Insulate Magazine Issue 12

The only independent insulation industry trade magazine
Cover Story Exclusive
Round 12
with Recticel's Kevin Bohea
Insulate Magazine’s Colin Heath had the unique oppotunity to get in the ring for round 12 (issue 12) with
Recticel’s Commercial Director Kevin Bohea. In the Interview Kevin reflects on his industry background,
the Recticel proposition, the key behind Recticel’s growth and the plans for the future.
Hi Kevin, Thanks for taking the time with us, you’ve
spent some twenty years in the construction industry,
could you talk us through that period until
joining Recticel in 2013?
The key factors behind our growth has been really listening
to our customers and understanding our customers’
needs and then what we’ve done is mapped our resources
and our approach to really maximise the opportunities
with the small range of customers that we have.
I was lucky enough to work for a big German company
for fourteen years at that period and they sold into pretty
much every part of the construction industry, so that gave
me the chance to get experienced in a number of different
areas of construction and to understand a number of
different methods that are used in different kinds of buildings
different kinds of construction methods and it gave
me a great footing really, a great I suppose a great foundation
for really understanding about how construction
really works and how different elements of construction
can compliment other areas of the build.
So what was the proposition that Recticel offered?
It was actually 2013 when I joined Recticel and what I
liked about the proposition from Recticel was that it was
relatively unknown, there was a blank sheet there with
the Company, it was a brand that wasn’t recognised or
known by anyone and it had great quality and the ethos
of the business, a great foundation as well. You know
Recticel as a group has been trading since 1778 so huge
prominence in history and it wanted to invest and grow
and it wanted to give the autonomy to someone to come
in and say right we want you to do something with this
company, and that’s where the appeal was.
Clearly a progressive company that has seen significant
growth in the U.K.?
We’ve deliberately not tried to be all things to all people,
we’ve deliberately tried to say right we’ve got a key account
approach here with some really big players in the
construction industry and we’ve made sure that we map
our resources to what they want delivered from the supplier.
There is much talk of PIR shortages at present,
what can the industry do and specifically, how are
Recticel coping?
Recticel are working really hard on trying to get a fix to
this, we’ve had a real challenge this year as an industry
because of supply chain issues further down the line in
raw materials, it’s affected the whole industry, it’s affected
the availability of product from every manufacturer and
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