986 - Ad Blocking and How It Affects Your Business - Insight from Semalt

23.05.2018
aspirations.
So how exactly
does nonlinear
marketing help
to bypass ad
blockers and the
negative attitude
people have
towards
traditional
marketing
methods? To start with, nonlinear marketing is a strategic
approach instead of series of tactics. It does not interrupt the
passive experiences of consumers but allows them to be active
participants. Take for instance the Red Bull brand. Instead of the
brand trying to convince consumers to buy their products, it
makes itself part of the consumer's life through events, sports
endorsements, and sports team ownerships. By doing so, they can
build experiences around their prospects' and customers'
Swatch and Starbucks have also implemented nonlinear marketing to bypass traditional marketing and advertising
tactics. For instance, instead of just putting a logo on the side of the building to probably create awareness, they put
a clock that people could actually use and the same time be engaged in the brand.
If you are new to the concept of nonlinear marketing and you hope to make it work, it is advisable to identify some
brands that have already implemented it and learn from them. Most importantly you should know that it is not a
chain tactic, it is a strategy that a brand decides to adopt to enter the market.
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