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possible through traditional print channels.<br />
The increased online pres<strong>en</strong>ce will certainly<br />
attract new advertising cli<strong>en</strong>ts.”<br />
“These days the iPad and iPhone, relatively<br />
rec<strong>en</strong>t innovations, are wowing audi<strong>en</strong>ces.<br />
In two years' time they'll be considered the<br />
standard and we won't be able to imagine<br />
a world without them. I'm confid<strong>en</strong>t that<br />
in this timeframe digital magazine publishing<br />
will transform beyond the capacity for<br />
readers to turn pdf pages online. Why?<br />
Readers want more than what print production<br />
offers. They want added-value features<br />
such as videos, photo galleries, animation,<br />
etc. This is already possible with Yumpu's<br />
online magazines.” “In five years, if the tablet<br />
market continues its growth trajectory, it's<br />
possible that the print market will continue<br />
to shrink and that magazines will be read<br />
exclusively on tablets. Certainly print books<br />
and magazines will continue to be produced,<br />
yet with the rapid pace of developm<strong>en</strong>t, it<br />
will become the norm to read magazines on<br />
a tablet or an e-reader.”<br />
“From a publishing point-of-view, the advantage<br />
to publishing magazines online, as Yumpu<br />
does, not only saves in actual printing costs,<br />
but also makes a significant contribution to<br />
the <strong>en</strong>vironm<strong>en</strong>t, something that should<br />
not be underestimated as we move into the<br />
future. This means that cost savings can be<br />
reinvested into quality journalism. Also part<br />
of the budget can be focused on improving<br />
online production.”<br />
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