Bay of Plenty Business News July/August 2018

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From mid-2016 Bay of Plenty businesses have a new voice, Bay of Plenty Business News. This new publication reflects the region’s growth and importance as part of the wider central North Island economy.

Bay of plenty

JULY/AUGUST 2018 VOLUME 3: ISSUE 6 WWW.BOPBUSINESSNEWS.CO.NZ FACEBOOK.COM/BOPBUSINESSNEWS

The

Groundswell

effect

Enthusiastic participants at the Start-up Weekend event during

last year’s inaugural Groundswell Festival of Innovation.

Photo/Richard Robinson Photography.

Leading technology and business experts

will illuminate the key challenges of digital

transition during Tauranga’s second annual

week-long festival of innovation.

By DAVID PORTER

The inaugural Groundswell

Festival of Innovation

in 2017 proved there

are hundreds of innovators in

Tauranga and the Bay creating

remarkable products and services.

And that they are more

than willing to share their

knowledge.

This year’s festival - which

will run from 27 August-2

September - is poised to build

on that momentum, say the

organisers and innovators taking

part in what many believe

will become an even bigger

regular event on the city’s calendar.

“What’s really special

about Groundswell is the

incredibly positive and collaborative

atmosphere you

experience at each event,” said

Nigel Tutt, chief executive of

Priority One, which initiated

Groundswell.

“Everyone who attends

is genuinely interested and

engaged, and it’s really

encouraging to hear so many

stories of innovation taking

place across a diverse range

of contexts. Not all businesses

are innovation-led, nor do

they have to be. But change is

inevitable, and it never hurts

to listen to others and hear

thought-provoking stories

of what is happening right

now - and what is possible in

the future.”

Groundswell features a

range of events from digital

technology and clean tech, to

fashion and textiles, to social

and educational innovation, all

featuring leading tech innovators.

All events sold out last

year, with attendance across

Isuru Fernando, IBM NZ

the week reaching 5000, and

the organisers are expecting an

even bigger turnout this year.

(see pages 8-9 for full details

of what’s on).

Jodie Tipping, the chair

and founder of co-sponsor

Cucumber, who is on the

Groundswell organising committee,

told Bay of Plenty

Business News there were

many exciting things happening

on the innovation front.

“But it was getting to a

point a couple of years ago that

you just weren’t hearing about

them and that’s why we developed

Groundswell,” she said.

Russell Craig, Microsoft NZ

“My personal ultimate goal

would be to see Groundswell

become a movement of its own

and not just a one-off festival,

because innovation touches so

many different organisations.

“It’s not just tech or whatever,

it’s very broad. The more

we can create a community

and awareness of things that

are happening, the better it will

be for our community.”

Managing digital

transformation

One of the key challenges -

especially for many of the

small-to-medium enterprises

(SMEs) that make up the great

majority of business activity

in New Zealand - is the sheer

pace and scale of the digital

transformation that has taken

Groundswell

Check out the full

programme of events.

P9

New fund

Enterprise Angels plan to

enter impact investing sector.

P10

special feature

Workplace Health & Safety of

increasing concern.

P19

place in recent years.

Liz Maguire, head of digital

transformation for ANZ,

who will be speaking at

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The Groundswell effect

From page 1

Groundswell, said that companies

had to be across new technologies

and work out whether

they were going to be valuable

to them.

“One of the big quandaries

we have in our world is how do

you tell if something is a trend

or a fad,” she said.

“The fundamental reality

is that people do not change

their behaviour and adopt new

technology unless there is

something better about it for

them. For the vast majority of

people, there has to be a reason

why you are going to use it.”

As Isuru Fernando, IBM

New Zealand analytics & AI

leader, told Bay of Plenty

Business News: “Disruption is

all around us – with examples

like Uber and Airbnb – companies

that have reinvented business

models.”

Liz Maguire

One of the big

quandaries we have

in our world is how do

you tell if something is

a trend or a fad.

– Liz Maguire, ANZ

The challenge that

people - particularly

in smaller businesses

or non-commercial

organisations - face

at the moment is how

to make the right

choices.

– Russell Craig,

Microsoft NZ

Disruptive technologies such

as Artificial Intelligence (AI),

Internet of Things (IoT), or

Blockchain were no longer the

sole domain of large companies

with big budgets, he added.

“We are seeing many

small-to-medium organisations

right here in New

Zealand making use of these

technologies to power their

ideas. They are able to start

small, experiment and then

build out the ideas that work,

quickly and easily.”

Fernando said IBM NZ

was partnering with great local

organisations and startups that

were exporting their products

and services all over the world.

“And what is also interesting

is that the large incumbent

organisations in New Zealand

are thinking like startups,”

he said.

“They are structuring their

innovation teams to resemble

those of small organisations

and making a comeback by

building platform business

models using all of the data

available to them, and turning

it into insight. And they’re

adopting Agile methodologies,

using it as an innovation

engine for business transformation

and employing new

ways of working to foster

speed-to-market and competitive

advantage.”

Russell Craig, Microsoft

NZ’s national technology

officer, said that globally there

was an incredible phenomenon

of acceleration in the tech

sector.

“It’s very hard for everyone

to keep up,” said Craig.

“The challenge that people

- particularly in smaller

businesses - or non-commercial

organisations, face at the

moment is how to make the

right choices.

“The first challenge is trying

to wrap your head as an

organisation around what’s

actually happening in this

area of digital transformation,

because in many ways it’s

quite an abstract concept.

“At the same time, most

people are alert to some of the

more obvious sweeping changes

that are taking place. Look

at the retail shelf space and

the phenomenon of Amazon

there.”

Retailers were already facing

the challenge with online

shopping, and the media had

been dealing with it, he said.

“That’s going to extend

to all our businesses in New

Zealand eventually, no matter

what industry they are in.”

First find the relevance

Craig said technology came

second in terms of making the

right choices.

BAY OF PLENTY BUSINESS NEWS July/August 2018 3

“First you need to understand

how technology could

be relevant to your business

to help you change for the

future,” he said.

“It’s important to try and

make things real at the local

level. For example, with

Airbnb, local businesses need

to ask themselves what it is

that consumers like about it.

It’s the flexibility and convenience.

If you’re a local motelier,

how can you use digital to

somehow match that customer

experience of finding somewhere

to stay? That’s all it’s

really about.”

Craig said one of the

things he’d be talking about

at Groundswell was trying to

frame up the idea of digital

transformation.

“What does it mean from

a global perspective? What’s

happening in the technology

sector, with particular relevance

on the impact of technologies

such as AI, machine learning,

big data and analytics?

“And obviously cloud

computing, the technology

platform that can enable any

business from a local plumber

We are seeing many

small-to-medium

organisations right

here in New Zealand

making use of these

[disruptive new]

technologies to power

their ideas.

– Isuru Fernando,

IBM NZ

The more we can

create a community

and awareness

of things that are

happening, the better

it will be for our

community.

– Jodie Tipping,

Cucumber

Jodie Tipping

through to Microsoft’s justannounced

strategic deal with

Walmart. Why did they partner

with us? Because they need to

compete against Amazon.”

ANZ’s Liz Maguire said

everybody was looking at how

to handle the impact of digital

transformation. She noted that

the scale of change could be

easily seen in the banking sector,

with less than two percent

of payments now happening in

a bank branch these days.

“There are amazing pockets

of innovation in the country,”

she said.

“But my sense of it is that

there’s a worrying amount of

companies that haven’t done

as much as they should have.

I think there’s much more that

could be done.”

Maguire said there was a

need to address the practical

issues.

“There’s lots of theory,

there are lots of academic

models. But the thing for

many companies is, ‘where do

I start? How do I get my board

across this? How do I really

understand whether what I’m

doing is good for our customers?

I’ve got 101 things to do,

so how do I really know which

ones are important’.”

Cucumber’s Jodie Tipping

said that in both larger and

smaller business there were

people who are scared of technology.

“They don’t really know

what to do and what not to do,

and I don’t think it’s just in the

small business space,” she said.

“We advocate ‘little and

often’ - don’t be scared to try

things. We work with organisations

to understand what their

customers are doing, to make

sure they’re applying the right

technology for the business

they’re in.

“Groundswell is an opportunity

for the community to

actually create what they want

Tauranga and the region to be,

rather than waiting for things

to happen. I really hope it

gains momentum.”

Priority One’s Nigel Tutt

said the organisers were excited

about the breadth and depth

that had emerged for this

year’s event.

“The Tauranga Art Gallery

and Toi Ohomai School

of Creative Industries will

be alongside the likes of

PowerSmart, Cucumber and

Google’s leading education

expert,” he said.

“Bringing people together

to create unexpected connections

and have meaningful

conversations is a big part of

the festival - it’s how ideas like

Groundswell came about and

who knows what will come out

of this year’s festival?”


4 BAY OF PLENTY BUSINESS NEWS July/August 2018

CONTACT

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EDITOR

David Porter

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Email: david@nmmedia.co.nz

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Email: production@nmmedia.co.nz

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Bay of Plenty Business News has

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Bay of Plenty Business News

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From the editor

This month Bay of Plenty

Business News is giving

a major heads-up to

the Groundswell Festival of

Innovation. The enthusiasm

for the concept was evident

at the inaugural festival last

year, which sold out, with total

attendance at events across the

week reaching well into the

thousands.

Groundswell this year will

feature an even more diverse

range of events from digital

technology and clean tech, to

fashion and textiles, to social

and educational innovation, all

featuring leading tech innovators

from the Bay and across

the country.

As anybody involved with

the Bay’s business community

knows, this is a highly

innovative and collaborative

community that is willing to

share and encourage ideas.

This year’s festival - which

will run from 27 August-2

September - is poised to build

on the momentum that’s been

built up. And, as is made clear

in our cover story, innovation

isn’t just for the tech minded

- new technologies such as

Artificial Intelligence, Internet

of Things and cloud computing

- touch all of our lives and

continue to expand their reach

into the lives of consumers

and businesses. Make sure you

take advantage of the range of

Groundswell events that will

be on offer.

In another new development,

early stage funding

group Enterprise Angels has

given Bay of Plenty Business

News insights into its plans to

launch an approximately $15-

$20 million fund that will be

the region’s first example of

impact investing. The group is

in talks with major trusts and

commercial investors across

the Bay of Plenty and Waikato

to support the initiative and

hopes to get it up and running

by early next year.

Impact investing refers

to investments aimed at generating

a measurable, beneficial

social or environmental impact

Writer Richard Rennie interviewing Apofruit technical

manager Marco Mastroleo in Lazio, Italy. Photo/Supplied.

David Porter

alongside a financial return

and is attracting significant

growth in the philanthropic

sectors worldwide. Enterprise

Angels has been talking to the

managers of the major regional

trusts over the past six months

and has also begun briefing

some of the trustees and has

already secured a seed funding

commitment from Waikato’s

WEL Energy Trust to prepare

the fund.

Meanwhile, kiwifruit

remains the region’s biggest

export earner, and Zespri is

placing an increasing focus on

ramping up its ability to supply

markets outside the New

Zealand season. The 6000 ha

of SunGold in New Zealand

is rapidly being followed by

supply out of Japan, South

Korea, and particularly France

and Italy. Italy is on track to

reach 2880 ha of SunGold,

with 2277 ha in the ground,

and 1700 in production, producing

about 8 million trays

in 2018.

This month Richard Rennie

visited a key growing area in

Italy to see how the Bay’s

northern hemisphere equivalents

are managing their growing

and marketing.

Join the Ingham Mora team

and guest speaker Mark Jenkins for:

7 WAYS TO

GROW YOUR

BUSINESS

The many faces of Ingham Mora

In business the best advice comes from experience. What’s more,

the depth of that experience profoundly influences the quality of the

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When: 29 August 2018

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BAY OF PLENTY BUSINESS NEWS July/August 2018 5

Closing the circle

The innovative thinking highlighted at Groundswell will include new

ideas being implemented in the Bay on the circular economy. This

is the phrase coined to describe the aim of redefining products

and services at the design stage to reduce waste and minimise

negative environmental impacts.

Daniel Faris, chief executive

of Locus Research,

and Emily Townsend,

sustainability engineer for

ThinkStep Australasia, will

co-present the “Think circular

to spark innovation and

collaboration” session at

the RHUBARB Innovation

Summit. Locus Research

and ThinkStep have recently

formed a new partnership.

“A lot of people assume that

if you recycle something like

a plastic bottle, it will come

back around as a new plastic

water bottle,” said Faris.

“But it doesn’t - it comes

around as a lower grade hard

plastic that maybe can be recycled

a few times, but ultimately

it will end up in landfill. It

doesn’t fix the problem. The

only way to really do that is to

design products and systems

that don’t create waste in the

first place.”

Locus Research has built

expertise on how to undertake

the challenge of designing

products for sustainability. The

company’s founder Tim Allan

- now focused on his role as

chief executive of electric bike

company Ubco - embraced

the concept of so-called Life

Cycle thinking a decade or so

ago, said Faris.

That was when he first

began working with people

developing smart thinking

about the issues, including

Barbara Nebel, a former Scion

scientist, who founded Life

Cycle Assessment NZ, and

is now the managing director

of the Australasian arm of

ThinkStep, a German business

with offices throughout

the world, focused on circular

economy issues.

“Barbara and her team have

always brought a scientific

approach to how you measure

your environmental impact,”

said Faris.

ThinkStep had always

done LCAs (Life Cycle

Assessments), which looked

at all the components of a

given product or service, how

sustainably they had been

sourced, how it was manufactured,

and the carbon footprint

and the product’s end of life.

“That’s really useful,” said

Faris. “What we’ve always

wanted to do is learn how we

can apply that creatively into

the design of the product in the

first place.”

The new Locus Research/

ThinkStep partnership strengthens

their relationship.

“We’ve got a really good

meeting of the minds. They

have fresh, sharp scientific

thinking and an incredible database

to benchmark products

and materials. They are capable

of making very effective judgments

about how something is

expected to perform. We bring

the more creative and innovative

side to that equation.

“By partnering with these

guys, we can not only come up

Rhubarb is a community

of organisations

championing the Bay

of Plenty as a destination at

the forefront of innovation,

technology and talent development.

Rhubarb stands for

Resource HUB Assistance

Reaps Benefits.

With members from various

organisations across

the Bay of Plenty, there’s a

cross-section of talents and

points of view making up this

vital community. Their objective

is to make the Bay of

Plenty a sought-after location

where technology minded

people want to live, work,

study and play. Rhubarb

encourages an environment

that fosters collaboration and

challenges thinking in the collective

network.

The group want to provide

a positive avenue for strategic

Emily Townsend

with an effective way of building

or redesigning a product

to be sustainable, but build it

with proof that it will deliver

the outcomes we have set up

to achieve. And obviously all

of this is really focused on

pushing really hard towards

the concept of a circular

economy.”

Rhubarb encourages positive

collaboration in the Bay

Ian Gray

executive engagement that

drives business performance

in the region, and connect the

agencies that drive business

engagement in the Bay.

Ian Gray, Rhubarb’s

Secretary and Cucumber’s

Business Manager, says the

organisations is about organisations

collaborating, learning

and enabling their teams

Dan Faris

to thrive and grow.

“We encourage members

to work together, think differently,

share ideas and explore

their talents. Rhubarb facilitates

this through local events

and forums with speakers

from far and wide. It’s been

a passion of mine for over

eight years and the Innovation

Summit will be a terrific

opportunity for members and

non-members in the region to

get together, share experiences

and learn something new from

some amazing speakers.”

Rhubarb is holding a

one-day Innovation Summit

on 29 August as part of

Groundswell, with the

theme of “Transformational

Technologies.” The summit

aims to challenge thinking,

create curiosity and engage

regional leaders in how to

transform through digital

Faris said the circular economy

concept had been around

for some time, but had been

difficult for people to conceptualise.

However, the Sustainable

Business Network has recently

announced the first New

Zealand circular economy conference

for later this year.

“It’s becoming more in the

public eye. Some people will

tell you that recycling is circular,

but it’s not, it’s ultimately

linear. The goal is to

design products and services

that don’t need recycling,

and that requires some clever

thinking.”

technology and manage an

increasingly fast-paced environment.

With something for everyone,

the event will covers

a business and technology

stream, and explore topics

ranging from customer experience,

the circular economy

and the future of work, to

cyber security, the Internet

of Things, and augmented

reality.

Key speakers include

Simon Kennedy, Air New

Zealand’s CIO, Russell Craig,

National Technology Officer

for Microsoft NZ, and Liz

Maguire, ANZ’s Head of

Digital and Transformation.

With demonstrations of leading-edge

technology on the

day as well, this promises

to be a compelling event for

anyone involved in innovation,

technology or the future

of business.

For more information

and tickets for the Rhubarb

Innovation Summit, please

visit: https://groundswellfestival.nz/rhubarb/.

THANK

YOU

The Bay of Plenty Business News team would like

to thank its readers and advertisers for the strong

support we’ve received since we launched just over

two years ago. Our circulation and reach across the

region have grown significantly.

Bay of Plenty Business News is the only publication

focused on providing relevant business content

and context for one of New Zealand’s most vibrant

economic regions. We are delighted with the

response and are committed to continue fulfilling

our mission as the Voice of Business in the Bay.

Bay of plenty


6 BAY OF PLENTY BUSINESS NEWS July/August 2018

Artificial Intelligence is already here

New technologies such as Artificial Intelligence (AI) have advanced

to the point where non-technical people are able to create

systems with ease, says Isuru Fernando, IBM New Zealand

analytics and AI leader.

By DAVID PORTER

“We are seeing AI

being used right

here in New

Zealand, by businesses large

and small in many varied industries,”

he said. “What is fascinating

to me is that here in New

Zealand, it has arrived - it is not

a ‘future’ technology, it’s here.”

Fernando emphasised that

in IBM’s experience, customers

wanted simple and personalised

experiences, no matter how

they interacted with a business.

“We think that a great

customer experience is about

a deep engagement and

increased conversions by

capitalising on the right data

to fine-tune and personalise

THE RISE OF AI

What is fascinating to

me is that here in New

Zealand, it has arrived

- it is not a ‘future’

technology, it’s here.

– Isuru Fernando,

IBM NZ

offers and messages at every

customer touchpoint,” he said.

And he’s a strong believer

that AI allows people to augment

their own human capabilities

to achieve this.

The market for AI is growing fast.

• Worldwide spending on AI systems was forecast to reach

$12.5 billion by the end of 2017.

• By the end of this year, up to 75% of all consumers will

interact with AI services on a regular basis.

• 75% of developer teams will include AI functionality in

one or more of their applications.

• 81% of companies believed they had complete views

of their customer, but 63% of consumers disagreed - a

significant disconnect.

• In the future, 100% of jobs will need to collaborate with

an AI system.

Source: IBM NZ

“It’s about providing personalised

services to meet

changing consumer expectations,”

he said.

By 2021, “conversational

AI-first” would be adopted by

the majority of organisations

as the most important new

platform,” he said.

Most consumers had already

experienced AI through their

mobile devices in the form of

chatbots and customer service

agents or “digital humans”.

IBM’s AI platform Watson

(named after IBM’s first CEO

Thomas J.Watson), was being

used for everything from helping

doctors diagnose or find

new ways to treat cancer, to

helping meteorologists predict

the weather, and businesses

serve their customers better,

he said.

“For businesses, the real

potential of AI is being able to

analyse much more information

than we ever could before

to create insight and knowledge,”

he said.

But he added that it was

important when building AI

systems to use an ethical

framework to safeguard data

responsibility and transparency,

and minimise bias.

“This is one of the biggest

challenges for businesses getting

started with AI.”

Regions in focus

Regions like the Bay of

Plenty are very much

part of the focus for

major technology companies,

says Russell Craig,

Microsoft NZ’s national

technology officer.

“We’re significantly interested

in the opportunities that

clearly exist and lie ahead for

utilisation of digital technologies

in the regions of New

Zealand, for both economic

and social development,”

he said.

“We have a strong and

abiding interest in showing

up in these regional communities

talking to existing partners

and stakeholders on the

big questions of digital transformation

- what does that

represent to New Zealand

and what does that represent

for the regions?

“We do a huge amount of

existing business in regions

such as the BOP. There’s a

great deal of opportunity in

areas such as agritech, precision

agriculture and horticulture

in terms of ways they

can enhance their productivity,

their economic performance

and their environmental

performance by using

technology.”

With the rising tide of

disruption in New Zealand’s

global markets, some of the

key questions technology

was trying to answer were

around how to successfully

address that and preserve and

enhance the primary industries,

said Craig.

“Everybody’s starting to

get their head around this idea

that we are in a post-industrial

revolution era and these

industries have to change.”

– By DAVID PORTER

We have a strong and abiding interest in

showing up in these regional communities

talking to existing partners and

stakeholders on the big questions of digital

transformation.

– Russell Craig, Microsoft NZ

JOIN

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For more details & to sign up visit www.tauranga.org.nz


BAY OF PLENTY BUSINESS NEWS July/August 2018 7

Designing the City

This year’s Design the City Experiment will be an

“amplified step on” after some amazing ideas

in the inaugural Groundswell, says Blythe Rees-

Jones, one of the event’s design coaches.

By DAVID PORTER

The entrepreneur and creative

director at Virtuo,

who will be working with

Bluelab’s head of innovation

Jono Jones, said the experiment

was a very successful

part of last year’s Groundswell.

“We’re still working

through the details of this

year’s challenge and it will

only be announced on opening

day,” said Rees-Jones.

The experiment provides an

opportunity for participants to

learn and practise their innovation

skills in a real world environment,

and benefit the local

community, through a series of

design challenges. They will

start on Monday morning, and

culminate with a public presentation

on Friday night.

A group of people from

companies and organisations

across the Western Bay will

come together to take on a

challenge aimed at building

their capability in Design

Thinking. The methodology

uses insight, human-centred

design, product design, social

initiatives, business design and

other practices to find solutions

to complicated problems.

Social development and progress

is a key context for the

experiment, which is expected

to produce usable ideas to help

develop the city.

Over the course of the

Groundswell festival, participants

will be split into groups

and meet every day to learn

about design thinking, in order

to accelerate the challenge

through learning about the

design process.

A team of local and national

design thinking gurus will

provide coaching, training and

support throughout.

Last year’s challenge was

focused around ideas on how

best to welcome visitors into a

specific part of the downtown

area.

“There were some awesome

ideas, from enhancing

what was already there, to

some really new innovative

one,” said Rees-Jones.

“The participants went out

and built a lot of empathy with

people and got different perspectives

and insight on how

they thought about the challenge,

and then amplified what

was really important about

what we learnt, and defined

and built some low-fi products

to present.”

Rees-Jones said the experiment

was partly about doing

some good for Tauranga, and

was also a career capability

development exercise.

This year the organisers plan

to include stakeholders who

would feel incumbent to follow

through on some of the experiment’s

key outcomes, he said.

A

number of local innovators,

designers and entrepreneurs

were fired up

by the inaugural Groundswell

last year and have lent their

skills to this year’s event. And

like most of the key drivers

behind Groundswell, their

efforts are a pro bono effort to

ensure Groundswell continues

to build momentum.

Carl Menary, based in Waihi

Beach, is a good example. The

senior industrial designer at

Te Puna-based Robotics Plus

was so enthused by last year’s

Groundswell that he put his

hand up to take part this year.

“I got in touch with Priority

Blythe Rees-Jones (inset) was so energised by the inaugural Groundswell,

he was inspired to inscribe it on a local beach.

Expanding the boundaries

Carl Menary

One because I thought it was a

cool initiative and asked how I

could help out,” said Menary.

Drawing on his experience

as a product designer and innovation

facilitator, as well as

the network of contacts he’s

developed in the Western

Bay, Menary will be leading

the Kickstart Your Business

Workshop at the Waihi Beach

Hotel, near Katikati.

The workshop is aimed at

early-stage entrepreneurs and

businesses looking to gain

clarity and support to take

action, and the connections

and confidence to turn their

business ideas into a reality.

“I got to know a lot of people

in the area and it became

apparent that there were many

who were starting their own

businesses,” he said.

“It quickly turned into a

more entrepreneurial meetup

and I started the Waihi Beach

Creatives network. We know

there’s a pretty huge community

in the Katikati, Waihi

Beach, Western Bay areas that

are already on that journey.

We’re helping those who want

to take the first step through

that process.”

Menary said he was keen

to help draw attention to the

capabilities of the Waihi Beach

and the Western Bay/Katikati

area as an innovation hub.

“It’s not that well-known

as a hi-tech and design area

and a place for startups to

come. We want to get it out

that we have a network of

people here who are capable

of collaborating and helping

to get things happening.”

– By DAVID PORTER

This winter, no

-

one should

be forced to choose.

Imagine being forced to choose between providing food,

warmth and shelter for you and your family.

Sadly, this is a decision that thousands of Kiwi families living in

poverty are forced to make each winter—whether to feed their

children at the expense of paying a power bill, or to miss a rent

payment—falling further into crippling debt so a family member

can visit a doctor.

Winter is one of the busiest times of the year for The Salvation

Army, with more people seeking emergency support with the

basics of survival—food, warmth and shelter—as well as longterm

care such as budgeting, counselling and life skills.

The Salvation Army wants every Kiwi to have enough to make it

through winter, and the cold winters beyond. Because no-one

should have to choose.

Last year we helped thousands of families and individuals in need

over the cold winter months, with all signs this winter pointing to

an even busier time of year for those in poverty.

Supporting the Winter Appeal can be as easy as giving a gift to a

family when they need it most; from an emergency food parcel

or practical aid package of bedding and clothing, to long-term

support such as budgeting sessions, counselling support and

expert social care.

Please support our Winter Appeal today and help ensure that

those in need can get the basics of food, warmth and shelter.

Donate now at salvationarmy.org.nz/winterappeal

Winter Appeal


Just beginning to learn

about innovation?

These events will help

you gain a greater

understanding of the

‘i’ word.

Keen to get more

involved in the space?

Improve your skills

with one of our

hands-on experiences.

Are you an experienced

innovator?

Upskill at one of our

industry-specific

events.


10 BAY OF PLENTY BUSINESS NEWS July/August 2018

Enterprise Angels

looks to make impact

in social sectors

Funding group Enterprise Angels plans to

launch an approximately $15-$20 million

fund that will be the region’s first example

of impact investing. The group is in talks

with major trusts and commercial investors

across the Bay of Plenty and Waikato to

support the initiative and hopes to get it up

and running by early next year.

By DAVID PORTER

Enterprise Angels - which

is the country’s biggest

member-driven angel

group - has been talking to the

managers of the major regional

trusts over the past six months

and has also begun briefing

some of the trustees.

Waikato’s WEL Energy

Trust has already committed

seed funding in the form of

a grant to support the angels

group in preparing for the fund

launch, said Kristen Joiner,

director of impact investment

for Enterprise Angels.

“We’ve been talking to all of

the major regional funds to get

a feel for their thinking about

this, and their response has

been very positive,” she said.

Joiner said other trusts

that had expressed interest

in further discussion and/

or information included

Bay Trust, TECT, ACORN

Community Foundation,

RECT, Momentum Waikato,

Trust Waikato and Eastland

Community Trust.

We envisage that

the new impact fund

will be supported

by a combination

of the commercial

and philanthropic

sectors.”

- Bill Murphy

Impact investing refers

to investments aimed at generating

a measurable, beneficial

social or environmental impact

alongside a financial return.

New Zealand currently has

two recently created funds, the

Impact Enterprise Fund, and

Soul Capital.

One of the issues facing

charitable trusts is that, despite

sometimes having significant

capital bases, the investment

return they generate for distribution

to their beneficiaries

can often be relatively small.

More to the point, their distributions

are generally made in

the form of grants.

Enterprise Angels’ executive

director Bill Murphy said

there had been a major shift in

the philanthropic sector globally

towards impact investing.

“If the main reason for the

trusts is to provide community

benefits of one form or another,

and they are only doing that

with a tiny percentage of their

funds base, we are suggesting

to them that they consider allocating

a portion of their capital

base to impact investing,” he

said.

“There has been a huge

movement around the world,

with the philanthropic sector

realising they need and want

to provide more than just

Ian Greaves wins in

top category at Angels

Group’s inaugural awards

Enterprise Angels recently

held its inaugural

angel awards, recognising

four members for their

outstanding input.

The overall winner for

the Angel of the Year award

was Ian Greaves. The award

covers all engagement from

members including mentoring,

committee involvement,

due diligence, education and

events participation and investments.

Executive director Bill

Murphy said the group had

many smart and experienced

members that were passionate

about making a difference.

“We wanted to do something

special to recognise all

of their efforts.”

Greaves has a background

predominantly in kiwifruit.

“I really love getting involved

and being enthusiastic

in places where I am appreciated

and where skill, commitment

and passion is highly

valued,” he said.

“The ethos of EA seems

to resonate with the idea that

anyone may have the aptitude

and implementation ability required

to succeed. I love what

EA has created.”

Alan Dick took out the Due

Diligence Master of the Year.

Due diligence is crucial with

early stage investing and a

team of angel investors looks

at the key parts of a potential

investee. The time commitment

could be anywhere from

five to 20-plus hours. Dick is

a retired IT consultant with

a broad range of experience

ranging from IT management

Bill Murphy: Global move in philanthropic sector

towards impact investing. Photo/Supplied.

grants to the non-profit sector

in order for their beneficiary

groups to advance their respective

missions. They want to

ensure their beneficiaries can

become more self-sustaining.”

Murphy said it would take

up until the end of the year to

complete preparations to get

its new fund up and running,

and that it was aiming for a

fund size of approximately

$15-$20 million.

Enterprise Angels chair James Beale with

award winner Ian Greaves. Photo/Supplied.

and project management to

product development and

systems to support manufacturing.

The other finalists

were Nelson Walker and

Tim Uckun.

The EA Investor Director

Murphy said the investment

niche for the new fund would

not solely be startups - the target

of Enterprises Angels - but

could be wider.

“The focus will include

social enterprises, but it could

also include appropriate infrastructure,

such as environmental

improvement projects,

social housing and community

amenities.”

And Enterprise Angels

wasn’t just looking to trusts

for investors, he added.

“There’s been a lot of

interest from the commercial

sector, from high net worth

individuals and our own members.

We envisage that the new

impact fund will be supported

by a combination of the commercial

and philanthropic sectors.

We’re aiming to establish

a model so that other regional

impact funds can be created.”

of the Year went to two members,

Sam Kidd and Karl Gradon.

Kidd sits on the board of

Beany, an online accountancy

firm based in Taupo that has

grown significantly since investment

by Enterprise Angels

members back in 2015.

Gradon is on the board of

Heilala Vanilla, a Tauranga

company that grows vanilla in

Tonga, locally processes the

products and markets globally.

TAURANGA CITY COUNCIL

Long Term Plan

2018-2028

As part of our Long Term Plan 2018-2028, Tauranga City Council has made some

changes to the way we collect our rates and fund the services we provide to people

in our city.

These changes took effect from 1 July this year.

Through our consultation process, we heard what the business community

had to say about the proposed rating structure and the rating differential

ratio.

Council decided on a different option to those proposed in the consultation

document, shifting the financial burden over time by:

• lowering the uniform annual general charge from the current maximum

30 percent to 15 percent, to be phased in over three years: 25 percent

on 1 July 2018, 20 percent on 1 July 2019 and 15 percent on 1 July 2020

• introducing a differential ratio of 1:1.2 to be phased in over the next three

years, with a ratio of 1:1.067 on 1 July 2018, 1:1.134 on 1 July 2019 and

1:1.2 on 1 July 2020.

This means the commercial and residential

sectors will pay a proportionally equal share

of the general rate.

Council decided against introducing a

targeted rate for residential and commercial

properties in the city centre to provide

streetscaping and open space improvements,

instead choosing to fund this through the

general rate.

Council decided to fund new resilience

projects through a targeted rate

rather than the general rate.

For more information on the Long Term Plan, including a summary of key decisions, visit www.tauranga.govt.nz/longtermplan


E-VEHICLES

BAY OF PLENTY BUSINESS NEWS July/August 2018

11

Pacific Auto Traders

Specialists in Electric Vehicles

Pacific Auto Traders is an established auto retailer that has been

specialising in the Electric Vehicle (EV) sector for more than two years.

“We only recommend

EVs when we’re

assured their

advantages will suit our customers’

budgets, aspirations

and lifestyles,” says owner

Kevin Cooper.

Pacific Auto Traders has

invested time and money into

developing a sound knowledge

of the rapidly growing

EV sector.

“Our extensive understanding

of EVs is crucial and gives

great confidence to our customers.

EVs are revolutionising

the auto sector and we’re

delighted to share what we’ve

learned with people thinking

of making an investment in the

future of transport.”

Kevin at is a qualified Auto

Electrician and understands

the EV concept better than

most. You can be assured of

practical sound advice that you

can rely on.

He has staff in Japan who

ensure all the EV vehicles are

individually inspected before

they are even considered

being purchased for sale in

New Zealand.

“We take our time to understand

your exact needs so the

correct vehicle is matched to

your requirements and unique

situation. If we haven’t got

what you’re looking for, we

provide a buy to order service

to ensure to get exactly what

you require,” says Kevin

“And it doesn’t stop there -

when you take delivery of your

EV, we make sure you have

the correct charging cables, an

English Operating manual, and

that the dash display is converted

to English.”

Feel free to call or visit

our dealership to discuss your

requirements or to learn more,

see our Frequently asked questions

pacificautotraders.co.nz

Save money for your business

And stop the wife nagging about that assistant

Economical & enviornmentally friendly option

for the teenager

Or just keep it for yourself

Safe car for the mother in law

Or just a sure fire way to make her want to leave

For electric cars so good... You can be a little bad

107 Hewletts Road, Mt Maunganui

07 574 2943

pacificautotraders.co.nz

Commercial

Property

Management

At Bayleys, we believe relationships are

what businesses are built on and how

they succeed.

We understand that to maximise the

return on your property you need:

Professional property management

A business partner that understands

your views and goals

Speak to your Bayleys team today

SUCCESS REALTY LTD, BAYLEYS,

LICENSED UNDER THE REA ACT 2008

Jan Cooney

Senior Commercial Property Manager

P 07 579 0609 M 027 408 9339

jan.cooney@bayleys.co.nz

Brodie Thomas

Commercial Property Manager

P 07 579 0608 M 027 746 9218

brodie.thomas@bayleys.co.nz


12 BAY OF PLENTY BUSINESS NEWS July/August 2018

Italian growers key

element in Zespri

12 month supply

Even though they are at opposite ends of the globe, kiwifruit

growers in Italy and New Zealand are enjoying the benefits

of Zespri’s efforts to keep the shelves full all year round with

SunGold kiwifruit. Richard Rennie visited Italy to see how

the Bay of Plenty’s northern hemisphere equivalents are

managing their growing and marketing.

Zespri and grower team in Lazio: (from left) Zespri marketing officer Matteo

Lorenti, Apofruit technical manager Mareo Mastroleo, grower Aldo Sciotti

and Zespri supply chain manager Dario Vegetti. Photo/Richard Rennie.

By RICHARD RENNIE

IN LAZIO, ITALY

The Lazio district about 50

minutes south of Rome

by train is playing a key

part in efforts to ensure the sun

never sets on Zespri’s efforts to

keep the fruit stocked in valuable

produce shelves across

Asia and Europe.

The China and Japan markets

now account for about 16

and 12 million trays of Sun-

Gold fruit from New Zealand

respectively a year. Growth in

China in 2016 alone was 40

percent, and expectations remain

high as penetration into

the - relatively - smaller Tier 2

cities continues.

Writer Richard Rennie interviewing Apofruit technical

manager Marco Mastroleo in Lazio, Italy. Photo/Supplied.

LATINA, LAZIO

- ITALY’S TE PUKE.

Where: 40km south of Rome

Area in SunGold kiwifruit: 1597ha

Mussolini succeeded where dozens of emperors and

leaders before him had failed. In the 1930s he had

the swampy district drained for it to become a fruit

and vegetable basket for Rome. Today kiwifruit a key

crop in the district.

But the sweet-tart taste of

SunGold has also found favour

in the European market,

one that has traditionally favoured

the tarter taste of green

kiwifruit.

Dario Vegetti, Zespri’s European

supply chain manager,

said the fruit’s popularity

means filling in seasonal gaps

within the supply calendar,

something that New Zealand

simply can’t achieve in one

hemisphere.

The 6000 ha of SunGold in

New Zealand is rapidly being

followed by supply out of Japan,

South Korea, and particularly

France and Italy. Italy is

on track to reach 2880 ha of

SunGold, with 2277 ha in the

ground, and 1700 in production,

producing about 8 million

trays in 2018.

Vegetti said the challenge

for Zespri marketers in Italy

and France is to also keep

up its supply lines through to

Asia. Shipping times from

Asia to Europe of about six

weeks are similar to the time

it takes to ship from New Zealand

to Europe.

Last season’s Italian harvest

had 4.7 million SunGold trays

grown in Italy and 400,000 in

France, with about half meeting

domestic demand, and half

going overseas - with half of

that ending up in China.

Growth curve

As has been the case with New

Zealand SunGold growers, it

has been a rapid growth curve

for Italian growers, with the

area under cultivation more

than doubling in only three

years

For Italian kiwifruit growers,

there is no Zespri single

desk seller model. Rather

most generally supply one

of four large fruit suppliers,

some which are themselves

grower co-operatives.

Zespri has long-standing

relationships in Italy, having

worked with the co-ops for the

past 17 years, building grower

ties and growing the supplying

area.

One of the largest co-ops,

Apofruit, processes a variety of

fruits including pomegranates,

plums and blackberries. Kiwifruit

forms about one-third of

its business. ApoFruit processes

350,000 tonnes of fruit a

year, turning over almost Euro

300 million a year.

Marco Mastroleo, Apofruit’s

technical grower manager,

told Bay of Plenty Business

News there was no problem

finding potential growers.

“There are many wanting to

grow SunGold, it is a high margin,

attractive fruit,” he said.

“The challenge for us is to get

the best growers growing it.”

Unlike in NZ, growers do

not pay a licence fee to grow

the fruit, but they are required

to meet Zespri fruit standards

if they wish to supply through

one of the fruit companies.

With about 25,000 ha of kiwifruit

in the ground throughout

Italy, experience is not

scarce and Mastroleo says

growers of both hemispheres

are united by their common

experiences with Psa. Italian

growers have tended to manage

the disease better than

their French counterparts. Responses

to the disease have

been similar to New Zealand,

with all the Psa-afflicted Hort

16a Gold variety cut out, and

regular copper applications to

keep the disease at bay.

The nightmare of New Zealand

horticulture, the Brown

Marmorated stink bug, has

already established itself in

the northern growing regions

around Bologna, and growers

in Latina, Lazio’s state capital,

are bracing themselves for incursions

closer to home.

“In the north the bug has a

fruit for every stage of its lifecycle,

which fortunately is not

so much the case here,” says

Mastroleo.

Labour demands

Italian growers share the same

headache as Kiwi growers in

finding suitable staff to complete

demanding orchard work,

despite Italy’s massive migrant

issue. One grower said unless

the government recognised the

lack of workers, and invested

in training up the pool of migrants,

there would be no improvement

in the situation.

And crop volumes are looking

to grow.

GROWING ASPECTS

• Good quality water supply for irrigation.

• Well-established, skilled growing community.

• Manageable soil type.

• Reasonably affordable land (about Euro 100,000

per ha for SunGold orchards)

• Close technical liaison between growers and

processing companies.

• Lengthy relationship of 17 years between Zespri,

growers and groups.

• Strong and ongoing IP transfer between growers in

both hemispheres, particularly on Psa control.

• 10,000 trays per ha common, 15,000 trays per ha

achievable for good growers.

Zespri’s established reputation

in Italy and now Sun-

Gold’s proven track record

for generating good consistent

returns, is helping companies

like Apofruit achieve some big

growth targets.

“Planting SunGold is also

seeing growers move away

from quantity to quality, with

bigger, better fruit required

as Zespri standard, with incentives

to motivate them to

achieve that,” said Mastroleo.

Lazio orchard netting: Protection from frequent

hailstorms, and diffuses UV light to aid ripening

and prevent sunburn to fruit. Photo/Richard Rennie.

V8963L


NEW FACES

BAY OF PLENTY BUSINESS NEWS July/August 2018 13

Welcome Nico Wamsteker

ABC Business Sales welcomes

Nico Wamsteker to ABC

Business Sales Bay of Plenty

Office.

Ben Cain

James & Wells lawyer Ben Cain

now based in the firm’s

growing Bay office

Ben Cain, a Senior Associate with

intellectual property law firm James

& Wells, has recently made the move

from Hamilton to Tauranga where he will

help spearhead growth in the firm’s Bay of

Plenty practice.

Professional marketer and brand manager

turned lawyer, Ben combines his passion

for both disciplines to help his clients protect

and enforce their intellectual property,

including brands, designs, plant variety

rights and domain names.

With over 25 years’ commercial experience,

Ben works with clients large and

small, local and international, across a wide

range of industrial and service sectors, including

automotive, creative, fashion, food

and beverage, events and tourism.

He’s particularly experienced in helping

resolve disputes involving trade marks,

designs, copyright, fair trading and confidential

information. He is also experienced

in domain name dispute resolution both in

New Zealand and overseas.

A relative newcomer to the Bay, but no

stranger to the sea having been raised on

the Isle of Man, Ben is looking forward to

connecting with the business community,

meeting new clients and exploring the region

with his family.

If you need assistance or advice regarding

your intellectual property assets, drop

Ben a line or give him a call. He’ll be only

too happy to help.

benc@jaws.co.nz | +64 7 928 4470

www.jaws.co.nz

Newly arrived in the Bay, Nico brings

years of experience in establishing,

developing, nurturing and expanding

business enterprises. As a corporate he

has bought, sold and merged businesses to

achieve maximum results for shareholders.

In golf, pulling off the perfect shot is

a combination of having the right equipment,

mastering your swing, and keeping a

clear head.

With the right tools and professional

guidance, you can learn to perfect your shot

and turn those bogies into holes in one!

Selling your business has the same

principles and don’t forget the 3 P’s to

selling your business, PREPARATION,

PRESENTATION and PROMOTION.

To sell it right you’ve got to ask yourself:

Why am I selling? When you have a good

reason to sell, you’ll be more focused and

more likely to get a sale.

Am I willing to use the help of an expert?

It’s well worth considering, as when you

think about it, you’ll probably only sell a

business once or twice in your lifetime,

but as Business Brokers, it’s what we do

every day.

NICO WAMSTEKER

Business Broker

Mobile: (021) 933313

Email: nicow@abcbusiness.co.nz

ABC Business Sales Ltd

- MREINZ - LIC REAA 2008,

Central Shopping Centre,

65 Chapel St, Tauranga 3110

Why Nico? “Nico specialises in helping people

sell their businesses for the best possible

outcome.”

So, if you are thinking of selling, a merger,

or expanding your business give Nico a

call today, as he will guide you through the

process to achieve a positive outcome in the

sale of your business.

“We’ll take you there.”

P5741Y

Meet New Faces, Connect your

business with Tauranga’s most

connected networking group

Design & build engineering

business supports growth

with latest appointment

Bringing a finely-honed

skill for creative problem

solving, Michael Macgregor

is enjoying the challenging

projects local engineering

company FABWORX LTD,

sees on a daily basis.

Nicolette Aldridge - Area Manager, TNG Tauranga.

“ The Networking Group is committed to connecting,

improving and growing New Zealand businesses in a

structured networking environment.”

TNG is different to other networking

groups in the sense that we create a

relaxed atmosphere for you to network

and grow your businesses through

word of mouth marketing.

Our meetings allow you to feel comfortable

and enjoy yourself whilst investing time

to work on your business.

2 FREE VISITS

Flexible pricing structure

- $50 +GST per month*

Meetings are held fortnightly on Wednesday's

and the following Thursday's at 9am - 10am,

The Raft Cafe, Bay Central Tauranga.

Nicolette Aldridge Tel: 027 579 2122

nicolette.aldridge@raywhite.com

Melanie Budden Tel: 021 209 3210

e: sales@tng.org.nz

www.tng.org.nz

* Disclaimer: Membership is for 1 year. Full year memberships can be bought

for $475 +GST paid upfront. Joining fee of $99 +GST applies

As Engineering Support, Michael uses

CAD software to deliver architectural

and structural metalwork solutions

for residential and commercial construction

projects.

“Most clients only bring us a general

concept of what they require, we then

consult with the customer to produce a

viable and economical solution,” explains

Michael who holds a Level 6 Diploma in

Mechanical Engineering.

One such project is an architectural feature

known as “Diagrid” which the team

are producing for The Crossings Shopping

Centre. The resulting 2.6km of custom

made aluminium extrusion will be seen as

the main ceiling feature in the mall.

Managing director, Jason Carter, explains

further, “Hawkins approached us

with the design feature specified by the

architect which they needed help with producing.

We came up with the design con-

Michael Macgregor

cepts based on the architect’s intent then

developed the tool, extrusions and prototypes

to develop the final product which we

are also installing.”

Having outgrown their facility in Pyes

Pa, Fabworx will soon be moving into a

brand new, 700sqm premises in The Lakes,

allowing the business to not only maximise

their growth opportunities but also increase

their capacity for such projects in future.

Ph. 021-762-773

Email. info@fabworx.co.nz

www.fabworx.co.nz


14 BAY OF PLENTY BUSINESS NEWS July/August 2018

Bay’s Pilot

Digital Project a

huge success

Last January, Tauranga

City Council and Western

Bay of Plenty District

Council tasked Venture Centre

with designing, then rolling

out the Digital Enablement

Project - a series of projects

designed to support the development

of digital and innovation

skills.

Digital enablement is a

multi-dimensional, dynamic

concept which evolves as

technological advances are

made. This pilot project has

laid the foundations for community-led

digital enablement,

by delivering branded

programmes for three tightly

related segments - youth,

small business owners, and

founders (or entrepreneurs),

Venture Centre co-founder Jo

Allum said.

“The social and economic

benefits of implementing a

full-blown DEP are becoming

clearer as the project progresses,”

Ms Allum said. “The

willingness of locals to step

forward to help others succeed

has been evident, especially

once the means to make their

talents, products and services

easily accessible is provided.”

Co-founder Pascale Hyboud-Peron

says the team’s

focus on fostering an entrepreneurial

ecosystem for the

community has been the key

to the pilot’s success. “This

Venture Centre’s delivery of an 18-month

digital enablement project pilot is coming to

a close. It has been so successful and has

garnered interest from across the country,

including from Callaghan Innovation and the

Minister of Broadcasting, Communications

and Digital Media and Government Digital

Services, Clare Curran.

approach has encouraged locals

to step up and lead others,

digital service providers to

become trainers, mature entrepreneurs

to support new ones,

young people to join in, enabling

new skills and the discovery

of new opportunities

using digital.”

In the first nine months of

the pilot Venture Centre held

204 events, engaging more

than 1700 locals who took advantage

of the opportunities

digital technology provides.

The team created a digital

journey assessment tool and a

directory of local digital service

providers as well as Business

Axis - a one-stop-shop for

events which support entrepreneurs

at all stages of their

business journey, whether

they’re youth, startups founders

or SME owners.

“Starters, and SMW owners

sometimes struggle to

know what the best options for

their circumstances are,” Ms

Allum said. “And youth are

not tooled with the sufficient

or appropriate skills or understanding

of business goals to

be of value to owners. Venture

Centre has provided these

business owners with a ‘third

party’ community-led platform

– a community network

or ecosystem – to connect

specific needs with specific

digital or professional skills or

services, and to provide youth

with learn-by-doing opportunities

to get experience under

real-life business conditions.”

The Digital

Enablement Project

pilot, designed and

implemented by

Venture Centre, has

laid a solid foundation

in our community.

The team also created three

websites as gateways for each

segment - youth, SMEs and

founders - to easily access the

information and experts they

need.

As part of the programme,

Venture Centre also led the

region’s involvement in Techweek,

an annual national festival

of all things tech. “Being

involved in Techweek has

placed Tauranga fourth in the

country, after Auckland, Wellington

and Christchurch, on

the scale of cities actively supporting

their business and tech

communities,” Pascale says.

“It has put the Bay of Plenty

on an international map for investors

and startups and places

our region firmly in the lead as

a place which encourages the

entrepreneurial spirit.”

The team has also fielded

enquiries from people wanting

to create similar schemes

as far afield as Queenstown,

Greymouth, Hawke’s Bay and

Taranaki. They’ve also been

contacted by the Department

of Internal Affairs Service Design

Department, and Minister

of Broadcasting, Communications

and Digital Media and

Government Digital Services

Clare Curran’s office. Service

Design leads in Wellington

City Council and Auckland

City Council are also now exploring

Bay of Plenty’s DEP as

a means to meet the needs of

citizens at foundational stages

of their digital and entrepreneurial

journey and SME

owners to upskill and reap the

benefits of digital enablement.

Rural Connectivity Group’s

engagement manager Caitlin

Metz is also an advocate

of what Venture Centre has

achieved. “There are so many

tangible projects that Jo, Pascale

and their team have been

responsible in kick-starting,”

she says. “I do not come across

many Digital Enablement

Plans that have been ‘enabled’

and that are so active in the

community and producing

such excellent results.”

Ms Metz says Minister Curran

recently spoke about the

many Digital Divides in New

Zealand and the Government’s

goal to digitally educate New

Zealanders to maximise the

opportunities provided by connectivity

– “Venture Centre’s

work is already a successful

model of this goal.”

Callaghan Innovation have

also expressed interest in the

DEP as a model which will

allow them to understand the

earliest stages of development

of entrepreneurs.

All of this has led to great

outcomes, including a student

who used DEP-supported initiatives

to reach the national

finals of Young Enterprise

Awards and last month visited

the United States as part of

Crimson Education’s Future

Financier’s Delegation, and

a founder accelerating from

concept to the point that they

have been accepted, by a panel

of business, banking, and

startup experts, into incubator

SODA LIFT run in partnership

with SODA inc, in less than

six months.

“The Digital Enablement

Project pilot, designed and implemented

by Venture Centre,

has laid a solid foundation in

our community,” Ms Allum

said.

“Now the decision sits

with councils to provide the

resource to build it out for the

future of work and to continue

to develop the capability and

capacity of its citizens and to

grow the local economy.”

Young people play key role

in developing ecosystem

For the past 18 months

local youth have been

gaining invaluable real

world experience through the

Digital Enablement Project.

The youth-focused segment

of this programme,

called MADVentures (where

the MAD stands for Make-A-

Dent), has helped hundred of

local youth experience a wide

range of entrepreneurial adventures

- from coding classes

in their local libraries to

learn-by-doing events, such as

Mashup.

Venture Centre co-founder

Pascale Hyboud-Peron says

youth play a key role in building

a successful local ecosystem

for businesses and entrepreneurs.

“We’ve seen time

and again that youth are often

not tooled with the sufficient

or appropriate skills or understanding

of business goals to

be of value to owners, which

is why we host learn-by-doing

opportunities, so they can

get experience under real-life

business conditions.”

One group of local teens

who really benefited from

this are known as BriteNZ.

The Tauranga Girls’ College

students harnessed many of

the programmes on offer both

through Venture Centre and in

the region. It got them to the

national finals of the Young

Enterprise Scheme last year.

But their YES success was just

one of their wins throughout

their business journey.

Venture Centre has

allowed us to build a

network with people

from not only the Bay

of Plenty but around

the world.

The team, made up of CJ

Dobbs, Gabriella Eaton, Madison

Sykes, Ashley Cundy

and Abbey Herbison, worked

for months, through multiple

Venture Centre organised experiences,

to test and refine

their idea. “We started off by

entering our first Mashup with

no clue as to what our product/

service should be for this competitive

hands-on prototyping

weekend, so I pitched my idea

for the iBrite,” Madison, who

has Irlen syndrome, says.

“The iBrite uses colour-changing

LED technology

to cast a colored light onto

your workspace The colour

relaxes the brain, which allows

those with Irlen syndrome

(commonly associated with

dyslexia) to read and write

with ease.”

The iBrite can be recharged

via USB and is portable so can

be packed away in a school

bag. “Our team has taken this

idea to the next step. We have

now created a product which is

effective and efficient,” Madison

says.

“During Mashup, we

worked to develop the roots

of it. We were so excited

when we were announced supreme

winner. From there we

were pumped and decided to

enter the Young Enterprise

Scheme.”

They went on to launch

their business to the public in

August last year at Basestation.

And then to win the regional

Young Enterprise Scheme

dragon’s den. Subsequently

buoyed by their success, they

also entered their product as a

contender for the Young Innovator

Awards (YIA) last year,

where they took out the top

senior prize.

Madison says Venture Centre

has been an important part

of their entire journey. “The

team at Venture Centre are

an inspiration! Being able to

work alongside them has been

an amazing opportunity. They

are all extremely knowledgeable

and genuinely want to see

you succeed. They are able to

point you in the right direction

when you are lost, push you

forward when you are stuck

and celebrate your successes,”

she says.

“Venture Centre has allowed

us to build a network

with people from not only

the Bay of Plenty but around

the world. I have also learned

many key skills which I can

apply not only to my business

but personal life. They have

inspired me and shown me a

world of opportunities is open

to me.”

Several of the team have

headed off to university this

year while others are pursuing

their startup opportunity.

To learn more about the opportunities

available to youth

through Venture Centre, head

to www.madventures.co.nz


BAY OF PLENTY BUSINESS NEWS July/August 2018 15

A fair share of success

A key part of Venture Centre’s Digital

Enablement Project is its support of

founders at the earliest stages of their

entrepreneurship journey, through its

Instigator framework.

One of the main aspects

of Instigator is the provision

of the nine-week

CO.STARTERS course - where

anyone with a great idea can

test and validate it with the

help of experienced founders

who’ve already traversed the

startup path.

Local founder and entrepreneur

Natashia Lucas used

CO.STARTERS to work on her

new idea, born from her experiences

running the Tauranga

Community co-op, which is an

organised group of people who

use collective buying power to

access wholesale rates for organic

wholefoods.

SMEs are Powering On in our region

Local SMEs have been one

of the main beneficiaries

of Venture Centre’s work

delivering the region’s Digital

Enablement Project over the

past 18 months. One of the key

parts of the DEP has been to

help create a connected community

of SME owners and

experts, where they can easily

access the help they need,

when they need it.

Venture Centre co-founder

Pascale Hyboud-Peron said

the team set up the framework

through its Powering On website,

which includes a digital

assessment survey, a directory

of local digital experts and a

series of events and workshops

for SMEs and locals who need

help or training in order to

meet their business goals.

Nearly 100 local business

owners have contributed to

the region’s digital enablement

“As awesome as co-ops

are, they’re a pain in the butt to

run,” Natashia says. “Timing

issues, spreadsheet nightmares,

reconciliation, it’s a long list of

disasters-in-waiting. I used to

use the best software out there

for co-ops, but it wasn’t working

the way we needed it to.”

Her startup idea was to create

FareShare - an online platform

that supports co-ops of

all descriptions. “It's an online

shop for co-op members, but

the real value lies in its ability

to automate most of the admin

and operational requirements

of running a co-op. It's both the

soulmate and super executive

WHAT IS A CO-OP?

According to Natashia Lucas co-ops generally start when

a group of friends decide that they want to have access

to wholesale pricing (mostly around organics). They buy in

bulk and divide it among themselves. This simple model

can quickly morph into an organisation involving hundreds

of families. “It's about building community, making fresh

food accessible at close to wholesale prices, and taking

power back from large corporates!”

goals, through sponsorship,

pro-bono support and services

to help other locals succeed.

One such business is Ace

the Gram, a local company

specialising in building a dedicated

Instagram following

for your business (or personal

brand) so you can make the

most of the opportunities for

business growth, sales and traffic

that come from that following,

along with the close relationships

you can build with

your community/target market.

Tasha Meys and Vivien

Conway, the two social media

powerhouses behind Ace the

Gram, used the connections,

venue and ticketing system

available through PoweringON

to host a workshop teaching local

business owners, marketers

and educators about growth

and engagement strategies for

Instagram.

QrtHori_BOPBN_Basestation_Oct17.pdf 1 17/10/17 10:37 AM

assistant to busy co-ops!”

Throughout the nine-week

CO.STARTERS programme,

Natashia thoroughly tested her

idea to offer a complete order

and processing service online.

She worked on the development

of the business model and

the software itself.

FareShare will be available

at three subscription levels.

The business model offers different

levels of service which

are charged as a percentages

of co-op turnover. “It’s about

saving customers’ time to focus

on doing what their hearts beat

about.”

Natashia says CO.START-

ERS was incredibly helpful.

“If I didn’t stumble across it, I

would have landed in 100 pitfalls

already, so I’m incredibly

grateful for the theory, the practical

nature, the support to go

out and do the work and learning

from experienced entrepreneurs,”

she says.

“I got so much out of it that

I don’t feel the amount I paid is

justified. I feel like I’ve stolen

some information! I cannot recommend

it highly enough.”

Since CO.STARTERS,

FareShare has been taking part

in the SODA LIFT programme,

where Natashia is being mentored

by EcoStore founder and

Fairground Foundation chairperson

Malcolm Rands over a

four month period.

“The SODA LIFT programme

has really propelled

us forward, fast! It's helped us

Vivien said the workshop

was a great success. “The PoweringON

workshops at Basestation

were awesome! We had

great feedback from participants,”

she says.

“We would absolutely recommend

anyone wanting to

hold workshops, and share

their knowledge, work with the

From left, EcoStore founder Malcolm Rands,

with Tauranga Community Co-op’s Natashia

and Michael Lucas. Photo/SUPPLIED

Venture Centre team. Tash and

I are big believers in playing to

our strengths, so handing off

the organisation of the workshops

worked so well for us!”

Pascale said the DEP’s success

is proof that the region is

full of passionate experts and

residents who want to upskill.

“Within their own community,

see holes and gaps we never

even knew existed. The same

with opportunities and potential

growth, which now seem viable,

and also way grander than

we ever imagined,” Natashia

says.

“It's also practical. The hard

groundwork gets done, no stone

left unturned. It's intense, asks

questions of everything and

can be brutally honest. Which

is exactly what you need when

you're building a business from

the ground up. If everything

doesn't get tested now, your

customers will test it, and then

you'll be trying to figure out

how to fix things in retrospect!”

She says the work Venture

Centre does in the Bay of

Plenty community is essential

to support new businesses. “I

wouldn’t have even known

about the SODA LIFT programme

without Venture Centre's

invaluable connections and

partnership with business incubator

SODA Inc.”

Callaghan Innovation is

now also looking at Venture

Centre’s Instigator framework

as a model which will allow

them to understand the earliest

stages of development of entrepreneurs.

To find out more about the

Instigator programmes, go

https://instigator.nz.

Bay of Plenty residents have

gained access to the specific

knowledge they need, at the

right time found the right tools

to work on their goals and purposes,”

she said.

To access PoweringON’s directory

and events listings,

head to www.poweringon.nz

MADVentures – events for youth

Codebrite Term Time After School

31 July to 18 September (weekly)

3:00pm to 5:00pm

PoweringON – events for

business owners

Office Hours Financials with Crowe

Horwath

6 August 2018, 11:00am to 12:00pm

Office Hours Business Buying Success

with Ingham Mora

8 August 2018, 11:00am to 12:00pm

Office Hours Marketing Strategy and

Planning with Marketing on Demand

9 August 2018, 3:00pm to 5:00pm

Office Hours Legal with Mackenzie Elvin

20 August 2018, 11:00am to 1:00pm

Office Hours Sales and Marketing with

Bravesight

16 August 2018, 10:30am to 12:30pm

Xero Meetup - Job Management

Software

16 July 2018, 11:00am to 1:00pm

Digital Marketing Channels 101

28 August 2018, 9:30am to 10:30am

The Pitches - Tauranga Startup

Weekend

2 September 2018, 5:00pm to 8:30pm

Instigator – events for founders

Entrepreneurs Everywhere – Your

Startup Weekend Toolkit

15 August 2018, 5:30pm to 7:30pm

Angelic Drop-In Clinic

16 August 2018, 4:30pm to 6:30pm

The Social Innovation Opportunity for

Tauranga

27 August 2018, 9:30am to 1:00pm

Tauranga Startup Weekend

31 August - 2 September 2018

Workshops/Events in our wider

community

Tauranga Social Enterprise Meetup

21 August 2018

Plug-in & power up

C

M

Y

CM

MY

CY

CMY

K

Coworking – way

more than a desk!

Be our guest, take

a tour & enjoy a

coffee on the house

• Desks, secure offices, team spaces

• Flexible terms - come for a day,

a week, month or year

• Event and Meeting rooms free

with residency or book as needed

• Uncapped internet

• Tech support and award

winning barista onsite

Designed, managed and run by

Get in touch 0800 000557

info@basestation.co.nz

148 Durham Street, Tauranga

The Communication & Technology Space

join us!


16 BAY OF PLENTY BUSINESS NEWS July/August 2018

FOSTERS –

Making it happen

The Foster Construction Group is an iconic construction

company based in the Waikato.

Started in 1973, the company

has successfully

completed major construction

projects throughout

the Waikato and BOP regions,

including Claudelands Events

Centre in Hamilton, Te Whare

Wānanga o Awanuiārangi

Campus redevelopment in

Whakatane, Kmart development

in Rotorua and the

Oceans Resort complex in

Whitianga.

Foster Construction, a subsidiary

of the Foster Group,

is currently working on the

Bayfair Shopping Centre

expansion.

This project includes a new

Countdown supermarket, a

reconfigured food precinct, six

movie theatres, and an additional

9,000 square metres of

retail space.

The Foster Group, having

recently completed projects in

Tauriko, has decided to set up

a permanent base in Tauranga.

Allan Bradshaw, Foster

The Foster Group

way is to make it

easy, make it happen

and make it right.

Team Leader for the Bay of

Plenty, said that “the timing

could not be better”.

Allan went on to say: “As

a result of the Bayfair Project,

we have been working our way

towards providing a full service

offering in the Bay of

Plenty.”

The Foster Group operates

in the commercial construction

sector, which includes mixed

use residential developments,

healthcare, and retirement

villages.

Complementing Foster

Construction is Foster

Maintain, another Foster Group

Company, which specialises in

repurposing buildings through

fitouts, recladding, earthquake

strengthening and planned

and responsive maintenance.

Collectively, these two companies

offer a complete property

service, which supports

the Foster Group’s purpose of

“great communities through

strong foundations”.

“The Foster Group way is

to make it easy, make it happen

and make it right,” says Allan.

“We are focused on creating

value for our clients, by

understanding their goals and

working with them to achieve

them.

“We are a well-established

and a very reliable company.

We’re very client-orientated

In a relativity short

space of time we

have built a very

capable, Tauranga

based full time team.

We have made a

financial commitment.

The goal for us is to

ensure sustainable

employment for our

Tauranga-based

team.

and we work with them to

achieve their goals, and we

deliver on that”.

Fosters have recently

secured an office / warehouse

space in Mt Maunganui.

“In a relativity short space

of time we have built a very

capable, Tauranga based full

time team, says Allan. He

adds: “We have made a financial

commitment. The goal

for us is to ensure sustainable

employment for our Taurangabased

team.”

Allan Bradshaw, Foster Team Leader for the Bay of Plenty.

TERMS

OF TRADE

CREDIT

CHECKING /

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COLLECTION

Nick from

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is the Bay of

Plentys leading

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CREDIT

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FOR A NO OBLIGATION MEETING CALL OR EMAIL NICK TODAY

nick.kerr@eccreditcontrol.co.nz | P: 027 713 2128

0800 EC GROUP | www.eccreditcontrol.co.nz


BAY OF PLENTY BUSINESS NEWS July/August 2018 17


18 BAY OF PLENTY BUSINESS NEWS July/August 2018

Tax enhancements on the way

A new Bill introduced into Parliament

proposes to make tax easier and simpler

for individuals as well as including a raft of

business-friendly changes.

The headline-grabbing

change is that the new

legislation will mean automatic

tax refunds for around

750,000 New Zealanders,

according to the Minister of

Revenue, Stuart Nash.

Under the proposed change,

wage and salary earners will not

be required to request a Personal

Tax Summary (PTS) or file a

tax return – as they currently do

– in order to get a refund from

the IRD.

Not mentioned in the Minister’s

media statement is that the

change will also mean automatic

tax to pay where a taxpayer

hasn’t paid enough. The government

is acutely aware of taxpayers

being able to work out

whether they have paid enough

tax or not before requesting a

PTS, and so being able to cherry-pick

tax refunds.

The system will work by

the IRD making available to a

taxpayer at the end of the year a

pre-populated account that sets

out the wage/salary and passive

investment income (eg. interest,

dividends) the taxpayer has

received during the year. The

IRD will have details of this

information having received it

directly from the employer and

investments entities.

If the IRD is satisfied that

the information is complete and

represents all the taxpayer’s income,

or where a taxpayer confirms

this to be the case, the IRD

will automatically calculate the

refund or amount of tax to pay

without the taxpayer needing to

provide additional information.

If a taxpayer has more than

$200 of other types of income,

or the IRD suspects they have,

they will be required to provide

details to the IRD either electronically

or manually. The tax

assessment will occur when the

taxpayer has confirmed the information

is complete, or when

IRD is satisfied the information

is complete.

Taxpayers will be able to

provide the IRD with details

of deductions and tax credits,

including credits for donations

so this can be factored into the

IRD’s calculation of income.

These changes will apply in

respect of the tax year ended 31

March, 2019 and future years.

Other key changes included

in the Bill include:

Correct tax rates – The IRD

will proactively notify taxpayers

and their investment providers

of their correct or optimal

tax rates and codes where their

current ones are wrong or not

suitable.

Donation tax credits –Taxpayers

will be able to submit

donation receipts electronically

to IRD during the year and

have the refund issued without

the need to submit a tax credit

claim request.

Correcting tax errors – Errors

from previous tax return

periods will be able to be corrected

in subsequent years’

income tax and GST returns

where the total error is less than

both $10,000 and two percent

of the taxpayer’s taxable income

or GST output liability.

IRD advice - A simplified

and cheaper binding ruling

system for smaller taxpayers

seeking IRD’s written view and

advice on their tax positions.

The Bill also includes enhancements

to KiwiSaver

based on the Retirement Commissioner’s

recommendations

from the last review in December

2016.

The Bill proposes that over

65-year-olds will be able to join

REGULATORY MATTERS

> BY GRANT NEAGLE

Grant Neagle, a director at Ingham Mora Chartered Accountants

in Tauranga, is a business advisor and tax specialist. He can be

contacted on 07- 927- 1225 or grant@inghammora.co.nz

KiwiSaver; they are currently

not permitted to. The benefit is

that it would give over 65s access

to KiwiSaver as a provider

of low-cost managed funds.

Further, six percent and 10

percent employee KiwiSaver

contribution rates will be added

to the existing three, four and

eight percent rates. These will

give members more flexibility

to self-select a contribution rate

more aligned with their financial

circumstances and the retirement

savings outcomes they

want to achieve.

As well, the maximum fiveyear

contribution holiday that

members can elect to take will

be reduced to a maximum period

of one year. The rationale

being that a period of five years

is often a lot longer than necessary

for a member’s financial

position to improve to the point

where they could resume KiwiSaver

contributions. A fiveyear

holiday can have a significant

impact on a member’s

long-term savings.

Overall the proposed

changes in the Bill are taxpayer-friendly

and further support

the gradual move by the government

to a more modern and

simplified tax system.

The comments in this article

are of a general nature

and should not be relied on

for specific cases, where readers

should seek professional

advice.

Seminar - 7 Ways to

Grow your Business

Stick to your knitting

or pass on the needles

There are many important learnings

you’ll take out of Ingham Mora’s 7

Ways to Grow your Business seminar.

One is that if we fail to plan, we plan to fail!

Ingham Mora provided us with

some excellent guidance and

fresh perspective on different

matters, overall it's given us a

much-needed boost!

If you already have a plan for your business

that’s great. If we asked you to describe

your key goals for the year and how you

will achieve them could you? Or would you

start to get a bit hazy? What about last year’s

goals?

There’s a big difference between having

a plan in your head and making one with a

business partner who will keep you accountable

and on track. Pressing repeat on last

TAURANGA OFFICE

07 927 1200 | info@inghammora.co.nz

Level 2, 60 Durham Street

PO Box 222, TAURANGA 3140

www.inghammora.co.nz

year is not a plan – it won’t help you improve

the business. It won’t give you more

money, more time or less stress.

A proper business plan will ensure you

put steps in place to make real changes.

Some feedback from a recent business planning

session we ran with a client:

“After 11 years in business taking a few

hours out of the business, to work on the

business, with the Business Planning Session

has been a valuable, and rewarding

experience for us. It's helped us to refocus

ourselves and given us tangible goals and

timeframes to work towards. Ingham Mora

provided us with some excellent guidance

and fresh perspective on different matters,

overall it's given us a much-needed boost!”

If your business could use some new direction

come along to our 7 Ways to Grow

your Business Seminar on Wednesday 29

August at Tauranga Yacht Club. Register at

eventspronto.co.nz/7ways.

I’ve recently seen a few things that

other advisors could really learn from.

I

have learned that in 11

years of providing debt collection

and debt prevention

systems to my clients in the

Bay of Plenty, I’ve become

very good at it. The value

I can bring to my clients in

this area is, by my estimation,

unparalleled. Over the

past decade or so, I’ve met

with on average three businesses

a day, each with their

own struggles, USPs, niches,

styles and approaches.

That means I have listened

to more than 11,000 scenarios

from nearly every industry. A

typical daily snapshot looks

like this: In the early morning

I met with a $600 per hour

commercial lawyer in a plush

CBD office , mid-morning I

was in a kohanga reo school

discussing their errant accounts,

and in the afternoon I

was in a dairy shed with a man

who makes synthetic cow

parts for the artificial insemination

Industry, discussing

how to create terms of trade to

CREDIT MANAGEMENT

> BY NICK KERR

Nick Kerr is Area Manager BOP for EC Credit Control NZ Ltd.

He can be reached at nick.kerr@eccreditcontrol.co.nz

protect his business.

For each industry that

I work with, I research the

transactional nature of the industry,

the legislative requirements,

and the most common

points of contention that occur

in those industries. If I’m

to be trusted by these clients

to protect them, then I make

sure that I do just that.

There is no shame in

putting your client’s

wellbeing above your

own pride.

But my real point here is

that the amount of work I put

in to become an expert in my

field has given me enormous

respect for other professionals

that do the same.

We are often asked by cli-

ents to weigh in with our opinions

on a variety of other business

issues. We can’t be expert

on all of them. Yet I’ve heard

so many advisors bluff and

blunder their way through giving

advice they have no place

giving, simply because they

feel saying they don’t know

will cause them to lose face.

In fact, deferring to the

correct subject matter expert

actually shows the ultimate

respect for your client and also

for the expert that you refer

them to, strengthening both

relationships.

Areas where we know that

we lack expert knowledge

give us an opportunity to show

professional courtesy to our

fellow advisors. We should

say: “Unfortunately, I’m not

an expert on that issue, but I

know just the right person, and

I’m sure they would be happy

to discuss that with you.”

There is no shame in putting

your client’s wellbeing

above your own pride. It’s the

difference between being a

mere functionary and a trusted

advisor. I know which one I

would rather be.


WORKPLACE HEALTH AND SAFETY

19

Post-harvest

company report looks

at worker satisfaction

Bay of Plenty post-harvest operator

Trevelyan’s Pack and Cool is taking worker

wellbeing seriously. The company recently

released a detailed report on how it is

caring for its seasonal workers, in response

to reports that workers are being exploited

in the wider kiwifruit sector.

By DAVID PORTER

The spotlight has been

on packhouse pay and

conditions amid a seasonal

labour shortage. But

Trevelyan’s executive director

Alister Hawkey says the industry

has been mis-represented.

We want to share our

successes, but we

also want to share

our challenges.

Some of our biggest

challenges are

industry-shared

opportunities that

we need to start

working on.

He cited information in the

fourth of the annual Sustainability

Report the company

commissions, released in June.

“The report is an in-depth

look at our economic, social

and environmental performance

in 2017 and a huge part

of that is detailing the steps we

take to respect and look after

our people,” said Hawkey.

Trevelyan’s annual staff

satisfaction survey showed 98

percent of permanent staff reported

either medium or high

job satisfaction – a trend that

has been steadily rising over

the past four years.

The report outlines Trevelyan’s

efforts to promote staff

wellness, which includes running

“The Front Row” programme

in association with

All Blacks’ strength and conditioning

coach, Nic Gill.

Healthy eating is also a

priority and Trevelyan’s has

introduced a nutritious salad

and vegetable bar at their onsite

café to benefit employees,

and regularly organise fun run/

walks and wellness information

sessions to help care for

staff.

“The recent media reports

have presented a very narrow

view of the kiwifruit industry,”

he said. “The fact is, our

packhouses are a nice place

to work. The staff facilities

are excellent. Our staff have

a great time here and many

don’t want the packing season

to come to an end.”

Hawkey says there are

huge career opportunities in

the industry across many areas

like HR, accountancy, engineering,

plus science roles in

laboratory and mapping teams

and IT roles including data

analysis and programming.

“Our seasonal roles are

also many and varied – packing,

stacking, grading, strapping,

forklifts, logistics, data

management, sampling and

other quality roles.

“This enables us to place

people where we feel they

will do well or give them

some variety. We have a

whole lot of things going on

in our company to help people

achieve whatever they want to

achieve.”

The kiwifruit and avocado

industries are undergoing

remarkable growth, with new

orchard developments and

great financial returns.

Reporting on progress: Trevelyan’s Alister Hawkey and Rachel Brodie. Photo/Supplied.

Trevelyan’s says its average

Orchard Gate Return

(OGR) per hectare is 12 percent

above the industry average

for its growers for both

Hayward and SunGold conventional

kiwifruit.

Zespri chief grower and alliances

officer Dave Courtney

says the report is a welcome

window into the kiwifruit industry.

“We’re really pleased to

see some of the excellent employment

and sustainability

initiatives underway at Trevelyan’s

highlighted and quantified

here.”

The report also looks at

the company’s sustainability

outcomes. Trevelyan’s sustainability

co-ordinator Rachel

Brodie says the concept

of sustainability is now mainstream

and the annual report

was a great way for people to

get to know the company better.

She says Trevelyan’s has

now achieved a 62 percent

reduction of greenhouse gas

emissions compared to its base

levels recorded in 2010, with

new technology and refrigerant

gasses promising to drop

that level even further.

“We want to share our successes,

but we also want to

share our challenges. Some

of our biggest challenges are

industry-shared opportunities

that we need to start working

on. This report is a great way

of starting a conversation with

our growers and suppliers.”

Imagine leaving work

healthier than when

you arrived...

By LARA STANCICH

CREATING WORKPLACE

DESIGN BRILLIANCE

FOR TWENTY YEARS

STACK Workplace Strategy

and Design Specialist

Imagine at the end of the

workday that you feel

calm and on top of things,

mentally clear and ready for

everything you want to do

after work. You feel physically

energised, relaxed, and

healthy because your physical

work environment and culture

actively supports your health

and wellbeing.

That’s the goal we’re helping

achieve for the growing

numbers of businesses in New

Zealand that are now placing

high importance on the health

and wellbeing of their staff.

Many more of the workplace

design briefs coming

across our desks are now

requesting this as a priority.

Healthy workplaces are not

being pursued just because

it’s a good perk, but rather

because improved staff health

and wellbeing impact the bottom

line.

Companies can help support

and sustain the wellbeing

of their staff by encouraging

healthy habit-building – both

physically and culturally.

Creating space for their staff

to discuss and support each

other, for example through

facilitated workshops that give

people the freedom to talk

about wellness, explore new

ideas and take action together

on wellness objectives, should

be continued until people have

developed a “wellbeing habit”.

Alongside a culture of wellness,

companies are realising

that the right physical environment

is paramount with light,

nature, air quality and ergonomic

comfort as key factors.

These concepts are echoed

by The Well Institute, whose

research has revealed that the

physical workspace is one of

the top three factors affecting

performance and job satisfaction.

They advocate a holistic

approach to staff wellbeing,

considering the factors of air,

water, nourishment, light, fitness,

comfort and mind.

When embarking on a

workplace strategy or workspace

design, the STACK team

are highly motivated to create

healthier work environments

that support staff wellbeing.

Maximising the penetration

of natural light into the space,

careful attention to lighting,

and the incorporation of

plants are part of our standard

approach. Encouraging people

to change posture and move

around throughout the day,

rather than sitting hunched at

their desk, is one of the many

benefits of our Reality Based

Work approach.

We also understand the

importance of social interaction

and connectedness, ensuring

that the spaces we design

respond to the different ways

of working that people require.

Every business benefits from a well-designed workspace - where the needs of

your team, your customers and other visitors are thoughtfully accommodated

to maximise productivity and bring your brand to life.

For 20 years STACK Interiors have designed business and office interiors that

delight and inspire - where people love to work and where functionality is never

compromised. Whatever the size of your business we deliver on time and on

budget. Every time.

We offer services at each stage of the process:

• Property Options Analysis

• Workplace Strategy

• Design from concept to construction

• Quantity Surveying

• Project Management

• Relocation Management

• We also provide services for landlords and property managers

Get in touch for a chat about how we can design your new workplace,

futureproof your current space or help you attract tenants.

Call Annmaree Kane on

+64 21 193 8416

or David Maurice on

+64 21 231 9015

E annmaree@stack.co.nz

Ground Floor, 29 Grey Street, Tauranga

V4980L


20 BAY OF PLENTY BUSINESS NEWS July/August 2018

Meet your business

safety obligations with

WorksafeReps training

WorksafeReps has

been successfully

delivering workplace

health and safety training

since 2003.

Our courses are designed

to ensure that business owners

and employees understand

their responsibilities, either

as a H&S Representative and/

or as a manager/supervisor,

under the current health and

safety legislation (Health and

Safety at Work Act 2015).

The courses start with an

initial training in the basic

knowledge requirement for

H&S representatives in the

workplace.

Participants are awarded

the unit standard 29315 –

Describe the role and functions

of the health and safety representative

in a New Zealand

workplace - after successfully

completing the course.

Our Stage 2 course focuses

on managing risks, building

knowledge and skills

in hazard and risk management,

and injury and accident

investigation.

The course covers important

concepts, legal requirements

and practical skills

in hazard and risk management,

and injury and accident

investigation.

The Stage 3 course

(Advanced Training) extends

participants’ skills so they can

take an active part in injury

management and continuous

improvement of health and

safety practice, to increase

productivity and ensure that

all workers can go home safely

after work.

The Manager course is

designed for managers, supervisors,

team leaders, and

board members.

This makes them aware of

the health and safety legislation

so that they understand

the legislative responsibilities

of a person conducting a business

or undertaking (PCBU).

The courses can be completed

either face-to-face over

two days, online or through a

blended learning of one day in

the classroom plus an online

assessment.

The courses are run in a

friendly, non-threatening

environment with the aim of

informing workers, managers

and those in a governance

role, of their rights and obligations

under the 2015 legislation.

For further information

please contact us on 0800 336

966 or visit our website www.

worksafereps.org.nz of email

us at info@worksafereps.

org.nz

WORKPLACE HEALTH AND SAFETY

Ergonomics - more than

just office furniture…

Human Habitats is a

single source provider

for creating holistic

and thoughtful office work

environments based on the

discipline of ergonomics and

design as a catalyst for positive

and healthy change.

A new chair is not always

the cause of a sore back or

shoulder.

How you are working at

your desk can have just as

much impact on how you feel

at the end of the day.

And one size doesn’t fit all

- purchasing the right equipment

is important to help

prevent injury and assist any

recovery.

Amazing team

of professionals

with an in-depth

understanding of

our business, its

office needs, and

our client’s interiors,

- Sue is great to

work with!

– Lionel Taylor,

Designer

After 25 years of experience

in the industry, Human

Habitat’s owner Sue Boyne

delivers a sound knowledge

and understanding of ergonomics

in the workplace and

the benefits it can bring to

people’s overall health and

wellbeing.

She is passionate about

creating environments with

the human user in mind and

recognises the individual differences

in people’s capacity.

There are some simple

formulas that can be

applied to help to alleviate

you or your staff’s pain and

discomfort:

PROCESS:

1. Survey all staff to gauge

current levels of discomfort

and interest

2. Organise Group

Awareness Meeting – ½ hour

mini seminar

3. Identify those at risk ie.

Currently experiencing some

level of discomfort

4. Individual assessments for

those that need help, now!

5. Include workstation

assessment for new staff as

part of orientation

6. Introduce regular site visits

– arranged with HR by

department

Sue’s assessment

of my workspace

was excellent. I

was surprised at

how some minor

changes have made

such a difference.

I thoroughly

recommend her

services.

– Sue Hawkins,

Programme Manager

OUTCOME:

1. Reduce current levels of

discomfort

2. Educate for ‘Prevention

rather than Cure’

3. Understand what products

to purchase and why

Human Habitats offers

multi faceted office environment

solutions to organisations

of all sizes, with a strong focus

on space planning, furniture

procurement, ergonomics,

health & safety, ongoing support

and education

Why Use

WorksafeReps?

• We are NZ’s Best Health & Safety Training

Organisation

• Because you know a safe workplace creates a

happier more productive workforce

• You want your HSRs to help you to create a

Health and Safety system for your business

• Having Unit Standard qualification is

important to You

• Because you believe Health & Safety is about

education, not dictation

Check out our upcoming health and

safety courses in your area at

www.worksafereps.co.nz

or call us 0800 336 966


WORKPLACE HEALTH AND SAFETY

21

The living wage

and its alternatives

The Living Wage is calculated independently each year by the

New Zealand Family Centre Social Policy Unit. It’s based around

the concept of establishing the income necessary to provide

workers and their families with the necessities of life, such as

food, transport, housing and childcare, enabling them to live

with dignity and actively participate in society. In other words, it’s

based on having enough money to not merely live hand-to-mouth.

But setting wages is

always a balancing act

between attracting and

keeping skilled workers, and

what the company can afford

to pay.

The Living Wage is a voluntary

movement that has been

gaining traction in New Zealand

over the past few years,

with now close to 100 employers

committing to being Living

Wage employers and treating

this as their minimum rate,

within their respective businesses.

In New Zealand, nearly

683,000 workers earn less

than a Living Wage. For 2018,

the “new” living wage has

been calculated to be $20.55

per hour, $4.05 more than

the minimum wage set by the

government. This represents a

fairly small increase of only 35

cents more than the 2017 rate

and the smallest increase since

the concept was first launched

back in 2013.

Previously the annual rate

has been set according to wage

inflation. This year the rate

was calculated after a review

of the goods and services on

which the calculation is based,

to ensure it remained realistic

and robust. The review utilised

data from the Household

Economic Survey, as well as

new data sources that detail

essential family needs, as well

as expenses including energy,

health, communication and education

costs. This calculation

is deemed to be more closely

reflective of a true living wage

within New Zealand.

This new rate also takes

account of the significant increases

for families with dependent

children because of

the Government’s Families

Package, which is deemed to

have softened the impact on

households. Without the package,

the rate would have been

$22.45 – a difference of almost

$2.00 an hour.

I’m in full agreement that

we need to raise the wage rates

in New Zealand, particularly

those for low-income earners.

However, a balance is needed.

For some businesses, especially

the small businesses that

predominate in New Zealand,

simply offering an increase in

wages does not always represent

a sound business proposition.Each

employment case is

stand-alone when it comes to

setting a wage – whether for

differing skill levels and experience,

the role itself, time

in the industry or company

tenure.

What it often comes down

to is your employer brand and

principles – that is, your reputation

as an employer and

your value proposition to your

employees. Have you ever sat

down and thought about what

that is exactly? How do you

think your company is perceived

by your current and

prospective future employees?

It’s not always about the

money. Yes, paying a fair and

equitable hourly rate that takes

into account today’s cost of

living is necessary. But if a

company cannot afford to offer

higher wages, there are other

benefits that can be considered

and are seen as of value by employees

in today’s employment

market. For example, it’s important

to establish what drives

your employees – would they

value flexible working hours

to fit around family or sport?

Would it be meaningful for

someone in your team to work

from home one day a week?

Be aware of what drives and

HUMAN RESOURCES

> BY KELLIE HAMLETT

Director, Recruitment & HR Specialist, Talent ID Recruitment Ltd

motivates them to be successful.

Remuneration doesn’t always

need to be in the form of

money and indeed can often

be more valuable in the form

of enhancing their work-life

balance, with the added contribution

for the employer of

increasing your brand among

potential employees, productivity,

staff retention rates –

and more often than not, the

bottom line.

Bay of Plenty

businesses welcome

new mobile health clinic

Bay of Plenty businesses

are embracing a

new way of providing

health services to their staff – a

mobile Fit For Work clinic.

One of the country’s leading

providers of occupational

health services, Fit For

Work has recently launched

the clinic, which will travel to

workplaces. The clinic has an

occupational health doctor and

three highly experienced occupational

health nurses.

KiwiRail Bay of Plenty

Area Operations Manager

Simon Prevett says KiwiRail

has used the services of Fit

For Work doctor Ian Gourlay*

for many years, and has been

looking forward to the mobile

clinic starting.

“The value of having a

mobile service in the Bay of

Plenty means that we can have

medical professionals come to

us when we need them, rather

than having to disrupt staff to

get them to a medical centre,”

he said.

The Bay of Plenty is the

first region to have one of the

clinics.

“We are really excited to be

offering this service in the Bay

of Plenty,” says Fit For Work

Director Lenny O’Connell.

“We know many local businesses

require staff to have

checks to make sure they are

safe and healthy in the workplace.

Our mobile service

means that these can now be

Everyone benefits

from a healthy

workforce and our

service is about

making people fit for

life as well as fit for

work.

done easily and to a high standard,

without people having to

go off-site. The service integrates

the collective expertise

of occupational health nursing

and occupational medicine.”

If staff are unable to visit

the mobile clinic on the day

that it is at their workplace,

they will be able to attend

Fit For Work’s clinic at 26

College Road, Riverslea Mall,

Edgecumbe.

Services offered through the

mobile clinic and Edgecumbe

clinic will include pre-employment

health assessments;

health monitoring (hearing,

vision and lung function tests);

occupational health advice;

specialty medical assessments

(heat stress, breathing apparatus,

pilot and Maritime NZ

medicals); injury management;

alcohol and drug testing; and

vaccinations.

“Everyone benefits from a

healthy workforce and our service

is about making people fit

for life as well as fit for work,”

says Mr O’Connell.

For more information about

the Bay of Plenty mobile clinic

and new Edgecumbe clinic,

visit fitforwork.co.nz.

* (occupational medicine

associate)

Fit For Work, Fit For Life

Now bringing Occupational Health

services direct to businesses in the

Bay of Plenty region.

Serviced by an occupational health

doctor and three occupational

health nurses.

• Mobile Clinic

• Workplace Health

Monitoring

(Hearing, vision and lung

function testing)

• Pre Employment Health

Assessments

• Specialty Medical

Assessments

(Heat stress, breathing

apparatus, asbestos, pilot

and maritime medicals)

For enquiries, contact:

0800 FIT FOR WORK

enquiries@fitforwork.co.nz

www.fitforwork.co.nz

• Drug and Alcohol Testing

• Injury Management

Workplace Assessments

• Flu Vaccinations

• Occupational Health

Advice


22 BAY OF PLENTY BUSINESS NEWS July/August 2018

Bay Venues offers fine food, fun and

drift-triking fun for Christmas celebrations

It’s that time of year again when social

clubs around the country sit down and

start to brainstorm how to make their

Christmas party better than the last. Sure

you could have a BBQ, invite everyone to

the conference room for drinks, or even

meet at the local park.

But that’s all been done

before. Why not celebrate

the festive season

at Baypark this year

and indulge in a delicious

Christmas feast created by our

award-winning executive chef

for just $45 + GST per person.

The Christmas menu

includes a sumptuous three

course buffet served direct to

your table. If you’re looking

for a specially designed menu

for your end-of-year celebration,

our head chef is happy to

sit down with you and create

a menu that is suited to your

tastes.

At Baypark we offer a range

of different-sized rooms and

free parking, with onsite audio

visual and catering services.

If you’re looking for that

unique point of difference for

your Christmas celebration,

why not visit BayStation where

you and your party can try your

hand at Drift-triking. These

three-wheeled trikes, powered

by an electric front wheel with

unique drifting rear wheels, are

guaranteed to thrill.

And they are another invention

from right here in the

Bay of Plenty as are Blokarts,

which we’re also excited

to launch at Baypark. Blokarts

are a fun, fast, compact

wind-powered go-kart, sailing

is very easy and can be done by

pretty much everyone. Impress

your colleagues with a unique,

exciting and truly home-grown

invention.

If you’re into comedy we’re

guaranteed to tickle your funny

bone at Baypark. Come on

down and check out the Laugh

Club, the perfect opportunity

to whet your appetite for international

comedy superstar Bill

Bailey.

After the 2016 sell-out tour,

Larks in Transit, the UK’s very

own straggle-haired polymath,

returns to New Zealand with

his new comedy and music extravaganza,

Earl of Whimsy.

It has Bailey’s trademark

blend of satire and surrealism,

stories and dismantled jokes,

crowd sing-alongs, weird instruments

and musical showstoppers.

But there’s a distinctly historical

feel to this show. With

its tales of Britain’s fortunes

past and present, of ancient Viking

battles, of Shakespeare’s

contribution to comedy, and

Bill’s own ancestry, this is both

a mockery and a celebration of

national identity.

Tickets can be purchased at

Ticketek for $89.90.

And Laugh Club Mount

Maunganui is back. Join us

for two hours of comedy genius,

featuring some of New

Zealand’s best talent from 7

Days, Jono & Ben & Aotearoha,

for a special up close and

personal show. If you enjoy a

good laugh, this is a must attend

event. Catch it from 8pm

– 10pm, Saturday 28, July.

Tickets only $30.00 available

from Eventfinda.

The Women’s Lifestyle

Expo 2018 if you’ve been

searching for the ultimate occasion

for you and your girlfriends

to get together, then this

is it. With over 150 companies

Blokarts (pictured) and Drift Trikes are among the new attractions at Baypark.

involved in the two day event

and thousands of visitors over

the two days it will be a huge

event for the community. From

jewellery to health products,

crafts, fitness, beauty, food,

wine sampling and business

products, home wares, cosmetics,

fashion and so much more.

This Expo is one event you

don’t want to miss so mark

the date in your diary now and

book your girlfriends, Mum,

daughters and loved ones in

for the day. The Women’s

Lifestyle Expo 2018 returns to

Tauranga 25th & 26th August

at ASB Baypark. Door Sales

available 10am-5pm both days.

For more information on

any events, enquires for Baypark

venues, BayStation and

other activities or services

on/off site from BayCatering,

Bay Audio Visual visit

www.asbbaypark.co.nz, email

events@bayvenues.co.nz or

call 07 577 8560.

Business Expo to

focus on regional

growth opportunities

Sharon Giblett, a director

of event organisers

Jigsaw Solutions Group,

said the Business Expo was

looking to grow and keep innovating

following the success

of its inaugural event earlier

this year. The second Business

Expo has been scheduled for

6 March, 2019 at the ASB

Baypark Arena.

Showcased as “where business

gets done”, the inaugural

event was on track to generate

more than $1 million

in business.

Five months on the organisers

were still hearing of success

stories, new collaborations

and business being done,

she said.

“And we’re just getting

started. We attracted businesses

and visitors from across the

Bay of Plenty and Waikato, as

well as others from throughout

the North Island.

“And we already have

bookings coming through

from returning exhibitors and a

strong flow of inquiries about

the next Expo.”

The region has been

enjoying strong growth. Last

year the Bay of Plenty had

the country’s largest annual

percentage increase in GDP

at 9 percent.

Giblett said there was some

uncertainty about the future

direction of the economy next

year and despite the surge in

online marketing, the Expo

was proof that face-to-face

engagement with potential clients

and partners remains one

of the strongest ways to build

THE BUSINESS EXPO

FEATURES

• Seminars and master classes throughout the day.

• An exclusive VIP Expo Opening event with a special

guest.

• An Expo After 5 Networking Event for sponsors and

exhibitors.

• Earlybird pricing is $1,999 plus gst till the end of

October.

• The official launch will take place on 21st August 2018

5pm – 6.30pm at CBK, Spring Street, Tauranga.

www.cbk.nz/tauranga

KPMG’s Angela Thomas at the inaugural Business Expo. Photo/Supplied

new business.

The Business Expo has

been strategically timed as a

regular March event, allowing

businesses to get some quick

wins to end the financial year

and to kickstart opportunities

for the year ahead at this supercharged

one day event.

“Our goal is to become a

key driver and platform for

fostering growth in the regional

economies and to be a

must-attend event in the business

calendar.”

The exhibitors will each be

able to invite guests, providing

a sizeable number of business

connections to be made from

the wider Bay of Plenty region

and beyond.

The 2019 Expo will again

be a one-day event where

businesses can showcase

their products and services

in a vibrant, fun environment

designed specifically for the

business-to-business sector.

“Attendees at our inaugural

event describe it as a great

platform to keep building and

developing professional and

personal relationships,” says

Giblett.

Tauranga Chamber chief

Stan Gregec said the expo

was “a fantastic opportunity to

make new connections and be

seen as a regional player.”


6 MARCH 2019

BAYPARK ARENA, TAURANGA

The premier business to business expo is coming soon...

Early Bird Offer

$1,999 +GST

$2,299 +GST After 31st October 2018

More than one million

dollars of business

generated from the

2018 Business Expo

WHERE BUSINESS GETS DONE

• Supercharged one day event

• Kick-start your year

• Showcase your business

• Seminars and masterclasses to grow your business

• Network with leading edge businesses

• Create opportunites and uncover solutions

• Amazing Expo only offers and prizes

• Free entry for visitors (9.30am - 4pm)

Visit www.businessexpo.biz to book now

Organisers

Sponsors

Supporting Partners


24 BAY OF PLENTY BUSINESS NEWS July/August 2018

The Holy Grail of marketing is within reach

TELLING YOUR STORY

> BY JAMES HEFFIELD

Director of Bay of Plenty marketing and PR consultancy Last

Word. To find out more visit lastwordmedia.co.nz or email

james@lastwordmedia.co.nz.

The ability to reach the right people, at

the right time, with the right message

has long been considered the Holy Grail

of marketing. Unfortunately, the ability of

businesses to achieve this has been largely

hit and miss. Until now.

The rise of digital media

and the power of data

mining to provide businesses

with more, and more

useful, customer information

has made it easier than ever

before to ensure their marketing

efforts hit all three ideals.

There is now a wide range

of marketing targeting services

that make it possible to identify

potential customers with incredible

precision, including by

individual household if desired.

The Google Marketing Platform

promises to “reach your

audience, wherever they are in

the moment”, while information

services company Experian

says it has the ability to use

demographic and other indicators

to predict the life-stage of

a household’s occupants or the

likelihood of children at a specific

address.

Even small businesses are

sitting on a treasure trove of

customer information that can

be used to target their messaging.

This might include postal

and email addresses of customers

and people who have

made inquiries, the purchase

history of people who have

previously bought products or

services, and even their age

and gender (depending on what

questions are asked at the time

of purchase).

It’s also common for businesses

to use tracking pixels

on their websites so they can

re-target people who have visited

their website in the past via

other channels, such as Facebook,

Youtube, or Google’s

Display Network.

Tools like these make it easy

for marketers to reach those

who are likely to be genuinely

interested in your product or

service. They enable businesses

to target current and former

customers based on their interests

and what they have been

looking at recently online. It’s

easy to see how a retailer that

gathers information about its

customers' dates of birth could,

for example, send promotions

to customers a week before

their birthdays.

Digital marketing techniques

can also be used to reach

out to people who have never

bought from you in the past

or even visited your website.

Google and Facebook enable

businesses to deliver digital

advertising and promotions to

people based on where they live

and what they are browsing online

at the time. For example, a

confectionary company could

use information like that to target

people in a specific country

searching for Valentine’s

Day gift ideas. This would be

an easy way to reach potential

buyers at “the right time” – they

are already actively looking to

buy a product or service of a

kind you offer.

Of course, the third part

of the well-known mantra involves

reaching people “with

the right message”. Again, digital

marketing and data mining

can help. Google AdWords allows

people to create multiple

variations of advertisements

and then to measure their success

and tailor them based on

which ones have the most impact.

The same is true of email

marketing programmes like

MailChimp. By following a

process known as A/B testing,

marketers can send variations

of a marketing message to randomly

selected members of

the same target audience and

evaluate which messages are

resonating the most. Over time,

this enables marketers to hone

the perfect message to engage a

specific audience segment.

The benefit of targeting your

marketing in this way is a greater

return on your investment.

Reaching the right people ensures

you aren’t wasting money

on marketing to people who

MARKETING

are unlikely to have an interest

in your product or service.

Reaching them at the right time

improves the chances they will

be susceptible to your message.

And reaching them with the

right message makes it more

likely that they will sit up and

take notice, whether you are

selling a product or service for

profit, or running a public education

campaign.

Half-year financial report card

The New Zealand sharemarket

has ended the

first half of the year on a

good note, with the S&P/NZX

50 index, a measure of the

performance of the 50 largest

companies by market capitalisation,

reaching its highest

ever level of 8943. For the

quarter ended 30 June, the

index return was a very strong

7.5 percent. However, there

are signs that this level of

return should not be expected

in the second-half of the year.

Valuations of companies

are above historical averages,

and corporate earnings growth

is moderating. High company

valuations can be justified

if earnings growth is strong.

However economic growth

in New Zealand appears to be

slowing on the back of constraints

in some sectors of the

economy (such as a shortage

of skills in the construction

sector), higher oil prices, immigration

having peaked,

and a reduction in business

confidence. Whilst econom-

ic growth is still positive, the

rate of growth is less than it

was 12 months ago.

Interest rates continue to

remain low with recent new

corporate bond issues taking

advantage of an imbalance of

demand for this type of investment,

relative to the level of

available good quality bonds.

Five-year terms have been

priced generally in the fourto-five

percent per annum

mark, giving those corporates

raising capital a cheaper cost

US interest rates

have started to

increase, with the

Federal Funds Rate,

equivalent to our

Official Cash Rate,

now at two percent.

of debt than their banks are

prepared to offer.

Much of the money raised

by these corporates, such as

electricity generators and

commercial property owners,

has been used to repay shorter-term

bank debt.

The Reserve Bank of New

Zealand has indicated interest

rates are remaining unchanged

for the time being and, depending

on economic conditions,

could either be raised

or lowered in the future. The

consensus view of market

commentators is that rates

may start to rise slightly by the

end of 2019, but that is too far

out to be definite.

This time last year, the

world economy was seen to

be in “synchronised growth”,

for the first time since before

the Global Financial Crisis

in 2008. All major economic

regions (Americas, Europe

and Asia) were experiencing

stronger growth rates, interest

rates were low, inflation

was low, unemployment was

reducing and trade was expanding.

Today, Asia, and in

particular China, is slowing,

as is Europe. Oil prices have

climbed to more than US$70

per barrel, compared to $40

per barrel over 12 months

ago, and fears of a trade war

between the US and its trading

partners is affecting markets,

after recent threats of trade

tariffs by President Trump.

Conversely, the US economy

is full-steam ahead, with

record low unemployment

and strong economic growth

boosted by tax cuts and increased

government spending.

The US has less to fear from

a trade war, as imports comprise

only 16 percent of its

WHAT TO DO WITH YOUR MONEY

> BY BRETT BELL-BOOTH

Investment Adviser with Forsyth Barr Limited in Tauranga, and an

Authorised Financial Adviser. Phone (07) 577 5725 or

email brett.bell-booth@forsythbarr.co.nz.

economy. Corporate earnings

are growing strongly, underpinning

sharemarket valuations

which appear to provide

more attractive investment opportunities

than Australasian

companies.

US interest rates have

started to increase, with the

Federal Funds Rate, equivalent

to our Official Cash Rate,

now at two percent. Usually,

increasing interest rates indicates

a tightening of credit and

a looming economic downturn

because of lower profits.

But at the moment, higher

corporate earnings are more

than offsetting higher interest

costs.

However, the world economy

is no longer in synchronicity.

A stronger US Dollar and

higher interest rates, which

tend to have a flow-through

effect on the rest of the world,

together with slowing economies

globally, indicates a

more cautious approach to investment

is warranted for the

second half of the year.

This column is general in

nature and is not personalised

investment advice. It has been

prepared in good faith based

on information obtained from

sources believed to be reliable

and accurate. Disclosure

Statements for Forsyth Barr

Authorised Financial Advisers

are available on request and

free of charge.

If you are considering your current

investment arrangements, perhaps

it’s time to get a complimentary review

Forsyth Barr is a New Zealand owned firm with 20 offices nationwide

including three offices in the Bay of Plenty and Waikato regions.

Supported by Forsyth Barr’s research and investment expertise, our Authorised

Financial Advisers can work with you to deliver a personalised approach taking

into account your investment objectives, preferences and your tolerance for risk.

To make an obligation free appointment to discuss your investment

arrangements, contact your local Forsyth Barr office by calling 0800 367 227.

We look forward to discussing how our investment advice can work for you.

TAU5162-02 – © Forsyth Barr Limited January 2017

Disclosure Statements are available on request and free of charge.

Fees and charges will apply if you elect to have a continuing relationship with Forsyth Barr.


Bay of plenty

First on the scene

Photos from the recent Regional Business Market at Elizabeth Café, Tauranga.

Photos: Sue Wilson/Out and About

CONNECTING

BUYERS AND

SELLERS OF

QUALITY

BUSINESSES

When is the right time to sell

your business? Right now.

1

1 Tammy Holley, Parkland Jewellery; Daisy Straub, Ray White; Nicola Santos, Pure Essentials, and Karen Gibney, NZ Home

Loans. 2 Murray Kidd and Nico Wamsteker, ABC Business Sales.

2

At TABAK, we promise to guide

you through the sales process

with focus, integrity and

complete confidentiality.

3

4 5

3 Catherine Hudson, The Business Market and Angela Jackson, Regional ANZ Business Manager. 4 Stan Gregec, Tauranga

Chamber of Commerce and Tami Hansen, Flowers By Tami. 5 Mike Everard, Giggle TV and Steve Munford, Brandlike.

FOCUS • INTEGRITY

CONFIDENTIALITY

WHY TABAK

6

7

INDUSTRY EXPERIENCE

REALISTIC APPRAISALS

6 Angela Gray, Design One; Tony Snow, Stratus Blue; Michelle Beaumont, Nettl; and Tim Rooney, Homeplus.

7 Dion Gerrans and Diane Kordas with Jason Cook, Signature Homes (centre).

TEAM APPROACH

PRE-QUALIFIED BUYERS

8 9 10

8 Gary Dos Santos, Share; and Ian McLelland, GroupPro. 9 Marco Vianello and Darin Friis, Legacy Funeral Service.

10 Chris Turner, Balanced Success and Victoria Grace, Red Ant.

147 Cameron Road

p. 07 578 6329

e. tauranga@tabak.co.nz

w. tabak.co.nz

P5177Y


26 BAY OF PLENTY BUSINESS NEWS July/August 2018

Judge rules for growers

on multi-million dollar

kiwifruit claim

The High Court has ruled in favour of kiwifruit growers in a landmark

decision that upholds kiwifruit growers’ claims that Crown negligence

caused their losses resulting from the 2010 Psa outbreak.

By RICHARD RENNIE

& DAVID PORTER

The decision could leave

the government exposed

to a massive compensation

payment, with growers

who subscribed to the

Kiwifruit Claim seeking $400

million when the case went

to court last year. Most significantly,

the decision could

set a new precedent for

Crown liability on biosecurity

incursions.

Determining the exact level

of any compensation payment

promises to be a drawn-out

affair, and subject to any

appeals that may be lodged.

When Bay of Plenty Business

News went to press this month,

it was unclear whether either

of the plaintiffs would appeal.

The judgement comes after

a marathon multi-million dollar

litigation process, with

Justice Jillian Mallon determining

the 212 growers were

owed a duty of care by the

then Ministry of Agriculture

and Forestry (now MPI) for

controlling what products

This action is about

seeking accountability

for the incursion

that devastated the

industry. MPI knew for

many years Psa was a

significant risk.

– Grant Enyon

could be legally imported into

New Zealand. LPF Litigation

Funding were engaged to provide

the plaintiffs with funding

for the claim.

The judge determined the

risks associated with contamination

of the pollen products

bringing in the disease should

have been obvious to the agency.

The Psa strain was Chinese

sourced.

The judge’s ruling did

not extend to Seeka, the only

post-harvest company to support

the court action. The judge

determined that post-harvest

operators were one step

removed from the direct harm

suffered by growers, so were

less closely linked to any consequences

of ministry failure.

However, Seeka was also

a party to the action as a significant

grower, and the company

would still benefit from

the success of the claim, chief

executive Michael Franks told

Bay of Plenty Business News.

Any payment from the

appeal process will only be paid

to the growers who signed up.

Franks said he had mixed

emotions following the decision.

“I am of course pleased

on behalf of growers that the

judge has ruled the way she

has, but disappointed to not

be included as a post-harvest

processor.”

Kiwifruit claim representative

Grant Enyon said the

decision drew a line in the

sand after a long and difficult

eight years for growers in the

industry.

“This action is about seeking

accountability for the

incursion that devastated the

industry. MPI knew for many

years Psa was a significant

risk. We hope the government

accepts the court’s decision.”

MPI said in a statement it

was carefully considering the

findings, and implications for

current and future biosecurity

activities.

“Once we have completed

consideration of the judgement,

a decision will be made

on whether to appeal. That

decision must be made by the

Solicitor General, not MPI.”

Kiwifruit Claim spokesman

John Cameron said the duty of

care was going to be a difficult

one to prove, but in realty

the judge realised no one else

could provide it.

“Most importantly, the NZ

primary sector now has a very

clear mandate that if they can

prove the Ministry of Primary

Industries is responsible for any

incursion, there is the ability

Michael Franks:

Disappointed post-harvest

sector excluded. Photo/

Supplied

there to exercise this process.”

Enyon said the compensation

group was open to any

early settlements that could be

proposed.

Seeka’s Michael Franks said

the decision did not necessarily

open the door to other claims of

biosecurity incursions.

“Not every case of a bio-security

incursion happens the

way Psa happened,” he said.

“I’m comforted that the new

government has invested more

in biosecurity controls.”

Both the NZ Kiwifruit

Growers Incorporated and predominant

export marketing entity

Zespri strongly discouraged

growers from joining the claim.

KGI said it was not appropriate

for the body to comment

until it was known whether

either party would appeal.

Chairman Peter McBride

said that Zespri acknowledged

the judge’s decision and would

take some time to consider the

implications for industry.

“We expressed our concerns

about the claim at the

time, as our preference was

and is to strengthen our biosecurity

systems together with

the government,” he said.

Independent advice is useful

for all sizes of business

MONEY MATTERS

> BY STEPHEN GRAHAM

Stephen Graham is a Director and Managing Partner at BDO

Rotorua, Chartered Accountants and Advisers. To find out more

visit bdorotorua.co.nz or email rotorua@bdo.co.nz

Many small business

owners assume that

company boards are

for the big boys. Yet the benefits

of independent directors

or advisors apply to all businesses,

irrespective of size or

structure.

Owner-run businesses can

be averse to appointing outside

directors or advisors, which

can stall business and growth

potential. This can be driven

by a mix of the she’ll be right

mentality, a desire to keep

everything in the family, or

simply putting change in the

too hard basket.

This mindset is likely to

be holding back many owner-run

businesses. Looking at

family businesses run in New

Zealand, many only have one

or two directors who only meet

formally to sign the annual

report.

If you’re a business owner,

have a look at your board minutes.

When did your board last

meet to plan strategically?

Even where an owner/operator

believes they have the

skills required to implement

these strategies, an external,

non-family and non-executive

director or advisor will provide

access to a broader base of

skills and experience.

And they also become

an ambassador for the business

across new networks of

influence.

There is concern that there

are major structural weaknesses

relating to the governance

of private and family owned

businesses in New Zealand.

Daily operations tend to

take over at the expense of

important strategic decisions

that set the course for the business’s

future and protect the

margins under which most

industries operate.

Business owners are commonly

guilty of working too

hard “in” instead of “on” the

business. This constant daily

juggling act with a multitude

of warring priorities can keep

you from these important strategic

tasks.

An essential responsibility

of any director is to ensure the

sustainable future of the business

enterprise.

It is not feasible for the

directors of a family business

to do that without taking time

out to consider the economic

environment, the competition,

the threats and the opportunities

that are unique to their

business.

An external advisor can

often provide the prompt

needed to ensure you allocate

the necessary time to focus on

the big picture aspects of your

business.

A good external director

or advisor will start thinking

and planning in a multitude of

areas you had not previously

considered.

Because they are external

to the daily operations of the

business, they will be particularly

useful in the identification

of risks to your business,

then assisting to devise appropriate

strategies to deal with

them.

The risks of being a director

may be high due to potential

personal liability. Where that is

the case, it is still worthwhile

having an external advisor.

That person can be an advisor

to the board and still participate

in discussions, but will

not be a formal director.

They will carefully define

the boundaries so that they do

not become deemed to be a

director.

External advisors are able

to provide support and guidance

to business owners and

even valuable mentoring to

possible successors.

The objectivity and professionalism

they bring can also

enhance family or shareholder

harmony.

Most business owners have

technical skills and qualifications

in their particular area,

but often lack formal training

or strong skills in all aspects

of managing and growing their

business.

Sometimes the missing skill

sets are covered by employees,

but at a governance level, the

right person will bring a further

range of skills and experience.

In the current competitive

environment, businesses

need to take extra steps to

gain market share or improved

margin.

A person from a different

background will bring a fresh

perspective as well as objectively

challenge the status quo.

How do you find the

right person to serve on your

board of directors? Your

local Institute of Directors

can assist. Look for someone

whose personality, values and

culture you respect and believe

will be a good fit.

Speak to your business

advisors, who are likely to

have people in their network

who might be a good fit for

your business.

Once you have found the

appropriate person, they need

to be properly briefed and

given sufficient material to

properly understand your business,

your part of the industry

and the market environment.

They need to know what

the problems and challenges

are so that these matters can be

addressed rather than ignored

and allowed to fester.

A good person will add

structure and rigor to directors

meetings and will challenge

you.

This is likely to be a significant

change from the way you

have previously operated and

should result in a significant

improvement to the way the

business operates.


BAY OF PLENTY BUSINESS NEWS July/August 2018 27

What to do if a Trust is no longer needed

Asset protection is one of the most

common reasons to set up a trust, but at

some stage, the trust may no longer be

relevant. This could be due to changes

in the law, or changes in your individual

circumstances.

Paula Lines, Commercial Lawyer at The Law Shop.

Winding up a trust can

be relatively straightforward,

but it is most

important that trustees get

legal and accounting advice

about distributing trust assets,

to make sure that they don’t

incur liabilities.

“If it becomes clear that a

trust is no longer needed or desirable,

the trust can be wound

up. For instance when administration

costs are too high

in relation to the recognised

benefits. Also, if the purpose

of setting up a trust in the first

place was to protect assets

from creditor claims, and the

apparent risk no longer exists,

it makes sense to wind it up,”

says Paula Lines from The

Law Shop.

“In a legal sense there are

different ways to initiate the windup, but most often it will

be done by the trustees deciding

to bring forward the vesting

date. Legal advice will be

required as to how to distribute

the assets, especially when

trustees are also beneficiaries

as it may represent a conflict of

interest,” she explains.

Whether the trust is wound

up early or has come to the end

after 80 years, there are certain

formalities required to record

the end of a trust. Although

there are limited legal formalities,

there are practical matters

that will need attention, to do

with banking and the IRD.

“Whatever the reason for

maintaining a trust or winding

it up, it’s important to keep

asset protection arrangements

under review and to update

them when significant changes

happen in your life such

as marriage, having children,

or getting divorced. This will

ensure that your arrangements

stay fit for their purpose,” Paula

says.

Winding up a trust is not

a difficult process, but you

may encounter some hurdles

along the way. The team at

The Law Shop can assist you

and provide you with professional

and friendly advice. If

you are thinking about setting

up or winding up a trust, call

The Law Shop on 07-572 5272

(Tauranga) or 07 349 2924

(Rotorua), or email team@

thelawshop.co.nz to get the

ball rolling.

STEPHANIE NORTHEY

LL.B | Director

PAULA LINES

LL.B | Director

SARSHA TYRRELL

LL.B | Director

ROTORUA

1268 Arawa St

Rotorua

TAURANGA

1239 Cameron Rd

Greerton


618a Te Matai

Road

LISTED

353

Minden Road

LISTED

My name is Cameron Macneil. I have eight years experience selling high-end properties and I have

recently started my own agency servicing the entire Bay of Plenty.

Oliver Road Estate Agents is unique in that we exclusively sell luxury and lifestyle properties - no standard

residential or commercial. In doing this, we’re making a commitment to the owners of these properties to

spend all of our time working in this often challenging segment of the market, and ensuring each

property gets the specialist attention it deserves.

Are you considering selling your luxury or lifestyle property in the next six months?

Have you previously been on the market with another agency and are ready for a fresh approach?

Do you have no intention of selling, but would be interested to know what your property is worth?

Are you considering renovating or subdividing, and would like an idea of the value that will be added?

Cameron Macneil

Director | Licensed Real Estate Agent

If you answered “yes” to any of these questions, give me a call anytime. I believe you’ll find my approach to

be relaxed and professional.

Oliver Road Estate Agents Limited

Licensed REAA 2008

021 800 889

cameron@oliverroad.co.nz

www.oliverroad.co.nz

82

Gilbert Road

SOLD

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