Slay Social Media 2018 Survival Kit

are relaxing after dinner in the evening). Over 50% of smartphone users grab their
smartphone immediately after waking up.
80% people are in the ET and CT time zones. Make sure you post during peak times for
those time zones. For those of you who have audiences outside the United
States, demographic research like this is simple enough with Google Analytics to
understand where your own audience is, giving you the opportunity to target their time
zones accordingly.
What should I post? It is recommended that you alternate content to keep the audience
engaged. Based on you posting 3x per day, I would recommend 1). An Informative Post
(see content marketing section), A Promo post selling a product or service and 3).
General Motivational Post.
Do I need hashtags? A hashtag is basically a 1 word or phrase proceeded by the #
symbol that describes your business, services and target audience (see section on
Shadow ban, Algorithms for more info). Examples of hashtags I use for my business
#BrandStylist #Branding #BusinessConsultant #Graphics #WebDesign #Entrepreneurs
Keep your pages clean, try to stick to the
colors of your brand and use branded
images whenever you can. Treat your
Facebook pages like you would your
store front window. You want your pages
to be easy on the eye while flowing
seamlessly for any potential client.
Also, I suggest all your pages be Public as
I always state “we are living in a day and
age where the two cannot be separated
and people will find your personal page
even if you don’t provide them with the
info.” They simply google you. That’s why
we should never post anything we don’t
wish a potential client to see.
Share informative content. Show yourself as the expert. Remain consistent and always
be professional. To engage your audience more, offer free giveaways, promos, and
gifts for sharing or recommending your products and services.
Use GROUPS to increase your engagement. NETWORK!
Do NOT put links to external websites in your posts (Facebook doesn’t like that), put the
links in the comment section under the post.
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