GN ReSound EUHA 2009 - GN Store Nord
GN ReSound EUHA 2009 - GN Store Nord
GN ReSound EUHA 2009 - GN Store Nord
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Attractive Hearing Instrument Industry<br />
Market volume drivers<br />
• Ageing population<br />
• Higher prevalence<br />
• Improving adoption rates<br />
• Improving binaural fitting rates<br />
• Additional replacements cycle<br />
• Developing countries’ potential<br />
Solid long-term<br />
market growth<br />
rates expected<br />
Million<br />
units<br />
11<br />
10<br />
9<br />
8<br />
7<br />
6<br />
5<br />
World HI market<br />
2008 2012<br />
5<br />
Slide 5
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