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Loyal buyers secure a positive start - The Art Newspaper

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THE ART NEWSPAPER ART BASEL/MIAMI BEACH DAILY EDITION 4 DECEMBER 2008 5<br />

<strong>Art</strong> & finance<br />

How will Miami’s art scene weather the economic storm?<br />

Collectors, artists and dealers are cautiously optimistic that the future still looks bright<br />

In the atrium of Rosa and<br />

Carlos de la Cruz’s house in<br />

Key Biscayne, several works<br />

by the late Félix González-<br />

Torres commune with each<br />

other. Two stacks of posters sit<br />

on the floor between a generous<br />

heap of candy and a glowing<br />

string of light bulbs. While<br />

one poster states, “Nowhere<br />

better than this place”, the<br />

other declares, “Somewhere<br />

better than this place”. <strong>The</strong><br />

conflicted work seems to typify<br />

the high-low, grungy paradise<br />

that is Miami. One of the<br />

most culturally diverse cities<br />

in the US and the home of<br />

some of the best collectors of<br />

international contemporary art,<br />

Miami is a resort town with a<br />

cosmopolitan heart. But, at this<br />

strange economic time, how<br />

will it and the local art scene<br />

ride out the next few years?<br />

Miami collectors Don and<br />

Mera Rubell are currently<br />

showing “30 Americans”, an<br />

exhibition of work by African-<br />

American artists drawn from<br />

their collection (Rubell Family<br />

Collection, until 30 May<br />

2009). Frequent travellers, the<br />

Rubells have just returned<br />

from a marathon of art-viewing<br />

that had taken them to<br />

Beijing, Yokohama, Paris,<br />

Dubai and Washington, DC.<br />

“We like to think macro but<br />

only know micro,” say the<br />

Rubells. <strong>The</strong> owners of the<br />

Albion Hotel, Miami Beach,<br />

they can measure the effect of<br />

the rise of <strong>Art</strong> Basel Miami<br />

Beach (ABMB) and its numerous<br />

satellites on tourism. “In<br />

1996, 80% of the visitors to the<br />

Albion were from the US.<br />

Over the past two years, 70%<br />

have been non-American,”<br />

says Mr Rubell.<br />

Another consequence of<br />

ABMB has been that the<br />

Miami art scene “<strong>start</strong>ed seeing<br />

itself through the eyes of<br />

people coming from all over<br />

the world,” he says. Although<br />

there were always Miami collectors<br />

besides the Rubells and<br />

the de la Cruzes who thought<br />

big—Irma and Norman Braman,<br />

Marty Margulies and Ella<br />

“It wouldn’t<br />

hurt if we could<br />

have something<br />

close to Cal<strong>Art</strong>s<br />

or UCLA”<br />

– Hernan Bas<br />

'<br />

'<br />

'<br />

Fontanals-Cisneros—“showing<br />

your collection to people<br />

from all over the world,<br />

including tribes of travelling<br />

art patrons, meant that you had<br />

to upgrade your collection and<br />

show at the highest level,”<br />

says Mr Rubell. “People can<br />

no longer limit themselves to<br />

New York and London.” <strong>The</strong><br />

presence of international visitors<br />

encourages more globally<br />

minded collecting. “You have<br />

to follow the geography,” Mrs<br />

Rubell adds.<br />

Even if an economic downturn<br />

dampens foreign travel,<br />

most Miami insiders believe<br />

that the international perspective<br />

is here to stay. Emmanuel<br />

Perrotin, the Parisian dealer<br />

who opened Galerie Emmanuel<br />

Perrotin in Miami in<br />

December 2004, expects that a<br />

decline in the number of art<br />

fairs around the world “will<br />

actually make Miami a more<br />

important gathering place”.<br />

Although he is taking a sabbatical<br />

from programming the<br />

gallery from January to<br />

December next year, he was<br />

keen to stress that he has not<br />

cancelled any shows.<br />

Home grown<br />

He had shown most of his<br />

artist roster, and he looks forward<br />

to coming back. Mr<br />

Perrotin has an affection for<br />

Miami. “One of my old dreams<br />

is that artists from places like<br />

Berlin can go every winter to<br />

Miami. Life is more fun when<br />

there are many artists in town.<br />

Someone should organise for<br />

30 artists come to Miami every<br />

year,” he says.<br />

Miami-born artist Hernan<br />

Bas thinks the local artistic<br />

community has grown in<br />

recent years. “It’s not hard to<br />

jump into the scene,” he says.<br />

“Once you know one artist,<br />

you get introduced to everyone.”<br />

He hopes that Miami<br />

will increasingly become “a<br />

place where people feel they<br />

can make art away from the<br />

hubbub of New York and even<br />

Los Angeles”. Certainly, life<br />

“We are not<br />

afraid of social<br />

contamination.<br />

We open the<br />

house to anyone”<br />

– Rosa de la Cruz<br />

Above: Rosa de la Cruz’s atrium with Kelley Walker’s Black<br />

Star Press: Black Press, Black Star (rotated 90 degrees), 2005,<br />

and Black Star Press (rotated 180 degrees): Press Star, Press<br />

Black, 2006. Right: Glenn Ligon, America, 2008, on show at<br />

“30 Americans”<br />

is more affordable and you<br />

can obtain a studio in Miami<br />

for a quarter of the price of a<br />

space in New York and half<br />

the price of one in Los<br />

Angeles. But, then again,<br />

nothing beats the property<br />

prices in Detroit where Bas<br />

has just bought a house and<br />

intends to spend his summers.<br />

Bas attended the New<br />

World School of the <strong>Art</strong>s, the<br />

local, top-ranked, “art magnate”<br />

high school. <strong>The</strong> specialist<br />

school also runs the<br />

only notable undergraduate<br />

studio art degree in town and<br />

is rumoured to be considering<br />

a masters degree programme.<br />

With the Rubell Family<br />

Collection’s director Mark<br />

Coetzee and dealer Fred<br />

Snitzer involved in teaching,<br />

Bas says the staff of the New<br />

World is “better than ever”.<br />

But Bas hankers after a more<br />

intellectual local scene. “It<br />

“Collecting art<br />

and design is<br />

more exciting<br />

than collecting<br />

one or the other”<br />

– Craig Robins<br />

wouldn’t hurt if we could have<br />

something close to Cal<strong>Art</strong>s or<br />

UCLA,” he says.<br />

In the past, the hospitality<br />

of Miami-based collectors<br />

who welcomed strangers into<br />

their art-rich homes has been<br />

misinterpreted by some as a<br />

local tendency toward hedonistic<br />

partying. According to<br />

Rosa de la Cruz: “<strong>The</strong> art<br />

scene has to be about giving.<br />

If it’s about self-indulgence, it<br />

will be lost. It needs an activist<br />

purpose.” Cuban-born, Mrs de<br />

la Cruz and her husband fled<br />

to Miami in 1976. “We are<br />

exiles. So we know what it is<br />

to make and to lose,” she says.<br />

“We are not afraid of social<br />

contamination. We open the<br />

house to anyone who is interested—the<br />

Rotary Club, senior<br />

citizens, school children.<br />

You don’t have to be a VIP.”<br />

<strong>The</strong> De la Cruzes are building<br />

a new space in Miami’s<br />

Design District. It will contain<br />

galleries devoted to artists<br />

including Ana Mendieta, Félix<br />

González-Torres and Gabriel<br />

Orozco, whose work they own<br />

in depth. It will also contain a<br />

library. <strong>The</strong> focus will be on<br />

their collection, which they<br />

<strong>start</strong>ed to assemble in 1991<br />

during the last nadir of the art<br />

market, rather than loan exhibitions<br />

or events. According to<br />

Rosa de la Cruz: “We have too<br />

many events and not enough<br />

serious year-round involvement<br />

[in Miami].” Although<br />

she believes in access, she<br />

argues that the future should<br />

“not simply be about inclusion<br />

but participation”.<br />

Bonnie Clearwater, the<br />

director of Moca Miami, has<br />

an international reputation for<br />

taking risks by exhibiting<br />

emerging artists. <strong>The</strong> art<br />

museum’s education programme<br />

and diverse community-building<br />

projects are perhaps<br />

less well known but they<br />

are a crucial contribution to<br />

the Miami art world’s infrastructure.<br />

Moca has always<br />

been run on a “shoestring” and<br />

recent grants from the Knight<br />

Foundation have given the<br />

museum a flexibility that it<br />

didn’t have before. Like the<br />

Miami <strong>Art</strong> Museum, Moca<br />

Miami is poised to expand,<br />

tripling the size of its exhibition<br />

space and including a<br />

dedicated education wing.<br />

Consolidation<br />

One of Craig Robins’ favourite<br />

words is “opportunity”.<br />

<strong>The</strong> successful developer in<br />

South Beach and of the<br />

Design District, and the<br />

founder of Design Miami,<br />

says, “Miami has an opportunity<br />

to transform the transcendent<br />

first years of <strong>Art</strong> Basel<br />

and Design Miami into an<br />

institution.” As ABMB has just<br />

signed a three-year contract<br />

with the Miami Beach<br />

Convention Center, it would<br />

appear that Messe Schweiz is<br />

committed to see its art fair<br />

through to brighter times. Mr<br />

Robins expects 2009 will see a<br />

downsizing of the satellite fairs<br />

and less money for parties, but<br />

the activities of the first week<br />

of December are likely to<br />

“solidify into something like<br />

the Venice Biennale”.<br />

“It is going to be a really<br />

challenging period for us all,”<br />

says Craig Robins. “One in<br />

which being creative will be<br />

much more valued. I’ve<br />

always been interested in creativity<br />

as a solution not a luxury.”<br />

With involvement in<br />

both the art and design camps,<br />

Mr Robins sees certain trends<br />

as staying the course.<br />

“Collecting art and design is<br />

more exciting than collecting<br />

one or the other. It’s geometrically<br />

expansive on the level of<br />

experience,” he says. He also<br />

thinks the days of “plop art—<br />

when a work gets plopped on a<br />

plaza”, are over in Miami.<br />

Public art will be about “site<br />

specific work that presents<br />

interesting challenges for<br />

artists to resolve”.<br />

So, what next for Miami?<br />

Even with an increasingly<br />

vibrant artist community and a<br />

sturdier public museum scene,<br />

Miami is still likely to be lead<br />

by its collectors who will, no<br />

doubt, continue to acquire and<br />

display significant art in<br />

Miami. Most are planning to<br />

buy this season. In the words of<br />

Hernan Bas: “<strong>The</strong>re is something<br />

different about the collectors<br />

here. Maybe they have a<br />

tinge of insanity. <strong>The</strong>y are not<br />

just into art, but really into art.”<br />

Sarah Thornton<br />

(Author, Seven Days in the<br />

<strong>Art</strong> World)<br />

C.M. GUERRERO

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