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PPMA-Group-News-Autumn-2018

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How safe<br />

is your<br />

intellectual<br />

property?<br />

Member benefits<br />

By Roger Midgley – Client Manager for<br />

Sutton Winson, one of the UK’s leading<br />

independent insurance brokers and risk<br />

management providers<br />

Innovation of new products<br />

is not easy and often comes<br />

as a result of a lot of blood,<br />

sweat and tears, not to<br />

mention time and money. So,<br />

once you’ve developed an exciting new<br />

product, why would you not want to<br />

protect it?<br />

For many businesses, much of their<br />

value lies in what makes them unique.<br />

That’s why it’s vitally important to protect<br />

the patents, trademarks, copyrights and<br />

other intellectual property (IP) that make<br />

your business competitive and successful.<br />

Designed with SMEs in mind, an IP policy<br />

covers the defence and pursuit of IP<br />

infringement claims, which can be fatal for<br />

a small or medium-sized business.<br />

Key features include:<br />

Pursuit of Infringers – This covers the<br />

cost associated with enforcing rights if<br />

someone infringes a valid right and it<br />

has a commercial impact. This could be<br />

competitors or even a former employee.<br />

Patent Infringement Liability – This<br />

covers the defence of patent and all<br />

other IP infringement claims being<br />

brought against you; including legal costs,<br />

damages, settlements and counterclaims.<br />

A competitor could financially ruin your<br />

company if you cannot pay the costs of<br />

expensive patent litigation.<br />

Contractual Indemnities cover – This vital<br />

cover allows smaller companies to sign<br />

up to contracts with larger customers and<br />

meet their high demands.<br />

Loss of Profit cover – This cover can<br />

be critical for small and medium-sized<br />

businesses with only a single or a handful<br />

of product lines. In the event that you lose<br />

an infringement case and it results in an<br />

injunction against you, this policy can cover<br />

loss of your profits for up to 12 months.<br />

Loss of IP Right cover – Investment in IP<br />

costs a great deal. If a right is invalidated<br />

as a consequence of infringement action,<br />

this policy can repay that investment<br />

allowing your company to move onto the<br />

next project.<br />

As long as you are not aware of any<br />

known infringement or isolation, you<br />

can apply for insurance to protect<br />

your trademark or patent. For further<br />

information or a quotation, contact<br />

roger.midgley@swib.co.uk<br />

www.suttonwinson.com/ppma<br />

Sutton Winson is the<br />

<strong>PPMA</strong> <strong>Group</strong>’s Insurance<br />

provider. The <strong>PPMA</strong> <strong>Group</strong><br />

has partnerships with<br />

various service providers,<br />

covering insurance, H&S<br />

and employment law,<br />

recruitment, training,<br />

litigation, technical advice<br />

and driver training. To access<br />

any of these services at a<br />

preferential <strong>PPMA</strong> member<br />

rate, contact<br />

membership@ppma.co.uk<br />

11 www.ppma.co.uk

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