IKEA Catalogue

Recommendations
Traditional furniture stores are unlikely to have loyalty programmes given the nature
of sales whereby customers usually purchase furniture for the long term. On the
contrary, IKEA’s durable designs and affordable prices makes furniture shopping
simpler and less apprehensive given that shoppers may discard the item after a few
years. IKEA’s large and extensive collection of home furnishing products becomes a
central element in attracting customers to visit IKEA again and again whenever they
desire a new outlook for their homes. This flexibility in purchase makes it perfect for
IKEA to establish its own loyalty program. Members of IKEA’s loyalty program, IKEA
FAMILY, enjoy special discounts on purchases and food, free beverages and free
product insurance. IKEA also holds regular workshops and events for IKEA FAMILY
members. However, IKEA can make its loyalty system even more robust platform for
sales.
With the predominance of digital advances, IKEA can introduce a virtual wallet for
both its loyal members as well as the general market. Virtual wallets are attractive
due to its utility factor that traditional wallets do not offer as well as complementary
service bundles and value-added services that comes along with usage of virtual
wallets. IKEA can also introduce a “Pay Now, Collect from Nearest Franchise” which
allows loyal members to shop online and collect their items from the nearest store in
the vicinity. This provides convenience for shoppers who want to beat the queue
and not worry about expensive transportation costs if they collect the purchases
near their homes. Last but not least, IKEA can hold annual events such as Black
Friday exclusively meant for loyal members. This may be an effective way of clearing
old stocks while maintaining great customer relationships.