Slay Social Media 2018 Survival Kit

...because every picture tells a story!
The first interaction someone usually has with your business or brand online is usually a visual
image. The bottom line is that we as humans are visual creatures. We love to look at things
and become interested when they are pleasing to our eyes. In marketing that visual interest
is used to entice you to purchase a product or service. Statistics show that 65% of people
retain information better when paired with a visual and you only have seconds to make an
impact. A poor quality image, irrelevant or offensive image could run clients and consumers
away. This is why it is important to always show up in the best light possible and take the time
to research your niche and target audience!
Aim for good lighting, clean and clutter free backgrounds. Always ask yourself 3 Questions:
Is it high quality? …can you visualize it in a high class magazine?
Is it relevant? ….how does it relate to your brand and building your credibility as a guru
in your industry. If it doesn’t relate, ask yourself if it’s necessary to post.
Does it tell a story? …a picture should give you an idea of what it is about without you
ever having to read anything.
If the answer is not YES to all 3 questions, don’t post it.
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