IKEA Catalogue
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Most <strong>IKEA</strong> stores also feature a restaurant that serves the signature Swedish meatballs<br />
and good quality food at low prices. <strong>IKEA</strong> Tampines in particular, took the retail<br />
experience on a whole new level by providing free lockers for customers to leave<br />
their belongings and browse the store hassle-free. Further, the store features<br />
Smaland, a Swedish forest-themed play area for children, to allow parents to shop<br />
leisurely while leaving their children to play in the care of <strong>IKEA</strong> staff (<strong>IKEA</strong>, 2018). In<br />
essence, <strong>IKEA</strong>’s store design is not only engineered for shoppers to linger in the store<br />
for hours and buy more merchandises, but it is designed to curtail stress - so much so<br />
that <strong>IKEA</strong> stores have become more of a family destination for leisure outings and<br />
short getaways.<br />
"One could describe it as if Ikea grabs you by the hand and consciously guides you<br />
through the store in order to make you buy as much as possible"<br />
~ Johan Stenebo, author of The Truth About Ikea.
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