“SLICE” AND “POINT” SETS - FIBA.com

the training room, players lounge and
weight room. Then for phase three, activated
prior to the start of the 2008 NBA
Playoffs, we opened up the equipment
closet, whirlpool/sauna area and a hallway
that will lead to a star dressing
room, where we will promote the various
concerts and family shows that
come through US Airways Center. In
between the upcoming phases, we refreshed
the original rooms with new in-
teractions and videos. So it’s a pretty
involved process, as you can probably
imagine.”
In reviewing the concept, there are
some unique additions for anyone
thinking of a similar strategy. For example,
have registrants actually signup
to receive their own locker in the
locker room. Sponsors can leave coupons
and offers, tickets can be picked
up, messages from the team can be left
and the “owner” of the locker can receive
an email from the coaching staff
reminding them to check their locker
for important messages about the upcoming
home stand and so forth. In any
case – the virtual approach is something
every organization should consider
and adopt for their own purposes.
The possibilities are virtually limitless
and virtual revenue translates into hard
cash.
Fiba Assist Magazine | 34 2008 | Page 39