GZplus0518_Gesamt_ohneRuecken_ENG

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01 Set with spinels from Tanzania (total
112.35 ct.) 02 Layout proposal for earrings
in red tourmaline (21.34 ct.) and tanzanite
(29.74 ct.) 03 The Paul Wild workshop in
Kirschweiler 04 Markus Paul Wild is the
third generation of the family to manage
the company
rangements of Paul Wild. These are a continuous
incentive to jewellers to create
new, unusual pieces. “Our design team is
always developing new layouts and sets,
to inspire our customers to new creations,”
says Markus Wild. “It often takes
years to find and assemble the gemstones
for the finely-harmonised colour
nuances. These are all just suggestions,
which can be altered at any time. Everything
is possible.” Customers also come
to the experts at Kirschweiler with sketches
and specific ideas. “Then we discuss
the stone types and co-ordinate the colours.
Where necessary, new rough stones
are specifically sought out and purchased.
Continuous communication and contact
between our sales team and customers
enable us to react promptly to specific requests.”
An innovator in
gemstone cutting
The second key factor in the success of
Paul Wild is the cutting facility. In addition
to the workshop in Kirschweiler, near Idar-
Oberstein, since 1988 the firm has also operated
its own cutting plant in Thailand.
Paul Wild has also styled itself as an innovator
in gemstone cutting. Since 2009 the
specialist has worked with the Fraunhofer
Institute on the development of a new, fully-automated
cutting machine. This is capable
of precisely calculating cuts in order
to extract the maximum from the rough
stone and make the colour radiate perfectly.
However, in spite of all the technology,
what counts at Paul Wild is still primarily
traditional craftsmanship. In the workshop
master cutters and lapidaries work to create
precious, exceptional stones in which
the “Idar cut” is a sales argument, standing
for particular quality. Markus Wild: “Every
year we train new gemstone cutters and
enjoy having young people who share our
enthusiasm and passion for the profession,
helping to preserve this site for the
gemstone world in all of its diversity.”
Talking of location, Markus Wild stresses:
“In spite of the constant transition, the
tradition of the local gemstone sector is
very important to me. I have many memories
associated with my home town of
Kirschweiler. After my travels around the
world I still enjoy coming back here.”
Because in addition to his business, he
also associates the region with family and
friends. This is where his career started
and it is where he now finds personal
tranquillity.
Axel Henselder
www.paul-wild.com
GZ plus 05/18 077