CASE STUDY Pfizer's PR campaign „Openly about sex“ - PRO.PR

Germany
Frankfurt - A Cosmopolitan
City in the Heart of Europe
.
by Ramona Gasteiger
Head of Marketing
A look at the city´s silhouette reveals what most people
already know: Frankfurt am Main exudes cosmopolitan
flair and style. The impressive skyline,
characterised by the unmistakeable Messeturm
and numerous banking skyscrapers, has become
“Mainhattan´s” unofficial city symbol. Today,
Frankfurt is home to the German Stock Exchange,
the European Central Bank, the Deutsche Bundesbank
and over 300 financial institutions from
around the world, making the 1200-year-old trade
and commerce city one of Europe´s foremost finance
centres.
Frankfurt has also become Europe´s largest and
most popular trade show location. Over three million
people travel to Frankfurt every year to visit one
of the over 50 international trade shows and exhibitions
held here. Frankfurt´s international standing
as a centre of business and finance has also increa-
Not far from the Römer one finds St. Paul´s Church, which in 1848 served as the
official meeting place for the first German national assembly. From this time
on, St. Paul´s Church has been known as nothing less than the “birthplace of
German democracy”.
sed greatly over the past few decades. Over 44,000
companies now have representations and branch
offices in Frankfurt, while twenty of Germany´s
Top-100 businesses are headquartered in the Main
metropolis. Moreover, Frankfurt has also become
one of the world´s most important interfaces for the
Internet and telecommunications industries.
But not everything here revolves around money.
Frankfurt, the “home of apple wine”, has in fact managed
to retain much of its charm, serenity and oldtown
flair, especially the time-honoured going-out
district of Sachsenhausen. And as a city of contrasts,
Frankfurt continues to prove to one and all that there
is ample space and opportunity for art and culture
in the trade show and finance city of Frankfurt
am Main.
Accommodating more than three million overnight
visitors from over 180 countries every year,
Frankfurt offers everything expected of a cosmopolitan
city. Historical buildings, a renowned museum
landscape, superb exhibition venues and countless
sightseeing attractions, combined with numerous
cultural highlights, international sporting
events, superb nightlife locations and excellent
shopping opportunities ensure that Frankfurt visitors
will not suffer even a minute of boredom - regardless
of whether they are in town for business
or pleasure.
A City with a Fabled Past
First official mention of Frankfurt am Main has
been traced all the way back to the eighth century.
It was the great emperor Charlemagne who made
mention of Frankfurt in an official document in
the year 794, relating to an important council to be
held in the city. Frankfurt was at this time already a
PROPR winter 2007.