header bidding plugins
If you are in the advertising technology, you may encounter the term “header bidding” because header bidding is one of the most important advancement in ad tech since the introduction of Real Time Bidding (RTB).
If you are in the advertising technology, you may encounter the term “header bidding” because header bidding is one of the most important advancement in ad tech since the introduction of Real Time Bidding (RTB).
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Maximum revenue for publishers:<br />
‣ In the traditional waterfall approach,<br />
each exchange partner would have a<br />
corresponding line item in the publisher<br />
ad server and each would sit at a different<br />
priority.<br />
‣ In the priority, if the first exchange<br />
partner did not purchase the impression, it<br />
would cascade down to the next exchange<br />
and to the next until someone bought it.<br />
‣ Each exchange partner would be<br />
configured at a different floor price so the<br />
cost at which the impression could be<br />
bought would keep drooping as it cascaded<br />
down.<br />
https://www.reviveadservermod.com/video/<strong>header</strong>-<strong>bidding</strong>-plugin
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