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GN ReSound EUHA 2009 - GN Store Nord

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What Do Users Want?<br />

Speech in noise<br />

Better sound quality<br />

Less whistle/buzzing<br />

Lower price<br />

More soft sounds<br />

Longer lasting batteries<br />

Work better on telephone<br />

Loud sounds less painful<br />

Speech in quiet<br />

Better fit & comfort<br />

Should have VC<br />

Longer money back guarantee<br />

Less costly to repair<br />

95<br />

88<br />

85<br />

84<br />

83<br />

82<br />

82<br />

81<br />

81<br />

79<br />

77<br />

74<br />

73<br />

0 10 20 30 40 50 60 70 80 90 100<br />

% highly desirable<br />

Source: Kochkin, MarkeTrak VI, 2005: “Incremental improvements in these areas will drive<br />

improvements in overall user satisfaction.”<br />

17

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