PPMA-Group-News-Autumn-2018
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How safe<br />
is your<br />
intellectual<br />
property?<br />
Member benefits<br />
By Roger Midgley – Client Manager for<br />
Sutton Winson, one of the UK’s leading<br />
independent insurance brokers and risk<br />
management providers<br />
Innovation of new products<br />
is not easy and often comes<br />
as a result of a lot of blood,<br />
sweat and tears, not to<br />
mention time and money. So,<br />
once you’ve developed an exciting new<br />
product, why would you not want to<br />
protect it?<br />
For many businesses, much of their<br />
value lies in what makes them unique.<br />
That’s why it’s vitally important to protect<br />
the patents, trademarks, copyrights and<br />
other intellectual property (IP) that make<br />
your business competitive and successful.<br />
Designed with SMEs in mind, an IP policy<br />
covers the defence and pursuit of IP<br />
infringement claims, which can be fatal for<br />
a small or medium-sized business.<br />
Key features include:<br />
Pursuit of Infringers – This covers the<br />
cost associated with enforcing rights if<br />
someone infringes a valid right and it<br />
has a commercial impact. This could be<br />
competitors or even a former employee.<br />
Patent Infringement Liability – This<br />
covers the defence of patent and all<br />
other IP infringement claims being<br />
brought against you; including legal costs,<br />
damages, settlements and counterclaims.<br />
A competitor could financially ruin your<br />
company if you cannot pay the costs of<br />
expensive patent litigation.<br />
Contractual Indemnities cover – This vital<br />
cover allows smaller companies to sign<br />
up to contracts with larger customers and<br />
meet their high demands.<br />
Loss of Profit cover – This cover can<br />
be critical for small and medium-sized<br />
businesses with only a single or a handful<br />
of product lines. In the event that you lose<br />
an infringement case and it results in an<br />
injunction against you, this policy can cover<br />
loss of your profits for up to 12 months.<br />
Loss of IP Right cover – Investment in IP<br />
costs a great deal. If a right is invalidated<br />
as a consequence of infringement action,<br />
this policy can repay that investment<br />
allowing your company to move onto the<br />
next project.<br />
As long as you are not aware of any<br />
known infringement or isolation, you<br />
can apply for insurance to protect<br />
your trademark or patent. For further<br />
information or a quotation, contact<br />
roger.midgley@swib.co.uk<br />
www.suttonwinson.com/ppma<br />
Sutton Winson is the<br />
<strong>PPMA</strong> <strong>Group</strong>’s Insurance<br />
provider. The <strong>PPMA</strong> <strong>Group</strong><br />
has partnerships with<br />
various service providers,<br />
covering insurance, H&S<br />
and employment law,<br />
recruitment, training,<br />
litigation, technical advice<br />
and driver training. To access<br />
any of these services at a<br />
preferential <strong>PPMA</strong> member<br />
rate, contact<br />
membership@ppma.co.uk<br />
11 www.ppma.co.uk