header bidding plugins
If you are in the advertising technology, you may encounter the term “header bidding” because header bidding is one of the most important advancement in ad tech since the introduction of Real Time Bidding (RTB).
If you are in the advertising technology, you may encounter the term “header bidding” because header bidding is one of the most important advancement in ad tech since the introduction of Real Time Bidding (RTB).
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In this waterfall approach, the publisher’s serves the impressions to<br />
buyers in a descending order that, if the ad matches with the required<br />
specifications, it will be served.<br />
This approach is inefficient and ultimately it hurts both the<br />
advertisers and publishers.<br />
The workflow is offering your inventory to four different buyers, one<br />
after another by lowering the price whenever someone rejects the<br />
inventory.<br />
Eventually some might say yes for the bargain but that would not be<br />
considered as the best price.<br />
And also it creates a impression that you are selling the low grade<br />
inventory which had been rejected by many people.<br />
It is like losing the inventory between each pitch when we use the<br />
cascading passback approach.<br />
https://www.reviveadservermod.com/video/<strong>header</strong>-<strong>bidding</strong>-plugin
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