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Healthy Business Strategies - Clean Production Action

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TABLE 1: company Innovation and chemical Policy Highlights<br />

company Industry Featured Innovation chemical Policy Highlights<br />

Avalon<br />

Personal Care<br />

Products<br />

Dell Electronics<br />

H&M Clothing Retailer<br />

Herman Miller<br />

Office, Healthcare,<br />

Education and Residential<br />

Furnishings<br />

Interface Fabrics and Carpet<br />

Reformulate line<br />

of cosmetic products<br />

Adopted healthy chemicals<br />

policies<br />

PvC-free t-shirt<br />

and numerous other<br />

clothing items<br />

Mirra® Chair—<br />

Award winning design<br />

Terratex PLA®—<br />

Award winning plant-based<br />

office interior fabric<br />

Kaiser Permanente Health Care PvC-free carpet<br />

in products. Work with suppliers to create<br />

healthy ingredients. Design products to<br />

be reused, recycled or composted. Take<br />

products back at end-of-life.<br />

• Adopt internal chemical policies, including<br />

the use of lower threshold of scientific<br />

certainty when threats of serious or<br />

irreversible damage to the environment<br />

become apparent — also known as the<br />

precautionary principle.<br />

• Support laws that promote green chemistry<br />

and eliminate toxic chemicals.<br />

Their motivations for taking action beyond<br />

compliance initiatives range from: pure business<br />

rationale such as product differentiation,<br />

cost savings and reputation management<br />

to deeply held values such as customer,<br />

E x E C u T I v E S u M M A R y <strong>Healthy</strong> <strong>Business</strong> <strong>Strategies</strong><br />

Eliminate known<br />

and suspected hazards<br />

Mainstream the precautionary<br />

principle in the electronics industry<br />

Develop and enforce strict<br />

protocol with suppliers to eliminate<br />

hazards in products<br />

use innovative eco-design protocol<br />

to guide product development<br />

Complete evaluation of chemicals<br />

used to manufacture fabric<br />

Spur product development through<br />

supplier partnership<br />

community and worker health and wellbeing.<br />

Like all businesses, our six case study<br />

companies want to avoid “toxic scares” and<br />

gain the long-term confidence of their<br />

customers.<br />

In all six cases, their work to reduce chemical<br />

hazards enhanced their brand reputation<br />

with investors, customers and environmental<br />

advocates. Some companies achieved considerable<br />

savings in the process. Others<br />

launched new product lines that differentiated<br />

them from their competitors. In several<br />

cases, their innovations led to the creation of<br />

new submarkets. Taken together, they exemplify<br />

the journey companies must embark on<br />

if they are serious about creating a healthy<br />

chemical economy.<br />

healthy business strategies for transforming the toxic chemical economy

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