IT Italian Trade - Volume 2 Issue 3 - Italy-America Chamber of ...

.it italian trade
September 2005 - Vol.2 No. 3
A periodic publication from the
Italy-America Chamber of Commerce, Southeast
GREAT WINES OF ITALY
A Select Fair on Italian Wine
ITALIAN FILM FESTIVAL
Italian Cinema in Miami
INTERVIEW
Luigi De Laurentiis
AGRITURISMO
Secret Corners of Italy

INDEX
.it italian trade
Travel|Turismo
Agriturismi
.9
Viaggi | Turismo
American Travelers
.15
Business | Affari
L’Italia Aiuta le PMI
.19
Local
Miami River Project
.23
New Members
Events | Eventi
Great Wines of Italy
.4
Industry|Industria
Luxury Vodka
.11
News | Notizie
South Florida
Largest Companies
.18
Food & Beverage
Temple for Gourmet
.25
Calendar
.28 .29
.31
Interview
Luigi De Laurentiis
.7
Entertainment
Italian Film Festival
.13
Business | Affari
IACC’s New Directors
.18
Culture | Cultura
Art Basel
.21
Membership
Advantages
.27
Trade Shows and
Exhibitions in
USA and Italy
.1 .it italian trade

.it italian trade
Natural food + beatiful kitchen = Italian Way of Life.
courtesy of La Cuisine Gourmet
.IT Italian Trade Magazine does not guarantee the accuracy or com-
pleteness of any information provided, and is not responsible for
any errors, omissions, or misrepresentations. The views and opin-
ions expressed in the articles are strictly those of the authors and
may not reflect the opinions of .IT
.2
Board Members
Honorary President Hon. Gianfranco Colognato
President Giampiero Di Persia
Executive Vice-President Marco Ferri, Esq.
Vice-President Francesco Facilla
Treasurer Roberto Degl'Innocenti
Secretary Chandley R. Finley, Esq.
Directors Cristiano Marinari
Ben Neji
Alessandro Rancati
Laura Reitano
Paolo Romanelli, M.D.
Laura Yanes
Staff
Executive Director Nevio Boccanera
Membership Coordinator & PR Francesca Lodi
Trade Officer Silvia Cadamuro
Commercial Services Flavia Ambrosetti
Sustaining Members
Aethra www.aethra.com
Aicon Yachts www.aicongroup.it
Arrital Cucine www.arritalcucine.com
Beghelli USA www.beghelliusa.com
CIM USA, Inc. www.cim-usa.com
CMC Group, Inc. www.cmcconstruction.com
Comobar 2000, Inc. www.comobar2000.com
Fattoria L'Ottavo www.fattorialottavo.com
Ferragamo Latin America, Inc. www.salvatoreferragamo.it
Floris - Litta Modignani - Di Pietto www.floris-litta.com
Greater Miami Skin & Laser Center
Hogan & Hartson, LLP www.hhlaw.com
Holland & Knight www.hklaw.com
Holtzman & Equels www.heqlaw.com
HSBC Bank USA www.hsbc.com
Italian Shoemakers, Inc. www.italianshoemakers.com
Liquidsquare, Inc. www.liquidsquare.com
Palladio Holding, Inc. www.palladiomarket.com
Studio Legale di Francia www.studiolegaledifrancia.com
Umberto Allemandi & C. Publishing www.theartnewspaper.com
Contributors to this issue of .IT
Editing and Supervision Alessandro Rancati
Chandler R. Finley
Project Management Nevio Boccanera
Content Antonio Acunzo
Flavia Ambrosetti
Nevio Boccanera
Silvia Cadamuro
Patrick Kelly
Giancarlo Pelosi
Pietro Taballione
Sales Team Francesca Lodi
Translations Flavia Ambrosetti
Graphic Design Michael Kleinerman
Wendy Linger

Editoriale
by Alessandro Rancanti - Chair, Communication Committee
Questo numero di .it si presenta particolarmente ricco di
contenuti, con contributi autorevoli ed una interessante
intervista al produttore de Laurentiis sullo stato del cinema
italiano, promosso a Miami dall'Italian Film Festival.
Dopo questo numero posso tranquillamente affermare
che il "motore" editoriale di .IT, ovvero il trio composto da
Flavia Ambrosetti, Silvia Cadamuro e Nevio Boccanera, ha
superato con successo la fase di rodaggio, ed e' ora in
grado non solo di produrre contenuti di interesse, ma
anche e soprattutto di coordinare autonomamente i contributi
dei soci interessati ad apparire sulla nostra rivista.
Vorrei segnalare anche una certa vivacita' per quanto
riguarda le inserzioni publicitarie, con la presenza di sponsor
ormai consolidati, quali il Greater Miami Skin and
Laser center, lo studio legale Finley and Bologna
International, e Poltrona Frau, insieme a nuove "entry" tra
cui spicca la neonata VodKa Cavalli, che appare nell'ulti -
ma di copertina.
A questo proposito, attenzione all'iniziativa pianificata per
dicembre: .IT proporra' infatti un mini catalogo per gli
acquisti natalizi a base di prodotti made in italy, tra cui speriamo
di annoverare il suo, acquistabili nell'area del sud
della florida. Un'idea senza dubbio interessante per soci e
non, che invito a partecipare, contattando la nostra sede.
.IT propone inoltre un'ulteriore opportunita' a chi stia pensando
ad un mailing promozionale natalizio: abbinandosi
a .IT si potra' infatti godere della tariffa “bulk rate" per gli
invii ai propri contatti, nonche' ad un bacino di visibilita'
allargato ai soci e non soci che ad oggi fanno parte della
mailing list della Camera. Una alternativa interessante,
oltre che economicamente vantaggiosa, all'invio
tradizionale tramite mailing houses.
Da ultimo, una esortazione a non dimenticare le vittime
dell'uragano Katrina, che continuano ad avere bisogno
del nostro aiuto.
Donate by Phone
Call: 1-800-HELP-NOW (1-800-435-7669); English speaking
Call: 1-800-257-7575; Spanish Speaking
Please mention if you are calling for the Local Chapter,
Disaster Relief Fund or International Relief Funds. If you
wish to make a contribution to other American Red Cross
initiatives, the agent will assist you further. This will ensure
that your contribution goes to your choice of funds.
This issue of .it is particularily rich in content, with valuable
contributes and an interesting interview to producer
De Laurentiis on the state of the art of Italian productions,
which are promoted in Miami by the Italian Film Festival.
After this issue I can say with confidence that the "publishing
engine" of .IT, namely Flavia Ambrosetti, Silvia
Cadamuro and Nevio Boccanera, has successfully completed
and passed the warm-up phase and is now completely
autonomous in creating interesting content, and in
researching and coordinating the contributes of the members
interested in appearing on our magazine. I'd like to
point out also a remarkable activity as far as advertising
spaces, that enlist consolidated sponsors such as the
Greater Miami Skin and Laser Center, the law firm of
Finley and Bologna International, and Poltrona Frau. The
new entries can count on advertisers such as the newborn
"vodka Cavalli", appearing on the back cover.
More advertisement opportunities will be offered in the
next issue: .IT will infact compile a mini catalogue for your
christmas shopping, showcasing products made in italy
(yours too,maybe?) currently available in South Florida. An
interesting opportunity or members and non members,
who are invited to participate. Please call our offices for
more details. .
IT also offers one more opportunity to those busineses
who may be thinking of mailing their promotional literature
during the Holidays. By patnering with .IT,
the sender will benefit of the discounted bulk rate for the
send to its own contacts, plus an extended audience
formed by the current recipients of our magazine. It's an
interesting and cost effective alternative to the traditional
mailings offered by specialized mailing houses.
As a final note, please keep remembering the victims of
Hurricane Katrina, they still need our help.
Donate by Mail
American Red Cross
P.O. Box 37243; Washington, D.C. 20013
When mailing a check, please indicate your designation
on the check's memo line. Local Red Cross Chapter,
Disaster Relief Fund, International Response Fund,
Measles Initiative, Military Services, Blood and
Biomedical Services or Other.
.3 .it italian trade

EVENTS
Great Wines of Italy
A Select Fair on Italian Wine
by Silvia Cadamuro
The American wine market consumption has registered a
steady and continuous growth in the last years, as some surveys
have recently stated.
Each American drinks an average of 12 liters of wine per year,
which corresponds to $24 billion of retailing as registered in
2004. If on the one hand some areas in the US are still unfamiliar
to wine, other regions have more connoisseurs whose
knowledge of wine improves every day.
Both the international culture of US inhabitants and the
great request coming from the tourism have increased
Florida's wine sales of 55% in the last ten years. Today Florida
is the state with the widest consumption of foreign wines,
after California.
Americans drink wines that come from all around the world.
Along with the traditional Californian, French and Italian
wines, South American (especially from Chile and
Argentina), Spanish and Australian wines are becoming
more and more popular. The main wine exporters (among
which is Italy) find their market share to be threatened by
these new players. The competition is mainly on the price,
rather than on the quality, and the results prove it to be a win -
ning strategy. Australian wines have scored the highest rate
of growth in export towards the US in 2004 (+15,5% com -
pared to a growth of 5% of Italian wines and a loss of 19,3%
of the French ones).
Since the culture of wine is not yet established, American
consumers often do not possess the knowledge necessary
to distinguish a good quality wine from an average one.
Moreover, they are easily influenced by an attractive price as
well as by the design of the bottle. Americans also seem to
be easily persuaded by promotional offers and many wines
owe their success to their advertising campaign. This is normally
done both through promotions and tastings at the
stores, as well as through advertising on the main specialized
magazines (a high rating on Wine Spectator is a guarantee
of success on the market).
Furthermore, wine producers are often offered to participate
and promote their products during specialized fairs and tastings.
Each year Florida organizes several events related to
wine, some of which highly attractive, Miami being the
favorite hosting spot. In fact, 24% of the population of Florida
lives in the metropolitan area of Miami, and 26% of the total
wine sales are generated in Miami. More than 1,500
importers, exporters and distributors of food and beverages
have established themselves in Miami and are very interested
in representing new brands. Another relevant element is
the presence of 11,700 restaurants in the State of Florida,
which obviously represent a big portion of the total demand
of wine. Not surprisingly, many of these restaurants offer
Italian cuisine on their menus.
Another important key factor in Florida is the cruise industry.
Some of the most important international cruise lines groups
have their headquarters in Miami and so do their suppliers.
Many distributors choose Miami as their main office in order
to follow the Caribbean and Latin American markets. Hence,
by aiming on Florida's market one actually reaches two markets.
In consideration of these factors, the Italy-America
Chamber of Commerce in collaboration with the
International Exhibition Management (the agency in charge
of the international promotion of the renowned Vinitaly fair of
Verona) is organizing an event specifically dedicated to
Italian wines. Great Wines of Italy will take place in Miami
from 10th through 11th February 2006 in the wonderful Coral
Gables Country Club. 50 of the most prestigious Italian wine
producer companies will take part in the event.
The first day, open exclusively to buyers (importers, distributors,
restaurants and specialized media), will be dedicated to
the discovery of new wine brands and to business. The second
day, open to the public of wine connoisseurs, will be dedicated
to tasting the quality and the variety of Italian wines.
Seminars on interesting wine related topics will also be
organized.
Subscriptions are open until December 1st 2005. The participation
fee of $2,300 includes the rent of a booth of around
110 sq. feet, communication and introduction to the buyers
of the main participants, advertising on IACC's magazine .IT
and exposure on the web site that will be created for and dedicated
to the event.
"Great Wines of Italy" is a unique opportunity to consolidate
the position of Italian wine in the second largest market of
the US, namely Florida.
For further information please contact the IACC at 305-577-
9868 or at info@iacc-miami.com �
.5 .it italian trade

.it italian trade
EVENTI
Great Wines of Italy
Un'esclusiva Fiera del Vino Italiano
di Silvia Cadamuro
Recenti sondaggi rivelano, dati alla mano, che il mercato del
vino negli Stati Uniti sta registrando negli ultimi anni una
continua e costante crescita dei consumi. In media gli americani
bevono 12 litri di vino all'anno, per un valore delle vendite
al dettaglio registrato nel 2004 di 24 miliardi di dollari.
Ovviamente ci sono delle aree in cui il consumo di vino e'
ancora poco diffuso, mentre in altre il numero di estimatori
e' piu' elevato ed il loro grado di conoscenza dei vini si sta
sviluppando ed affinando.
Sia per la cultura internazionale dei suoi abitanti che per la
cospicua domanda derivante dal flusso turistico, la Florida
negli ultimi dieci hanni ha visto incrementare del 55% le vendite
di vino, divenendo, dopo la California, il secondo stato
all'interno degli Stati uniti per consumo di vino straniero.
Gli americani bevono vini provenienti da tutto il mondo.
Accanto ai tradizionali Californiani, Francesi ed Italiani, si
stanno sempre piu' diffondendo i vini del Sud America
(soprattutto Argentini e Cileni), quelli Australiani e Spagnoli.
Questi ultimi stanno progressivamente erodendo le quote di
mercato detenute dai principali esportatori europei di vino
negli USA, tra cui l'Italia. La concorrenza di questi paesi
emergenti riguarda soprattutto il prezzo, piuttosto che la
qualita', e purtroppo l'utilizzo di quest'arma risulta efficace. Il
maggior tasso di crescita delle esportazioni di vino verso gli
USA nel 2004 e' stato registrato dai vini australiani (+15.5%,
contro una crescita del valore delle esportazioni dei vini italiani
del 5% ed una perdita dei vini francesi del 19.3%). Proprio
perche' la cultura del vino non e' ancora ben radicata negli
Stati Uniti, i consumatori spesso non sono in grado di
riconoscere un vino di qualita' da un vino scadente e si fanno
molto influenzare, oltre che dal basso prezzo, dall'estetica
(come si presenta la bottiglia, l'etichetta, la forma accattivante,
etc.), nonche' dall'attivita' promozionale che puo'
essere associata.
Molti vini riscuotono successo proprio grazie alla pubblicita',
sia presso i punti vendita (attraverso promozioni e degustazioni)
che grazie alla presenza sulle principali riviste specializzate
(un rating alto su Wine Spectator e' senza dubbio
una garanzia di successo sul mercato). Sono inoltre
numerose le occasioni offerte ai produttori di vino di promuovere
il proprio marchio nel corso di fiere e degustazioni. Ogni
anno in Florida se vengono organizzate numerose, con richiamo
piu' o meno ampio, e Miami e' tra i luoghi preferiti dove
svolgere tali manifestazioni. Infatti, nell'area metropolitana di
Miami vive circa il 24% della popolazione totale della Florida,
e viene generato il 26% delle vendite al dettaglio di vino.
.6
Piu' di 1.500 tra esportatori, importatori e distributori di
prodotti alimentari e bevande si sono stabiliti a Miami e sono
molto interessati a conoscere e rappresentare nuovi prodotti.
Da non trascurare nemmeno il dato che riguarda la ristorazione:
in tutta la Florida sono presenti ben 11.700 ristoranti,
che come si puo' facilmente immaginare generano
una cospicua percentuale della domanda totale di vino, e
molti di questi sono a gestione italiana e propongono la cucina
del Bel Paese.
Da non tralasciare poi il mercato costituito dall'industria
crocieristica. A Miami hanno sede i maggiori gruppi internazionali
di questo settore e naturalmente i loro fornitori.
Miami e' poi il punto scelto da molti distributori per seguire
il mercato caribico e latino-americano. Quindi puntare sulla
Florida per una manifestazione promozionale vuol dire
arrivare contemporaneamente su due mercati. In considerazione
di tutti questi fattori, la Camera di Commercio Italo-
Americana di Miami, in stretta collaborazione con
International Exhibition Management, l'agenzia che si occupa
della promozione internazionale del Vinitaly di Verona, sta
lavorando alla realizzazione di "Great Wines of Italy", una
manifestazione che si svolgera' a Miami (USA) il 10 e 11 febbraio
2006, nella splendida cornice del Country Club di Coral
Gables. Alla manifestazione presenteranno i loro prodotti
circa 50 tra le migliori aziende vitivinicole italiane.
Nel corso della prima giornata, aperta ai soli operatori
(importatori, sdistributori, ristoratori e media specializzati),
sara' possibile conoscere i diversi vini presenti in fiera e parlare
di affari. La seconda giornata, aperta al pubblico degli
appassionati, sara' invece un'occasione per assaggiare la
qualita' e varieta' dei vini italiani. Nel corso della manifestazione
saranno inoltre organizzati alcuni seminari su interessanti
temi che riguardano il settore.
Le iscrizioni sono aperte fino al 1' dicembre 2005. La quota di
partecipazione e' di $2.300 e comprende l'affitto di uno spazio
di circa 10mq, distribuzione di informazioni sulle aziende
partecipanti agli operatori del settore, ampia visibilita' sulla
rivista .it, e sul sito che verra' creato appositamente e dedicato
all'evento. Great Wines of Italy sara' quindi un'importante
occasione per consolidare il posizionamento del vino italiano
nel second mercato USA, quello della Florida.
Per ogni ulteriore informazione potete contattare la IACC al
numero (305)577-9868 oppure all'indirizzo e-mail info@iaccmiami.com.
�

TRAVEL
Agriturismi
Americans Like the Secret Corners of Italy
by Nevio Boccanera
In hard times, Italy can be surprisingly full of new
resources thanks to the well known imagination and initiative
of its people.
During a period of economic difficulty for the manufacturing
industry (Fiat, Parmalat, Cirio crisis etc.), quite a few
young entrepreneurs have gone back to the rural origins
of our country, following their intuition for the enormous
potential of the wonderful Italian countryside.
There are today more than 11.000 holiday farms in our territory.
Those who have recently travelled in Central Italy
know that they have literally changed the hospitality pattern
of some regions (particularly Tuscany, Umbria, Lazio).
It is a new way of conceiving the tourism offer, going farther
than a quick look at historical cities, to bring guests
into a dimension of complete harmony with surrounding
nature and rural lifestyle. An idea born in Italy and related
to other concepts like healthy food (Slow Food vs. Fast
Food). Only natural foods are offered to guests, produced
directly by the farm, with the opportunity to view the manufacturing
process of genuine products, such as wine,
olive oil, honey, jam, liquors, sausages etc.
Foreign visitors love the idea, especially Americans. A survey
made by Royal Caribbean among its costumers,
revealed that the most appreciated visit during their
Mediterranean Sea tour was not Barcelona or Venice, but
a small farmhouse in Tuscia, the "Fattorie Valle del Marta",
close to Tarquinia (Rome).
Valle del Marta represents a peculiar case, considering
that in a single year American tourists have increased
from zero to 10.000. 2006 forecasts are for 25.000 US
tourists to come from the nearby Civitavecchia Harbour.
This last is the fastest growing port in the Mediterranean
(1 million cruise passengers last year). A successful case
worldwide, it has drawn cruise companies like Carnival,
Royal Caribbean and MSC to choose it as homeport for
their Mediterranean cruises. The synergy between the
port and the surrounding countryside is the key to the
success of the "Valle del Marta". Tourists disembarking at
Civitavecchia no longer visit only Rome, but are interested
in wine and food tours.
"Every week we send 60 boxes of our products to the USA,
purchased by tourists who visited our farm" says Mario
Pusceddu. He is the manager of the holiday farm, which
the TV program RAI SAT Gambero Rosso considers to be
among the best in Italy. "And that's not all", he continues
"the Vice President of Royal Caribbean came here from
Miami and was so enthusiastic that he proposed a franchising
project of our concept of "Agriturismo" in order to
export it to all the countries where his cruise ships moor".
Hence, Royal Caribbean wants to offer to its customers in
Spain, Egypt, Greece and Mexico the same flavour of genuine
life that so often lacks in modern resorts.
If this project is successful, we will be able to say that the
Italian Way of Life has found a new expression recognized
worldwide. An Italian Know How for an American project. �
.7 .it italian trade

.it italian trade
.8
NEWS
South Florida
Largest Companies
Which are the largest companies in our community?
Lately South Florida CEO magazine answered this question,
publishing the ranking of the top 500 public and private
companies in the Tri-County area.
The largest corporation in South Florida is based in
Broward and is the automobile dealership AutoNation,
with more than 19 billion dollars in revenues.
The second and the third, Office Depot ($13 billion) and
the electric utility provider FPL Group ($10 billion), are
both based in Palm Beach and, as AutoNation, are public
companies listed in the New York Stock Exchange.
From the 4th to the 8th position we encounter corporations
that call home Miami-Dade. They are Lanner Corp.
(homebuilding/financial services), Carnival (cruise lines),
World Fuel Services (wholesale fuel distributor), Ryder
System (transportations/logistics) and Royal Caribbean
Cruises (cruise line) that close this group of public companies
with 4,5 billion of dollars.
Three private companies are among the ten largest businesses
in South Florida with significant revenues: JM
Family Enterprises ($8,2 billion), based in Broward,
Southern Wines and Spirits of America ($5,8 billion) and
the media conglomerate Cisneros Group ($4 billion), both
based in Miami-Dade. �
Quali sono le piu` grandi aziende presenti nel Sud della
Florida?
Recentemente la rivista South Florida Ceo ha dato una
risposta al quesito, pubblicando la classifica delle principali
aziende nelle Contee di Miami, Broward e Palm
Beach. La piu` grande compagnia della regione si trova a
Fort-Lauderdale ed e` la catena di concessionari di automobili
AutoNation, che conta su un fatturato di oltre 19
miliardi di dollari.
La seconda e la terza hanno entrambe la sede a Palm
Beach, come AutoNation, sono societa` per azioni quotate
alla Borsa di New York; si tratta del colosso dell`arreddamento
e accessori per l`ufficio Office Depot ( USD 13
miliardi) e la compagnia elettrica FPL (USD 10 miliardi).
Le posizioni dalla quarta all`ottava sono occupate da societá
per azioni che hanno tutte sede a Miami. Nell`ordine
esse sono: l`azienda immobiliare Lanner Corp., la compagnia
crocieristica Carnival, il grossista di carburante
World Fuel Services, l`azienda di trasporti Ryder System e
la Royal Caribbean Cruises, eterna concorrente di
Carnival, che chiude il gruppo con un fatturato di 4,5 miliardi
di dollari nel 2004.
Tre compagnie non quotate in borsa, possono essere
annoverate tra le prime 10 del South Florida grazie a fatturati
molto significativi. Si tratta di JM Family Enterprises
(legata al mondo dell' automotive - USD 8,4 miliardi di fatturato),
il distributore di bevande alcoliche Southern
Wines and Spirits of America (USD 5,8 miliardi) ed il gruppo
televisivo-editoriale Cisneros (USD 4 miliardi). �

INDUSTRY
Luxury Vodka
Signed by Roberto Cavalli
With celebrity devotees including Jennifer Lopez, Beyonce
Knowles, Sharon Stone or Lenny Kravitz, Sting, Bono and
Steven Tyler, Roberto Cavalli is nowadays counted among
the most well known international designers.
He is among those designers willing to see their signature
well beyond a fashion empire. Watches, furniture, even
chocolates carry his brand, not to mention his two Just
Cavalli Cafés in Milan (Italy).
Cavalli is now venturing into the spirits market and will introduce
his ultra-premium vodka, Roberto Cavalli Vodka, in the
U.S. this September.
Using the pure water from the peaks of the Monte Rosa in
the Piedmont region of Italy, this new vodka is handcrafted
from the finest Italian grains cultivated in the valley where
the southwestern Alps embrace the Pó River. The liquid is filtered
through layers of crushed Italian marble to achieve
optimum purity, and then bottled in small batches. The
Roberto Cavalli-designed bottle reflects his signature style of
suggestive animal prints, featuring the image of a serpent
wrapped around the opaque glass bottle.
The new Vodka, retailing at $60 per bottle, will be sold at
leading wine shops, restaurants, lounges and clubs. The
first markets will be New York, Miami and Los Angeles
before rolling out nationwide. Southern Wines & Spirits will
be the U.S. distributor.
Roberto Cavalli's vodka will be launched during a special
event on the 26th of October in Miami Beach for more than
600 VIP guests. All the best fashion magazines will be covering
this premiere. The IACC is proud to announce its participation
to this spectacular night as one of the partners of
the event. The Chamber has a limited number of invitations
that are strictly available for our members. For reservations
please call us at 305-577-9868. �
Cavalli Firma la Vodka
Roberto Cavalli e` senza dubbio uno dei piu` conosciuti
stilisti internazionali.
Tra i suoi ammiratori si contano tante celebrita`come
Jennifer Lopez, Beyonce Knowles, Sharon Stone, Lenny
Kravitz, Sting, Bono e Steven Tyler.
Cavalli appartiene a quella categoria di designer eclettici i
cui interessi vanno al di la` dell`abbigliamento per arrivare
a toccare settori anche molto lontani tra loro. Orologi,
arredamento e perfino cioccolatini hanno il suo marchio,
senza voler menzionare i suoi due Just Cavalli Café inaugurati
recentemente a Milano.
La vodka e`l`ultima avventura commerciale dello stilista
che non nasconde il suo amore per le cose buone della vita.
Roberto Cavalli Vodka, questo il nome prescelto, sara`
interamente prodotta in Italia utilizzando acqua di sorgenti
alpine e grano coltivato in pianura padana.
La bottiglia con tanto di serpente in rilievo, e` stata prodotta
da un maestro vetraio italiano e riflette in pieno lo stile del
designer fiorentino. Una vera opera d`arte per racchiudere
una vodka di altissima qualita` che sara` venduta al dettaglio
a ben 60 dollari a bottiglia.
New York, Miami e Los Angeles, sono naturalmente le tre
citta` prescelte per testare il prodotto sul mercato americano.
La distribuzione verra` curata dal colosso Southern
Wines and Spirits. La Vodka Cavalli verra`lanciata proprio a
Miami Beach il 26 Ottobre, durante uno spettacolare evento
a cui saranno invitati piu di 600 ospiti.
I piu`importanti magazines di moda e lifestyle seguiranno
l`anteprima. Anche la IACC sara`uno dei partners
dell`evento ed ha a disposizione un numero limitato di inviti
che sono ad esclusiva disposizione dei nostri associati.
Per prenotazioni si prega di contattare la Camera al 305-577-
9868. �
.9 .it italian trade

ENTERTAINMENT
Italian Cinema in Miami
by Flavia Ambrosetti
What can we say about today's cinema in Italy? The times
of Visconti, Fellini and Rossellini are long gone and it
seems that nobody has replaced them. Since then, the
history of Italian cinema has gone down a different path,
and those days of effervescence and exquisite artistic
inspiration are missed and mourned. However, this vision
of the actual cinema industry in Italy is not completely justified.
In fact, Italy hasn't stopped producing masterpieces
in the seventh art and it is still considered a cinema of
high quality all around the world. One may say that the
present productions are more introverted and less universal
than they used to be, yet they are always very much
appreciated by practiced audiences.
Between the end of the 1940's and the beginning of the
1950's, the Italian cinema went through a renaissance
that climaxed with the development of the legendary studios
of Cinecitta`. Greatly influential historical genres
such as the Neo-realism and the Italian Comedy were
reaching their peak and delivering their most intense
masterpieces. Back then, American production companies
were coming to Italy in order to film their colossal
movies like Quo Vadis? and Ben Hur. The Italian motion
pictures were distributed throughout the whole world and
any movie theatre would screen Italian film. Alas, the tides
have changed and nowadays Italian films are less popular
and less distributed than their American counterpart. Yet,
this is the case of many other countries. However, the
restricted distribution of its pictures has allowed the
Italian cinema to preserve its uniqueness and authenticity.
The American audience certainly experiences an Italian
film as a very different kind of cinema, as it detaches itself
from the typical Hollywood movie. The competitiveness
makes it more and more difficult for young Italian directors
to live off their art, one has to possess great talent and
new ideas in order to emerge (and a good amount of luck
does not hurt!). Cinema is a passion and a bet that you
can either win or lose.
The Italian Film Festival (IFF) was founded with the intent
to bring the most recent and most popular Italian pictures
to the screens of Florida. In only three years,, the Italian
Film Festival has become one of the largest Italian events
in the Southeast of the US. This is also thanks to the support
of the Italian Ministry of Culture and Foreign Affairs
as well as of the Consulate General of Italy in Miami.
Among the films presented in the past editions were Don't
Move by Sergio Castellito, Agata and the Storm by Silvio
Soldini, What Fault is it of ours? by Carlo Verdone. The IFF
has also featured films by young film directors such as
The Runaway of Andrea Manni and Just do it of Francesco
Apolloni.
Once again the Italian Film Festival will organize its usual
retrospective that will be on Sergio Leone and the
Spaghetti Western.
The aim of the IFF is not only to promote the Italian culture
abroad, but also to give a chance to all the Italians living
in Florida to see the newest Italian pictures in the magic
darkness of a movie theatre. The selection is made by
choosing the films that best represents contemporary
Italian culture. This will also allow the American public to
discover who are the most relevant actors and directors in
today's Italy. And maybe, who knows, some new doors
might open… �
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.it italian trade
ENTERTAINMENT
Il Cinema
Italiano Torna
a Miami
Cosa si puo`dire del cinema italiano di oggi? I tempi di
Visconti, Fellini e Rossellini sono ormai lontani come ogni
cosa che da attualita`, diventa storia. Da allora, sembrerebbe
che il cinema italiano non ha piu`vissuto momenti
di simile fermento e ispirazione artistica, ma che tutti
sperino e aspettino sempre ancora che questa grandiosita`
coinvolgente e contagiosa ritorni a vivere. Eppure
questo e`un sentimento forse non totalmente giustificato.
Il cinema italiano non ha mai smesso un momento di
produrre capolavori della settima arte e ancora oggi
e`sinonimo di alta qualita`in tutto il mondo. Le opere
odierne sono forse piu`introverse e meno universali di
quelle di un tempo, ma comunque apprezzate dal pubblico
degli appassionati.
Tra la fine degli anni quaranta e gli anni cinquanta, il cinema
italiano conobbe una rinascita che culmino` proprio
con lo sviluppo di Cinecitta`e delle correnti storiche
come il neorealismo e la commedia all'italiana. In quegli
anni, gli americani venivano in Italia a produrre i loro
colossal cinematografici, come Quo Vadis e Ben Hur, e i
film italiani erano distribuiti ovunque. Purtroppo questo
equilibrio si e`modificato nel tempo ed oggi le produzioni
italiane sono sicuramente meno popolari e meno
esportate di quelli hollywoodiane (d'altronde quali altre lo
sono?). Di positivo c'e`che, grazie ad una produzione
piu`limitata, il cinema italiano ha conservato uno stile
proprio e genuino. Sicuramente per lo spettatore americano
la visione di un'opera italiana e`un'esperienza originale
e fuori dai canoni a cui e`abituato. Forse dovuta a
delle condizioni difficili in termini strategici per l'industria
cinematografica, o piu`semplicemente ad una mancanza
di mezzi, la situazione oggi e`tale che per emergere nel
mondo cinematografico bisogna avere grande talento e
freschezza di idee (oltre cha a una buona dose di fortuna!).
Insomma diciamolo, vivere di cinema e`una
scommessa che va ripetuta ogni giorno.
E`proprio la distribuzione limitata dei film italiani una
delle ragioni che ha portato alla creazione dell'Italian Film
Festival (IFF), permettendo cosi a quest'arte altrimenti
poco conosciuta di arrivare sugli schermi della Florida. In
soli tre anni l'Italian Film Festival e`divenuto uno dei
piu`grandi eventi dedicati alla cultura italiana nel sud-est
degli USA, grazie anche all'appoggio del Ministero dei
Beni Culturali e degli Affari Esteri e del Consolato
Generale d'Italia a Miami.
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Negli anni passati sono stati presentati film come Non ti
muovere (Sergio Castellito), Agata e la tempesta (Silvio
Soldini) e Ma che colpa ne abbiamo noi? (Carlo Verdone)
insieme a film di registi emergenti come Il Fuggitivo di
Andrea Manni e Fate come noi di Francesco Apolloni.
Ogni anno vengono anche organizzate delle retrospettive
cinematografiche dalle quali spesso nascono altri eventi
culturali come mostre fotografiche e conferenze.
Lo scopo dell'IFF non e`solamente quello di promuovere
la cultura italiana all'estero, ma anche di dare la possibilita`agli
italiani che vivono all'estero di vedere le
novita`cinematografiche del loro paese nel magico buio
di una sala di proiezione. La selezione viene fatta cercando
le opere che meglio rappresentano la cultura italiana
attuale e che diano la possibilita`al pubblico americano
di scoprire chi sono i registi e gli attori di spicco nell'Italia
di oggi. E forse chissa`, si potrebba anche aprire qualche
nuova porta....
L'Italian Film Festival si tiene al Regal Theatre di South
Beach dal 7 all'11 ottobre 2005. �
Buy your
space now.
Members
$100.00
Non Members
$150.00
The December issue of our magazine will reserve some
pages to host a showcase of Italian products that could be
cues for Christmas presents.
You will have the chance to advertise your products with a
photo, a brief description and, of course, how to buy them.
Reservation & Payment must be done by November 15
either by credit card or check to:
Italy-America Chamber of Commerce Southeast
270 N.E. 4th Street #2 - Miami, FL 33132
305.577.9868

INTERVIEW
Luigi De Laurentiis
Il Cinema Italiano Soffre di Provincialismo
di Silvia Cadamuro
Luigi De Laurentiis, che con il padre Aurelio guida la casa
produttice Filmauro, e' stato di recente in visita a Miami
per le riprese del prossimo "Vacanze a Miami". Abbiamo
colto l'occasione per intervistarlo e conoscere le sue
impressioni sul cinema italiano. Non potevamo trovare un
miglior referente.
Come produttore di successo quale vede siano i passi
per rilanciare il cinema italiano all'estero?
Penso che il cinema italiano non goda di una sufficiente
internazionalità dei prodotti che sforna per il semplice
fatto che ci si trova spesso di fronte a grande ignoranza e
provincialismo. Trovo assurdo che in Italia ci sia un
grande astio da parte degli attori a promuovere il proprio
film e spesso e volentieri le loro prime richieste sono di
limitare sul contratto le presenze di promozione. Già
questo spiega come oggi in Italia manca l'elemento chiave
per un film: il Marketing. Parola complicatissima che
a molti suona come una parola difficile ed estranea.
Quante star ci sono in Italia? Si riescono a definire chi
sono? Molto difficile. Da noi le star si nascondono e nessuno
si cura della loro immagine. Questo è gravissimo e
non permette al pubblico italiano di affezionarsi o di
sognare una star italiana piuttosto della solita star hollywoodiana.
Partendo da questi presupposti se è già difficile
farsi notare in Italia figuriamoci all'estero!
In Italia ci sono anche pochissimi registi che parlano
lingue differenti dall'italiano e pochissimi che riescono a
parlare l'inglese. Detto questo, in Italia si scrivono sceneggiature
che sono difficili da esportare date la loro grande
italianità. Ci sono barriere culturali nei nostri film che
spesso complicano un viaggio degli stessi in territori
esteri. In Italia si tende a valorizzare tutto cio' che è italiano,
senza pensare alle grandi possibilità che potrebbero
sorgere sconfinando in altri territori creando un prodotto
internazionale. Nella moda siamo riusciti ad essere
davanti al mondo intero, perche' questo non succede piu'
nel cinema? L'artista cinematografico e' un animale che
se lasciato solo puo' diventare pericoloso e nocivo verso
se stesso creando barriere insormontabili ad un cinema
che rimane paralizzato nel proprio paese. Io credo
moltissimo nel cinema italiano e nelle sue possibilità.
Prima di tutto sarebbe importantissimo creare una scuola
del cinema che abbia le strutture e soprattutto i professori
per poter generare nuove leve e creare una nuova
generazione di sceneggiatori, registi, direttori della
fotografia etc.
Ritornando al discorso di prima gli attori stessi dovrebbero
essere i primi a promuovere il proprio film e a curarsi
della propria immagine creando uno star system come
si deve che permetterebbe al cinema italiano di sovrastare
la cinematografia americana ed estera come d'altronde
succede in Francia da anni.
Importante anche limitare l'entrata di prodotti esteri e far
tornare al pubblico la voglia di vedere cinema italiano.
E' solamente sanando questi punti che si potrebbe cominciare
a prevedere una positiva economia per il cinema italiano
con incassi nazionali piu' alti e la possibilità ad
ambire a mete estere molto piu' grandi di quelle che oramai
non si sognano da tempo.
Sono importanti per il nostro cinema i festival italiani
che si organizzano annualmente in diverse citta' nordamericane?
Io non ho assistito a molti festival americani sul cinema
Italiano ma credo moltissimo nell'esportazione del nostro
prodotto e della qualità che siamo in grado di ottenere.
.13 .it italian trade

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.14
Luigi De Laurentiis
Trovo che sia di vitale importanza cominciare a capitalizzare
su un mercato così grande come il Nord America. E'
una grande opportunità per poter capire e migliorare l'approccio
di un potenziale pubblico americano di fronte ad
un prodotto come il nostro. Con "Manuale d'Amore", uno
degli incassi piu' alti della stagione 2005, siamo riusciti a
venderlo in ben 11 paesi. E' stato un bel traguardo e
soprattutto un film in piu' che e' riuscito a sconfinare le
barriere italiane. Il tema dell'amore, ha permesso al film
di diventare universale e di riuscire a colpire un pubblico
di culture diverse.
Quest'anno avete scelto Miami come meta delle
"Vacanze di Natale" piu' attese nei cinema italiani. Dal
1983 questa commedia all'italiana riscuote un enorme
riscontro di pubblico: quale pensa sia il segreto?
Come lei ha ben notato abbiamo scelto Miami per le
riprese del nostro prossimo film di Natale. La scelta non
è stata casuale ma è uno dei primi segreti per creare la
formula che ci permette, dal lontano 1983, di essere ai
primi posti delle classifiche del cinema italiano.
Location, location, location è la prima preoccupazione
che di solito ci chiediamo verso la fine di Novembre e che
continua a ossessionarci fino a fine Gennaio inizi di
Febbraio. Ogni anno abbiamo scelto le location che piu'
vanno di moda in quel preciso momento. Questo diventa
uno dei primi elementi scatenanti per destare interesse in
un pubblico sempre piu' esigente e che ha soprattutto
voglia di sognare in quelle due ore di buio e divertimento
generale.
Un'altra caratteristica di successo è sempre stata di avere
nel film delle guest star importanti. Tra i nomi piu' importanti
dei film passati: Danny De Vito, Cindy Crawford,
Leslie Nielsen, Luke Perry, Ronn Moss.
Un'altra grande caratteristica è la colonna sonora dei
nostri film. Ogni anno facciamo una scelta ben studiata a
tavolino di tutte le hit del momento. Spesso scegliamo le
hit dell'estate passata alternata alle hit piu' in voga sotto il
periodo natalizio. Questo diventa un impegno economico
non indifferente ma diventa un valore aggiunto per il nostro
pubblico.
L'arma piu' importante è stata investire sull'immagine di
Massimo Boldi e Christian De Sica affiancando loro ogni
anno comici di tutte le età e livello in modo di rinnovare la
formula del film di anno in anno. �

Luigi De Laurentiis: Italian Cinema Suffers of Provincialism
Luigi de Laurentiis directs the production company
Filmauro in joint hands with his father. He was recently in
Miami for the shooting of his next film "Vacanze a Miami"
(Holidays in Miami). We took the opportunity to have an
interview with him and discover what his opinions about
the Italian cinema are. We couldn't find a better conversation
partner!
As a successful producer, what is your opinion about
the steps to undertake in order to promote Italian cinema
abroad?
I think that the Italian cinema and its production don't
succeed enough in being distributed internationally for
the simple reason that we are very often confronted with
a deep ignorance and provincialism. I believe that the attitude
Italian actors have in often refusing to promote their
own movies is absurd. Frequently their first request is to
limit on the contract their presence in promotional
events. This explains how nowadays Italian cinema misses
the key factor: the marketing. It is a very complicated
word which sounds very difficult and strange to many.
How many stars are there in Italy? Is it possible to define
who they are? It is very difficult to answer. In Italy stars
hide and nobody takes care of their image. This is a very
serious problem which doesn't allow the Italian audience
to grow fond of Italian actors and fantasize about them
instead of Hollywood stars. If it is already difficult to make
oneself noticed in Italy imagine abroad!
Another problem in Italy is that few directors speak other
languages than Italian and very few speak English.
Moreover, Italian screenplays are quite difficult to export
because they are so very linked to the Italian culture.
There are cultural barriers that very often prevent our production
to travel to other countries. Fashion wise we have
succeeded in exporting our style everywhere, why can't
that happen in cinema? The cinematographic artist is an
animal that when left alone can become quite harmful
and dangerous to himself, creating insuperable fences
for the films which end up being trapped in their own
country.
I believe in Italian cinema and its potential.
First of all, it would be extremely important to create a cinema
school that has the infrastructure and most of all the
professors in order to have a future generation of screenplay
writers, actors, directors of photography etc.
Going back to what I said previously, actors should be
happy and willing to promote their movies. They should
take care of their image and consequently create a star
system that would allow the Italian cinema to dominate
the American and foreign production, as it already happens
in France for instance.
It would also be important to limit the screenings of foreign
production and give the Italian audience the desire
to see an Italian film.
Only by solving these problems we could start thinking to
a healthy economy of Italian cinema, with higher boxoffices
on a national level. This would give us the possibility
to have larger aims, on an international level, which is
a dream we haven't dreamt in a very long time.
Many Italian Film Festivals are organized every year
in several cities in North America. How important are
they for the Italian cinema?
I haven't had the opportunity to attend to many Italian
Festivals in the US but I firmly believe in the exporting of
our films and in the quality we can reach. I think it is very
important that we start investing in a large market as the
American one is. It is a great opportunity to understand
the American audience and better our approach to it.
With "Manuale d'amore" (Maunual of Love), one of the
highest box-office of the season 2005, we succeeded in
exporting in 11 countries. This was a great success especially
because it was able to go travel beyond the national
borders. The theme of love made it a universal movie
which has been able to raise the interest of different audiences.
This year you chose Miami as the setting for the
eagerly awaited "Christmas Holidays". Since 1983
this Italian comedy is very successful and appreciated:
what is its secret?
As you have certainly noticed, we chose Miami for the setting
of our next Christmas film. The choice was not made
randomly and is part of the secret formula that makes
these movies successful since 1983.
Location, location, location is our first priority. This question
usually starts obsessing us around the end of
November and continues through the end of January
beginning of February. Every year we choose the locations
that are the most in fashion at the moment. This is
the first element to raise the audience's interest, as it fulfills
their wish to dream of another life for two hours while
sitting in the dark.
Another element of success is to have important and
famous guest stars. Among the most famous names are
Danny De Vito, Cindy Crawford, Leslie Nielsen, Luke
Perry, Ronn Moss.
A further important characteristic is the soundtrack of
our films. We always choose the biggest hits of the
moment. Very often we choose the hits of the summer,
and alternate them with new songs of the holiday season.
To have these songs is very costly, but it adds something
that is very important for the audience.
Last but not least, the most important thing has been
the investment in the image of Christian De Sica and
Massimo Boldi by lining them up with comic professional
of all ages and levels in order to renovate the formula
of the film every year. �
.15 .it italian trade

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FOOD & BEVERAGE
Miami Temple for Gourmet
If you are a gourmet-fanatic or an artistic-household-appliances-lover
or simply a kitchen-habitué you cannot miss
to visit this newly opened store. "LA CUISINE gourmet",
located in Coral Gables - 50 Aragon Avenue, is the first
store outside Venezuela opened by Josu Gaubeka, a foreseeing
successful businessman, lover of Italian kitchenware
and founder of 3 homonymous stores in Caracas.
If you look at his "art gallery" you can only nod and be surprised
at the visionary combination of usefulness, necessity,
and beauty in a unique store. Inspiring good living is
the mantra of this kitchenware and kitchen appliance
boutique and this played out through a broad selection of
upscale and professional level merchandise.
The store is about 3,000 square feet divided into two distinct
rooms and showcases the merchandise in a contemporary,
functional, and efficient interior design. The entry is flanked
by walls of stove tops, ovens, microwaves, and more, most
plugged-in and ready for testing, where customers are
allowed to interact with and test the merchandise.
A special corner is dedicated to a demo kitchen, which is
furnished with three moveable counters which can hold a
variety of cooking appliances including the super-chic
induction tops along with those of gas and electric.
"LA CUISINE gourmet" offers a wide range of high-end
.16
household appliances and also utensils and accessories
and provides everything from A to Z for the home or professional
chef or for those aspiring to cook like one.
Crystal and glassware, fine bone china, tea pots, candlesticks,
salt and pepper shakers, sugar and cream services,
cutleries, pots and pans, and further merchandise that
will embellish your dinner table. Among the others,
brands like Gaggia, Smeg, Piazza, Best, Risolli, Legnoart,
Alexander, Saeco, La Pavoni, Rovex and Alessi should
remind Italians of their native country and Americans to
the quality of the "Made in Italy". Part of the same group is
also La Cuisine Professional, the commercial division of
the company which was created for hotels, restaurants,
bars and caterers. It specializes in high quality, heavy duty
utensils and smallware for the foodservice industry with
the same customized service as LA CUISINE gourmet.
"LA CUISINE gourmet" hosts complimentary chef demonstrations
and wine tasting with local, national, and internationally
recognized culinary stars. SMEG ovens and
cook tops will be used during the cooking demonstrations.
This is the first introduction for SMEG in the USA
market. The events take place weekly on Tuesdays at
7.00pm and Saturdays at 2.00pm. For further information
and discovering the upcoming events you can visit the
website at www.lacuisinegourmet.com or call the boutique
at (305) 442-9006. �

TRAVEL
Americans to Italy
An Increasing Travel Trend
by Antonio G. Acunzo, DMC - Destination Management Consultants
The interest for travels to Italy is very strong in the USA.
The reasons are numerous: made in Italy, Italian design
and fashion, Italian cuisine with its local food and recipes
and of course, Italian wines. The new "rossi", red wines like
"Primitivo di Manduria" (marketed here in the USA as the
Italian Zinfandel) and "Nero d'Avola", are now imposing
their presence in leading Italian restaurants in major US
cities.
The movie industry and the publishing industry have also
strongly contributed in raising the interest for Italy. The
novel Under the Tuscan Sun, written by Francis Mayes,
has inspired the comedy movie bearing the same title and
featuring among the others, the Italian actor Raul Bova.
The same author has recently published an outstanding
book on the Italian lifestyle, Bringing Tuscany Home: sensuous
style from the heart of Italy, is a wonderful showcase
of what Italy and Tuscany in particular, can offer in
terms of lifestyle, interior décor, folklore, food, and wine.
But most of all, it underlines Italian's love for their land
and its genuine products and traditions.
Every year, the US travel magazine Conde' Nast Traveler
has a traditional appointment with its readers for the
Reader's Choice Awards where its readers choose the
best structures and tourist destinations. In 2004, Italy got
some of the highest remarks and rankings.
Among the ten most visited cities in Europe in 2004, four
were Italian: Florence, Rome, Venice were respectively
ranked 1st, 2nd and 3rd, while Siena got the 7th place,
preceded by Paris, France (4th), Salzburg, Austria (5th),
Istanbul, Turkey (6th) and London, UK (7th, a tie), followed
by Prague, Czech Republic (8th), Seville, Spain (9th) and
Vienna, Austria (10th).
Out of the seventy-five top luxury hotels in Europe voted by
the readers, twenty were Italian. The Four Seasons hotel in
Milan was honored with the 2nd position. Then comes a
long list of luxury hotels and resorts located along the
Amalfi Peninsula (Le Sirenuse and S. Pietro (a Relais &
Chateaux) in Positano; Palazzo Sasso in Ravello; Santa
Caterina in Amalfi; Excelsior Vittoria in Sorrento and the
Quisisana Hotel on the isle of Capri) as well as in Tuscany
(Il Pellicano in Porto Ercole; Villa San Michele in Fiesole,
nearby Florence; and four hotels in downtown Florence:
Lungarno, Savoy, Westin Excelsior and Grand Hotel). Last
but not least, comes the Baglioni Hotel in Bologna which
ranked 73rd .
Out of the 10 most visited European islands, three of them
were in Italy: Sicily ranked at the 3rd place after Mykonos
and Rhodes in Greece; Capri got the 5th position and
Sardinia got the 7th.
The highest number of US visitors to Italy was registered
in the year 2000, with a staggering 2,148,000 US travelers.
After the 9/11 terrorist attacks, the number of US visitors
to Italy starts progressively to decrease. This tendency is
additionally reinforced by the not so favorable currency
exchange between the US dollar and the Euro and the
conjunction of these two elements contributed to reduce
the number of visitors down to 1,638,000 in 2003. However,
today's trend foresees a strong demand and a strong
increase in US visitors to Italy, suggesting that the US
market is still very attracted by Italy and by the "made in
Italy".
In 2003, 7% of the total number of US resident travelers
traveling overseas went to Italy (data provided by the
.17 .it italian trade

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Office of Travel and Tourism on the last update in
December 2004). Also, Italy ranked as the 5th most visited
country after Mexico, Canada, the UK and France. 41% of
all US visitors to Italy originated from the "Bost-Wash" corridor,
which includes the major cities of Boston, New York,
Philadelphia, Baltimore and Washington. 27% departed
from New York's JFK and Newark-Liberty. 36% collected
travel information with the help of internet. 23% booked
their air travel on-line. 42% contacted a travel agency. 21%
contacted the airlines' reservation office/toll-free number.
3% acquired a travel package from a tour operator. 8%
used, when available, their company's internal travel service/office.
By looking at some demographic data, we discover that
the "average" US traveler normally is an adult (93%), male
(59%), featuring an average age of 45.5 years who travels
alone (43%) or in good company (26% with his/her partner/companion/significant
other; 22% with his/her family;
and 12% with friends).
The "average" US traveler is a professional (38%) or a manager
(28%), with an annual family income of $112,000
Student travelers represents 7% of the total while retired
people 11%.
On average, the per-capita travel expenses is $1,916.00 for
a packaged tour purchased through a tour operator, and
$2,683.00 for an incentive travel.
In addition to the above, an average of $1,206.00 is spent
in Italy for personal purchases, gifts, other.
What are the reasons that induces so many people to
select Italy for a travel experience?
.18
First of all, it is the Italian way of life with all it implies:
good cuisine, cooking-classes, wine-tasting, design, fashion,
local traditions as well as spa and wellness treatments.
Then, the classic Italian icons like art and architecture,
history and archaeology, and music.
Also, the increasing interest in taking Italian-language
classes plays a role.
Italy is also a major entry port for the European Union and
it is easy to combine two or more countries of the Union
within the same travel itinerary.
Very important is the travel segment defined as VFR
(Visiting Friends and Relatives), due to the large Italian
community present in the US.
Last but not least, the MICE (Meeting, Incentive travel,
Convention. Exhibition) travel segment is a recent but very
significant market niche, with Rome, Florence, Venice,
Tuscany, Capri and the Amalfi Peninsula as the six main
destinations for meeting or incentive travels. �
Data Provided by: Conde Nast Traveller, "2004 Readers' Choice
Award"

TURISMO
Turisti Americani in Italia
Un Trend in Crescita
by Antonio G.Acunzo, DMC - Destination Management Consultants
C'e un fortissimo interesse e desiderio di viaggiare in Italia
qui negli USA. Complice il Made in Italy, il design e la
moda italiana, la cucina italiana e i vini italiani, soprattutto
i nuovi rossi come il Primitivo di Manduria, che viene promosso
come lo Zinfandel italiano, e il Nero d'Avola che
troneggiano nei ristoranti italiani e vengono sempre piu'
richiesti.
Complice anche la cinematografia e l'editoria che grazie
alla scrittrice Frances Mayes, autrice del romanzo "Under
the Tuscan Sun", da cui e' stato anche sviluppato un film
che ha visto l'italiano Raul Bova come interprete, e del libro
sul lifestyle italiano "Bringing Tuscany Home" ha mostrato
in maniera brillante lo stile di vita italiano, e toscano in particolare,
facendo conoscere ai piu' gli aspetti tipici della
vita quotidiana di un borgo toscano, con la sua cucina, le
sue conserve, i suoi ritmi, gli arredi, la cura per la terra,
l'amore per i sapori e per le tradizioni.
Nel tradizionale appuntamento annuale del mensile di turismo
Conde' Nast Travel con i Readers' Choice Awards, le
migliori strutture e destinazioni turistiche scelte dal pubblico
dei lettori americani, nel 2004 l'Italia ha giocato un ruolo
di primissimo piano.
4 delle 10 citta' piu' visitate in Europa sono in Italia: Firenze,
Roma, Venezia, rispettivamente al primo, secondo e terzo
posto, e Siena, classificata al settimo, e preceduta da
Parigi (quarto), Salisburgo, Istanbul, Londra, e seguita da
Praga (ottavo), Siviglia e Vienna.
20 dei 75 top hotels in Europa sono italiani, partendo dal
Four Seasons di Milano (classificato al secondo posto) per
arrivare al Baglioni di Bologna (al 73mo posto), con grande
presenza della Costiera Amalfitana (Le Sirenuse e San
Pietro a Positano, Palazzo Sasso a Ravello, Santa Caterina
ad Amalfi, Excelsior Vittoria a Sorrento, Quisisana a Capri)
e della Toscana (Il Pellicano a Porto Ercole, Villa San
Michele a Fiesole, Lungarno, Savoy, Westin Excelsior e
Grand Hotel a Firenze).
4 tra le 10 isole europee piu' visitate sono italiane: Sicilia (al
terzo posto dopo Mykonos e Rodi), Capri (al quinto) e la
Sardegna (al settimo posto, preceduta da Corfu e seguita
da Majorca, le Ebridi e le isole della costa Dalmata.
Sebbene il picco di 2.148.000 visitatori americani in Italia,
pre 9/11, non sia stato ancora superato, la tendenza e' in
aumento. Stando agli ultimi dati raccolti dell'Office of
Travel & Tourism Industries, un ente governativo ameri-
cano, e aggiornati a dic 2004, nel 2003 gli americani che
hanno scelto di viaggiare in Italia sono stati ben 1.638.000.
E' interessante vedere qualche dato statistico di questo
flusso. I viaggiatori in Italia rappresentano il 7% di tutti gli
americani che hanno viaggiato oltre oceano, e l'Italia si
posiziona al 5to posto tra i paesi piu' visitati dopo Messico,
Canada, UK e Francia. Il 41% parte dal corridoio
"BostWash", ovverossia il tratto di Stati Uniti che comprende
Boston, New York, Philadelphia, Baltimora,
Washington. Il 27% ha utilizzato gli aeroporti di New York:
J.F.Kennedy e Newark-Liberty. Il 36% ha utilizzato internet
per raccogliere informazioni relative al viaggio. Il 23% ha
prenotato "on-line", quindi in internet, i biglietti aerei del
viaggio, il 42% si e' rivolto ad una agenzia di viaggio, il 21%
direttamente alla compagnia aerea, il 3% ha acquistato un
pacchetto da un tour-operator e l'8% ha utilizzato l'ufficio
viaggi interno all'azienda (quando presente ovviamente).
Se vogliamo guardare al profilo del viaggiatore, scopriamo
che il viaggiatore medio americano e': adulto (93%), mas -
chio (59%), ha 45 anni e mezzo, viaggia da solo (43%),
oppure in compagnia (26% con il partner, 22% con la
famiglia, 12% con amici). E' un professionista (38%), o un
manager (28%), con un reddito medio annuo familiare di
$112.100. Il traffico studenti rappresente ben il 7% e i pensionati
sono ben l'11%. Mediamente la spesa procapite per
il viaggio ammonta a $1.916 per un viaggio organizzato e
$2683 per un viaggio incentive, ai quali si deve aggiungere
una spesa media fatta poi in loco, in Italia, per acquisti personali
di circa $1.206.
Cosa attira questo esercito di americani in Italia?
Prima di tutto lo stile di vita italiano con i suoi aspetti principali
quali: la cucina, la degustazione dei vini, il design e
la moda, il folklore e le tradizioni, spa, terme e benessere.
Poi, sicuramente, il mondo dell'arte, della storia, dell'architettura,
dell'archeologia e della musica, classica e jazz.
Inoltre sempre maggiore interesse per la conoscenza della
lingua italiana, mediante corsi di lingua ad-hoc.
L'Italia e' anche la porta di ingresso per visitare altri paesi
dell'Unione Europea. Cosi' come, per i tour archeologici, si
abbina spesso l'Italia alla Grecia, oppure con l'Egitto e con
Israele. Notevole anche la percentuale di traffico etnico per
riunirsi con le famiglie di origine, o piu' semplicemente per
visitare amici.
Infine il segmento MICE, con Roma, Firenze e Venezia sempre
in testa come destinazioni di viaggi incentive, cosi' come
la Toscana e la Penisola Amalfitana, Capri compresa. �
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.20
BUSINESS
IACC'S New
Board of
Directors
The new Board of Directors has been officially presented
during the Annual General Meeting, which was held the
30th of June at Poltrona Frau's showroom. The result of
the elections underline a will of continuity, as the Board
stays nearly unchanged.
Our former president, Mr. Giampiero di Persia, C.E.O of
Poltrona Frau and co-founder of the Italian Film Festival,
has been reelected for the next two years. Mr. Marco Ferri
of Holland & Knight remains our Executive Vice-
President, whereas Mr. Francesco Facilla, owner of
Italian's most beloved travel agency in Miami, GTS 3000,
is our only new Director and also new Vice-President. Mr.
Chandler Finley of Finley & Bologna International has
been assigned as the new Secretary and Mr. Roberto
Degl'Innocenti of Assicurazioni Generali has been elected
as our new Treasurer.
The other components of our Board are Mr. Cristiano
Marinari of American ReQuest and also former President
of Chamber between the years 2002 and 2003, Mr.
Alessandro Rancati of Liquidsquare who is the graphic
spirit of our magazine .it, Ms. Laura Reitano of Imola Tile
who has been serving the Board for the 2nd year after
being the Executive Director of the IACC from 1999 to
2002, Paolo Romanelli, MD who is actively involved in the
organization of the Italy-Americas Medical Congress as
well as Ms. Laura Yanes and Mr. Ben Neji who are among
the most experienced Board members since they have
been Directors for several years.
Last and definitively not least, Hon. Gianfranco
Colognato, Consul General of Italy, continues to honor us
with his presence and collaboration as Honorary
President. �

CULTURE
Contemporary Art Market
Basel and Miami have something Italian in common
by Patrick Kelly, Umberto Allemandi & C. Publishing
Italy and the art world have long gone hand in hand.
Certainly, anyone who has studied art history to any
degree will tell you the advantages of being versed in the
Italian tongue. Even to this day the Venice Biennale still
remains one of the most anticipated and exciting events
on the art world calendar, with selected countries inviting
artists of their choice to represent their nations in the various
pavilions.
What then is Italy's big connection to the contemporary
art market - the actual buying and selling of what's on offer
from the most exciting and prestigious art galleries in the
world? First we need to learn a little bit about how the art
market works. Up until relatively recently there was only
one big kid on the block and that was Art Basel, the annual
art fair fest in the eponymous Basel, Switzerland. Basel
is a small border town, strategically placed to attract
French, German and Swiss collectors, that has grown to
become the home of many patrons of the arts, private
foundations and exquisite galleries and museums.
Coupled with this is an enormous exhibition centre, which
makes Basel an ideal host for an annual fair and has been
doing so for the last thirty-six years. Building on this
established reputation Art Basel decided to branch out to
the US, where it saw a gap in the market for a high quality
contemporary art fair, and two years ago up sprang Art
Basel Miami Beach, to fantastic critical and popular
acclaim.
These two fairs now dominate the high end of the contemporary
art market: from Chuck Close to Damien Hirst,
Picasso to Miro, whatever your interest you certainly won't
be disappointed with what is on offer. These fairs are also
a place to spot emerging new talent, and if you have a
good enough eye and a large enough wallet, you could
well pick up the next big thing waiting to explode onto the
international art scene.
But what is the Italian connection you ask, aside of course
from the smattering of Italian galleries attending, and the
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Italian collectors and artists involved at both ends of the
art market spectrum. The answer, you will be surprised to
learn, is The Art Newspaper, an English language international
art paper based in New York and London, and
owned by Italian publishers Umberto Allemandi & Co. The
Art Newspaper was founded in 1990 and is part of an
international network with offices in New York, London,
Turin, Paris and Athens. The Art Newspaper sister publications
include: Il Giornale dell'Arte, Il Giornale
dell'Architettura, Le Journal des Art and published in
Athens, Ta Nea Tes Technes. Umberto Allemandi & Co.'s
head office is based in Turin, where it has been publishing
high quality art books for over 30 years.
The Art Newspaper is a monthly publication and is widely
regarded as the leading authority on art news worldwide.
It was exactly for this reason that Art Basel and Art Basel
Miami Beach invited The Art Newspaper to provide the
first ever daily newspaper during an art fair. In other
industries daily papers during fairs and conventions are
quite commonplace. However, they generally tend to be
regurgitated press releases with a littering of short-hand
reports on the preceding day's events. What The Art
Newspaper has now managed to do for both Art Basel
Miami Beach last December and for Art Basel in June of
this year is to provide a comprehensive and in-situ free
daily publication exclusively dealing with events in and
around the fairs themselves.
.22
The Art Newspaper monthly tends to be read primarily by
art market professionals, even though its coverage and
stories have mass appeal and tend to be found several
days or weeks later filtered down through the international
mainstream media. Miami and Basel present an amazing
opportunity then to reach a wider audience, especial -
ly with some 55,000 visitors expected at both fairs. Not
only does The Art Newspaper deliver the latest news and
gossip from in and around the fair but it also puts it in the
context of the bigger art world that operates around these
events. It allows art professionals to engage in their field
while also being accessible enough to give a clear picture
of the intriguing machinations of the art world to those
who may well be first-time visitors. If you would like to
learn more about The Art Newspaper monthly edition, or
indeed our daily papers for Basel and Miami then please
visit our website at www.theartnewspaper.com. �
ART BASEL QUICK FACTS
- 180 of the world's leading art galleries
- More than 1000 artists
- December 1st through December 4th
- Miami Beach Convention Center -1901 Convention Center Drive
- Open daily from noon to 8 PM
- Day Tickets $20, Evening and reduced tickets $12, Permanent Pass $50
- miamibeach@ArtBasel.com

LOCAL
The Miami River Project
by Pietro Taballione, University of Miami
The Miami River is one of the most unvalued resources in
South Florida for environmental and socio-economic reasons.
Few know that this navigable waterway stretching
for five miles from Biscayne Bay to the Miami's
International Airport hosts archeological remains from
the ancient Tequesta Indians and is the place where the
city of Miami was born in 1896. Nowadays, it supports a
vivid marine industry providing employment and business
opportunities and offers at the same time a pleasant environment
and an attractive residential location.
The present Miami River lost many traits of its original
beauty so that today it is just a semi-natural system, as a
result of the heavy modification performed in the last century
for navigation and recreation purposes. The major
action that transformed the natural river in a sort of canal,
was the dredging and widening works performed at the
beginning of the 1930s for navigation and flood control
purposes. However, even before that big intervention
many dredge and fill works carried out by individuals to
create marinas for tourist resorts had already contributed
as a whole to a conspicuous alteration of the river contour.
It appears today that after those man-made modifications
occurred during the last century, the river is no longer
able to support a consistent variety of organisms and cannot
longer be defined as a complex ecosystem.
Nevertheless, it still retains a crucial ecological importance
as a home for the endangered West Indian Manatee
and because of the fact that it releases waters into the delicate
and yet protected ecosystem of Biscayne Bay.
After World War II the Miami River also suffered a long
period of decay and lack of appreciation that culminated
in the 80s when it became dangerous as shipping terminal
for drugs coming from South America into the United
States. Despite its bad reputation and the fact that the
natural character of the Miami River was compromised
forever, during the last decade people started re-discovering
the value and importance of this unique resource. As
a matter of fact, from a local case it became a federal
issue. The establishment of the Miami River Commission
marked a new era for the river. The Commission, estab -
lished in 1998, began to promote a comprehensive revital -
ization of the Miami River through economic, natural and
esthetical improvements. To accomplish these goals it
elaborated the Miami River Urban Infill Plan in conjunc-
tion with the City of Miami and Miami-Dade County. The
aim was to consolidate other existing programs and proposals
into a coordinated strategic plan for the improvement
of the Miami River and surrounding areas, addressing
environmental, socio-economic, recreational and aesthetic
issues. Today, many of the plan's features are still
under implementation. Among them are the environmental
improvement of the river through its dredging, the
establishment of new parks on its shores, the creation of
a system of river walkways interconnecting shops and
restaurants with residential areas and the promotion of
water-related activities such as the marine industry
through re-zoning and establishment of economic incentives.
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The new maintenance dredging of the river, a $74 million
project mainly sponsored by federal government was offi -
cially inaugurated after years of delays on October 27,
2004. So far, it has been one of the most important
achievements of the Miami River Commission and it aims
to remove 600,000 cubic yards of contaminated sediments
accumulated on the bottom of the river after the
last dredging at the beginning of the century. Different
interests have triggered the beginning of this project. At
federal level the main interest is to ensure and enhance
navigability, while at local level it is to restore the river environment
preventing the discharge of pollutants to the
Biscayne National Park. According to the Miami River
Commission, the dredging would also promote the local
economy by attracting new businesses and strengthening
the existing ones. Especially the marine and shipping
industry will greatly benefit from both the enhancement of
navigation and improvement of the river accessibility. The
marine industry of the Port of Miami River is already generating
$4 billion a year and creating a total of about 8,000
jobs, most well paying. According to the Miami River
Commission, dredging the river to the original deepness
would allow the average river freighters to increase their
cargo and induce more jobs especially on land. The economic
projections for cargo movement and comparisons
with other ports indicate that the shipping growth is
expected to continue at a healthy rate, especially with a
prospective scenario of a new government in Cuba that
would allow the Miami River to become a major destination
within the Caribbean region. Besides the shipping
industry, also the boat manufacturing and repairing activities
will benefit from a more navigable river. Those businesses
already play a fundamental role in the river economy,
greatly contributing to its economical growth and providing
jobs and revenues. Legendary boatyards present in
the Miami River are Merril Stevens (in the business since
1923) and Jones Boat Yard, whose owners are both members
of the Miami River Commission. Their facilities mainly
provide maintenance and repairing services for mega
yachts, which represents a market segment in continuing
expansion in the U.S. In fact, U.S. ranked second after
Italy in number of yachts under construction worldwide.
The general increase of mega yachts production could
positively affect the economy of South Florida mostly
through repair and maintenance activities. In fact South
Florida is considered to be the most frequented area in the
U.S. by mega yachts. Potentially, thus, the economy of this
region (likewise the one of the Miami River area) could
enormously benefit from the opportunities offered by the
mega yachts sector. As an example, in 2002 all the activities
related to the mega yachts presence in South Florida
(maintenance, brokerage commissions and charter
industry commission) impacted the regional economy by
$576.37 million.
The dredging of the Miami River, which is largely justified
by environmental and economic reasons, has been also
set as a priority in the context of the strong development
.24
project of Downtown Miami. The Miami Downtown
Development Authority and many stakeholders are envisioning
a miniature version of the Big Apple for
Downtown Miami, with a mix of lifestyle, retail, entertainment
and dining attractions in concert with a residential
component. With 11,000 residential units planned and
5,000 under construction, Downtown Miami represents
one of the urban areas undergoing higher development in
United States. About 4,300 residences have been built
since 1995 and this number will triple in the next four
years based on current and upcoming projects. Also,
nearly 2.5 million square feet of office, retail and commercial
space is under construction compared to about 1.8
million built since 1995. The Miami River constitutes probably
the major feature affecting that project for two important
reasons. Firstly, the river's shores represent a consistent
portion of the area under investigation so that of the
16,000 new residential units planned or under construction
in Downtown, 7,000 units are just located on the river.
Secondly, the entire development of Downtown Miami
mainly depends on the waterway's environmental, economic
and social improvement since the actual river conditions
are not compatible with the proposed uses.
Today the project has fulfilled many objectives and gained
a general consensus from many stakeholders and the
public. However, there are still concerns about parts of the
plan with respect to the environmental soundness of the
river dredging and the economical and social viability of
its re-zoning. Specifically, the short term effects of sediment
re-suspension during the dredging operations have
not been completely evaluated and could be severe on
some sensitive ecosystems of Biscayne Bay. The re-zoning
then is creating problems with respect to the spatial distribution
of the activities on the Miami River as envisaged
in the Infill Plan. Residential development that had to be
limited to the middle and upper river is happening also in
the lower part of it, which should be devoted to the marine
industry. Developers, in fact, are rapidly buying out lands
in those areas obtaining re-zonings and ensuring high
home tax revenues to the local governments.
Besides those concerns, the performance of the Miami
River revitalization plan can be deemed more than satisfactory
in addressing many of the river issues.
Furthermore the Miami River Commission has demonstrated
an extraordinary ability in unifying a number of
stakeholders under a single comprehensive plan, while
successfully partnering with leading governmental agencies
and associations. It has also demonstrated high
implementation capabilities reaching important objectives
in a relatively short time. Therefore, the entire project
is certainly a positive example of management of fluvial
resources that could be exported and adapted to similar
situations also in other countries such as Italy, where
cities like Pescara are undertaking similar revitalization
efforts on their own metropolitan rivers. �

AFFARI
L'Italia Aiuta le PMI
A Sostegno di Nuove Iniziative in Paesi Extra CEE
Di Giancarlo Pelosi, Studio Legale Pelosi
Nell'attuale contesto socio-economico in cui la Comunità
Europea e l'Italia in particolare si è venuta a trovare, molti
imprenditori manifestano quanto meno la voglia di potersi
espandere in nuovi mercati, non importa se lontani, con
prospettive di sviluppo futuro più vantaggiose. L'idea è senz'altro
vincente se però supportata da prudenza ed approfondita
analisi dei nuovi mercati, evitando di farsi "allettare"
da "sirene"che troppo spesso promettono aiuti di stato e
facili guadagni. Personalmente e non a caso consiglio sempre
ai miei clienti di intraprendere nuove attività solo in
Paesi quanto meno "culturalmente" simili al nostro, magari
meno "allettanti" di altri oggi più "alla moda" ma che, come
ad esempio gli USA ed in particolare la Florida, offrono
indiscutibilmente e da sempre ampi sviluppi commerciali
alle nostre aziende oltre alla non trascurabile tranquillità
sociale e libertà di movimento dei capitali.
Colgo l'opportunità gentilmente concessami dalla
redazione di IT per sviluppare una sorta di "mini-guida" sugli
strumenti di fatto disponibili, messi a disposizione dallo
Stato Italiano, a favore delle PMI che intendano intraprendere
nuove attività all'estero, accompagnata da una breve
"analisi" sulle problematiche che un attento imprenditore
dovrebbe porsi prima di intraprendere una nuova attività.
L'Italia ha da sempre favorito gli investimenti all'estero; di
fatto una legge, la 394 del 29/07/81, invero ed inspiegabilmente
poco conosciuta dai più, tende proprio a favorire la
"penetrazione commerciale in Paesi extra CEE". Tale legge
trova applicazione per ogni attività non episodica di
esportazione di prodotti nazionali o di servizi verso Paesi al
di fuori della CEE da parte di soggetti giuridici italiani. Il programma
di penetrazione commerciale deve prevedere la
realizzazione nel Paese straniero di una struttura fissa per
le vendite che può essere configurata come punto vendita,
negozio, show-room o deposito. Avvalendosi di tale Legge è
possibile finanziare sino all'85% dei costi che saranno
sostenuti nei due anni successivi alla delibera di concessione.
E' possibile accedere al finanziamento anche al fine
di potenziare le strutture già operanti all'estero ma solo per
le spese straordinarie ed aggiuntive. Sono finanziabili tutti i
costi relativi a:
· Acquisto (per due/settimi) o affitto di uffici, negozi, filiali, sedi secondarie,
depositi, ecc. ed allestimento degli stessi.
· Acquisto di automezzi.
· Costi sostenuti a titolo di spese generali.
· Costi del personale amministrativo, tecnico e di vendita adibito al programma.
· Costi di campionamento.
· Costi di pubblicità su mezzi di comunicazione locali.
· Viaggi, consulenze, trasferte e ricerche di mercato finalizzate al programma.
· Costi di merci inviate in deposito, comprensivi di oneri doganali e di
spese di trasporto.
· Costi per fiere e dimostrazioni.
· Costi sostenuti in Italia per progetti di intervento.
L'importo massimo del finanziamento è di Euro
2.065.000,00 (Euro 3.088.000 nel caso di consorzi, società
consortili o raggruppamento di PMI) a fronte di un programma
di spesa di Euro 2.430.000,00 e viene di solito concesso
entro 90 giorni dalla presentazione della richiesta.
La durata del periodo di rimborso è di 7 anni, di cui i primi
due di preammortamento, mentre il tasso di interesse, fisso
per la durata del finanziamento, è pari al 40 % del tasso di
riferimento valido all'esportazione (luglio 2005: tasso
1,26%), stabilito ai sensi della Legge 24/5/77 n. 227. Le
garanzie richieste, in alternativa, sono:
· Fidejussione bancaria
· Fidejussione di intermediari finanziari
· Polizza fidejussoria assicurativa
· Fidejussione Confidi
· Pegno su titoli
Qualora la società richiedente il finanziamento non sia in
grado di prestare la totale garanzia, ma comunque risponda
a certi requisiti, ed i suoi dati economici rientrino in certi
parametri, è possibile usufruire della Garanzia Integrativa
Sussidiaria per il 40% del finanziamento deliberato.
Di seguito, a maggior chiarimento, un elenco delle principali
spese finanziabili:
Rappresentanze Permanenti: Locali: Spese per affitto od
acquisto di locali (uffici, show room, magazzini, depositi,
foresterie). Informazioni aggiuntive: descrizione quantitativa
e qualitativa dei locali e loro tipologia. Allestimento
Locali: Spese per arredamento, ristrutturazione, installazione
impianti tecnologici (riscaldamento, aria condizionata,
elettricità, acqua, gas, ecc.), attrezzature fisse (scaffali,
arredamenti, ecc.). Funzionamento di rappresentanze permanenti:
Gestione: Spese per canoni (telefono, fax, telex,
elettricità, acqua, gas, ecc.), corrispondenza, taxi, corrieri,
riscaldamento, condominio, manutenzione, pulizie, vigilanza,
magazzinaggio, traduzioni, registrazione atti, assicurazioni.
Materiali: Spese per cancelleria, macchine ed
attrezzature da ufficio, abbonamenti (riviste, pubblicazioni,
giornali), carburanti. Personale all'estero: Spese per retribuzioni,
oneri sociali, previdenziali ed assicurativi e consulenze
continuative, relative al personale operante in via
esclusiva all'estero. Personale in Italia: Spese per retribuzioni,
oneri sociali e previdenziali e consulenze continuative
relative al personale adibito al programma operante in
via esclusiva in Italia oppure operante sia in Italia che nei
Paesi di realizzazione. Campionamenti: Valore dei beni destinati
a campionario (anche prototipi, riproduzioni di
prodotti aziendali, ecc.), spese di trasporto, doganali, assicurativi,
ecc.. Di norma il campionario non può essere destinato
alla vendita bensì alla distribuzione gratuita, all'espo-
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.it italian trade
.26
sizione ed a dimostrazioni.
Altre spese per strutture permanenti:
Viaggi del Personale: Spese di viaggio e di missione (soggiorni,
trasferte, ecc.) del personale adibito al programma
(spostamenti tra l'Italia e l'area di realizzazione del program -
ma, nonché all'interno dell'area della stessa) e dei responsabili
aziendali per la verifica del programma.
Consulenze: Spese per consulenze connesse alla realizzazione
del programma (stilistiche, legali, tecniche, contrattuale,
amministrative, finanziarie, ecc.) fornite da
soggetti esterni all'impresa richiedente e non collegati
giuridicamente con la stessa. Formazione: Spese per l'aggiornamento
e la formazione del personale adibito al programma.
Altro: Spese per avviamento commerciale od
acquisizione di marchi, per omologazione prodotti, per
ricerca nuovi articoli, ecc.
Spese per azioni promozionali ed interventi vari:
Merci in deposito: Spese per la costituzione di depositi necessari
alla realizzazione del programma (merci in deposito,
scorte, ecc.). Studi di Mercato: Spese per studi di mercato
(studi, analisi, indagini di mercato in relazione al prodotto
e/o alla possibilità di acquistare quote di mercato, nonché
relativi viaggi e missioni) effettuati con ricorso a soggetti
esterni all'impresa richiedente, sia italiani che esteri, non
collegati giuridicamente con la stessa.
Dimostrazioni:
Mostre e/o Fiere: Spese per la partecipazione a mostre e a
fiere nei Paesi di destinazione o di proiezione del program -
ma (affitto stand, allestimento, interpreti, personale, buffet,
materiale da esposizione, ecc.). Incontri Promozionali:
Spese per l'organizzazione in proprio di incontri, convegni,
seminari, simposi, sfilate, ecc. (affitto locali, allestimenti,
interpreti, personale, buffet, materiale, indossatrici, ecc.).
Pubblicità:
Mass-Media: Spese di pubblicità attraverso i mass-media
(giornali, riviste, televisioni, cinema, ecc.) nei Paesi di realizzazione
del programma. Sponsorizzazioni: Spese di pubblicità
attraverso sponsorizzazioni di avvenimenti sportivi,
culturali, artistici, ecc. Materiale: Spese di pubblicità attraverso
depliants, manifesti, listini prezzi, omaggistica, mailing
list, ecc. La lingua utilizzata per il materiale deve essere
quella del Paese di realizzazione del programma; non sono
finanziabili gli sconti promozionali.
Altre spese:
Viaggi Clienti in Italia: Spese di viaggio e di soggiorno in
Italia di clienti acquisiti o potenziali per visita impianti,
dimostrazioni, formazione, ecc.
SIMEST (www.simest.it) è la societa' a partecipazione
statale che si occupa di promuovere il processo di internazionalizzazione
delle imprese italiane e di assistere gli
imprenditori nelle loro attività all'estero. Dal sito è possibile
scaricare il modulo di domanda, completo delle relative
schede tecniche ed avvertenze di carattere generale. La
domanda di finanziamento dovra' essere inviata su supporto
cartaceo alla stessa SIMEST e puo' essere corredata
anche da un floppy-disk (è consentito anche l'invio via posta
elettronica, ma deve essere poi seguito dal cartaceo). �
SIMEST S.p.A.
Corso Vittorio Emanuele II, 323; 00186 Roma (Italia)
Tel.+39 06.686-351; Fax.+39 06.6863-5220; info@simest.it

Take Advantage of Your Membership
Don't forget to always carry your membership card.
There are lots of benefits reserved to our members.
Discover where and how you can save your money!
If you have lost your card, we will gladly send you a duplicate.
Contact us at 305-577-9868 or lodi@iacc-miami.com and ask for it.
Carlsen & Co, Inc.
No fees on foreign currency wire transfers or drafts.
Contact: Mr. Paul David Bodin
Call: 305-442-7047
Cosabella
10% discount on lingerie, sportswear and
accessories bought at flagship store located in
the Fall Shopping Center, 8888 SW 136th Street
Contact: Mrs. Valeria Campello
Call: 305-253-9904
Double Tree Grand Hotel
Special rates starting from $89.00/daily at the
Double Tree Grand Hotel located in Miami.
1717 North Bayshore Drive.
Contact: Ms. Lupe Castillo
Call: 305 372 0313
Espresso Cup
10% discount on the purchase of espresso coffee
machines.
Contact: Mr. Alessandro Innocenti
Call: 954-963-2111
Finley & Bologna International
First legal consultation will be free of charge for all members.
Contact: Mrs. Stefania Bologna, Esq
Call: 305-379-7676
Greater Miami Skin and Laser Center
One free cancer screening and a 10% discount on all our
cosmetic procedures and products are offered to members
and their family.
Expires 12/31/05.
Contact: Dr. Martin N. Zaiac
Call: 305-532-4478
Holland & Knight
First hour of initial legal consultation free of charge.
Contact: Mr. Marco Ferri
Call: 305-349-2150
Imola Tile
10% discount on the purchase of our ceramic and porcelain
tiles, marble, granite, Mapei setting
materials & Fila sealers.
Contact: Mr. Maurizio Paglialonga
Call: 305-513-0766
Inlingua
15% discount on language training courses and cross
cultural programs in 7 locations in Florida: Brickell, Coral
Gables, Aventura, Boca Raton, Key Biscayne, Fort
Lauderdale and Orlando.
Contact: Mr. Jorge Eliam
Call: 305-446-0030
Interamerican Hotels Corporation
10% discount at the Holiday Inn University of Miami in
Coral Gables and at the Holiday Inn Port of Miami -
Downtown Miami.
Contact: Ms. Cecilia Urdaz and Ms. Lina Toymil
Call: 305-358-0661 (Coral Gables)
Or: 305-371-4400 (Downtown Miami)
La Cuisine Gourmet
5% discount on selected appliances, 10% on kitchen
utensils, cookware, knifes and other kitchen small-ware,
15% on glassware, chinaware and
silverware.La Cuisine Professional offers to hotel and
restaurants members of the IACC:
10% discount on all items.
Contact: Mr. Josu Gaubeka
Call: 305-442-9006
Law Offices of Robert Kravitz, PA
Free consultation and 10% courtesy discount on legal
fees.
Contact: Mrs. Zain Shaban
Call: 305-539-0003
Maya Enterprises, Inc.
15% discount on their Dade County Approved Italian
style Impact Doors and Windows
manufactured in Miami with materials and
technology imported from Italy.
Contact: Mr. Diego Cagol
Call: 305-592-2882
Miami Beach Chamber of Commerce
$2 discount on Tours du Jour Program.
Contact: Ms. Dona Zemo
Call: 305-674-1300
Piola
All members will receive a 20% discount on food and
soft drinks.
Contact: Mr. Marco Pagliaroli
Call: 305-674-1660
Salussolia & Associates
First legal consultation free of charge.
Contact: Mr. Piero Salussolia
Call: 305-373-7016
Sartori CPA, PA
Free initial consultation and 10% discount on accounting
and consulting services.
Contact: Mr. Bruno Sartori
Call: 954-351-1154
Sonesta Hotels
Special rates starting from $109.00/daily offered at
Sonesta Hotel & Suites Coconut Grove and Sonesta
Beach Resort Key Biscayne.
Contact: Ms. Megan McDonald
Call: 305-447-8201
Studio Legale Di Francia
First consultation free of charge and 15% discount on
legal fees.
Contact: Ms. Daniela Di Francia
Call: +11-39-051-332781
.27 .it italian trade

.it italian trade
New Members
The Italy-America Chamber of Commerce Southeast proudly announces its new members for the months of June, July and August 2005
Sustaining Members
Aicon Yachts
Mr. Marc Udo Broich
515 Sea Breeze Blvd ste 303
Ft. Lauderdale, FL 33316
Phone: 954-713-8108
Fax: 954-713-8155
E-mail: info@aiconyachts.com
Web site: www.aiconyachts.com
Business category: Yachts builder
Comobar 2000 Inc.
Mr. Michele Cometto
168 NE 24th St.
Miami, FL 33137
Phone: 305-438-1254
Fax: 305-438-1255
E-mail: info@comobar2000.com
Web site: www.comobar2000.com
Business category: Wholesale espresso coffee
machines
Business Members
Casablanca Fashion
Mr. William Matalon-Pizzorni
1111 Kane Concourse ste 410
Bay Harbour Islands, FL 33154
Phone: 305-865-1775
Fax: 305-865-4515
E-mail wpizzorni@casablancafashion.com
Web site: www.casablancafashion.com
Business category: Fashion and liquor distributor
Destination Management Consultant, Inc.
Mr. Antonio Acunzo
1210 Washington Ave, Suite 210
Miami Beach, FL 33139
Phone: 305-695-1774
Fax: 305-695-4324
E-mail: acunzo@dmcusa.net
Business category: Consultants - Incentive travels
Greco Design & Construction
Mr. Raffaele Greco
2691 E. Oakland Park Blvd, Suite A & B 20
Ft. Lauderdale, FL 33306
Phone: 954-566-5554
Fax: 954-566-5527
E-mail: grecodc@earthlink.net
Web site: www.grecodesignconstruction.com
Business category: Design, commercial and
industrial building
Kien Italia Snc
Mrs. Claudia Cottone
Via B. Gigli 22
Tezzano S/N - 20090 Milano (Italy)
Phone: +39-02-445-0057
Fax: +39-02-445-2667
E-mail: claudia.cottone@kien.it
Web site: www.kien.it
Business category: Business consultant
.28
Kluger, Peretz, Kaplan & Berlin, P.L.
Ms. Francesca Russo Di Staulo
201 South Biscayne Blvd, 17th Floor
Miami, FL 33131
Phone: 305-341-3136
Fax: 305-379-3428
E-mail: fdistaulo@kpkb.com
Web site: www.kpkb.com
Business Category: Legal services
La Cuisine Gourmet
Mr. Josu Gaubeka
50 Aragon Avenue
Coral Gables, FL 33134
Phone: 305-442-9006
Fax: 305-444-1425
E-mail: jgaubeka@lacuisinegourmet.com
Web site: www.lacuisinegourmet.com
Business category: High-end kitchen appliances
and gourmet specialty store
Tito Eusepi Realtor
Mr. Tito Eusepi
18205 Biscayne Blvd #2205
Aventura, FL 33160
Phone: 305-495-2502
Fax: 305-893-4752
E-mail: eusepi@bellsouth.net
Business category: Real Estate
Non-Business Members
Giuliana Hirshson
1865 Brickell Ave, A406
Miami, FL 33129
Phone: 305-530-4852
Fax: 305-530-3251
E-mail: giuliana.hirshson@citigroup.com
Upgrading Members
Upgrading from Business Members to Sustaining
Members
Greater Miami Skin and Laser Center
Dr. Martin N. Zaiac
4302 Alton Road ste 1005
Miami Beach, FL 33140
Phone: 305-532-4478
Fax: 305-532-9753
Email: drmartyz@aol.com
Website: www.gmslc.dermdex.net
Business category: Medical doctor/
Dermatology center

CALENDAR
Weekly, monthly, daily
and ongoing events
which to base your seasonal
schedule upon.
.it italian trade
.Oct.
Italian Film Festival
A unique occasion to see the
best Italian movies of last year
Regal Theatre
1100 Lincoln Road
Miami Beach
.7 - 11
Official Visit of the Chamber
of Commerce of Pisa
An official delegation of the
Chamber of Commerce of Pisa
will visit the Fort Lauderdale
International Boat Show
Fort Lauderdale
.26 - 28
.Nov.
6
.Sep.
Spaghetti & Cinema
Dinner Presentation of the
Italian Film Festival
8.00 pm
Tiramesu
721 Lincoln Road
Miami Beach
.21
International Arbitration
An interesting seminar to
learn alternative ways of
dispute resolution in
commercial transactions.
Biltmore Hotel
1200 Anastasia Avenue
Coral Gables
.5
Food & Beverage Buyers
Mission to Italy
The Italian Chambers in the
NAFTA area have organized a
trade mission for a delegation
of 22 buyers in the Food &
Beverage sector.
Business meetings will take
place in Milan, Modena and
Benevento.
.10 - 14
Raffaele Ammavuta Pop-
Art Paintings Exhibition
Opening of the pop artist's
solo exhibition
"The Reality Show"
A second inauguration will take place
on December 2nd during Art Basel
O & Y Gallery
110 Valencia Ave
Coral Gables
.4
6
Bioforum
A delegation from the
School of Engineering of
FIU will attend the
Bioforum, a biotech
conference-exhibition.
Politecnico Milano
Sede Bovisa
Milan - Italy
.28 - 29
Roberto Cavalli's Vodka
V.I.P. event. Presentation of the
new Roberto Cavalli's Vodka
Venue tba
Miami Beach
.26
.29 .it italian trade

.it italian trade
.30
.it Italian Trade is an excellent opportunity to
reach a unique niche of the business community.
It has a distribution of 5,000 copies. The
Christmas edition will showcase the best of
"Made in Italy" available for the next holiday
season.
Reserve your space today at info@iacc-miami.com.
Prices for ad are the followings (*):
Full Page $ 1,500
Vertical Half Page $ 900
Horizontal Half Page $ 750
Business Card $ 300
(*) Special rates: IACC members are granted a 33% discount.

TRADE SHOWS
Upcoming trade shows and
exhibitions in the USA and
Italian markets.
.it italian trade
Building Sector
SAIE
Bologna Fair Center, Bologna(BO)
saie@bolognafiere.it
www.saie.bolognafiere.it
.October 12-16
Pharmaceuticals
Manufacturer (Conference)
PHARMACEUTICAL
MANUFACTURING USA
Four Season Hotel, Miami, FL
.Oct 31 - Nov 2
.Italy
Marble Stone & Technology
MARMOMACC
Verona Fair Center, Verona (VR)
marmomacc@veronafiere.it
www.marmomacc.com
.Sept 29 - Oct 2
ICT & Consumer Electronics
SMAU
Milan Fair Center, Milan (MI)
info@smau.it
http://www.smau.it
.October 19-23
Boatbuilding
THE INTERNATIONAL BOAT -
BUILDERS' EXHIBITION &
CONFERENCE - IBEX
Miami Beach Convention Center
info@ibexshow.com
www.ibexshow.com
.October 19-21
Pool, Spa & Backyard Living
INTERNATIONAL POOL &
SPA EXPO
Orange County Convention
Center, Orlando, FL
registration@poolandspaexpo.com
www.poolandspaexpo.com
.November 1-3
Boats, Yachts, Electronics,
Engines & Accessories
45' SALONE NAUTICO
INTERNAZIONALE
Genova Fair Center, Genova (GE)
fierage@fiera.ge.it
www.fiera.ge.it
.October 8-16
Motorcycles
63' ESPOSIZIONE INTER-
NAZIONALE DEL MOTOCICLO
Milan Fair Center, Milan (MI)
eicma@eicma.it
www.eicma.it
.November 15-20
.USA
Boats, Yatchs, Electronics,
Engines & Accessories
FORT LAUDERDALE
INTERNATIONAL BOATSHOW
Broward County Convention
Center, Fort Lauderdale, FL
info@showmanagement.com
www.showmanagement.com
.October 27-31
Food & Beverage
AMERICAS FOOD &
BEVERAGE SHOW
Miami Beach Convention Center,
Miami Beach, FL
afb@worldtrade.org
www.americasfoodandbeverage.com
.November 19-20
.31 .it italian trade