IKEA Catalogue
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
Apart from cost of production, the sheer massiveness of <strong>IKEA</strong>’s empire has taken its<br />
toll on the company’s production standards and quality. There is a lack of legislation<br />
to regulate the quality of production in countries where <strong>IKEA</strong> products are made. As<br />
a result, <strong>IKEA</strong> has suffered damaged reputation due to a series of unfortunate<br />
incidents which mostly revolved around product deficiency.<br />
For instance, the newly launched Lurvig pet collection had a global recall following<br />
the deaths of two dogs who suffocated after having their heads trapped in the<br />
water dispenser. In another case, the company has been sued in China over an<br />
‘exploding’ Stelna <strong>IKEA</strong> drinking glass which has caused an <strong>IKEA</strong> customer to suffer<br />
four stitches in the lips and a broken front tooth after the explosion (Global Times,<br />
2018). <strong>IKEA</strong> now has an IWAY code where inspectors will visit <strong>IKEA</strong> factories to ensure<br />
compliance to <strong>IKEA</strong> requirements and policies.