GZplus0518_Gesamt_ohneRuecken_ENG

Craftsmanship & Design
Heinz Mayer
More than
just beautiful
“Panta rei” is the motto of
Heinz Mayer, meaning
“everything flows”. And it is true:
the pieces from the diamond
jewellery manufacture caress
the skin. The premium nature of
the jewellery has also won over
De Beers – resulting in the Idar-
Oberstein firm being awarded the
coveted Forevermark licence.
Paraiba tourmalines certified by
leading gemstone laboratories,
worked into collector-quality
jewellery in 750 white gold, set
with fine white diamonds
T
he company with the large “Y” in its
logo really only wants to make
beautiful jewellery. That may
sound like a modest goal. However, the results
of this clear intention are glittering
works of art that cause discerning women
worldwide to swear by the products of
Heinz Mayer. Because these are masterful
works of craftsmanship, featuring superb
quality and precision. Similarly impressed
were De Beers, which granted their Forevermark
licence for the German market exclusively
to Heinz Mayer. “The fact that
there is only one licensee per sales market
is a source of pride for us,” says Stefan
Mayer, who runs the firm with his brother
Frank. “Forevermark looks exclusively for
partners with a thorough understanding of
their market. And we appear to satisfy that
requirement very well.”
CHAMPAGNE
FOR THE WRIST
“Everything flows” has multiple meanings
at Heinz Mayer. Because on the one hand,
none of the collections has displayed an
abrupt shift for many years. The Mayer’s
have pursued continuity for over 60 years:
Just as the River Nahe has flowed through
Idar-Oberstein for centuries, the collections
flow seamlessly into one another. A
key role here is played by the patented
“Rolling Diamonds” collection. This is a
riviere worked entirely on a hinge principle,
a much-admired reference feature of Heinz
Mayer.
“We see ourselves as artisans, not as
designers,” explains Stefan Mayer. Trained
goldsmiths apply precision, skill and passion
to create the premium jewellery in the
manufacture. The jewellery collections are
worked from 750 white, yellow and red
gold or 950 platinum and the finest diamonds
and coloured gemstones. All stages
of work are performed under one roof.
“This high standard of quality for the material,
in particular the diamonds, seems to
have convinced De Beers to choose us for
the award of the Forevermark licence,”
says Stefan Mayer. “The contact was established
via our diamond supplier, who
was convinced that we were the right
choice.” In addition to classic and tradition-
al jewellery Heinz Mayer also offers highly
modern, contemporary pieces. These are
now joined by the Forevermark collections.
Axel Henselder
www.heinz-mayer.de
The fine collections are presented in the
modern rooms
092 GZ plus 05/18