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23.05.2018<br />
2. Posting content. SEO is all about keywords <strong>and</strong><br />
content. In Facebook, there are many ways to post<br />
content in such a manner that it increases the<br />
ranking of your website. Most importantly, it makes<br />
your website generate leads of people who could be<br />
future clients. Also, one can upload photos <strong>and</strong><br />
videos, which counts as parts of content. In the<br />
January 2017 update, Google announced that user<br />
experience <strong>and</strong> content are one of the ways websites<br />
will rank.<br />
3. Sharing. Facebook has the option of sharing content. Shared content counts as quality backlinks of the<br />
search engine algorithms helping the websites rank. Through the exchange of content, your e-commerce<br />
website pages gain authority as content relevance becomes successful, enhancing your SEO factors in<br />
Facebook. You can also get quality leads of customers who convert as real clients.<br />
4. Including a call-to-action button. In Facebook, it is possible to include a CTA button on the fan page of the<br />
product or website you are promoting. For instance, one way to do this is using the feature of add a button.<br />
From this menu, you can add many buttons such as shop now, buy, subscribe <strong>and</strong> many other buttons. This<br />
CTA button can prompt an interested person into giving email or other personal information, hence helping<br />
generate leads from your email list.<br />
Conclusion<br />
Generating leads for your online business is a must have if you want to succeed online. In many successful online<br />
marketing campaigns, SEO <strong>and</strong> Social Media marketing play a critical role in establishing a robust online br<strong>and</strong><br />
presence. As a result, Facebook is a valuable marketing tool to use. Facebook has many features which can help you<br />
reach many persons out there who have an interest in the promotion of your campaign. Using this guideline, you can<br />
equip your marketing campaign with these Facebook features <strong>and</strong> see it reach your goals.<br />
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