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SportEngland_AR_17_18

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We will also work to:<br />

• Reduce the number of inactive<br />

people in the places and<br />

projects we invest in<br />

• Increase the enjoyment felt by<br />

children and young people getting<br />

active, so they have a more positive<br />

attitude to sport and physical activity<br />

• Increase the number and diversity<br />

of volunteers<br />

• Create the world’s best sports<br />

talent system, producing higher<br />

quality athletes with more diversity<br />

in the talent pool.<br />

DEVELOP A MORE PRODUCTIVE, SUSTAINABLE<br />

AND RESPONSIBLE SPORT SECTOR<br />

• Enhance leadership and<br />

governance across the sector<br />

• Build the evidence of the power<br />

of sport and physical activity to<br />

enhance lives and improve outcomes<br />

for individuals and communities<br />

• Increase the effectiveness and<br />

efficiency of the sport and physical<br />

activity sector, so that it works for<br />

a wide range of consumers<br />

• Ensure appropriate safeguarding<br />

standards are in place<br />

• Work with the sector to improve<br />

the spaces and places where<br />

people choose to be active,<br />

how connected they are and<br />

the distances between them.<br />

These priorities will guide how<br />

we invest our resources – both<br />

people and financial. We have<br />

examined all the evidence that<br />

exists in relation to each priority,<br />

and identified specific tactics for<br />

how we will achieve each one.<br />

Together, these create a clear<br />

organisational framework for<br />

our decision-making, with the<br />

consumer placed at the heart<br />

of everything we do.<br />

performance report 11

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