IKEA Catalogue
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
Weakness<br />
For every weakness lies an opportunity for progress. This segment will analyse <strong>IKEA</strong>’s<br />
shortcoming from an internal perspective with the same focus on internal resources<br />
and current processes. It will also discuss the current solutions undertaken to<br />
overcome and manage the issues.<br />
Financial resources<br />
<strong>IKEA</strong> has a weak presence in Asia with only nine stores currently in Southeast Asia. In<br />
order to penetrate the Asian market, mini <strong>IKEA</strong> stores are slated to roll out in smaller<br />
cities as a low-cost method to reach the growing middle-class (Inside Retail Asia,<br />
2018). Our first mini showroom will roll out in Thailand before expanding to Manila by<br />
2020 and Vietnam by 2022. Each miniature outlets costs approximately a 30 th of a<br />
full-scale <strong>IKEA</strong> store and will have minimal products in stock as items purchased will<br />
be delivered from our larger counterparts in major cities.
Change language