ExtraMileIssue11

A NATIONAL
INTERSTATE
SURVEY
Cameras:
We are big fans of camera technology, and there’s a story we just love
about a customer’s camera experience. This customer noticed that one
of their drivers had a habit of not coming to a complete stop at a stop
sign. When he was brought in for coaching, he said that he always
came to a complete stop, so his manager showed him the camera
footage. He was very surprised with what he saw. After coaching and
monitoring his behavior, his manager saw a 180 degree change. Put
one in the win column for cameras.
We know the value of this technology, but we’re always interested
to learn how our customers are using them, and what benefits they
are noticing in their businesses. So, we conducted a broad survey of
33 camera users over a measured period of time. Of those, 14 use
a managed service program, while 19 utilize a self-monitor program.
Here’s what they had to say:
What do you
think of them?
“Our drivers are speaking
with each other regarding
the benefits of in-cab
cameras.”
Camera
Advice
“Our drivers become more
aware of their behaviors
when they see themselves
on camera.”
Top 3
Reasons
FOR A COMPANY
THAT IS STILL
HESITANT ABOUT
ADOPTING AER
TECHNOLOGY?
76%
HAVE SEEN
THEIR DRIVERS’
ATTITUDES
CHANGE FOR THE
POSITIVE AFTER
INSTALLING
CAMERAS.
“At the time we
installed them,
we were the only
carrier in our area
with cameras.
It totally set us
apart from our
competition.”
97%
BELIEVE CAMERAS
PROVIDE A
POSITIVE ROI
TO INSTALL
CAMERAS:
1 Eyewitness to an accident/
driver exoneration
2 Increase company
safety culture
3 Coach/change driver behavior
➼
➼
➼
➼
➼
The money saved from one
recorded accident can pay for
the fleet-wide installation.
Cameras with coaching
can help reduce negative
behaviors and increase
positive behaviors.
Cameras often help us on
exonerating driver behavior
and we can use the footage
for accident investigation.
If you care about safety or
want to take it to the next
level, you need to get over
any fears about what drivers
may think about cameras.
If safety is your concern,
there is no other option.
18
19