The New Aging Enterprise - aarp

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David Haber, Health Promotion and Aging: Practical Applications for Health Professionals,
Springer, 2003.
41 Gary Heavin, Curves, Putnam, 2003.
42 Ann Handley, “Marketing Analysis of Curves,” at:
http://www.marketingprofs.com/ea/qst_question.asp?qstID=5142, 2005.
43 Laura Mulvey, Visual and Other Pleasures: Theories of Representation and Difference,
Indiana University Press, 1989. See also Jane Brody, “Fitness Without Frills (No Men
Allowed),” New York Times, May 10, 2005.
44 Kristin Greany and John P. Porcari, “ACE Puts Curves to the Test,” American Council on
Exercise, 2005.
45 C. Rasmussen, R. Kreider, C. Kerksick, B. Campbell, B. Slonaker, M. Greenwood, J. Baer, E.
Pfau, M. Grimstvedt, C. Wilborn, A. Thomas, L. Autrey, T. Magrans, B. Marcello, C. Mulligan,
D. Rohle, L. Taylor, A. Vacanti, S. Ounpraseuth, P. Casey, and R. Wilson, “Effects of the
Curves Fitness Program on Muscular Strength, Muscular Endurance, and Maximal Aerobic
Capacity,” Medicine & Science in Sport & Exercise, Vol. 35, No. 5, 2004, S80.
46 R. Kreider, C. Rasmussen, C. Kerksick, B. Campbell, J. Baer, B. Slonaker, E. Pfau, M.
Grimstvedt, C. Wilborn, A. Thomas, T. Magrans, B. Marcello, L. Taylor, C. Mulligan, D. Rohle,
A. Vacanti, L. Autrey, S. Ounpraseuth, P. Casey, M. Greenwood, and R. Wilson, “Effects of the
Curves Fitness & Weight Loss Program on Weight Loss and Resting Energy Expenditure,”
Exercise & Sport Nutrition Lab, Center for Exercise, Nutrition & Preventive Health Research,
Baylor University, 2004.
47 David Arterburn, Paul Crane, and Sean Sullivan, “Coming Epidemic of Obesity in Elderly
Americans,” Journal of the American Geriatrics Society, Vol. 52, No. 11, November 2004, pp.
1907-1912.
48 Vincent Mor, “Compression of Morbidity Hypothesis: A Review of Research and Prospects
for the Future,” Journal of the American Geriatrics Society, Vol. 53, No. 9, Suppl., September
2005, pp. S308-S309.
49 Martha L. Daviglus, “Health Care Costs in Old Age are Related to Overweight and Obesity
Earlier in Life,” Health Affairs, Vol. 24 Suppl., September 26, 2005, pp. R97-R100.
50 Al Ries and Laura Ries, The 22 Immutable Laws of Branding, Collins, 2002.
51 M.P. McQueen, “Paying for Prevention,” Wall Street Journal, September 10, 2007.
52 Dale Dannefer, “Cumulative Advantage/disadvantage and the Life Course: Cross-fertilizing
Age and Social Science Theory,” Journals of Gerontology: Series B: Psychological Sciences and
Social Sciences, Vol. 58B, No. 6, November 2003, pp. S327-S337. See also Stephen Crystal,
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