“SLICE” AND “POINT” SETS - FIBA.com
“SLICE” AND “POINT” SETS - FIBA.com
“SLICE” AND “POINT” SETS - FIBA.com
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sport marketing and management<br />
page 38 | 34 2008 | Fiba Assist Magazine<br />
themed video game on a Voyager Phone.<br />
If fans click on the Coke fridge in the<br />
locker room, our Hall-of-Fame broadcaster<br />
Al McCoy walks into the scene<br />
sipping a Coke, and delivers his trademark<br />
basketball call, SHAZAM!”<br />
Obviously, as with most web-based<br />
content – there is a challenge to keep<br />
the content fresh and “sticky”. So the<br />
Suns have conceived of a very strategic<br />
approach to continue to attract visitors<br />
back to the site as well as attracting<br />
new visitors. According to McPeek,<br />
“The one thing we were concerned<br />
about when we started to build the site<br />
was how we were going to get fans to<br />
<strong>com</strong>e back after they’ve explored the<br />
site once. So we decided to open the<br />
locker room a little at a time. In our first<br />
phase launched in mid-January, we<br />
opened the coach’s office, players’<br />
dressing room and restroom vanity area.<br />
In phase two, launched the first<br />
week of March, we opened the doors to
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