26.07.2018 Views

July 2018

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

www.thesparkng.com<br />

The Spark | Ignite/Connect/Achieve<br />

START UP<br />

Being a Founder<br />

Tomi Davies is the “Collaborator-in-Chief” of technology services company TechnoVision which advises<br />

clients on technology-led transformation and early stage entrepreneurship in Africa. He sheds light on<br />

starting up as a tech entrepreneur.<br />

- By Harry Tomi Davies (TD)<br />

Starting out as a Tech Start-up<br />

As a guide to answering this question of “Where do I start?” especially if<br />

you really want to get your start-up funded, the question of what exactly<br />

it is that you’re building, measuring and learning should start with<br />

some old-fashioned thinking about what you see in the future — YOUR<br />

VISION! I mean taking yourself through a process that recognises you’re<br />

preparing to build a business (and that’s exactly what your start-up is!)<br />

that can change the world!It is critical to begin with a think-through of<br />

the journey you are starting on while you’re still a start-up because once<br />

you’ve started, while you might evolve, pivot and scale you’re never going<br />

to get to start the same company again. For how to do this, take a look<br />

at my article “What’s the vision for your startup?”on Medium - http://bit.<br />

ly/2NmoHnh<br />

Demonstrate Your Mastery as a Start-up Entrepreneur<br />

It is your responsibility as the founder and owner of the venture’s vision to<br />

figure out and be sure to document how the business will function from<br />

a process and procedures standpoint. At the minimum, you should be<br />

able to describe the buy-side (i.e. procurement, vendor management etc),<br />

inside (i.e. human capital, design, development, production etc) and sellside<br />

(i.e. marketing, sales, customer relations, etc.) of your operations.<br />

It is important to demonstrate your mastery (and as appropriate lack of<br />

knowledge) of your envisioned (or semi-built) organisation in anticipation<br />

of helping potential investors, partners and employees understand how<br />

you see it all working operationally to deliver your proposition.Research,<br />

think through and get advice if need be to bring to life on paper just<br />

how you expect your startup business to work, highlighting key roles and<br />

responsibilities of the different units that will make up the company. You<br />

should also (if possible) identify the main activities that will make up the<br />

daily operations of the business and any issues associated with them that<br />

you foresee.<br />

Courses and Programs for Tech Start-up Entrepreneurs<br />

Personally, I’m a big fan of Eric Ries’“Lean Startup” and the “Build, Measure,<br />

Learn” process which is evolving as I write, thanks to the likes of Steve Blank.<br />

The VC4A Startup Academy is a FREE online resource dedicated to the<br />

next generation of African startup founders; you can take your business to<br />

the next level by learning about the latest insights and listening to advice<br />

from 35 experts like me active in the African early stage ecosystem. It can<br />

be found at https://academy.vc4a.com/<br />

Mentorship<br />

At each stage of my personal development, I have been privileged to have<br />

an amazing array of mentors throughout my life including my late brother<br />

Akin Ogunmade-Davies who built Nigeria’s first ever indigenous Public<br />

Relations firm ROD Publicitywith his two partners, Jim Obi who built<br />

Equitable Life Insurance - the most lucrative Agency in New York, and<br />

Nicholas Negroponte, a co-founder of MIT’s Media Lab who created<br />

the One Laptop Per Child organization. Today I still benefit from the<br />

mentorship of both senior and junior mentors who guide me in building<br />

businesses and their industry expertise.<br />

Start-up Quick Tips<br />

Make sure, as I said earlier, that you have a compelling vision that is<br />

sustainably innovating the solution to a problem in a compelling way;<br />

choose great co-founders who share your vision enough to build it with<br />

you then launch fast; let your proposition to the market evolve with your<br />

understanding of your customers; Avoid distractions to your strategic<br />

focus while making sure delivery of your offer delightscustomers. Spend<br />

pragmatically and measure everything you can in the business. Above all,<br />

don’t get demoralized and don’t give up.<br />

@thesparkng<br />

31

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!