annual report 2009-10 - Tourism NT

8
Tourism Our Organisation
NT
Marketing and Communications
Marketing and Communications’ key role is to promote
the Northern Territory as a tourism destination through
integrated global marketing and communications activities
including advertising, public and media relations, digital,
consumer/ trade shows and cooperative relationships with
trade and industry partners.
Marketing and Communications implements all our
marketing programs and is responsible for developing the
Northern Territory’s tourism brand.
Destination Development
Destination Development focuses on the development and
attraction of investment in major tourism infrastructure,
facilitating improved business performance, quality and
standards of the Northern Territory tourism industry and
fostering the development of the type of tourism product
necessary to meet consumer demand and expectations,
such as Indigenous tourism product.
Strategic Services and Business Tourism
This area’s core objective is to lead and support our
people, systems and structure, as well as provide quality
research findings and guide policy to assist in strategic
planning, development and evaluation activities.
The Aviation Director maintains communication
with domestic and international airlines as well as
pursuing other airlines to service and remain in the
Northern Territory.
The NT Convention Bureau is responsible for promoting
the Northern Territory, both nationally and internationally,
as a conference and incentive destination and for
generating increased business tourism traffic to the NT.
tourism nt
Territory Discoveries
Our Government Business Division, Territory Discoveries,
is the commercial wholesaling distribution arm of Tourism
NT and is responsible for increasing the exposure of, and
potential economic returns to, the Territory’s tourism
industry, particularly small to medium-sized operators.
Territory Discoveries packages and sells the largest range
of NT tourism products and service providers to travel
agents and direct to consumers in Australia and New
Zealand, as well as select international source markets.
Financial Services
Our Financial Services area looks after the following
areas: financial services, legal services, asset
management, procurement, property, fleet, governance
and risk management.
Human Resources, information and Technology
The team’s primary role is to provide quality, timely
corporate services in specialist areas to all divisions,
in turn enabling them to focus on their operational and
strategic responsibilities. The team provides complete
services across the areas of human resources, information
management and information, communications
and technology.