GZplus0518_Gesamt_ohneRuecken_ENG

All of this comes with excellent value for
money and outstanding service. The Giloy
range includes private label collections exclusive
to partner jewellers.
STRONG CONCEPT
FOR SPECIALIST RETAIL
But what is so special about Bellaluce?
“Well, with Bellaluce the jeweller receives a
strong brand concept with advertising
budget, PR work and all that this entails.
With the solitaire segment he has complete
freedom as far as target group approach
is concerned and can also offer
solitaires under his own name,” André
Christian Giloy explains. “He selects the
solitaires that his customers are looking
for. He can then sell these using his own
expertise.” This concept works very well.
Many specialist retailers make use of this
diamond jewellery offer with its own concept.
Giloy: “We are very competitive as far
as prices are concerned, even compared
to online offers. The jeweller can define his
diamond jewellery expertise himself with
the right mix.”
WEDDING RINGS
AS THE PERFECT ADDITION
The Bellaluce diamond
brand enjoys success
thanks to the rhomboid
setting with high
recognition value
For some years now
the wedding rings
have closed the gap in
the diamond jewellery
range revolving
around the theme of
love
Photos: Rainer Schaele (2)
For three years now Giloy has also offered
wedding rings. “We are very strong in the
memory and solitaire segment – gifts of
love in which diamonds play a key role,”
says André Christian Giloy, explaining the
underlying idea. “With this we have closed
a gap. Diamonds feature prominently in
the rings of course, as our expertise in this
field determines our positioning.” The
small but well-rounded collection is joined
each year by new models and fits perfectly
to the eternity and engagement rings of
the manufacture. The popularity with specialist
retailers shows that the Giloy approach
to wedding rings is the right one.
A further strength of the company is
its ability to supply. The goods are in stock
and can therefore be sent out immediately.
In addition, Giloy also maintains an inventory
of stones, enabling it to maintain
long-term price stability. To ensure staff at
point of sale have enough arguments the
diamond jewellery manufacturer offers
training sessions, including sales training
on site. The extensive diamond marketing
service with numerous POS material and
well-thought-out advertising concepts
rounds off the one-stop offer.
Axel Henselder
www.giloy.de, www.bellaluce.de
The spectrum ranges
from engagement rings
to memory rings and on
to wedding rings
Giloy manufactures
diamond jewellery in Idar-Oberstein,
with a high proportion
of hand craftsmanship
GZ plus 05/18 097