Interview Italy-florida Mission - Italy-America Chamber of Commerce ...

.it italian trade 

March 2005 - Vol.2 No. 1 

A periodic publication from the 

Italy-America Chamber of Commerce, Southeast 

in cooperation with 

MIAMI DESIGN DISTRICT 

Culture and Italian Style in the Heart of Miami 

INTERVIEW 

Craig Robins, President of Dacra 

ITALY-FLORIDA MISSION 

A Success, as Florida and Italy Get Closer 

MISSION NANOTECH 

IACC Houston News

INDEX 


Travel|Viaggi 

MSC Cruises 

.9 

Business | Affari 

IACC New Website 

.15 


IACC Texas Nanotech 

.19 

Local 

Fitness Festival 

.23 

New Members 

Culture|Cultura 

Italian Design District 

.4 

Industry|Industria 

Piaggio Aero 

.11 


Mission in Italy 

.17 

Food & Beverage 

Italian Certification 

.25 

Calendar 

.28 .29 

.31 

Interview 

Craig Robins 

.7 


Jewelry Market 

.13 


Videoconference 

.18 

Business|Affari 

Congress of Medicine 

.21 

International 

Camera Arbitrale 

.27 

Trade Shows and 

Exhibitions in 

USA and Italy 

.1 .it italian trade


.2 


March 2005 - Vol.2 No. 1 

A periodic publication from the 


in cooperation with 

MIAMI DESIGN DISTRICT 


INTERVIEW 

Craig Robins, President of Dacra 

ITALY-FLORIDA MISSION 

A Success, as Florida and Italy Get Closer 

MISSION NANOTECH 

IACC Houston News 

Cover: Italian Design at the Miami Design District 

.IT Italian Trade Magazine does not guarantee the accuracy or completeness 

of any information provided, and is not responsible for any 

errors, omissions, or misrepresentations. The views and opinions 

expressed in the articles are strictly those of the authors and may not 

reflect the opinions of .IT 

Board Members 

Honorary President Hon. Gianfranco Colognato 

President Giampiero Di Persia 

Executive Vice-President Marco Ferri 

Vice-President Paolo Romanelli, MD 

Treasurer Ben Neji 

Secretary Laura Reitano 

Directors Roberto Degl’Innocenti 

Chandler R. Finley 

Cristiano Marinari 

Alessandro Rancati 

Laura Yanes 

Marting Zaiac, MD 

Staff 

Executive Director Nevio Boccanera 

Membership Coordinator & PR Francesca Lodi 

Commercial Services Flavia Ambrosetti 

Sales Assistant: Stephanie Scotto 

Sustaining Members 

Aethra www.aethra.com 

Beghelli USA www.beghelliusa.com 

CIM USA Inc. www.cim-usa.com 

CMC Group, Inc. www.cmcconstruction.com 

Fattoria L'Ottavo www.fattorialottavo.com 

Ferragamo Latin America, Inc. www.salvatoreferragamo.it 

Floris - Litta Modignani - Di Pietto www.floris-litta.com 

Hogan & Hartson, LLP www.hhlaw.com 

Holland & Knight www.hklaw.com 

HSBC Bank USA www.hsbc.com 

Intercredit, Inc. www.intercreditusa.com 

Italian Shoemakers, Inc www.italianshoemakers.com 

Liquidsquare, Inc. www.liquidsquare.com 

Merrill Lynch International www.ml.com 

Medici Consulting & Investment, LLC www.mediciconsulting.com 

Palladio Holding, Inc. www.palladiomarket.com 

Pratt Industries, LLC www.pratt industries.com 

Studio Legale di Francia www.studiolegaledifrancia.com 

Contributors to this issue of .IT 

Creative Direction and Supervision Alessandro Rancati 

Project Management, Editing Italian Version Nevio Boccanera 

Editing English Version Chandler R. Finley 

Content Flavia Ambrosetti 

Nevio Boccanera 

Patrizia Galantucci 

Giampaolo Di Pietto 

Stefania Miselli 

Vera Panno 


Sales Team Francesca Lodi 

Stephanie Scotto 

Photo Sophia Loren | Msc Cruises Rosa Labarile 

Graphic Design Wendy Linger

Editoriale 

Positive attitude and leadership. That's what some people 

among us own and prove when they, in silence, use their 

energy to work for the benefit of our membership and of 

the whole Italian Community. 

People like them usually don't like too much publicity but 

I guess they'll forgive me if I turn the spotlight their way for 

a second or two. 

They deserve the attention of our public because they represent 

a different positive aspect of novelty in our chamber 

and in the business environment around us. They are 

indirectly working for you, too, so read on. 

I'll start with Marco Ferri. His contribution to the Chamber 

has been remarkable in the past under many aspects, but 

he's working now more than ever (with Nevio) to allow us 

to be the facilitator between the Florida Administration 

and the highest representatives of the Italian Economic 

System. Please read the article on the Florida fact-finding 

mission to Italy to learn more on the subject. 

Second is Dr. Paolo Romanelli. He is contributing to give 

life to the First Italo-Panamerican Medical Congress in 

Florida on biotechnology, cardiology, rare diseases, neurology 

and oncology, with the objective of bringing together 

the Italian, U.S. and Latin-American medical communities 

and work on common projects. He represents an 

industry that was completely unknown to our chamber 

until he first joined our Board. 

Third, and last, is in reality not a person but two. They're 

Mr. Giovanni Turturiello, Deputy Consul General and 

Director of Commercial Affairs, and Mr. Roberto Tagliero, 

Trade Attaché at the Italian Consulate in Miami. They are 

the front line of the business and trade branch of the 

Italian Consulate in Miami, and unfortunately for them, 

they are operative enough to be in direct contact with a lot 

of our activities, which often costs them way too much of 

their personal time. They are the expression of the managerial 

approach to public service, their help is invaluable 

and I am sure that without them our Chamber would not 

be the same. 

To all of you, thanks for the exceptional work. Our 

Community needs such good examples and good leaders. 


Chair, Communication Committee. 

Attitudine positiva e leadership. Qualcuno tra noi ce l’ha, 

e lo dimostra impegnandosi quotidianamente, senza 

chiacchiere, per il bene dell’intera Comunitá Italiana. 

Persone che non amano la pubblicitá, ma che questa 

volta dovranno portare pazienza, mentre dedico loro 

questo editoriale. Meritatamente, perché rappresentano 

ciascuno un diverso, positivo aspetto di novitá nella nostra 

Camera e del mondo imprenditoriale e pubblico della 

Florida. 

Marco Ferri è il primo sotto i riflettori. Il suo contributo per 

la Camera è sempre stato degno di nota, ma sta lavorando 

ora piú che mai (insieme a Nevio) perché la IACC 

diventi mediatrice tra l’Amministrazione Pubblica della 

Florida ed i piú importanti rappresentanti del panorama 

economico e produttivo italiano. Per maggiori dettagli, 

rimando all’articolo sulla missione della Florida in Italia. 

Il Dr. Paolo Romanelli, invece, è impegnato a dare vita al 

primo Congresso Medico Italo-Panamericano in Florida, 

su temi quali biotecnologia, cardiologia, malattie rare, 

neurologia e oncologia. L’obiettivo è coinvolgere le comunitá 

mediche italiane, statunitensi e latino americane in 

progetti comuni. Il Dr. Romanelli rappresenta l’incontro 

tra la nostra Camera ed un’industra prestigiosa e a noi 

finora sconosciuta. 

In ultimo, una persona che in realtá è un tandem: 

Giovanni Turturiello, Vice Console Generale e Direttore del 

Dipartimento Commerciale, e Roberto Tagliero, responsabile 

dei Servizi Commerciali al Consolato Italiano di 

Miami. Sono la prima linea del fronte Commerciale del 

Consolato, e sfortunatamente per loro, sono sufficientemente 

operativi da essere esposti ad un gran numero di 

attivitá che coinvolgono la Camera, il che spesso costa 

una parte considerevole del loro tempo libero. 

Rappresentano l’espressione di un approccio manageriale 

al servizio pubblico, il loro supporto é inestimabile e 

sono sicuro che senza di loro la nostra Camera non 

sarebbe la stessa. 

A tutti loro, un grazie per l’eccezionale impegno. La 

Comunitá degli italiani in Florida ha bisogno di buoni 

esempi e buoni leader come voi. 


.it 

italian trade 

.4

CULTURE 

Miami Design District 


By Flavia Ambrosetti 

"If cities are living entities, then there comes a time when they have to grow up" 

Robert Johnston, Wallpaper* n.75 Jan.2005 

Nothing is truer for Miami. In the last ten years, this city 

has been growing and expanding both economically and 

spatially, but that has also given a new shine to its image. 

Today, Miami is trendy, glamorous, and stylish. The "most 

exiting city" of 2004 for the English design magazine 

Wallpaper*, renown as the trendiest UK design publication. 

If the image of Miami has changed from the city of 

vice to the capital of design, it is also thanks to some unexpected 

and unprecedented contributors like Art Basel. 

The prestigious art fair landed here two years ago, recalling 

the entire art world's attention on Miami. Art Basel's 

presence has reinforced the renaissance that Miami is 

already living and pushed it even further by making the 

rest of the world aware of it. The Swiss fair chose Miami 

for its tropical version of Art Basel for many reasons 

beyond the climate. Most notably, the presence of many 

passionate (and wealthy) art collectors and the existence 

of an area called the Miami Design District. 

Amid the sparkles of Miami's rebirth, The Miami Design 

District has become a stimulating and possibly even the 

trend setter of this new image. Art, design, and architecture 

are the true inhabitants of the District's 18’ square 

blocks. Not long ago the Miami Design District was a 

derelict neighborhood of warehouses and showrooms. 

Today, the District is decked with international art galleries, 

design companies, artists, and fashion designers 

and its potential is not yet fully in force. Its revival can be 

attributed to the real estate developer and art collector 

Craig Robins, who six years ago brought together various 

renowned architects and urban planers in order to reconstruct 

this area. 

Italy could not miss this opportunity, since when there is 

anything fashionable involved, Italians are always nearby. 

In fact, the Italian presence in the District is quite striking. 

Nearly twenty Italian businesses opened up shop in the 

District and there are yet more to come. The interest Italy 

shows for Miami only seems to be logical, considering 

Miami's inclination to the contemporary and stylish. Italy 

is one of the leader countries in the design sector, not only 

in terms of production but also in terms of new ideas. 

Surprisingly, may be, the parallels between Miami and 

some Italian cities are multiple. Thinking of Italy, one may 

envision its old historical cities and find this comparison 

to be unusual. However, the interest of both Italy and 

Miami for what is new and beautiful makes them similar 

and compatible. 

Miami's urban landscape is changing. There are new luxury 

construction sites on every corner that once finished, 

will be filled with opulent kitchens, tiles, marble, and furniture. 

Products that Italy excels in. Fendi Casa has been 

the last addition to a long list of Italian brand names that 

populate the streets of the Design District that include 

prestigious firms, such as Poltrona Frau, Kartell, 

Poliform, and Fantini Mosaici, be sure that others will 

follow soon. 

What was once merely a hidden area of the metropolis is 

now becoming more and more popular, no wonder that 

some already compare the Design District to New York's 

cool Soho. And Italians are there, vigilant, eager to be the 

leaders in the resurrection of the Miami Design District. � 



DESIGN 

Miami Design District 

Di Flavia Ambrosetti 

"Se è vero che le città sono delle entità viventi, allora arriva un momento in cui esse devono crescere" 

(Robert Johnston, Wallpaper* n.75 Jan.2005) 

Niente è più vero per Miami. Negli ultimi dieci anni, la 

città, ha conosciuto uno sviluppo non solo economico e 

urbanistico ma anche di immagine. Oggi Miami è una 

città di tendenza dove il glamour regna sovrano. La rinomata 

rivista inglese di design Wallpaper*, ha nominato 

Miami "la città più dinamica del 2004", facendo proprio 

riferimento al fermento di questo ultimo decennio. Se l'immagine 

di Miami è passata dalla città del vizio alla capitale 

del design, è anche grazie a inaspettati sostenitori come 

Art Basel. La prestigiosa fiera d'arte è arrivata in Florida 

due anni fa, richiamado l'attenzione di tutto il mondo dell'arte 

su Miami. 

La presenza di Art Basel ha rinforzato il processo di 

rinascita che la città già stava vivendo e le ha dato maggiore 

impulso a livello globale. Le ragioni per le quali Art 

Basel ha scelto Miami per ospitare la versione tropicale 

della fiera, sono molteplici: Certamente la presenza di 

appassionati (e facoltosi) collezionisti d'arte ha giocato un 

ruolo non trascurabile e cosi anche l'esplosione di una 

nuova area chiamata Miami Design Distict. 

Tra le stelle della rinascita di Miami, il Miami Design 

District è sicuramente una delle più luminose, forse 

addirittura quella che ha definito il nuovo appeal della 

città. Arte, design e architettura sono i veri abitanti del 

District. Ancora non molto tempo fa, quest'area di 18 isolati 

era un desolato insieme di depositi e vecchi magazzini 

che oggi, invece, si è trasformata in un esclusivo 

quartiere di gallerie d'arte internazionali, design showrooms, 

artisti e stilisti. 

Ed il bello è che il potenziale dell'area non è stato ancora 

interamente sfruttato. 

La ricostruzione del Design District è avvenuta grazie alla 

visione di un solo uomo, Craig Robins, un imprenditore 

immobliliare e collezionista d'arte che sei anni fa ha riunito 

un gruppo di architetti e urbanisti d'elite nell'intento di 

rivitalizzare quest'area. 

L'Italia (e come poteva essere altrimenti) non ha mancato 

un simile appuntamento. L'alta concentazione di marche 

italiane nel Design District ne è la prova. Quasi venti 

negozi di proprietà italiana hanno aperto le loro porte nel 

quatiere ed in futuro se ne aggiungeranno ancora altri. 

L'interesse che l'Italia ha per Miami sembra essere cosa 

logica, considerata l'inclinazione di Miami per tutto ciò 

che è alla moda e di tendenza. L'Italia è uno dei paesi 

.6 

leader nel settore del design, non solo in quanto a produzione 

ma anche in quanto a ideazione di nuovi progetti. 

Potrebbe sembrare sorprendente, ma i paralleli tra le 

cittàitaliane e Miami sono molteplici. Pensando all'Italia, 

vengono spontaneamente in mente le sue città storiche, 

eppure, l'interesse che Miami e l'Italia mostrano verso ciò 

che è nuovo ed estetico, le rende simili e compatibili allo 

stesso tempo. 

Il paesaggio urbano di Miami sta cambiando. Ad ogni 

angolo appaiono nuove lussuose costruzioni che, una 

volta terminate, saranno arredate con cucine, marmi, 

piastrelle e mobili di prestigio. Sono tutti prodotti nei quali 

l'Italia eccelle. Fendi Casa è l'ultimo aggiunto alla già 

lunga lista di case italiane che popolano il Design District 

e che includono nomi noti come Poltrona Frau, Kartell, 

Poliform e Fantini Mosaici. 

Quella che una volta non era che una desolata periferia di 

metropoli è ora un quartiere che diventa più popolare ogni 

giorno che passa, tanto che non sorprende il paragone 

con il Soho di New York. 

L'Italia è pronta e e ansiosa di essere tra i leader di questa 

rinascita del Design District. �

INTERVIEW 

Craig Robins 

President of Dacra 

IT: How would you imagine the evolution of the Miami 

Design District? 

Dacra's mission is to build real neighborhoods -where 

people live, work and relax together. Dacra's AQUA project 

on Allison Island, Miami Beach's first new urbanist 

inspired community - is an example of my commitment to 

building a neighborhood where people share common 

amenities and develop close ties. 

The Design District is an urban neighborhood where the 

synergy between creative businesses and creative individuals 

(architects, designers, photographers and artists) 

creates an exciting milieu. We just announced a $120 million 

dollar expansion of the Design District, which will 

include a new street, a new plaza, new mixed use buildings 

and new experimental residential housing. In addition, 

a new multi-screen movie theater will be built over 

the Living Room Building. Rosa de la Cruz and myself are 

building spaces to house and show our art collections in 

the Design District. Life in the Design District will become 

much richer and more exciting as a result of these additions. 

The Design District is part of the Biscayne Corridor expansion 

and development. Also the new interest and development 

in Wynwood affects the Design District. All of these 

things are positives. As this part of Miami changes so will 

the Design District - for the better. 

IT: In which way has the Italian presence contributed 

to the development and evolution of the Design 

District? 

The Italians understand and appreciate Miami. The tropical 

climate and Miami's proximity to Latin America resonates 

with Italians. Miami has a sexy vibe that is very 

Italian. Also, Italian design looks good in contemporary 

Miami condos and homes. 

IT: How do Italian trends integrate to Miami's style? 

Very well. There is a similarity between Italian and 

Cuban/Latin American culture- which has such a strong 

presence in Miami. Most people who speak Spanish can 

speak Italian and vice versa. If you walk down Lincoln 

Road in the evening - you here Spanish and Italian being 

spoken by the people eating in the outdoor restaurants. 

The two cultures are complimentary. 

IT: Are there other Italian companies that plan on 

becoming a part of Miami Design District in the 

future? 

Bizazza is opening a showroom in the Miami Design 

District. Miami architect Rene Gonzalez is designing the 

space. 


.it italian trade Views from the MSC Opera

TRAVEL 

MSC Cruises 

Cruising Italian Style 

By Alessandro Rancati 

Now really, who would want to go on a cruise nowadays? 

It's such an old-fashioned way to travel... isn’t it? 

Well, let's make a test. Close your eyes. Think of a luxury 

Italian hotel with marble reception areas and a view on the 

ocean. Think of the best spa, the most sun-filled swimming 

pool and a gym open for you 24 hours a day. Good. 

Now think of service and all you have heard about Italian 

hospitality. And go a step further; imagine true Italian 

meals, prepared with the original ingredients and cooked 

by experienced Italian chefs, served to you in white gloves 

and with a smile. 

Now open your eyes... not bad, right? And I am sure you 

cannot believe it's South Florida… but yes it is, and you 

are on board of an MSC Cruise ship. Welcome. 

Last December, in the turmoil of all pre-Christmas gala 

events and celebrations, one event marked a hot spot on 

the calendar: the inauguration of the MSC Opera to the 

public in Florida. 

I was lucky enough to be invited and be part of the 2,000 

people that welcomed and cheered Sofia Loren, the ships' 

godmother, as she emphasized the Italian qualities of the 

ship: "the life, the hospitality [that] truly reflect the taste 

and values of the owners, the Aponte family." 

Three months later, the distinctive style of an MSC Cruise 

can still be experienced in South Florida, on board the 

MSC Opera and the MSC Lirica, both leaving from Ft. 

Lauderdale to unforgettable experiences in the Caribbean 

seas. Different schedule for the two cruise ships, MSC 

Opera will be returning in the Mediterranean Sea at the 

beginning of April, while the Lirica will follow at the beginning 

of May. 

Hard to talk about intangible qualities when almost 60,000 

tons of iron, wood, marble and glass are involved, but 

that's what makes this ship so different. "Anybody can 

build new ships. It's the personality of the product that 

matters," says Richard E. Sasso, president and CEO of 

MSC Cruises USA. "People are looking for something special 

and they find that in us." 

Now really, who would want to go on a cruise nowadays? 

Well, I would… and if I were you, I'd try a cruise with an 

Italian signature. You'll be surprised. � 



NEWS 

Lo Spirito di Stella 

By Alessandro Rancati 

On December 2004 the first catamaran ever designed and 

built for the disabled was introduced to the US public at 

the Miami Beach Marina. It had just completed successfully 

the first ever attempt to cross the Atlantic Ocean with 

a crew formed by a mix of experienced and disabled 

sailors on wheelchairs. 

The project, supported by Telecom Italia Network, is the 

result of the dream and passion of Andrea Stella, the 

Italian tourist who suffered lower limbs paralysis after 

being shot in Ft. Lauderdale in 2000. 

The initiative has gained the interest of prestigious counterparts 

in Miami, such as the Shake a Leg Association 

(www.shakealeg.org), founded by neurosurgeon Dr. Bart 

Green “to help individuals with neurological disabilities to 

move from feeling "victimized" and broken to being proactive, 

healed, whole and worthy of a fulfilling life”. 

Andrea Stella is now looking to transform his vision into a 

commercially viable product, and the potential is all there. 

For additional information, visit www.lospiritodistella.it � 

.10 

Lo scorso Dicembre 2004 il primo catamarano al mondo 

disegnato e costruito senza barriere architettoniche é 

stato presentato al pubblico americano, riunito per l'occasione 

alla Marina di Miami Beach, dopo aver completato 

con successo la prima traversata atlantica con un 

equipaggio in parte composto da velisti disabili. 

La sfida, seguita e supportata dal Progetto Italia di 

Telecom, é nata dal sogno e dalla passione di Andrea 

Stella, ferito a Ft. Lauderdale nel 2000 da malviventi che lo 

aggredirono, lasciandolo paralizzato e in fin di vita. 

L’iniziativa ha guadagnato l’interesse di prestigiose associazioni 

in Florida, quali la Shake a Leg Association 

(www.shakealeg.org), fondata dal rinomato neurichirurgo, 

Dott. Bart Green, per aiutare individui colpiti da problemi 

neurologici a recuperare autostima e attitudine positiva. 

Il progetto di Andrea é ora in fase di sviluppo commerciale, 

e l'interesse dimostrato finora dal pubblico fa ben 

sperare. 

Per informazioni, visita www.lospiritodistella.it �

INDUSTRY 

Ferrari Flies Piaggio 

By Patrizia Galantucci 

A ride in a red-flaming Ferrari is every kids dream. How 

can we blame them? Many of us still cherish this dream. 

More ambitious kids may wish to ride, fly or, better, own a 

private jet. Today, the most fortunate children that have 

become successful in their careers can finally blend those 

two wishes in one, thanks to Piaggio Aero Industries. They 

can in fact, enjoy the comfort brought together by invaluable 

traditions combined with the most advanced technology. 

In May 2000, Luca Cordero di Montezemolo, President and 

CEO of Ferrari S.p.A. took delivery of a P 180 Avanti with 

a Ferrari livery, displaying the famous prancing horse logo 

on the aircraft tail; Piaggio Aero has proudly manufactured 

the airplane for the Italian automotive and racing 

company. Piero Ferrari, son of the founder of the Ferrari 

legacy, Enzo Ferrari, is the President and Chairman of the 

Board of Piaggio Aero. 

Piaggio Aero Industries is one of the world's oldest aircraft 

manufacturers. A well known and respected Italian company, 

Piaggio has its facilities in Genoa-Sestri and Finale 

Ligure - in the Ligurian region - where 1400 employees 

take care of production, final assembly, test flight, aircraft 

overhaul and shelter production. The company's core 

activities range from aircraft and aero-engine parts manufacturing 

to battlefield shelters and civil protection. 

The high-speed and advanced technology comparison 

between the P180 Avanti to a Ferrari came in mind when 

in October 2004, a Piaggio Avanti flew for the NBAA 

(National Business Aviation Association) Convention from 

Chicago to Orlando, setting a new world speed record for 

class C-1.E aircraft. The course speed for the 854 nmi distance 

from Chicago's Midway Airport to Orlando 

Executive was 426 mph. The flight took two hours, 18 minutes 

and 12 seconds. 

In January 2004, Piaggio America, Inc. - a wholly owned 

subsidiary of Piaggio Aero Industries - celebrated the 

grand opening of its new U.S. Headquarters held in conjunction 

with Annual Ferrari Event. Formed in July 2000 to 

sell and support the P180 Avanti in the USA, Canada and 

Mexico, Piaggio America moved its U.S. headquarters 

from Greenville, South Carolina, to West Palm Beach, 

Florida, where the company rents space from Jet Aviation. 

"Piaggio has chosen this strategic location to enhance 

business exposure, since the city hosts many qualified 

customers and it is located in a central position between 

Italy, United States and South America. West Palm Beach 

also allows the company to benefit from consistent air 

traffic, thanks to the all-year-round great whether conditions", 

said Nicoletta Roselli, Manager of Marketing and 

Sales Support at Piaggio America. 

The Piaggio Avantis are flown worldwide, and thanks to 

increased and overwhelming demand, the manufacturer 

has plans to increase dramatically the annual production 

rate. 

Piaggio Aero with its "Italian masterpiece", the P180 

Avanti, is contributing the expansion of the "made in Italy', 

helping associate Italy not only with fine cuisine, high 

fashion designs and luxurious automobiles but also with 

corporate air transportation. � 



INDUSTRIA 

La scuderia Ferrari vola Piaggio 

Di Patrizia Galantucci 

Un giro su una Ferrari rosso fiammante è il sogno di ogni 

bambino. Come possiamo biasimarli? Molti di noi hanno 

ancora questo sogno nel cassetto. Forse i bambini più 

ambiziosi sognano di viaggiare, pilotare o, ancor meglio 

possedere un jet privato. Oggi, gli ex bambini più fortunati 

che hanno avuto successo e fatto carriera possono finalmente 

unire questi due sogni in uno, grazie alla Piaggio 

Aero Industries. 

Luca Cordero di Montezemolo, Presidente e CEO della 

Ferrari Spa, nel maggio 2000 ha ricevuto in consegna un 

P 180 Avanti in divisa Ferrari, con il simbolo del cavallino 

rampante sulla coda; Piaggio Aero è orgogliosa di aver 

fabbricato l'aereo per l' azienda italiana di auto sportive. 

Piero Ferrari, figlio del fondatore della Ferrari, Enzo, è 

Presidente del Consiglio di Amministrazione di Piaggio 

Aero. 

Piaggio Aero è uno dei piu' antichi produttori di aerei al 

mondo. Azienda italiana rinomata e rispettata, la Piaggio 

ha i suoi stabilimenti a Genova-Sestri e Finale Ligure, dove 

1400 dipendenti si occupano di progettazione, assemblaggio 

del prodotto finito, prove di volo e fabbricazione del 

velivolo. Le attivita' principali della ditta spaziano dalla produzione 

e manutenzione dei motori aerei fino ad equipaggiamenti 

per la protezione civile. 

L' accostamento tra il P 180 Avanti e la Ferrari per l'alta 

velocità e l'avanzata tecnologia risultò evidente quando lo 

scorso ottobre un aereo Piaggio Avanti ha volato per la 

Convention della NBAA (Associazione Nazionale dell' 

Aviazione) da Chicago a Orlando, stabilendo un nuovo 

.12 

record mondiale di velocità per la classe C-1.E. La velocità 

sulla tratta di 854 miglia nautiche dall'aeroporto di 

Chicago Midway a quello di Orlando Executive, è stata di 

426 miglia orarie. Il volo è durato due ore, 18 minuti e 12 

secondi. 

Nel gennaio 2004, Piaggio America, Inc. - filiale di Piaggio 

Aero Industries - ha celebrato l'apertura della nuova sede 

centrale statunitense in concomitanza con il Ferrari 

Annual Event. Costituita nel luglio 2000 per commercializzare 

il P 180 Avanti negli Stati Uniti, Canada e Messico, la 

Piaggio America ha spostato i propri uffici americani da 

Greenville, nel South Carolina a West Palm Beach, in 

Florida, dove l'azienda affitta uno spazio dalla Jet Aviation. 

"Piaggio ha scelto questa località strategica per migliorare 

la propria visibilità, dato che la città ospita molti clienti e 

si trova in una posizione centrale tra l'Italia, gli USA e 

l'America Latina. Inoltre, West Palm Beach permette di 

avere un'attività continua per tutto l'anno, grazie alle perfette 

condizioni meteorologiche", dichiara Nicoletta 

Roselli, Responsabile Marketing e Servizio Clienti di 

Piaggio America. 

Oggi i P180 Avanti volano in tutto il mondo e, grazie alla 

domanda crescente a ritmi elevatissimi, l'azienda prevede 

un forte incremento produttivo annuale. 

Piaggio Aero con il suo "capolavoro italiano", il P180 

Avanti, sta contribuendo all'espansione del "Made in Italy", 

portando ad associare all'Italia non solamente la cucina 

raffinata, l'alta moda e le auto di lusso, ma anche i jet privati. 

�

BUSINESS 

Jewelry 

All that glitters is not gold 

By Stefania Miselli 

In the past few years, the United States have seen an 

increasing number of Italian companies coming overseas 

with the purpose to open a branch of their European headquarters, 

with Miami that conquered a spot among the 

highest ranked destinations. 

The skyrocketing costs of raw materials together with a 

penalizing euro exchange rate do not contribute obviously 

to facilitate the European export in the US; nevertheless 

the economic crises of the European markets is such that 

entrepreneurs still find it convenient to try to create an 

American outlet for their businesses. 

The gold and jewelry markets are no exceptions to the rule. 

In recent years Miami has witnessed the entrance in its 

economic scenario of really popular companies. 

Chimento, Calgaro, Mio Oro and Pianegonda are just a few 

of the prestigious names that are setting the Miami jewelry 

scene. The situation is not different in the rest of the US, 

especially in the world capitals of fashion and showbiz like 

New York and Los Angeles. 

Still, new companies find themselves to face several problems, 

among which the most immediate is the choice of 

the product to introduce and the selection of the adequate 

"channel of distribution" (supply network). 

In Italy, as well as in Europe, there is a propensity towards 

gold jewels, with 18 karat yellow gold. Instead, the 

American consumer, who is passionate about jewelry still 

favors, a diamond and white gold or platinum products, 

mostly with a classic look. 

For trendy pieces the average consumer chooses silver, 

which limits the monetary investment. 

The less sophisticated buyer that still wants to purchase a 

gold jewel buys 14 karats gold pieces with no fashionable 

design. 

When we observe Italian companies that have an already 

established popularity we notice that, once they adapt their 

production to the market needs, they as well have to solve 

the other big dilemma: the supply network. 

The biggest brands that have a strong financial capacity, 

point toward the only possible choice in order to preserve 

their brands: the opening of an American branch with the 

purpose to directly commercialize their products and 

maintain full control over distribution, leaving all production 

aspects to the Italian parent company. 

By doing so they can "freely" choose if they want to sell 

their merchandise to high end jewelry stores that already 

feature the most prestigious brands, versus to high end 

chain stores such as Saks, Neiman Marcus and Baily 

Banks & Biddle just to name a few. Otherwise, if their supply 

capacity will allow it, they can even sell their products 

to both types of stores, according to the final consumer 

they would like to target. 

This choice involves a remarkable investment, not only on 

the marketing and advertising sides, but as well as for 

operating costs. This is the reason why many companies 

choose to entrust a local distributor. 

Even though this choice involves a lower economic investment 

in the beginning, on the medium and long term it 

does not necessarily ensures a lower percentage of risks. 

The first step is to find a respectable distributor to represent 

the line. 

Unfortunately, it is rare to find a distributor in the US that 

would be willing to exclusively sell one brand. Generally 

speaking, they avail themselves of their knowledge of the 

American market to be the agents for more than one company. 

In some cases they even commercialize products 

that are in direct competition with each other, with the 

result that none of the brands will receive the emphases 

that would deserve and consequently limiting the profits of 

the manufacturing company. Furthermore, if the distributor 

has no scruple, the product could be sold in non-selected 

or low end stores that do not promote brands at all. 

The damages for the image of the manufacturing company 

that would derive through this channel of distribution, 

could be of enormous proportion if not, in some cases, 

even devastating. A wrong distribution has the power to 

vanish years of hard work, as far as brand's positioning and 

sometimes companies have a difficulty to reestablish their 

share of the market. In order to avoid that the manufacturer 

would be left aside as a passive spectator of his own lost 

prestige, it becomes mandatory to enact a meticulous 

screening of the potential distributor's credentials, instead 

of entrusting any unheard-of interested to gain representation 

of the brand. 

The United States is certainly a country full of opportunities. 

However, if a company is willing to do whatever it 

takes to gain a share of the American market, it should 

consider that risky choices could turn out to be very damaging 

in the long run. 

Unfortunately we can really say that all that glitters is not 

gold. � 



AFFARI 

Mercato Gioielli 

Non e' tutto oro quello che luccica 

Di Stefania Miselli 

Negli ultimi anni gli Stati Uniti annoverano un numero 

sempre maggiore di aziende italiane che approdano "oltreoceano" 

per aprire filiali delle loro imprese, con Miami che 

si è conquistata un posto tra le mete predilette. 

I costi delle materie prime alle stelle ed un euro penalizzante 

nei confronti del dollaro non contribuiscono a facilitare 

l'export europeo negli States; ciononostante, la crisi 

dei mercati europei è tale che gli imprenditori trovano 

comunque conveniente cercare di crearsi uno sbocco 

americano. 

Il settore dell'oro e della gioielleria non fanno eccezione. 

Miami negli ultimi anni ha assistito all'ingresso, nel suo 

panorama economico, di aziende davvero degne di nota: 

Chimento, Calgaro, Mio Oro, Pianegonda sono solo alcuni 

dei prestigiosi nomi che popolano il suo scenario. La situazione 

non è diversa nel resto degli Stati Uniti, soprattutto 

nelle capitali della moda e dello showbiz, quali New York e 

Los Angeles. 

Tuttavia, tali compagnie si trovano ad affrontare diversi 

problemi, fra questi, la scelta del prodotto da proporre e del 

canale di distribuzione adeguato sono i più immediati. 

Mentre in Italia, ed in Europa in generale, la tendenza è 

ancora orientata più al prodotto di oreficeria, con l'oro giallo 

a 18 carati che continua a farla da padrone, il consumatore 

americano appassionato di gioielleria predilige, in 

generale, un prodotto in oro bianco o platino e diamante, 

possibilmente di linea classica e non eccessivamente 

trendy. Per i prodotti di tendenza il consumatore medio 

preferisce l'argento, limitando cosi' il proprio investimento. 

Il consumatore meno sofisticato che vuole comunque un 

gioiello in oro si orienta ancora sui 14 carati, senza troppe 

pretese a livello di design. 

Se prendiamo in esame aziende italiane che godono già di 

una buona popolarità si nota che, una volta adattata la produzione 

alle esigenze di mercato, le stesse si trovano alle 

prese con l'altro grande scoglio: i canali distributivi. 

Le aziende piu' solide, che dispongo di una capacità 

finanziaria consistente, si orientano verso un'unica scelta, 

al fine di salvaguardare il proprio marchio: l'apertura di una 

filiale statunitense, con lo scopo di commercializzare il 

prodotto direttamente e mantenere pieno controllo sulla 

rete di distribuzione, lasciando la produzione sotto l'egida 

della casa madre italiana. 

In questo modo, a seconda del target di consumatore 

finale che intendono raggiungere, tali aziende possono 

.14 

scegliere liberamente se orientarsi verso il negozio di 

gioielleria che espone i marchi più prestigiosi, verso i 

canali della grande distribuzione quali Saks, Neiman 

Marcus e Baily Banks & Biddle, per annoverarne alcuni, o 

decidere di intraprendere entrambe le strade, qualora la 

capacità produttiva aziendale lo permetta. Questa scelta 

comporta un cospicuo investimento, non soltanto a livello 

di marketing e pubblicità, ma anche a livello di costi fissi. 

Questa è la ragione per la quale tante imprese optano per 

affidarsi a un distributore locale. 

Tuttavia, la scelta di un distributore esterno, che pur comporta 

un minor investimento economico nell'immediato, 

non è necessariamente sinonimo di una minor percentuale 

di rischio nel medio e lungo termine. 

Il primo problema che si deve affrontare è l'individuazione 

di un distributore serio a cui affidare la propria linea. 

Purtroppo, raramente il distributore americano rappresenta 

un marchio in esclusiva. Generalmente, i distributori si 

avvalgono della propria conoscenza del mercato per rappresentare 

ben più di un'azienda, arrivando in molti casi a 

commercializzare anche prodotti tra loro in concorrenza, 

finendo per non dare a nessun marchio l'enfasi che 

meriterebbe e limitando i profitti dell'azienda produttrice. 

Inoltre, incappando nelle mani di un distributore poco 

affidabile, si rischia che il prodotto venga piazzato in punti 

vendita non selezionati e poco qualificati, che non enfatizzano 

l'importanza della brand. 

I danni di immagine derivanti da tale politica possono rivelarsi, 

per la casa produttrice, enormi se non in alcuni casi 

devastanti. Una errata distribuzione ha il potere di 

annullare anni di duro lavoro, per quanto concerne l'immagine 

del marchio; a volte le aziende si risollevano a fatica 

dalla debacle che ne consegue. Per evitare che il produttore 

venga relegato a passivo spettatore della propria 

caduta di prestigio, occorre quindi fare una ricerca approfondita 

sulle credenziali del distributore e non affidarsi al 

primo sconosciuto, interessato ad assumere la rappresentanza 

della linea di gioielleria. 

Il mercato statunitense è sicuramente ricco di opportunità 

ma l'ambizione di ritagliarsi uno spazio, a qualunque condizione 

e senza i necessari investimenti, può essere molto 

dannosa nel medio periodo. 

Purtroppo, è davvero il caso di dirlo, non è sempre tutto oro 

quello che luccica. �

BUSINESS 

The New IACC Website 

At the beginning of this year, the new version of the official 

website of the Italy-America Chamber of Commerce 

(www.iacc-miami.com) was finally launched on the net. 

This new website offers a more elaborate version and is 

concurrently easier to navigate. From the homepage, the 

user is able to view the website either in the English or 

Italian version, preview our sustaining members from the 

scrolling bar and access all the basic information about 

the Chamber by simply clicking on any of the pull-down 

window menus or the three new informative sections: 

Explore, Connect, and Trade. 

Explore offers a guide to "How To Do Business" in Florida 

and in Italy. It gives a basic orientation, offering guidelines 

to whoever is interested in investing or exporting goods 

and service in Italy as well as in the United States. The 

Connect section presents a wide range of choices of links 

to institutions, organizations, and agencies in Italy and in 

the United States. And finally, the Trade link offers a calendar 

of international tradeshows both in Italy and the 

Southeast, business opportunities and job opportunities. 

There is also a brand new section, completely dedicated to 

the Italy-America Chamber of Commerce's official magazine, 

.It Italian Trade. The link includes the options to read 

or download all the issues of the magazine directly from 

your home PC as well as all access to all the magazine's 

specs. 

Dall' inizio di quest'anno è in rete la nuova versione del 

website ufficiale della Italy-America Chamber of 

Commerce Southeast (www.iacc-miami.com). 

Il nuovo website offre maggiori informazioni rispetto alla 

precedente versione ed allo stesso tempo permette una 

più facile ed intuitiva navigazione all' utente. 

Dalla homepage, il visitatore può prendere visione del sito 

sia nella sua versione inglese che in quella italiana, 

accedere ai siti dei nostri soci sostenitori o visionare le 

informazioni principali sulla Camera con un semplice 

click sul menù "a tendina". Direttamente dalla homepage 

si accede anche alle tre nuove sezioni informative: 

Explore, Connect, e Trade. 

Explore offre una guida su "Come dare avvio ad una attività 

commerciale" in Florida ed in Italia che fornisce un'orientamento 

di base, offrendo linee guida a chiunque sia 

interessato ad investire o ad esportare beni e servizi in 

Italia od in Florida. La sezione Connect presenta un'ampia 

scelta di links ed istituzioni, organizzazioni ed agenzie in 

Italia e negli Stati Uniti. Infine, il link Trade offre un calen- 

Records show that the IACC website receives a monthly 

average of 32,000 hits. Most of the hits come from the 

United States; however, there are many from Italy and 

other countries from around the world. Thus the website 

serves as an invaluable medium to connect people interested 

in commerce between Italy and the southeast 

United States. 

Thanks to Blumonk (www.blumonk.com), the creative 

agency responsible for the development of our website, it 

is also possible to place rotation advertisement banners 

on the homepage. Indeed a further chance for exposure 

for our members. � 

dario di fiere internazionali sia in Italia che nel Southeast 

nonché opportunitá di business e di lavoro. 

C'è anche una nuova sezione, completamente dedicata .It 

Italian Trade, la rivista ufficiale della Camera di 

Commercio. Il link dá la possibilitá di leggere o scaricare 

tutti i numeri giá pubblicati della rivista direttamente dal 

proprio PC. 

Il website della IACC conta, in media, 32,000 "hits" al 

mese. La maggior parte delle visite proviene dagli Stati 

Uniti, ma ce ne sono molte anche dall'Italia e da altri 

paesi. Senza alcun dubbio, Il website rappresenta un 

mezzo prezioso per collegare tra loro imprenditori e manager 

interessati al commercio fra l'Italia ed il Sudest 

degli Stati Uniti. 

Grazie a Blumonk (www.blumonk.com), l'agenzia creativa 

responsabile dello sviluppo del nostro sito, è inoltre possibile 

inserire a rotazione banner pubblicitari sulla homepage. 

È davvero un'opportunitá in piu' per rafforzare la visibilitá 

delle nostre aziende associate. � 


BUSINESS 

Mission Florida in Italy 

Florida Business Delegation Visits Italy 

By Marco Ferri 

Florida's Lieutenant Governor Toni Jennings led a 20-person 

delegation of economic development agencies and 

private sector companies on a fact-finding mission to Italy 

from February 6-12. The purpose of the mission was to 

promote Florida as a favorable state for Italian companies 

to establish operations. The mission also served to help 

Florida's government and economic development officials 

gain a better understanding of the economic forces present 

in Italy's business community and served as a precursor 

to what is hoped to be a much larger business development 

mission led by Florida Governor Jeb Bush. The 

mission was organized primarily through the efforts of 

Enterprise Florida, the State's economic development 

organization (www.eflorida.com), the Consulate General 

of Italy in Miami (www.italsconsmiami.com), the National 

Italian American Foundation (NIAF) (www.niaf.org), the 


(IACC) (www.iacc-miami.com) and IACC member Wilton 

& Partners (www.wiltonandpartners.com). 

The Lieutenant Governor was accompanied by entities 

such as Enterprise Florida, together with the Beacon 

Council (www.beaconcouncil.com), the Broward Alliance 

(www.browardallliance.com) and the Metro Orlando 

Economic Development Commission (www.OrlandoEDC.com), 

the economic development agencies for each of Miami- 

Dade County, Broward County and the Greater Orlando 

area, respectively. The IACC was represented by Executive 

Vice President Marco Ferri. IACC members such as Art 

Furia of Gunster, Yoakley & Stewart and Massimiliano 

Sanmarco of Wilton & Partners also participated. Mr. 

Furia, who also represented NIAF on the mission, commented 

that "as a result of this mission and the exchange 

of information and resources, Florida and Italy are again 

on each other's radar screen, since the last official business 

development mission to Italy by Florida's government 

was in 1996." Other private sector Florida companies such 

as software giant Citrix Systems and aerospace and 

defense superstars Embraer and Lockheed Martin 

shared with Italian companies the benefits that each of 

their companies have realized by establishing operations 

in Florida, such as an educated workforce, the dual markets 

of North America and South America and the favorable 

tax and regulatory environments for business. 

The Honorable Gianfranco Colognato, Consul General of 

Italy in Miami, and Giovanni Turturiello, Deputy Consul 

General and Director of Commercial Affairs also participated, 

serving as liaisons between the Florida delegation and 

Italian government institutions such as the Ministry of 

Foreign Affairs, the Ministry of Productive Activities, the 

City Governments of Rome and Milan and the Regions of 

Lombardy and Lazio. The mission was also marked by successful 

meetings with Promos, the Chambers of 

Commerce of Rome and Milan, Assolombarda and the 

Industrial Union of the Province of Varese, among others, 

whereby the Italian organizations and the Florida organizations 

exchanged valuable information and welcomed the 

opportunity for further collaboration. The IACC's Mr. Ferri 

also gave a presentation to a group of Italian businesses 

and organizations regarding considerations to be followed 

when establishing a presence in Florida. The U.S. 

Embassy in Rome and the U.S. Consulate in Milan each 

hosted receptions for the delegation with over 100 business, 

government and community leaders in attendance 

at each reception. 

The six-day mission was deemed a success by all participants. 

As interest, awareness and understanding of 

Florida as a business destination continues to grow 

among Italian companies and as Florida state and local 

organizations increase their focus on attracting and helping 

to grow Italian companies in the State, Florida should 

become a second home to many more Italian companies 

over the next few years. For further information on the 

business climate in Florida or the incentives and opportunities 

available to Italian companies opening offices in 

Florida, please visit any of the websites mentioned above 

or contact the Italy-America Chamber of Commerce at 

info@iacc-miami.com. � 



.18 

BUSINESS 

Video Conference 

Within the end of the year 2005, all the Italian Chambers 

of Commence Abroad (CCIE) will be connected through a 

videoconference system. The project, sought by 

Unicamere, has the goal to create easier, instant and 

more efficient communication among the 70 Italian 

Chambers located in 40 countries and among those 

Chambers and Italy. 

The service consists in establishing an audio-video linkage 

among groups of people far away from each other. It 

bases its functionality on equipment, which offer highquality 

image and sound that are easy to be managed by 

a remote control. 

Companies and business people will be able to avail of 

this global network already existing in all of the main economic 

capitals in the world. From Frankfurt to Singapore, 

from San Paolo to Hong Kong, users will be visually connected 

with partners or clients thousands of miles apart. 

The meeting room at the Italy-America Chamber of 

Commerce (IACC) in downtown Miami will be soon 

equipped with Vega Silver system, provided by Aethra 

Communications, the Italian company worldwide-leader 

for this type of technology. 

Clients will be able to take advantage of this service, 

going, by prior appointment, to the IACC' s offices, where 

the assigned conference room has a capacity of up to 12 

people. � 

Videoconferenza 

Entro la fine del 2005, tutte le Camere di Commercio 

Italiane all' Estero (CCIE) saranno collegate tra loro attraverso 

un sistema di videoconferenza. Il progetto, voluto da 

Unioncamere, ha lo scopo di rendere più facili, efficaci ed 

immediate le comunicazioni tra le 70 CCIE presenti in ben 

40 paesi e tra queste e l'Italia. 

Il servizio consiste nella realizzazione di un collegamento 

audio-video fra gruppi di persone distanti, presenti presso 

sale attrezzate e si basa sull' impiego di apparecchiature 

che offrono pregevole qualità di immagini e di suono e che 

sono facilmente controllabili dai partecipanti con telecomando. 

Aziende ed imprenditori potranno usufruire di questo network 

globale, già presente in tutte le principali capitali 

economiche nel mondo. Da Francoforte a Singapore, da 

San Paolo ad Hong Kong, gli utenti potranno collegarsi 

visivamente con partner o clienti a migliaia di chilometri di 

distanza dalle sale allestite presso le Camere di 

Commercio Italiane. 

La meeting room della Italy-America Chamber of 

Commerce (IACC) a Downtown Miami sarà presto attrezzata 

con il sistema Vega Silver, fornito da Aethra, l'azienda 

italiana leader nel mondo per quasto tipo di tecnologia. 

I Clienti potranno utilizzare il servizio recandosi, con 

prenotazione assegnata, presso la sede della IACC, nell' 

apposita sala, in grado di accogliere sino a 12 persone. �

Mission Nanotech 

Mission by Veneto Nanotech, high-tech cluster on nanotechnologies applied to properties of materials. 

Vera Panno 

Nanotechnology is the science of very small things. The 

prefix "nano" is derived from the Greek word for "dwarf". 

One nanometer (nm) is equal to one-billionth of a meter, 

that is, about 1/80,000 of the diameter of a human hair, or 

10 times the diameter of a hydrogen atom. 

The essence of nanotechnology is the application of engineering 

principles to the molecular-scale world. Yet, nanotechnology 

is not just involved with small things. 

It is a multidisciplinary area of Research & Development 

that assumes understanding of several subjects. 

Materials scientists, mechanical and electronic engineers 

and medical researchers are now forming teams with 

biologists, physicists and chemists. 

Texas is the birthplace of nanotechnology because it was 

just at Rice University, in Houston, that the fullerene form 

of carbon, which inspired the nanoscale science, was discovered 

in 1985. 

In 1996, Dr Richard Smalley and Dr Robert Curl at Rice 

University, and Dr Alan G. MacDiarmid at the University of 

Texas in Dallas received the Nobel Prize for their discovery, 

but the Rice had already established its Center for 

Nanoscale Science and Technology (CNST) three years 

earlier. 

Moreover, four of the twenty-one Texas universities 

involved in nanotechnology research programs have 

developed nanotechnology-specific research centers. 

On the Italian side of the science, Veneto Nanotech is the 

high-tech cluster on nanotechnologies applied to properties 

of materials. 

Founded in 2003 by the Universities of Padua, Venice and 

Verona, Veneto Nanotech has a main goal, which is to 

involve research institutions, innovative companies both 

public and private investors in the promotion of leading 

entrepreneurship in nanotechnologies applied to materials. 

Therefore, on January 24 and 25 a delegation from Veneto 

Nanotech flew to Houston in order to foster collaboration 

among researchers, professionals and companies and to 

promote an exchange of experience and "know how" with 

Texan companies and Rice University representatives. 

The mission was included in a larger project aimed at 

establishing a network among companies and institutions 

involved in the nanotechnology sector in both Italy 

and Texas. 

The Chamber of Commerce planned the agenda for the 

two meetings: 

January 24 (Day 1): 

meeting with the spin-off companies in nanotechnology 

field (CNI, Oxane Materials and C Sixty). 

Italian representatives and companies' directors discussed 

the possibility of collaborations and joint ventures, 

as well as the possibility of promoting on-the-job training 

for Italian students. 

January 25 (Day 2): 

presentation of Veneto Nanotech at Rice University and 

meetings with the following centers and institutes: 

-CNST - Center for Nanoscale Science and Technology 

-CBEN - Center for Biological and Environmental 

Nanotechnology 

-EESI - Environmental and Energy Study Institute 

-CNL group (Dr Howard Schmidt, Dr Bob Hauge and Dr 

Rick Smalley) 

Discussion of possible collaboration between the Rice 

University and Veneto Nanotech in the near future. 

The mission was the first step of a very important and 

complex activity carried out with the support and the 

assistance of the IACC aimed at creating the nanotechnology 

network among companies and institutions in Italy 

and Texas. 

Veneto Nanotech was chosen as the master subject in the 

project because of its on-going research in the field. 

In fact, the Italian North Eastern region is the most innovative 

region in Italy and one the most developed in 

Europe. It has seen the development of many small and 

medium-size enterprises based on the production of 

materials that will be affected by nanotechnologies. 

Furthermore, the IACC is trying to extend the project to 

other Italian technological groups, in order to involve 

many other subjects in the sector and to put them in 

direct contact with the state of Texas, which is definitely 

the center of the nanotechnology revolution. 

Yet, Texas is not the only state in which nanotechnology 

research is improving. Indeed, another three regions, 

California, the Midwest, the Boston/New York corridor 

have established them as leading regions for nanotechnology 

research and future commercialization. 

Most industrialized countries are funding nanotechnology 

research. Experts estimate that Europe, Asia Pacific and 

the United States will spend equal amounts of money on 

nanotechnology research in future years. 

Nanotechnology solutions are already found in a wide 

range of commercial products, and many advances are 

being made in the healthcare and energy savings fields. 

Certainly, this science will revolutionize many industries 

and affect every aspect of our lives, making it possible to 

face the greatest challenges of the world. � 



AFFARI 

IACC Texas: Missione Nanotech 

Missione a Houston di Veneto Nanotech, il consorzio high-tech sulle nanotecnologie applicate alle proprietá dei materiali. 

Vera Panno 

La nanotecnologia é la scienza del piccolo, come indica lo 

stesso prefisso "nano" di derivazione greca. Un nanometro 

(nm) equivale ad un miliardesimo di metro, vale a dire 

circa 1/80.000 del diametro di un capello umano, o 10 volte 

il diametro di un atomo di idrogeno. 

L'essenza della nanotecnologia é l'applicazione dei principi 

ingegneristici al mondo su scala molecolare. Eppure, 

quando si parla di nanotecnologia non si fa riferimento 

solo alla scienza del piccolo. 

Si tratta di un'area multidisciplinare di ricerca e sviluppo, 

che comprende conoscenze proprie di varie discipline. 

Attualmente scienziati materialistici, ingegneri meccanici 

ed elettronici, e ricercatori medici stanno istituendo collaborazioni 

con biologi, fisici e chimici. 

Il Texas é il luogo di nascita delle nanotecnologie, dal 

momento che proprio alla Rice University, in Houston, é 

stata scoperta nel 1985 una nuova forma di carbonio, il 

fullerene, che ha inspirato la scienza della nanoscala. 

Nel 1996 i Dr Richard Smalley e Robert Curl della Rice 

University, e il Dr Alan G. MacDiarmid della University of 

Texas, a Dallas, hanno ricevuto il Premio Nobel per la loro 

scoperta. La Rice tuttavia aveva giá istituito il suo Center 

for Nanoscale Science and Technology (CNST) (Centro per 

la Scienza e la Tecnologia della Nanoscala) tre anni prima. 

Inoltre, quattro delle ventuno universitá texane coinvolte in 

programmi di ricerca sulle nanotecnologie hanno sviluppato 

specifici centri di ricerca. 

Per quanto riguarda l'Italia, Veneto Nanotech é il consorzio 

high-tech sulle nanotecnologie applicate alle proprietá dei 

materiali. 

Fondato nel 2003 dalle universitá di Padova, Venezia e 

Verona, il suo principale obiettivo é coinvolgere istituti di 

ricerca, aziende innovative, investitori pubblici e privati 

nella promozione di una imprenditorialitá vincente nel settore 

delle nanotecnologie applicate ai materiali. 

A tal proposito, il 24 e 25 gennaio una delegazione di 

Veneto Nanotech si é recata a Houston al fine di promuovere 

una collaborazione tra ricercatori, professionisti ed 

aziende, e di favorire uno scambio di esperienze e know 

how con le aziende texane e con i rappresentanti della 

Rice University. 

La missione era parte di un piu' ampio progetto volto a 

stabilire un network tra i principali soggetti coinvolti nel 

settore delle nanotecnologie e le aziende e gli isituti che 

operano nello stesso settore in Italia. 

La Camera di Commercio si é occupata dell'organizzazione 

degli incontri e dell'agenda dei due giorni: 

24 gennaio (1° giorno): 

Incontro con le aziende spin-off del settore delle nanotecnologie 

(CNI, Oxane Materials and C Sixty). 

I rappresentanti italiani e i presidenti delle aziende hanno 

.20 

discusso la possibilitá di collaborazioni e joint ventures, 

nonché la possibilitá di promuovere stage per gli studenti 

italiani. 

25 gennaio (2° giorno): 

presentazione di Veneto Nanotech presso la Rice 

University e incontri con i seguenti centri e istituti: 

-CNST - Center for Nanoscale Science and Technology 

(Centro per la Scienza e la Tecnologia della Nanoscala) 

-CBEN - Center for Biological and Environmental 

Nanotechnology (Centro per le Nanotecnologie Biologiche 

e Ambientali) 

-EESI - Environmental and Energy Study Institute (Istituto 

per lo Studio dell'Ambiente e dell'Energia) 

-Gruppo del CNL (Dr Howard Schmidt, Dr Bob Hauge and 

Dr Rick Smalley) 

Discussione di una possible e non lontana collaborazione 

tra la Rice University e Veneto Nanotech. 

La missione é stata il primo passo di un'attivitá molto 

complessa e impegnativa, svolta con il supporto e l'assistenza 

della IACC, mirante a creare il network nanotecnologico 

tra aziende e istituzioni texane e italiane. 

Veneto Nanotech é stato scelto come soggetto pilota del 

progetto per il suo continuo lavoro di ricerca nel settore. 

nfatti il Veneto é una delle regioni italiane piu' innovative e 

una delle piu' sviluppate in Europa. Ha visto lo sviluppo di 

molte piccole e medio imprese basate sulla produzione di 

materiali sui quali influiranno senza dubbio le nanotecnologie. 

In ogni modo, la IACC Texas sta cercando di estendere il 

progetto anche ad altri gruppi tecnologici italiani, allo 

scopo di coinvolgere nel settore molti altri soggetti, e di 

metterli in contatto diretto con lo Stato del Texas, centro 

della rivoluzione nanotecnologica. 

Tuttavia il Texas non é l'unico Stato in cui la ricerca nanotecnologica 

sta facendo passi da gigante. Infatti, altre tre 

regioni, la California, il Midwest e la zona tra Boston e New 

York si sono imposte come regioni di primo piano per la 

ricerca nanotecnologica e la futura commercializzazione. 

La maggior parte dei paesi industrializzati sta finanziando 

la ricerca sulle nanotecnologie. Gli esperti stimano che 

l'Europa, l'Asia Pacifico e gli USA spenderanno una pari 

quantitá di denaro nella ricerca nanotecnologica nei 

prossimi anni. 

Soluzioni nanotecnologiche si possono giá trovare in molti 

prodotti del commercio, e attualmente molti progressi si 

stanno facendo nei settori della sanitá e del risparmio 

energetico. 

Le nanotecnologie rivoluzioneranno senza dubbio molte 

industrie e influiranno su ogni aspetto della nostra vita, 

rendendo possibile il confronto con le piu' grandi sfide del 

mondo moderno. �

BUSINESS 

Italo-Panamerican 

Medical Congress 

Florida Project 

The General Consulate of Italy is organizing in collaboration 

with the University of Miami, the Italian Embassy in 

Washington D.C., the Center for Italo-Latin American and 

Caribbean Studies and the Italy-America Chamber of 

Commerce (IACC), the First Italo-Panamerican Medical 

Congress - Florida Project. The event will take place in 

Miami from May 11 through 14, 2005. 

Miami is the ideal location for such an initiative, taking 

into account the important community of Italian medical 

researchers working in the local structures. 

This scientific appointment, that the initiative of Paolo 

Romanelli, MD, Vice President of IACC, has greatly contributed 

to realize, will focus in particular on five specific 

areas of medical research: biotechnology, cardiology, rare 

diseases, neurology and oncology, bringing together the 

Italian, U.S. and Latin-American medical communities to 

discuss, among others, the opportunities for developing 

common projects. 

Among the speakers, both Italian and American 

researchers will participate to the Congress. Florida 

Governor Jeb Bush and Italian Ambassador in 

Washington Sergio Vento are probably going to attend the 

opening ceremony. 

This international Medical Congress will be a privileged 

moment to exchange experiences, to establish regular 

contacts among opinion leaders from the scientific community 

and to examine the possibility of cooperation 

between Florida and Italy for actions in favor of better 

health care and medical progress in Latin American and 

the Caribbean Countries. � 

Primo Congresso Medico Italo-Panamericano 

Progetto Florida 

Il Consolato Generale d'Italia in collaborazione con 

l'Ambasciata Italiana di Washington D.C., l'Universitá di 

Miami, il Centro Studi Italo-latino americano e dei Caraibi 

e la Italy-America Chamber of Commerce (IACC), sta 

organizzado il Primo Congresso Medico Italo- 

Panamericano - Progetto Florida, che si terrá a Miami dall' 

11 al 14 maggio 2005. 

Miami è la sede naturale di questa iniziativa, poiché nelle 

strutture ospedaliere locali lavora una importante comunità 

di ricercatori e medici italiani. 

Questo appuntamento scientifico, alla cui realizzazione 

ha molto contribuito lo spirito d' iniziativa del Vice 

Presidente della IACC, Dott. Paolo Romanelli, sarà in particolare 

rivolto a cinque aree specifiche della ricerca medica: 

biotecnologia, cardiologia, malattie rare, neurologia 

e oncologia, e riunirá le comunitá mediche italiane, statunitensi 

e latino-americane nell'intento di discutere, tra l'al- 

tro, la possibilità di sviluppare progetti comuni nel settore 

clinico e scientifico. 

Tra i relatori saranno presenti sia ricercatori italiani che 

americani e la cerimonia di apertura conterá la probabile 

presenza del Governatore della Florida Jeb Bush e 

dell'Ambasciatore d'Italia a Washington Sergio Vento. 

Il Congresso medico internazionale sará un'occasione 

unica dove importanti rappresentanti della comunitá 

medico-scientifica potranno stabilire contatti, scambiarsi 

esperienze ed esaminare le possibilitá di cooperazione e 

di politiche comuni tra lo Stato della Florida e l'Italia per 

favorire il progresso del settore sanitario in America 

Latina e nei Caraibi. � 



.22 


Become a .IT Distribution 

Center 

The .IT publication is a guide of networks and 

resources for Italian commerce with a focus on 

local and worldwide corporations that carry 

products and services with Italian origin and 

culture. Key economic sectors such as the 

naval industry, biotechnology, food and wine, 

fashion, and interior design are frequently 

under the spotlight. 

If your business is a meeting point where individuals 

meet and appreciate the "Made in Italy," 

we would be pleased to add you to our selected 

list of distribution points for .IT magazine. 

.IT is already sent to 30 locations in the Greater 

Miami area. Now we offer you the opportunity 

to receive up to 100 copies to be available to 

your clients. All the expenses will be covered by 

the Italy-America Chamber of Commerce. 

Be part of an existing network of shops, restaurants 

and companies that already distribute .IT, 

by contacting Francesca Lodi or Stephanie 

Scotto at the Italy-America Chamber of 

Commerce at 305-577-9868.

EVENTS 

7th Miami Beach Fitness Festival 

The Fitness Festival started sixteen years ago in Rimini, an 

Italian beach town on the Adriatic Sea. The creators wanted 

to organize an event where men and women of all ages 

and types would meet and engage in every type of activity 

imaginable (running, biking, surfing, skating, walking, 

bodybuilding, aerobics & yoga). Something like a huge 

gym under the sunshine! Subsequently, the Fitness 

Festival has been exported to other capitals in the world. 

The transition has been done easily because, as they 

express it, "Fitness has no language or cultural barrier!". 

The Fitness Festival is an exceptional happening, for it is 

open air and there is music, stands, activities and competitions 

to which everybody can participate. Every year the 

public grows because the formula of the festival is very 

simple and appealing: a mix of people of all kinds coming 

together to sweat, to laugh, to have fun, to try new things, 

to see new products and to share camaraderie. 

In Miami Beach, the Fitness Festival attracts the attention 

of 50,000 people who come and participate to the ongoing 

activities. The event is covered by national and inter- 

national medias. A significant 1 hour Television Special 

show will be produced and broadcasted nationally by Fox 

Sport Net and internationally by Eurosport. The next edition 

will take place from March 31st to April 3rd 2005. 

This year, the Chamber of Commerce started a collaboration 

with the organizers of the Festival who would like to 

maintain the Italian atmosphere of the event. The manifestation 

will take place on the beaches of Ocean Drive and 

there will be a pavilion with several booths where different 

companies will show their products. This includes 

swimwear, sportswear, sunglasses, food and anything 

that is in relation to fitness, wellness and health. 

The Miami Beach Fitness Festival is a great if not unique 

occasion to get in contact with a very specific kind of public. 

It is a one of a kind opportunity to advertise a product 

inside a very lively event that attracts thousand of people. 

Contact the IACC at 305 5779868 if you are interested in 

being one of the sponsors or simply receiving discount 

coupons for the event. � 

7ma Miami Beach Fitness Festival 

Tutto è cominciato sedici anni fa a Rimini. Gli ideatori partirono 

con l'idea di creare un evento dove persone di ogni 

etá potessero incontrarsi e partecipare ad ogni tipo di 

attivitá fisica immaginabile (corsa, bicicletta, surf, skate, 

bodybuilding, aerobica, yoga, etc.). Proprio come una 

palestra gigante sotto i raggi del sole! In seguito, il Fitness 

Festival si è internazionalizzato ed ha proposto la stessa 

formula in diverse capitali del mondo, da Pechino a 

Mosca, da Rio a Monaco. La transizione è stata semplice, 

poichè il concetto di fitness ha una valenza in ogni parte 

del mondo. Il Fitness Festival è un evento unico nel suo 

genere, si svolge all'aria aperta con musica, stands, attivitá 

e competizioni alle quali tutti possono partecipare. Il 

pubblico cresce ogni anno perchè la formula è vincente: 

una moltitudine si unisce per ridere, sudare, divertirsi, 

provare cose nuove ed informarsi sui nuovi prodotti collegati 

al concetto di vita sana e sportiva 

Il Fitness Festival di Miami Beach attira un pubblico di 

50'000 persone che parteciperanno alle attivitá che si svolgeranno, 

lungo la spiaggia, durante le giornate dal 31 al 3 

marzo. L'evento sará seguito da media nazionali ed internazionali 

e uno speciale televisivo di un'ora sará prodotto 

e trasmesso da Fox Sport a livello nazionale e da 

Eurosport a livello internazionale. 

Quest'anno, la Camera di Commercio ha instaurato dei 

rapporti di collaborazione con gli organizzatori del 

Festival, che desiderano mantenere l'atmosfera italiana 

dell'evento. 

Lungo Ocean Drive sará allestito un villaggio dove saranno 

esposti costumi da bagno, abbigliamento sportivo, 

occhiali da sole, cibo e tutto ció che è in relazione con il 

fitness, la salute ed il benessere. 

Il Miami Beach Fitness Festival è un'occasione unica per 

entrare in contatto con un target di pubblico molto specifico. 

È l'opportunitá ideale per pubblicizzare un prodotto 

all'interno di un evento vivace e movimentato che attrae 

migliaia di persone. 

Se siete interessati ad essere uno degli sponsor o ricevere 

un coupon-sconto per l' ingresso all' evento, contattate la 

IACC al 305 5779868. � 


.it 

italian trade 

.24

FOOD & BEVERAGE 

Certified Italian Restaurant 

By Nevio Boccanera 

A traditionally well-cooked, Italian dinner using genuine 

Italian Products D.O.P in Miami is not an impossible 

dream. Yet first, one would have to search for the perfect 

place. It is easy to become confused with the dozens of 

''Italian Restaurants'' that adorn many restaurant signs, 

practically in every area of the city. 

The difference lies in a dish of ''bucatini all'amatricianá' 

and a plate of spaghetti meatballs, or 

rather obvious disparity between the centuries 

of the traditional Italian culinary kitchen and 

the improvised versions of typical Italian dishes. 

If in fact, statistics are accurate and there are 

55 to 60 thousand restaurants around the globe serving 

their versions Italian cooking in ''Italian Restaurants'' then 

the obvious problem lies in that it is only a minority of 

these that conserve a strong bond with Italy. 

Usually when a foreign customer comes across an imitation 

Italian restaurant, it degrades the prestige of Italian 

gastronomy and ensues damage to the Italian agro-alimentary 

industry. 

For those who believe that the Italian gastronomy is a contribution 

to the heritage of humanity as are opera, monuments, 

and museums, the imitation is a true disaster and 

is especially visible in nations such as the United States. 

A new quality certification for true Italian restaurants was 

created for these reasons with the approval of diverse entities 

and associations, such as The Ministry of Productive 

Activity of Agriculture, and Foreign Affairs. 

The pilot phase was conducted in Belgium and 

Luxemburg where by 30 restaurants were successfully 

certified. 

Among the requirements are the use of materials 

with Italian origin and a menu offering a minimum 

of 80% of traditional Italian cuisine. 

The certification process will be enacted 

throughout Germany. The United States will 

probably be added in the process and soon there will be 

the possibility of certification to Italian restaurants within 

its borders. 

The Italian Chambers of Commerce Abroad maintain and 

promote the initiative. 

Recently, the Italian Chamber of Commerce in New York 

City, presented the project in conjunction with ARDI, the 

International Association of Italian Restaurants. 

In the future, a tricolor fork upon the windows of Italian 

restaurants in the United States will finally be symbolic of 

the best the Italian kitchen has to offer abroad. Make sure 

you pay attention, it will be worth it. � 

Certificazione Ristoranti Italiani 

Una buona cena con prodotti italiani D.O.P., cucinati alla 

maniera tradizionale, a Miami non é un desiderio impossibile, 

ma bisogna prima entrare nel posto giusto. Facile 

confondersi per le dozzine di "Italian Restaurants" che 

sfoggiano le proprie insegne, praticamente in ogni 

quartiere. 

La differenza é quella che c'é fra un piatto di bucatini all'amatriciana 

e fra uno di spaghetti meatballs, ovvero fra 

secoli di tradizione culinaria e versioni "improvvisate" dei 

nostri piatti tipici. 

Il problema, ovviamente, si ripete ovunque nel mondo, se 

é vero che ci sono all'estero fra i 55 ed i 60 mila esercizi di 

ristorazione con "insegne” italiane e solo una parte minoritaria 

di questi conserva legami forti con il Bel Paese. 

Spesso il cliente straniero si imbatte in imitazioni di pessima 

qualitá, che sminuiscono il prestigio della nostra gastronomia, 

oltre che provocare un danno alla nostra industria 

agroalimentare. 

Per chi crede che la cucina italiana sia un contributo al 

patrimonio dell'umanitá e va difesa al pari delle opere 

d'arte e dei monumenti, quella della contraffazione é una 

vera sciagura, specialmente visibile in paesi come gli Stati 

Uniti. 

Per queste ragioni é stato creato un marchio di qualitá per 

la ristorazione italiana, voluto da diversi enti ed associazioni, 

cosí come dai Ministeri delle Attivitá Produttive, 

dell'Agricoltura e degli Esteri. 

La fase pilota si é conclusa in Belgio e Lussemburgo dove 

sono stati 30 i ristoranti certificati. 

Tra i requisiti richiesti l'utilizzo di materie prime di provenienza 

italiana, ed un menú che presenti almeno all' 80% 

piatti della tradizione culinaria del nostro paese. 

Il processo di certificazione verrá presto esteso alla 

Germania. Probabilmente gli Stati Uniti seguiranno a 

breve e saranno inclusi tra i paesi dove sará possibile 

richiedere la certificazione. 

Le Camere di Commercio Italiane all'Estero sostengono e 

promuovono l' iniziativa e sono rappresentate all'interno 

del Comitato che dirige il progetto dal Direttore di 

Assocamerestero. 

Recentemente si é anche tenuta, presso la Camera di 

Commercio Italiana a New York, una prima presentazione 

del progetto da parte dell'ARDI, l'Associazione 

Internazionale dei "Ristoranti d'Italia". 

Il marchio delle forchette tricolore potrá quindi essere, in 

futuro, visto sulle vetrine dei migliori ristoranti italiani 

degli USA. Fateci caso, ne vale la pena. � 


INTERNATIONAL BUSINESS 

ICCS Chamber 

of Arbitration 

A bivalent structure for solving contractual disputes. 

Giampaolo Di Pietto 

A couple of years ago, the Italian Chamber of Commerce 

in Zurich (Switzerland) constituted a Chamber of 

Arbitration, a structure whose intention is to regulate the 

commercial disputes between Italian and Swiss contractors. 

After five years of exercise, a reorganisation and 

some satisfactory legal cases, the results enable us to 

evaluate whether it would be worth to develop this structure 

within other Italian Chamber of Commerce abroad. 

Floris - Litta Modignani - Di Pietto law firm, which recently 

opened a new office in Miami, has just been added to 

our Chamber as a new partner. This law firm was chosen 

to manage the reorganization of the Chamber of 

Arbitration of ICCS (Italian Chambers of Commerce for 

Switzerland). Law firm associate Sebastiano Floris, who is 

a member of the board of ICCS Chamber of Arbitration 

and co-wrote with Notary Francesco Anchini the ICCS 

Rules of Arbitration and Conciliation itself, tells us about 

its advantages and its first experiences. 

What we had in mind as we reorganized the ICCS 

Chamber of Arbitration, says Sebastiano Floris, was to 

manage those procedures that Italian and Swiss national 

Chambers of Arbitration cannot manage. What they lack 

is an arbitral tool that works in both ways, namely a structure 

suitable for both Italian and Swiss operators. It is a 

well-known fact that, when it comes to writing an international 

contract, none of the contractors is inclined to remit 

future potential lawsuits to the other Country's Judiciary 

or Arbitration authorities. They would rather use third 

party Institutions, neutral to the other Country's Courts of 

Arbitration. Therefore, in contractual relations between 

Italy and Switzerland the contractors do not use arbitration 

clauses from their national Chambers, but clauses 

from renowned Institutions, such as International 

Chambers of Commerce in Paris, London and others. 

The way the ICCS Chamber of Arbitration and its Rules are 

set makes the ICCS arbitration clause easily accepted by 

both Italian and Swiss entrepreneurs. The reason for this 

is the clause's bivalent feature: Swiss contractors trust the 

fact that the Chamber of Arbitration is in their Country, 

while Italian contractors trust the fact that it comes from 

their own Country. Furthermore, ICCS Rules for mediation 

and settlement include carrying and managing the proce- 

dure in four simultaneous languages: Italian, German, 

French and English. In this way, a contractor from Milan, 

in the event of a lawsuit against a contractor from Zurich, 

will be able to deposit his defence in Italian, while the one 

in Zurich will be able to use German. The ICCS Secretary 

will translate the defence documents in the corresponding 

language. ICCS arbitrators are consequently 

required to know at least two of the aforementioned languages. 

Another important feature is its cost, comparatively 

lower than those of other renowned international 

Chambers. 

Of course, continues Sebastiano Floris, it will take some 

time before ICCS will be able to constantly manage a high 

number of arbitrations. 

Nowadays, there is an increasing number of international 

contractors who want to add ICCS arbitration clause to 

their contracts. This might be a sign for a global need to 

meet the rapidly evolving dispute resolution through the 

Chambers of Arbitration, in the international community. 

Among the procedures handled so far in Zurich, it is interesting 

to focus on a complex case about a contract where 

an important Swiss hotel required renovation works from 

an Italian builder. This procedure was dealt with in relatively 

short time, with minimum costs and actual satisfaction 

in both parts. This was possible thanks also to the 

ICCS Rules' mechanisms that contemplate seeking a settlement 

in every moment of the lawsuit, with a separate 

and quick procedure. 

Following the positive example of ICCS, other Italian 

Chambers of Commerce abroad could offer the same 

arbitration service in the Countries where they operate. 

Authors of ICCS Rules are developing a program that will 

involve these Chambers as well. � 



New Members 

The Italy-America Chamber of Commerce Southeast proudly announces its new members for the months of October, November and December 

2004 as well as for January and February 2005 

Sustaining Members 

Aethra Inc. 

Mr Walter Di Leo 

155 South Miami Ave #300 

Miami, FL 33130 

Phone: 305-375-0010 ext.106 

Fax: 305-375-0655 

E-mail: walterd@aethrausa.com 

Web site: www.aethra.com 

Business category: Telecommunications 

Fattoria L'Ottavo Inc. 

Mrs. Paola Reed 

P.O.Box 941863 

Maitland, FL 32794 

Phone: 407-466-9278 

Fax: 407-599-0375 

E-mail: paola-italia@yahoo.com 

Web site: www.fattorialottavo.com 

Business category: Wine Importer & distributor 

Studio Legale Di Francia 

Mrs. Daniela Di Francia 

Via Saragozza 28 

40123 Bologna (BO) Italy 

Phone: [39] 051332781 

Fax: [39] 0513399309 

E-mail: d.difrancia@studiolegaledifrancia.com 

Web site: www.studiolegaledifrancia.com 

Business category: Legal Services 

Business Members 

Antonio's Restaurant 

Mr. Francesco Giuzio 

5600 Collins Avenue 

Miami Beach, FL 33140 

Phone: 305-865-1000 

Fax: 305-865-1920 

E-mail: ikzorro@aol.com 

Business category: Restaurant 

Assurant Solutions 

Mr. Patrick Smyth 

11222 Quail Roost Drive 


Phone: 305-278-5606 

Fax: 305-252-7032 

E-mail: patrick.smyth@assurant.com 

Web site: www.assurant.com 

Business category: Insurance 

Contesta Rock Hair 

Mr. Fabio Moretti 

417 Espanola Way 

Miami Beach, FL 33139 

Phone: 305-672-5434 

Web-site: www.contestarockhair.com 

Business category: Hair Salon 

.28 

Ego T.R.E. Inc. 

Mr. Riego Terrin 

5201 Blue Lagoon Drive, 8th floor 


Phone: 305-718-3374 

Fax: 305-629-3100 

E-mail: rterrin@egotre.com 

Web site: www.egotre.com 

Business category: Foods & Wines 

Epstein, Becker & Green, P.C. 

Mr. Brian M. Molinari, Esq. 

200 S Biscayne Blvd #2100 Wachovia Financial Center 


Phone: 305-982-1520 

Fax: 305-982-1521 

E-mail: bmolinari@ebglaw.com 

Web site: www.ebglaw.com 


Hill Betts & Nash LLP 

Ms. Danielle Grucci Butler 

601 Brickell Key Dr #500 


Phone: 786-425-9900 

Fax: 786-425-9090 

E-mail: dbutler@hillbetts.com 

Web site: www.hillbetts.com 


Italian Pavillon 

Mr. Fidenzio Bizzotto 

4141 NE Second Ave #104 


Phone: 305-571-1801 

Fax: 305-571-2450 

E-mail: info@italianpavilion.com 

Web site: www.italianpavilion.com 

Business category: Italian Furniture & Home Accessories 

La Fenice 

Mr. Massimo Nicastro 

6065 NW 167 St #B26 SL 


Ph. 305-231-9197 

Fax. 305-231-9180 

E-mail: lafenice@aol.com 

Business Category: Italian Linen Importers & Distributors 

Opacmare 

Ms. Viviana Valenza 

3001 SW 3rd Ave. (Dock#2) 

Fort Lauderdale, FL 33315 

Phone: 954-907-9230 

E-mail: opacmare.usa@opacmare.it 

Web Site: www.opacmare.it 

Business category: Nautical Accessories 

USA Fish International 

Mr. Giovanni Soru 

10306 NW 56 street 


Ph/fax: 305-470-2208 

E-mail: usafish@bellsouth.net 

Business Category: Import/Export Fish

CALENDAR 

Weekly, monthly, daily and 

ongoing events which to 

base your seasonal schedule 

upon. 


.April 

.May 

Coverings 2005 

Trade mission 

Chamber of Commerce 

of Rome 

Orange County 

Convention Center 

Orlando 

.3-6 

.March 

Discovery Authentic 

Italian Restaurants 

1st Members' Dinner 

Appointment 

8.00 pm 

Antonios Restaurant 

5600 Collins Ave. 

Miami Beach 

.24 

Venetian Night 

A fundraising event for the 

American Cancer Society's 

8 Venetian Experiences on 8 

different Ferretti yachts 

7.00 pm 

Pier 66 

Fort Lauderdale 

.1 

1st Italian-Panamerican 

Congress of Medicine 

University of Miami 

Miami 

.11-14 

Miami Beach Sport and 

Fitness Festival 

From Rimini to Miami, 

the No.1 Fitness event 

in the world 

Ocean Drive 

Miami Beach 

.31 - April 3 

6 

6 

Inauguration Ceremony 

ABiCC 2005 World 

Business Week 

Wine, Liquor and 

Wine Tasting 

5.30 - 8.30 pm 

Place T.B.A. 

.2 

European Cocktail 

Reception 

The most successful 

networking event of 

last year returns. 

6.00 - 8.00 pm 

Delano Hotel 

Collins Ave 

Miami Beach 

.12 

.29 

.it 

italian trade

.it 

italian trade 

.30 

Business Opportunities 


The Di Francia law firm is looking for American law firms 

able to select top-level importers in the food sector and willing 

to support its Italian clients, producers of wine and olive 

oil, in penetrating the American market. 


Mrs. Daniela Di Francia 

Via Saragozza 28 

40123 Bologna (BO) Italy 

Phone: [39] 051332781 

Fax: [39] 0513399309 

E-mail: d.difrancia@studiolegaledifrancia.com 

Web site: www.studiolegaledifrancia.com 


USA Fish international, an exporter of Atlantic, Pacific and 

Caribbean fishroe and seafood, already present in the Italian 

market, is looking for Italian wholesalers. 


Mr. Giovanni Soru 

10306 N.W. 56th St 


Phone: 305-213-4055 

Fax: 305-470-2208 

E-mail: usafish@bellsouth.net 

Website: www.usafishinc.com

TRADE SHOWS 

Upcoming trade shows and 

exhibitions in the USA and 

Italian markets. 


Food, Drinks & Related Tech 

VINITALY 

International Wine and Spirits 

Exhibition (39th ed.) 

Verona (VR) 

E-mail: info@veronafiere.it 

www.vinitaly.com 

.April 7-11 

Shipping 

SEACARGO AMERICAS 

INTERNATIONAL CONGRESS 

AND EXHIBITION 2005 

Miami, FL 

www.tsnn.com 

.May11-12 

.Italy 

Shoes and Leather Goods 

MICAM - SHOEVENT 

International Footwear Exhibition 

Milan (Mi) 

segreteria@micamonline.com 

www.micamonline.com 

.March 19-22 

Furniture 

INTERNATIONAL 

FURNISHINGS SHOW 

Milan (Mi) 

E-mail: info@cosmit.it 

www.cosmit.it 

.April 13-18 

Cruise Industry Suppliers 

SEATRADE CRUISESHIPPING 

CONVENTION 

Miami Beach, FL 

info@cruiseshipping.net 

www.cruiseshipping.net 

.March 14-17 

Apparel 

FASHION WEEK OF THE AMER- 

ICAS 

Miami Beach, FL 

Beth@SobolFashion.com 

www.fashionweekamericas.com 

.May 11-14 

Vehicles & Equipment 

AUTOMOTOR 

International Vehicle Spare & 

Equipment Exhibition (23rd ed.) 

Turin (TO) 

www.promotorinternational.it 

.April 6-10 

Building Sites & Stones 

SAMOTER 

Fiera di Genova 

Verona (VR) 

E-mail: info@veronafiere.it 

www.veronafiere.it 

.May 4-8 

.USA 

Tiles & Stones 

COVERINGS 2005 

Orlando, FL 

coveringsinfo@ntpshow.com 

www.coverings.com 

.May 3-6 

Electronics 

INTERWIRE 2005 

Atlanta, GA 

www.wirenet.org 

.May 14-19 



.32 

The Italy America Chamber of Commerce, Southeast 

is the most reliable and fast-growing professional 

environment to promote and connect your business 

to the Italian, Latin American and North American 

markets. From custom designed trade missions to 

well selected and planned networking events, with 

the support of a high end publication to showcase 

your products and an improved website open to the 

world, our Chamber of Commerce is your ideal 

trading partner. Do business in style. Call us today. 

American business, Italian style. 

For more information or to become a member today, call 305 577.9868 or 

visit www.iacc-miami.com and mention .IT magazine until May 31 st for a 

10% discount on your membership.

Interview Italy-florida Mission - Italy-America Chamber of Commerce ...

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