Nordea Hearing Aid Seminar - GN Store Nord
Nordea Hearing Aid Seminar - GN Store Nord
Nordea Hearing Aid Seminar - GN Store Nord
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May 27, 2011<br />
Main Market Drivers and Challenges<br />
Key Value Drivers<br />
• Solid long-term market growth<br />
in an industry with attractive<br />
margins<br />
• Continued innovation resulting<br />
in new and groundbreaking<br />
products<br />
Key Challenges<br />
• Pressure on average prices<br />
• Shorter product life cycles,<br />
demanding more effective R&D<br />
8<br />
Slide 8
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