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J Magazine Summer 2018

The magazine of the rebirth of Jacksonville's downtown

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“There are in-fill buildings selling for $2 million<br />

to $3 million a unit there. There are no office<br />

vacancies left in those building.”<br />

Margie Seaman, founder of Seaman Realty and Management<br />

Co., said another deterrent to some of the vacant buildings being<br />

filled is a zoning issue. She believes there should be a zoning overlay<br />

that allows all Downtown buildings (with certain exceptions such<br />

as office towers) to automatically allow commercial, residential and<br />

office uses.<br />

Seaman said she had a client who wanted to<br />

open a storefront on the ground floor at 112 E.<br />

Forsyth St. and live upstairs. She said it cost the<br />

client a couple of contract extensions, thousands<br />

of dollars in legal fees and a lot of heartache to go<br />

through the zoning change process.<br />

“That’s zoning from another time,” she said of<br />

the current restrictions.<br />

Seaman, who is from New York, said she has<br />

seen firsthand how successful the zoning strategy<br />

has been in communities outside of Manhattan.<br />

“There are in-fill buildings selling for $2 million<br />

to $3 million a unit there. There are no office<br />

vacancies left in those buildings,” she said. “You<br />

have people living and working in those buildings.”<br />

Oldenburg praised the work being done in<br />

Cincinnati and the successful partnership between<br />

the local government, 3CDC and the philanthropic<br />

businesses.<br />

“It takes not only the city to step up, but the<br />

corporations that call Jacksonville home and<br />

who want to see it thrive,” he said.<br />

Oldenburg acknowledged that Cincinnati is<br />

home to more major corporations than Jacksonville.<br />

And he wondered how community support<br />

would have been different today if businesses<br />

like The Charter Co. and Barnett National Bank<br />

had survived and flourished versus shutting<br />

down or being bought out.<br />

Creative reuse of lazy assets<br />

When DIA Operations Manager Guy Parola<br />

looks at the list of vacant properties and land, he<br />

sees some success stories and works in progress.<br />

n The Barnett Bank Building and Laura<br />

Street Trio are being restored by local developer Steve Atkins’<br />

SouthEast Group and the Molasky Group of Companies from Las<br />

Vegas.<br />

n The building at 20 W. Adams St. was vacant when information<br />

for the duPont study was compiled, but the long-planned 20West<br />

Café has since opened. “I just had lunch there,” Parola said in May.<br />

n DIA has partnered with the Jacksonville Transportation Authority<br />

and Rummell Munz Partners to help develop a strategy for LaVilla,<br />

which was mostly ignored until recently when Vestcor completed the<br />

Lofts at LaVilla apartments and broke ground on a second complex.<br />

Margie Seaman<br />

founder of SeamAn Realty and Management Co<br />

DOWNTOWN<br />

MYTH BUSTERS<br />

The “Downtown Jacksonville: Our<br />

Assets and Opportunities” study<br />

opens by exploding a few myths:<br />

MYTH NO. 1<br />

People from out of town<br />

own most of the property.<br />

Not true. Local people own 74<br />

percent of the Downtown property.<br />

MYTH NO. 2<br />

There’s no place to park. Not<br />

true. There are 11,927 public spaces<br />

in garages and 6,100 spaces on<br />

surface lots. The parking frustrations<br />

are created by three factors: oneway<br />

streets that create confusion<br />

for drivers, archaic parking meters<br />

and a lack of signage and publicity<br />

for the parking that exists.<br />

MYTH NO. 3<br />

Churches, especially First<br />

Baptist, own all the land. Not<br />

true. Churches own just 4 percent<br />

of the parcels and 6 percent of total<br />

acreage. In fact, the largest owner of<br />

Downtown property is government.<br />

n The old city hall annex and Duval County courthouse on Bay<br />

Street are likely to be demolished to make room for a proposed convention<br />

center complex that could include a hotel and parking garage.<br />

The DIA also has sent out proposals to sell some of the city’s other<br />

lazy assets. The DIA recently approved the<br />

sale of the building at 905 W. Forsyth St. to an<br />

adjoining property owner.<br />

In addition, the authority’s Retail Enhancement<br />

Program has helped fill some vacancies<br />

by offering financial assistance to companies<br />

such as Jimmy John’s and Super Food and<br />

Brew.<br />

Some cities offer government-owned property<br />

at a steep discount or even for free in an attempt<br />

to find the right developer.<br />

That’s something Meeks said he would support<br />

for Snyder Memorial Church — a stately<br />

building across the street from Hemming Park<br />

and City Hall — if a qualified developer had a<br />

plan and the resources to execute it.<br />

“I’m only one vote … but I’d vote for that,” he<br />

said.<br />

Many believe the DIA has done a good job<br />

with the limited taxpayer dollars it has received.<br />

The results are scattered throughout Downtown,<br />

including the Southbank and Brooklyn.<br />

The problem is, more public funding is<br />

needed.<br />

Now that the city’s pension debt is being<br />

addressed by a half-cent sales tax that begins<br />

after the Better Jacksonville Plan sales tax expires<br />

around 2030, that should free up money.<br />

Downtown should be among the top priorities<br />

to receive additional funds.<br />

But even that may not be enough.<br />

“So, part of it is what we want,” Meeks said.<br />

“And I can tell you living in our neighborhood<br />

(Springfield), we need more investment in our<br />

infrastructure in a variety of ways.”<br />

Meeks said many people, including himself,<br />

are willing to pay for it through a tax increase.<br />

But, can someone run for City Council and say, “We’ve got things<br />

we need to do and we need to raise our millage rate by a point?”<br />

Meeks asked. “Or would that doom the person to never getting elected?”<br />

Perhaps a better question is how long can the city afford to not<br />

properly fund its priorities.<br />

Marilyn Young was an editor at The Florida Times-Union<br />

in 1998-2013 and was editor of the Financial News & Daily<br />

Record in 2013-2017. She lives in northern St. Johns County.<br />

SUMMER <strong>2018</strong> | J MAGAZINE 97

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