
media outlets from the region as well as from across
the world, aids the development of a positive picture
of Sarajevo and BiH, needed as it is.
The development and status of the Festival is also
aided by a considerable number of guests and friends
of the Festival. Over the past few years, our guests
have included: Agnes B., Alfonso Cuaron, Anthony
Minghella, Bono Vox, Brad Silbering, Carol
Bouquet, Darren Aronofsky, Dušan Makavejev, Car-
los Reygadas, Gaspar Noé, Gerard Depardieu, Hugh
Hudson, Jafari Panahi, Jane Birkin, John Malkovich,
Joshua Marston, Leos Carax, Katrin Cartlidge,
Mike Leigh, Milčo Mančevski, Michael Winterbottom,
Phil Alden Robinson, Stephen Frears, Steve
Buscemi, Willem Dafoe, Alexander Payne, Terry George,
Daniel Craig, Sophie Okonedo, Claude Lelouch,
Emily Watson, Danis Tanović, Nick Nolte, Abel
Ferrara, Bela Tarr, Mat Whitecros, Simon McBurney,
Juergen Teller, Jeremy Irons, Juliette Binoche,
Michael Moore, Fatih Akin, Ulrich Seidl, Alexandra
Maria Lara, Sam Rilley, Anton Corbijn...
Many of them return to the SFF with their new
projects and thus expand the contacts which allow
the SFF to fulfil its aims, not only as a presenter of
the best that the international film industry has to
offer, through its eight programmes, but also as the
festival which offers open access to film writers
through its Q&A and numerous other sidebar programmes.
We are also in permanent contact with our audience
through our home page (www.sff.ba), which also
allows you to follow us on the way to another - and
we hope, even better - Festival.
2 PROPR winter 2007.