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995 - Semalt Explains How to Oursmart Your Competitors by the Aid of Creative Marketing

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23.05.2018<br />

Social media has grown <strong>to</strong> become <strong>the</strong> most powerful marketing<br />

platform for companies in various industries. Virtually everyone<br />

you know is an active member <strong>of</strong> one or several social media sites.<br />

Therefore, marketing your brand on <strong>the</strong>se platforms will expose<br />

your products and services <strong>to</strong> billions <strong>of</strong> people who might be<br />

interested in your business. Even if <strong>the</strong>y do not purchase <strong>the</strong><br />

product outright, <strong>the</strong>y might come back and buy it in <strong>the</strong> future.<br />

For example, an animated video that describes your products can<br />

quickly go viral if it is pr<strong>of</strong>essionally crafted and distributed<br />

through <strong>the</strong> right channels.<br />

Make Sure <strong>Your</strong> Content is Dynamic<br />

Regularly posting content on social media will help you <strong>to</strong> stay<br />

connected with <strong>the</strong> potential cus<strong>to</strong>mers. <strong>How</strong>ever, if that content<br />

does not resonate with <strong>the</strong> audience, it will not bene t your<br />

business. Spend time brains<strong>to</strong>rming content ideas with your team<br />

<strong>the</strong>n make <strong>the</strong> content as dynamic as possible. Instead <strong>of</strong> a boring<br />

article, consider conveying <strong>the</strong> same information through an<br />

infographic. An aerial footage <strong>of</strong> your facility or a recent project if<br />

you are in <strong>the</strong> real estate or landscaping industry will help you <strong>to</strong><br />

stand out from <strong>the</strong> crowd.<br />

Delegate Some Tasks<br />

Trying <strong>to</strong> take control <strong>of</strong> your entire marketing strategies is counterproductive. Delegate some <strong>of</strong> <strong>the</strong> tasks <strong>to</strong> o<strong>the</strong>r<br />

members <strong>of</strong> your team, who have necessary skills and expertise. For example, instead <strong>of</strong> spending an entire week<br />

creating an infographic, outsource that task <strong>to</strong> a quali ed agency <strong>to</strong> save time for o<strong>the</strong>r equally important<br />

obligations in <strong>the</strong> company.<br />

Trying <strong>to</strong> take control <strong>of</strong> your entire marketing strategies is counterproductive. Delegate some <strong>of</strong> <strong>the</strong> tasks <strong>to</strong> o<strong>the</strong>r<br />

members <strong>of</strong> your team, who have necessary skills and expertise. For example, instead <strong>of</strong> spending an entire week<br />

creating an infographic, outsource that task <strong>to</strong> a quali ed agency <strong>to</strong> save time for o<strong>the</strong>r equally important<br />

obligations in <strong>the</strong> company.<br />

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