ad mediation and its importance

http://www.djaxtech.com/mediation.html

Ad mediation is a software technology in the online
advertising platform.
It specifically designed to act as a mediator between the
publisher and multiple ad networks.
Ad mediation organizes the disparate ad network where
it provides the transparency so that it can access the available
demand sources in a centralized platform.
http://www.djaxtech.com/mediation.html

http://www.djaxtech.com/mediation.html

In a digital world, to monetize the app through the ads
there are so many techniques are being used.
Among that, ad mediation is a very useful technique
which is used by more knowledgeable people.
What it exactly does is, sending the ad requests to
multiple ad networks and make sure that publishers find the
best available networks to fill their ad slots.
The publisher ranks the ad network in order of
preference and the mediation platform tries for the top ad
network.
http://www.djaxtech.com/mediation.html

In an auction, generally, the item will be sold to the
person who bids the higher amount.
In simple, ad mediations also perform the same
work.
It gathers all the ad networks in a single place and if
an ad is requested by an app, the auction will be made
between the ad networks which are capable and willing to
provide the ads for the particular requirements.
At last, the ad network which makes the highest bid
would win the auction and fill the slot.
http://www.djaxtech.com/mediation.html

‣ When we compare with the simple ad network solution,
this ad mediation provides better fill rates and higher eCPM
since it connects with multiple ad networks.
(eCPM (effective Cost per Mile) can be calculated by
dividing the total earning with the total number of
impressions).
(Fill rates – It is the percentage of consumption orders
got satisfied from the stock on hand).
eCPM and fill rates are the two main objectives of ad
mediation to increase the revenue for the publishers.
http://www.djaxtech.com/mediation.html

http://www.djaxtech.com/mediation.html

Automated optimization:
In the beginning, publishers were up to manage the
waterfall by themselves, this eats the time and not letting
for further improvements.
But after the ad mediation, with its optimization
algorithm everything became easier for the publisher and
also it facilitates to yield the higher value.
http://www.djaxtech.com/mediation.html

It is very simple:
‣ It is relatively inexpensive and simple where
there are no complex procedures or rules must be
followed.
‣ Mediation increases the flexibility and makes it
very simple for the negotiators to act as problem
solvers instead of adversaries.
http://www.djaxtech.com/mediation.html

Fill rates are high:
Multiple ad networks have been leveraged to cover
all the regions from which the ad request been
generated.
It ensures that only one ad network can effectively
fill the requests if it is originating from a particular
region much better than other networks.
This ensures to give a higher fill rate from the app’s
ad inventory.
http://www.djaxtech.com/mediation.html

Ad revenue maximization:
Ad mediation keeps checking for the ad networks which
offer higher eCPM. The ad network with higher eCPM
gets the higher chances to win the impressions. Eventually,
the publisher gets more revenue through this competition.
http://www.djaxtech.com/mediation.html

SDK integration:
‣ In the past days, for every ad network, publishers were
supposed to integrate different SDK manually.
‣ But after mediation, only one SDK integration is enough
to aggregate all the ad networks.
‣ The manual process takes too much time with the poor
app performance.
‣ This might bring the negative thoughts in the user’s mind
that the app is very unpredictable and inconsistent.
‣Ad mediation provides a brilliant solution for all these
issues.
http://www.djaxtech.com/mediation.html

Apps which work with ad networks to monetize often use ad
mediation:
All the apps do not have their own salespeople to deal
directly with the advertisers.
These apps obviously will be in need of a medium to
promote and make revenue.
They prefer the ad networks to sell their ad inventory.
Here, the work for mediation platform is to manage which
ad network gets to serve the ads within the app.
Mediation requires the ad networks to have an SDK on
the client side.
http://www.djaxtech.com/mediation.html

Deeper control:
Mediation is becoming important to ad monetization
because it enables the deeper control over when, how and to
whom the ad inventory been sold.
Ad mediation created a standard in an advertising field
and encourages the ad networks for real-time competition.
It provides so many advantages the main one is the
publisher can target the particular region and choose the ad
network which best suits for that segment.
This allows the website owners to create their own
marketplace and can drive up for revenues.
http://www.djaxtech.com/mediation.html