Slay Social Media 2018 Survival Kit

NOTE: MAILCHIMP is a great Automated Email Application for beginners and the basic
package is FREE!
HOW?
Creative – This refers to the
overall design of the email
(layout/images/color).
Specifically, it is a good
idea to ask each customer
whether they would like the
emails in text or HTML as
there is often a great
preference for one over
the other.
Relevance – Targeting,
targeting, and more
targeting. Make your
emails relevant and
personalized to each
recipient if you want that
response rate to rise.
Incentive – Recipients
look at emails and think “WIIFM?”, i.e. “What’s in it for me??”. There’s no such thing as a
free lunch right? Well… Offer the recipient a “free lunch” for participating and they will
be more likely to respond.
Timing – Don’t send out an email that recipients will receive overnight, let it pop up in
their inbox during their working day. This also expands to selecting certain days, months
and even years. Remember – You can test and measure what timing works best for
which email.
Copy – When considering the copywriting for your email you must consider all aspects
of the language, from the subject line through to your mail signature. With emails, not
all links should be saved for the last sentence, pop them in early to grab that impulsive
customer!
Landing Page – Want those emails to turn into sales conversions? Don’t just hyperlink
your customers to your home page; show them exactly where you want them to go and
make it quick and easy to complete any forms!
So yes… Email marketing is a vital component in many industries, especially for creating those
important customer-firm relationships. Learn to use it well and it will definitely bump up your
company’s success. Use it to nurture meaning relationships, generate leads and as a safety
net should your social media ever disappear.
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