July 2018
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www.thesparkng.com<br />
The Spark | Ignite/Connect/Achieve<br />
START UP<br />
Being a Founder<br />
Tomi Davies is the “Collaborator-in-Chief” of technology services company TechnoVision which advises<br />
clients on technology-led transformation and early stage entrepreneurship in Africa. He sheds light on<br />
starting up as a tech entrepreneur.<br />
- By Harry Tomi Davies (TD)<br />
Starting out as a Tech Start-up<br />
As a guide to answering this question of “Where do I start?” especially if<br />
you really want to get your start-up funded, the question of what exactly<br />
it is that you’re building, measuring and learning should start with<br />
some old-fashioned thinking about what you see in the future — YOUR<br />
VISION! I mean taking yourself through a process that recognises you’re<br />
preparing to build a business (and that’s exactly what your start-up is!)<br />
that can change the world!It is critical to begin with a think-through of<br />
the journey you are starting on while you’re still a start-up because once<br />
you’ve started, while you might evolve, pivot and scale you’re never going<br />
to get to start the same company again. For how to do this, take a look<br />
at my article “What’s the vision for your startup?”on Medium - http://bit.<br />
ly/2NmoHnh<br />
Demonstrate Your Mastery as a Start-up Entrepreneur<br />
It is your responsibility as the founder and owner of the venture’s vision to<br />
figure out and be sure to document how the business will function from<br />
a process and procedures standpoint. At the minimum, you should be<br />
able to describe the buy-side (i.e. procurement, vendor management etc),<br />
inside (i.e. human capital, design, development, production etc) and sellside<br />
(i.e. marketing, sales, customer relations, etc.) of your operations.<br />
It is important to demonstrate your mastery (and as appropriate lack of<br />
knowledge) of your envisioned (or semi-built) organisation in anticipation<br />
of helping potential investors, partners and employees understand how<br />
you see it all working operationally to deliver your proposition.Research,<br />
think through and get advice if need be to bring to life on paper just<br />
how you expect your startup business to work, highlighting key roles and<br />
responsibilities of the different units that will make up the company. You<br />
should also (if possible) identify the main activities that will make up the<br />
daily operations of the business and any issues associated with them that<br />
you foresee.<br />
Courses and Programs for Tech Start-up Entrepreneurs<br />
Personally, I’m a big fan of Eric Ries’“Lean Startup” and the “Build, Measure,<br />
Learn” process which is evolving as I write, thanks to the likes of Steve Blank.<br />
The VC4A Startup Academy is a FREE online resource dedicated to the<br />
next generation of African startup founders; you can take your business to<br />
the next level by learning about the latest insights and listening to advice<br />
from 35 experts like me active in the African early stage ecosystem. It can<br />
be found at https://academy.vc4a.com/<br />
Mentorship<br />
At each stage of my personal development, I have been privileged to have<br />
an amazing array of mentors throughout my life including my late brother<br />
Akin Ogunmade-Davies who built Nigeria’s first ever indigenous Public<br />
Relations firm ROD Publicitywith his two partners, Jim Obi who built<br />
Equitable Life Insurance - the most lucrative Agency in New York, and<br />
Nicholas Negroponte, a co-founder of MIT’s Media Lab who created<br />
the One Laptop Per Child organization. Today I still benefit from the<br />
mentorship of both senior and junior mentors who guide me in building<br />
businesses and their industry expertise.<br />
Start-up Quick Tips<br />
Make sure, as I said earlier, that you have a compelling vision that is<br />
sustainably innovating the solution to a problem in a compelling way;<br />
choose great co-founders who share your vision enough to build it with<br />
you then launch fast; let your proposition to the market evolve with your<br />
understanding of your customers; Avoid distractions to your strategic<br />
focus while making sure delivery of your offer delightscustomers. Spend<br />
pragmatically and measure everything you can in the business. Above all,<br />
don’t get demoralized and don’t give up.<br />
@thesparkng<br />
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