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Sinalco A Cult Brand's Comeback Practically vanished from the scene for years, cult beverages of the sixties and seventies are celebrating an extraordinary comeback: Sinalco Orange Soft Drink and Sinalco Cola. At the moment in supermarkets, but coming soon to numerous pubs, bars and restaurants. I In the seventies it was a catchy tune which could have made it into the hit-parade: a few bars of the Flea Waltz played to the slogan ‘Sinalco tastes good’ found a direct path from radio and TV advertising into people's heads. Sinalco was an absolute must-have then, especially among the young. In the 70s and 80s the brand changed owners frequently. Sinalco was treated as a step-child and practically disappeared from the scene. Only after the founding of the Deutsche Sinalco was the cult soft drink actively marketed again. Since the middle of the 90s, a medium-sized family business in Germany, the classic soft drink's country of origin, has been successful at remaking Sinalco what it once was, a virtual cult brand. With the unmistakeable shape and characteristic red dot, the re-launch of Sinalco's legendary bottle has contributed significantly to its comeback. Both of these traditional Sinalco symbols are protected worldwide. Moreover, Sinalco has become the stadium drink in the most modern football arena of Europe, AufSchalke. Since then its resonance has been enormous and not only with the fans of the cult club Schalke 04. The superior taste is unmistakeable as it was at the beginning of the 20th century. After all, Sinalco is the only international soft drink brand produced with natural mineral water. The result: 80% of the people in Germany know Sinalco. The company's 100 years of history began in 1902: a naturopath, Friedrich Eduard Bilz, created a new kind of refreshment, the Bilz Brause. He marketed the essence of homemade fruit extracts with the manufacturer Fritz Hartmann. Because there were many imitations, a distinctive brand name was needed. In 1905 a prize competition produced the name Sinalco, which stems from the Latin ‘sine alcohole’ ie without alcohol. Shortly afterward it was exported all over the world, especially in the 8 Middle East and South America. Today, Sinalco is once again found in over 50 of the world's countries, most recently in Austria. S h o p p i n g - T i p __________________________________ Sinalco has again been available in Austria since September. With 97 stores, the Merkur supermarkets are the flagship enterprises which have included the beverage in its product range throughout Austria. There will soon be several specialist beverage wholesalers to expand the marketing network to the restaurant business as well, for the interest in the cult brand Sinalco is immense. 9
Hotel im Palais Schwarzenberg Genuss und Ambiente: Gaumenfreuden mit Parkblick im Hotel im Palais Schwarzenberg Vielleicht der schönste Platz in Wien: Lunch und Diner mit Parkpanorama im Terrassenrestaurant im Hotel im Palais Schwarzenberg. Die Speisekarte bietet österreichische und internationale, kreative Küche auf Haubenniveau, saisonale Gerichte, Business Lunch und Abendmenü. Exquisite Weinkarte mit österreichischen und internationalen Spitzenweinen. Besonders bemerkenswert: zahlreiche ausgesuchte Bordeaux-Jahrgänge, die sonst nicht so leicht zu finden sind. Elegante Atmosphäre in der Palais Bar und im Kaminzimmer Wer stilvolles und gemütliches Ambiente schätzt, ist auch im Kaminzimmer bestens aufgehoben. Und die Palais Bar lockt zum Genuss von Cocktails, Drinks und feinen Weinen. MODERNE ASIATISCHE KÜCHE T H A I L A N D INDONESIEN JAPAN SINGAPUR KOREA HONG KONG IM HERZEN WIENS Öffnungszeiten: täglich von 12 bis 14 und von 18 bis 22 Hotel im Palais Schwarzenberg A-1030 Wien, Schwarzenbergplatz 9 Kostenloser Gästeparkplatz direkt vor dem Palais Schwarzenberg Tel: 0043-(0)1-798 45 15 Fax: 0043-(0)1-798 47 14 bankett@palais-schwarzenberg.com www.palais-schwarzenberg.com R E S T A U R A N T AMIV HANDELS GMBH 1010 WIEN, TEINFALTSTRASSE 9 TELEFON UND FAX 532 96 17 TÄGLICH GEÖFFNET 11.30-15.00, 17.30-23.30 UHR www.asia-vienna.at
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