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The truth is, SOCIAL MEDIA HAS CHANGED AND WILL CONTINUE TO CHANGE! If you plan to<br />
continue branding and marketing yourself like you did in 2017 and the years before that, then<br />
don’t expect to be dominating in your industry anytime soon…the raw truth!<br />
What’s all the <strong>Social</strong> <strong>Media</strong> hype about?<br />
<strong>Social</strong> <strong>Media</strong> was created for people to be SOCIAL! It doesn’t take much guess work there<br />
but over the recent years, marketers tapped into its potential to generate big bucks and build<br />
million dollar empires in little to no time. Mark Zuckerberg, was not happy and long story short,<br />
the algorithms were put in place to make timelines less spammy and more about connecting.<br />
Well, that’s great for those who only use it to socialize but what about those of us building<br />
digital empires? ….the following pages will answer that question.<br />
Many think that all it takes is posting pictures to gain exposure and clients. Completely wrong!<br />
If you are not using a strategy for your posts, you will most likely get tons of likes and nothing<br />
more and as we know, likes do not pay the bills. I have created this guide to inform you of all<br />
the things you should know when posting on Facebook and Instagram. If followed correctly<br />
and consistently, this will help you not only gain exposure but have your audience paying<br />
major interest!<br />
Also, do not try to maintain multiple social media platforms at once without support or some<br />
form of automated system. The Online Gurus will tell you to have Instagram, FB, Twitter,<br />
Snapchat, Pinterest, Linked In, Periscope and a host of others. The truth is unless you are<br />
paying someone to do that all for you, you will end up burning yourself out. It is better to show<br />
up daily, frequently, and consistently on 1-3 different platforms than once per week here,<br />
there and everywhere.<br />
Depending on your product or service, some platforms are better suited than others but this<br />
guide is based solely on Instagram and Facebook users.<br />
IMPORTANT: Before you invest time infographics, websites and a host of other things you need<br />
to BUILD YOUR AUDIENCE on each platform. The more people you have following you, the<br />
more potential for one to lead to a customer/client. Marketing your products to an audience<br />
of only 100 followers will generate far fewer results than marking to an audience in the<br />
thousands. If you want to increase your audience (in addition to the tips in this guideline),<br />
start requesting friends on Facebook, following other accounts on Instagram and encourage<br />
them to follow you back. You should attempt to attract a minimum of 5 new people to each<br />
platform daily.<br />
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