Can you make money and save the planet - Carlson School of ...

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The Color
of
Money
Going green with your portfolio?
Look deep before you invest.
18 University of Minnesota
By mary lahr schier
Photographs by Dan marshall
INVESTORS used to worry about whether their stocks and stock funds
were in the red or in the black. For investors today, however, green is
the new black. An increasing number of investors now expect that their
portfolio will not only make money but save the planet, too. They want
to avoid investments in companies that pollute and support firms with a
positive environmental impact. But figuring out what’s a green investment
is a difficult task—and profiting from one may be even harder.
While the number of green investors and investment tools